Customer Manipulation
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Customer Manipulation
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Author : Miss Chloe Thomas
language : en
Publisher:
Release Date : 2016-05-13
Customer Manipulation written by Miss Chloe Thomas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-13 with categories.
From generating traffic to getting the customers' first purchase and then turning them into advocates, Customer Manipulation is the bible for putting the customer at the heart of your business. In Customer Manipulation, Chloe Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales. What you'll learn in Customer Manipulation: Why it's essential to embrace manipulation in marketing Why unethical manipulation will kill your business How to work out which part of the business needs your attention What website, marketing, customer service or product optimisation you need to do next Lots of simple ways to increase your conversation rate And 100s of ways to get more people to buy! Who this book is for: Business owners and managers Marketers Entrepreneurs Startups Anyone who wants more customers Additional resources included in Customer Manipulation to help you get more customers: Business performance evaluation spreadsheet Extended profiles of key case study businesses Lists of successful companies whose approach you can model Accompanying Customer Manipulation workbook A checklist for each Stage of the model "
Manipulation Tactics And Consumer Behavior Creating A Desire To Purchase In The Digital Era
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Author : Jar Tiautrakul
language : en
Publisher: GRIN Verlag
Release Date : 2019-07-10
Manipulation Tactics And Consumer Behavior Creating A Desire To Purchase In The Digital Era written by Jar Tiautrakul and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-10 with Business & Economics categories.
Essay from the year 2019 in the subject Business economics - Miscellaneous, grade: A, Atlantic International University, language: English, abstract: A desire to purchase goods and services is fostered by marketers. Marketers can incorporate manipulation tactics into their efforts to create mass product appeal, effectively controlling consumer behavior. This practice, however, is not permitted as per the American Marketing Association’s Statement of Ethics. This ethics statement incorporates the principles of maleficence and honesty as core components of ethical norms and values, respectively. These ethical principles are congruent with the technological capabilities that serve as the foundation of the digital era, as the digital era results in increased transparency. This transparency ultimately leads some corporations to adjust their marketing approaches, which others may or may not implement different forms of consumer manipulation.
Marketing Manipulation
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Author : Kamins Michael
language : en
Publisher: World Scientific
Release Date : 1999-06-30
Marketing Manipulation written by Kamins Michael and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-06-30 with Business & Economics categories.
Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.
Customer Persuasion
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Author : Chloë Thomas
language : en
Publisher:
Release Date : 2016-09
Customer Persuasion written by Chloë Thomas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09 with Consumers categories.
From generating traffic to getting the customers' first purchase and then turning them into advocates, Customer Persuasion is the bible for putting the customer at the heart of your business. In Customer Persuasion, Chlo Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales. What you'll learn in Customer Persuasion: Why it's essential to embrace persuasion in marketing Why unethical persuasion will kill your business How to work out which part of the business needs your attention What website, marketing, customer service or product optimisation you need to do next Lots of simple ways to increase your conversation rate And 100s of ways to get more people to buy Who this book is for: Business owners and managers Marketers Entrepreneurs Startups Anyone who wants more customers Additional resources included in Customer Persuasion to help you get more customers: Business performance evaluation spreadsheet Extended profiles of key case study businesses Lists of successful companies whose approach you can model Accompanying Customer Persuasion workbook A checklist for each Stage of the model Originally published as "Customer Manipulation"
Marketing Manipulation
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Author : Michael A. Kamins
language : en
Publisher:
Release Date : 1999
Marketing Manipulation written by Michael A. Kamins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with BUSINESS & ECONOMICS categories.
Hypnotic Mind Manipulation For Selling
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Author : Patrick Steel
language : en
Publisher: Patrick Steel
Release Date : 2023-01-16
Hypnotic Mind Manipulation For Selling written by Patrick Steel and has been published by Patrick Steel this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-16 with Business & Economics categories.
What keeps you from achieving consistent and important sales results? Find out by reading the only book on hypnotic mind manipulation for selling. A book based on over 10 years of experience in direct sales of both services and products, both online and offline. Not just a book but a real "BIBLE" that contains the techniques of the world's best salespeople. With this manual your sales will TRIPLY. Through this book you will learn how the world's great manipulators use this advantage to lead others to say "YES" - What will you learn from reading Hypnotic Mind Manipulation for Selling? - What is hypnotic mind manipulation for selling ? - What is selling ? What does it mean to sell ? - How to eliminate the mental barrier between you and your unknown customer in the first 5 seconds - 6 persuasive elements - The psychology of marketing - Sales techniques: the 7 rules to use everywhere - The right mental attitude for selling - Hypnotic writing for selling - A series of practical mental prompts to stimulate your customer that you can put into practice right away, without them even knowing it - What types of people you may be facing and how to communicate with each of them - 7 tricks you need to know to sell anything (known by 3% of people ) - The rules of hypnotic persuasive communication - The 5 strategies to get others to say yes - 10 secret weapons to underwrite, persuade your customer and sell at a high price - Influencing people's emotional state through NLP - 15 mental manipulation techniques for selling PLEASE NOTE: Once you have learned these techniques you can use them immediately in YOUR FAVOUR TO SELL ANYTHING! This is an EXCLUSIVE product suitable for anyone who wants to multiply their sales both online and offline. You now have two choices..... Stay in your current situation Or...Become an expert salesperson and MULTIPLY YOUR SALES. In case you prefer the second choice, scroll up and add this book to your cart.
Why Do Firms Hide Customer Identities An Accounting Manipulation Explanation
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Author : Chenchen Li
language : en
Publisher:
Release Date : 2021
Why Do Firms Hide Customer Identities An Accounting Manipulation Explanation written by Chenchen Li and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Accounts receivable categories.
Prior studies document that firms withhold about 40% of customer identities and attribute this practice to proprietary cost concerns. In this study, I propose a new economic reason for firms’ concealment of customer identities. I argue that when firms manipulate accounts related to customers, namely revenues and accounts receivable, they have incentives to conceal customer identities to reduce the likelihood of detection. Consistent with this argument, I find in a differencein-differences analysis that firms engaging in fraud related to revenues and accounts receivable reduce the disclosure of customer identities by 26% during the fraudulent years, relative to firms engaging in other types of fraud. The effect is more pronounced when managers have personal gains from the fraud, when firms have stronger relationships with their customers, and when firms face greater external monitoring from analysts and institutional investors. I also find that fraud detection risk is lower for firms that conceal customer identities than for firms that do not, consistent with the benefit of hiding customer identities.
Mind Hacking
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Author : Francesco Toscano
language : en
Publisher:
Release Date : 2020-11-06
Mind Hacking written by Francesco Toscano and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-06 with categories.
Do you want to learn how to manipulate people's minds ? Do you want to convert every customer into a sale ? Do you want to become a persuasive communicator ? Persuasion and mental manipulation are, nowadays, two fundamental skills in every field. It doesn't matter whether you are an entrepreneur, a freelancer or an employee, if you want to be successful in your work you must learn the techniques of manipulation and persuasion. Persuasion is the basis of every single marketing and sales strategy. In this book you will find 35 Advanced Manipulation Techniques that you can apply on many occasions, from simply writing a copywriting text to drawing up a marketing plan for your company. Here is a small sample of what you will find in the book: Ø How to create a relationship of trust with the customer Ø The techniques that large multinationals use to manipulate consumers Ø The secrets of great manipulators Ø How to fix an idea in anyone's head without them realizing it was you. Ø Learn how to offer a false alternative Ø How and why you need to create a common enemy with the customer Ø Appeal to the client's ego Ø How to manage purchase resistance Ø Creates a sense of urgency to close the negotiation Ø Secrets to destabilize customer's beliefs Ø All the secrets to create familiarity with the customer Ø Practical exercises And much more... Do you think you are not able to apply these points ? Do not be afraid! This book has been designed and developed to be suitable for all needs, in fact it is good for beginners, curious people and especially for sellers. Do you really want to turn your business around? Buy the book now and learn how to convert every customer into a certain sale!
Consumer Manipulation In Advertising
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Author : Deryl Eugene Waldren
language : en
Publisher:
Release Date : 1977
Consumer Manipulation In Advertising written by Deryl Eugene Waldren and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with categories.
Manipulation
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Author : Christian Coons
language : en
Publisher: Oxford University Press
Release Date : 2014-07-01
Manipulation written by Christian Coons and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-01 with Philosophy categories.
In all groups -- from couples to nation-states -- people influence one another. Much of this influence is benign, for example giving advice to friends or serving as role models for our children and students. Some forms of influence, however, are clearly morally suspect, such as threats of violence and blackmail. A great deal of attention has been paid to one form of morally suspect influence, namely coercion. Less attention has been paid to what might be a more pervasive form of influence: manipulation. The essays in this volume address this relative imbalance by focusing on manipulation, examining its nature, moral status, and its significance in personal and social life. They address a number of central questions: What counts as manipulation? How is it distinguished from coercion and ordinary rational persuasion? Is it always wrong, or can it sometimes be justified, and if so, when? Is manipulative influence more benign than coercion? Can one manipulate unintentionally? How does being manipulated to act bear on one's moral responsibly for so acting? Given various answers to these questions, what should we think of practices such as advertising and seduction?