Marketing Manipulation

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Marketing Manipulation

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Author : Kamins Michael
language : en
Publisher: World Scientific
Release Date : 1999-06-30

Marketing Manipulation written by Kamins Michael and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-06-30 with Business & Economics categories.

Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.

Marketing Manipulation

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Author : Michael A. Kamins
language : en
Publisher:
Release Date : 1999

Marketing Manipulation written by Michael A. Kamins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with BUSINESS & ECONOMICS categories.

Customer Manipulation

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Author : Miss Chloe Thomas
language : en
Publisher:
Release Date : 2016-05-13

Customer Manipulation written by Miss Chloe Thomas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-13 with categories.

From generating traffic to getting the customers' first purchase and then turning them into advocates, Customer Manipulation is the bible for putting the customer at the heart of your business. In Customer Manipulation, Chloe Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales. What you'll learn in Customer Manipulation: Why it's essential to embrace manipulation in marketing Why unethical manipulation will kill your business How to work out which part of the business needs your attention What website, marketing, customer service or product optimisation you need to do next Lots of simple ways to increase your conversation rate And 100s of ways to get more people to buy! Who this book is for: Business owners and managers Marketers Entrepreneurs Startups Anyone who wants more customers Additional resources included in Customer Manipulation to help you get more customers: Business performance evaluation spreadsheet Extended profiles of key case study businesses Lists of successful companies whose approach you can model Accompanying Customer Manipulation workbook A checklist for each Stage of the model "

Manipulation Tactics And Consumer Behavior Creating A Desire To Purchase In The Digital Era

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Author : Jar Tiautrakul
language : en
Publisher: GRIN Verlag
Release Date : 2019-07-10

Manipulation Tactics And Consumer Behavior Creating A Desire To Purchase In The Digital Era written by Jar Tiautrakul and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-10 with Business & Economics categories.

Essay from the year 2019 in the subject Business economics - Miscellaneous, grade: A, Atlantic International University, language: English, abstract: A desire to purchase goods and services is fostered by marketers. Marketers can incorporate manipulation tactics into their efforts to create mass product appeal, effectively controlling consumer behavior. This practice, however, is not permitted as per the American Marketing Association’s Statement of Ethics. This ethics statement incorporates the principles of maleficence and honesty as core components of ethical norms and values, respectively. These ethical principles are congruent with the technological capabilities that serve as the foundation of the digital era, as the digital era results in increased transparency. This transparency ultimately leads some corporations to adjust their marketing approaches, which others may or may not implement different forms of consumer manipulation.

Brandwashed

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Author : Martin Lindstrom
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-01-03

Brandwashed written by Martin Lindstrom and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-03 with Business & Economics categories.

Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Lindstrom reveals eye opening details such as how advertisers and marketers target children at an alarmingly young age (starting when they are still in the womb), what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares. It also presents the first ever evidence to prove how addicted we are to our smartphones, and how certain companies (like the maker of a very popular lip balm), purposely adjust their formulas in order to make their products chemically addictive, and much, much more. Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.

Secret Power Digital Marketing

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Author : Erdem Cırık
language : en
Publisher: 123 Dijital Medya
Release Date :

Secret Power Digital Marketing written by Erdem Cırık and has been published by 123 Dijital Medya this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

My first book, "Secret Power: Digital Marketing, Positive Manipulation, and Communication Strategies," is carefully crafted for anyone who wants to take a different perspective on the world of digital marketing. With the support of case studies, my own story, and experiences, I aim to take you on an extraordinary journey by explaining the important concepts of Digital Marketing. If you want to explore the power of the digital world and improve your digital marketing skills, this book is perfect for you. In my comprehensive guide, I aim to share my knowledge about how positive manipulation can positively impact businesses. This book will serve as an inspiration to anyone who wants to succeed and demonstrate how manipulation can become a positive tool. In my book, I will address topics such as marketing strategies, communication skills, human psychology, and effective use of manipulation. Through real-life examples and my own experiences, I will transfer my knowledge and guide you on your digital journey. I recommend my book to anyone who wants to approach the world of digital marketing from a different perspective. Let's embark on this exciting journey together, exploring the depths of the digital world and achieving success. Before reading my book, I suggest taking a look at the concept glossary I have prepared to better understand the topics. "Digital Transformation, Positive Manipulation and Empathy", "Website and SEO (Search Engine Optimization)", "Social Media Marketing", "Content Marketing", "Email Marketing", "Digital Advertising", "Positive Manipulation and Empathy", "Sherbet by Pulse: Micro-Targeting", "Managing Perception and Creating Prestige", "Right Channel, Right Targeting", "Making You Feel Special", "Effect of Design and Appearance", "Key to Success: Originality", "Success in Digital Marketing: A Blog Story", "Influencer Marketing in New Media", "SEO: Search Engine Optimization", "The Advancement of Artificial Intelligence (AI)", "What I've Learned for Success in E-Commerce", "Social Media Strategies", "Social Manipulation Example", "A Different Disinformation Experience", "Manipulation Tactic with Map", "5G Technology, Starlink and Elon Musk", "Unethical Manipulations in Digital Marketing", "Psychological Effects of Tiktok", "Manipulative Advertising Strategy in Traditional Media", ve "Unknown Money Making Methods".

Brandwashed

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Author : Martin Lindstrom
language : en
Publisher: Random House Australia
Release Date : 2011-09-28

Brandwashed written by Martin Lindstrom and has been published by Random House Australia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-28 with Business & Economics categories.

A shocking insider's look at how global giants conspire to obscure the truth and manipulate our minds. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals: New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age - starting when they are still in the womb! Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends). How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry's (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers 'perfectly tailored' to our psychological profiles. How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. What a 3-month long guerrilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions - the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.

Storytelling

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Author : Daniel Anderson
language : en
Publisher: Charlie Creative Lab Limited Publisher
Release Date : 2020-12-26

Storytelling written by Daniel Anderson and has been published by Charlie Creative Lab Limited Publisher this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-26 with Business & Economics categories.

Do you want to unleash the power of storytelling in your business and build a powerful brand, capture attention, win over customers, and inspire lifetime loyalty? If yes, then keep reading... Is your personal brand suffering from a lack of "pizzaz" that keep people coming back for more? Are you tired of watching your online business generate peanuts, even though the product or service you offer is extremely valuable to your prospective customers and clients and can potentially change their lives? Would you like to finally say goodbye to the debilitating feeling of being ignored and looked over by people seeking solutions to the problems which you can solve for them? Do you want to learn a valuable skill that can add more zeros to your bottom line? Then read on. Study after countless study has confirmed that powerful, well-crafted stories have the power to inspire massive trust in people and influence them to take action. The human experience is made up of stories, we are hardwired to respond to stories, that is why stories tend to pack more punch than cold hard facts and data ever would. If you're reading this, you are probably slowly coming to the realization that having a good product or offering great service and waiting for the market to come to you isn't enough. That strategy doesn't work in the fast-paced world of today filled with tons of distracting and competing messages. If this sounds like you, and you want to know about how to craft a powerful story for your business, then this guide was designed for you. In Storytelling, Daniel Anderson shows you how to harness the ageless power of storytelling to completely transform your personal brand and business. You're going to discover how you can use well-crafted stories to develop your unfair competitive advantage, connect with people on a deep level and get people to purchase your products and use your services. Here's what you're going to discover in Storytelling: 3 "nuke-level" powerful tips to help you craft a compelling business story The simple 6-point questionnaire you need to complete before creating a business story that will help you convey your unique message to your audience How to create the best brand image for your business and leave your competitors in the dust How to develop a simple, yet effective content marketing strategy and seamlessly integrate powerful stories that associate positive emotions with your business How to master the art of using storytelling for effective presentations Stuck on what to tell your prospective customers and clients during a presentation? The 5 Ws of storytelling presentation will quickly get you out of the rut The eight building blocks to help you make your brand's story highly relatable and induce trust ...and tons more! Even if you've tried various techniques and strategies in the past to grow your personal brand and failed, even if your efforts to expand your online business have always fallen flat, this comprehensive guide will help you create a customer-pulling story that will transform the way you do business, forever.

Behind The Manipulation The Art Of Advertising Copywriting Second Edition

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Author : William Barre
language : en
Publisher: Cognella Academic Publishing
Release Date : 2018-09-06

Behind The Manipulation The Art Of Advertising Copywriting Second Edition written by William Barre and has been published by Cognella Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-06 with categories.

Behind the Manipulation: The Art of Advertising Copywriting reveals the secrets behind the manipulation that is inherent in all brand advertising. It offers readers a step-by-step guide to writing brand advertising for all media, including social media. Students learn about the history of brand advertising and its role in marketing, as well as the three major strategic theories of brand advertising. They learn how to think creatively and develop their own unique "voices" for campaigns. The book demonstrates the vital importance of visual thinking in brand advertising and the craft of writing headlines and body copy that support those visuals. Each chapter is rich with full-color advertising examples and includes "limbering up" exercises that enable readers to put the book's principles into practice. The core chapters teach students how to create individual ads and commercials, and how to combine them into full, multimedia branding campaigns. The book culminates with twelve creative briefs that readers can use as a starting point in creating campaigns for their own portfolios, which are essential to getting any job as a copywriter. Successfully class-tested in the first edition, Behind the Manipulation: The Art of Advertising Copywriting is the ideal choice for courses in copywriting, advanced copywriting, and portfolio-creation, as well as introductory advertising, mass communication, and popular culture courses.

Mind Hacking Mental Manipulation And Dark Psychology

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Author : KEVIN J. ALLEN
language : en
Publisher: KEVIN J. ALLEN
Release Date :

Mind Hacking Mental Manipulation And Dark Psychology written by KEVIN J. ALLEN and has been published by KEVIN J. ALLEN this book supported file pdf, txt, epub, kindle and other format this book has been release on with Self-Help categories.

Do you want to learn about Dark psychology and its fundamentals? Do you want to master manipulation techniques to influence people? Do you have the feeling that someone is manipulating you and you want to defend yourself? If you want to know the human psyche in depth, learn to master, recognize and defend yourself from Mental Manipulation, read on to see the importance of the things you will learn with this book. By Dark Psychology we understand the techniques used to manipulate and persuade people. These techniques can be used both negatively against us, but also positively in our daily lives to gain acceptance and be more influential socially or at work. Therefore, it is necessary to understand these Techniques both to avoid being victims of those who apply them, and to improve our condition of human relationships. IN THIS BOOK YOU WILL LEARN : - THE FOUNDATIONS OF DARK PSYCHOLOGY AND ITS HISTORICAL AND SCIENTIFIC BASIS. - MENTAL MANIPULATION TECHNIQUES - RECOGNIZE AND DEFEND YOURSELF FROM MANIPULATORS WHO NEGATIVELY INFLUENCE YOUR LIFE - ACTIVELY USE MENTAL MANIPULATION TO IMPROVE THEIR SOCIAL AND WORK LIFE - ACTIVE AND PASSIVE MANIPULATION TECHNIQUES Psychology and manipulation, along with the simple and practical techniques you'll find in the book, will help you improve your living condition and relate better to everyone. IF YOU WANT TO KNOW MORE' AND WANT TO REGAIN CONTROL OF YOURSELF AND YOUR LIFE, DON'T WAIT... GO BACK TO THE TOP OF THE PAGE AND CLICK BUY NOW!