Manipulation Tactics And Consumer Behavior Creating A Desire To Purchase In The Digital Era
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Manipulation Tactics And Consumer Behavior Creating A Desire To Purchase In The Digital Era
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Author : Jar Tiautrakul
language : en
Publisher: GRIN Verlag
Release Date : 2019-07-10
Manipulation Tactics And Consumer Behavior Creating A Desire To Purchase In The Digital Era written by Jar Tiautrakul and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-10 with Business & Economics categories.
Essay from the year 2019 in the subject Business economics - Miscellaneous, grade: A, Atlantic International University, language: English, abstract: A desire to purchase goods and services is fostered by marketers. Marketers can incorporate manipulation tactics into their efforts to create mass product appeal, effectively controlling consumer behavior. This practice, however, is not permitted as per the American Marketing Association’s Statement of Ethics. This ethics statement incorporates the principles of maleficence and honesty as core components of ethical norms and values, respectively. These ethical principles are congruent with the technological capabilities that serve as the foundation of the digital era, as the digital era results in increased transparency. This transparency ultimately leads some corporations to adjust their marketing approaches, which others may or may not implement different forms of consumer manipulation.
Consumer Behavior In Digital Age
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Author :
language : en
Publisher: Idea Publishing
Release Date : 2019-07-01
Consumer Behavior In Digital Age written by and has been published by Idea Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-01 with Business & Economics categories.
This book covers fundamentals as well as the core schema of digital technologies and consumer behavior. While reading the book, the reader can connect from the primary to advanced level of digital technologies and consumer behavior. This book will prove to be useful for all the professionals and students of professional courses. This book enriches the marketing management know-how and enables in formulating the marketing strategies in the current digital age.
Marketing Manipulation
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Author : Michael A. Kamins
language : en
Publisher: Wspc/Now
Release Date : 2018
Marketing Manipulation written by Michael A. Kamins and has been published by Wspc/Now this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Business & Economics categories.
Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you ) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
The Digital Era 3
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Author : Jean-Pierre Chamoux
language : en
Publisher: John Wiley & Sons
Release Date : 2022-09-13
The Digital Era 3 written by Jean-Pierre Chamoux and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-13 with Social Science categories.
For 200 years, industry mastered iron, fire, strength and energy. Today, electronics shape our everyday objects, integrating chips everywhere: computers, phones, keys, games, household appliances, etc. Data, software and calculation frame the conduct of men and the administration of things. Everything is translated into data: the figure is king. This third and last volume of the series examines the creative destruction induced by digital, modifying manners and customs, law, society and politics.
Consumer Culture
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Author : The New York Times Editorial Staff
language : en
Publisher: The Rosen Publishing Group, Inc
Release Date : 2019-12-15
Consumer Culture written by The New York Times Editorial Staff and has been published by The Rosen Publishing Group, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-15 with Young Adult Nonfiction categories.
Shopping is a pastime ingrained in American life, from the annual Black Friday sales to the rise in prominence of big-box stores such as Target and Walmart. But as customers have shifted to using online merchants such as Amazon, businesses have had to fight to reach consumers. This collection features articles that address trends in consumer culture, explaining the psychology behind what we buy and the significance of consumer habits to the larger economy. It also tells the story of individuals who are beginning to fight back, seeking to disrupt the powerful cycle of consumer capitalism. Media literacy questions and terms are included to further engage readers with reporting styles and techniques.
Sensory Marketing
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Author : Aradhna Krishna
language : en
Publisher: Routledge
Release Date : 2011-02-25
Sensory Marketing written by Aradhna Krishna and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-25 with Business & Economics categories.
What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.
Understanding Digital Marketing
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Author : Damian Ryan
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-03-03
Understanding Digital Marketing written by Damian Ryan and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-03 with Business & Economics categories.
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Consumer Behavior And Marketing Strategy
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Author : J. Paul Peter
language : en
Publisher: Irwin Professional Publishing
Release Date : 1996
Consumer Behavior And Marketing Strategy written by J. Paul Peter and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.
Digital Fashion
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Author : Dr Sukhvir Singh
language : en
Publisher: LWRN Studio
Release Date : 2023-10-20
Digital Fashion written by Dr Sukhvir Singh and has been published by LWRN Studio this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-20 with Design categories.
"Digital Fashion," authored by the esteemed Professor Dr. Sukhvir Singh & Mr. Rikhil Nagpal, is a visionary exploration of the transformative intersection of technology and the fashion industry. This illuminating book encapsulates the dynamic evolution of fashion, guided by the forces of digitalization. From the fusion of 3D printing and virtual modelling to the integration of artificial intelligence, sustainability, and ethical considerations, This Masterpiece offers a comprehensive and insightful view of the digital fashion landscape. Through compelling insights, it delves into the ethical, ecological, and technological dimensions, serving as a compelling guide for navigating the vibrant future of fashion.