Customer Relationship Management Crm Erfolgreich Aufbauen
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Customer Relationship Management Crm Erfolgreich Aufbauen
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Author : Daniela Noitz
language : de
Publisher:
Release Date : 2014
Customer Relationship Management Crm Erfolgreich Aufbauen written by Daniela Noitz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
2.5.3.5. Mitarbeiter als Beziehungsträger -- 2.5.3.6. IT-Unterstützung -- 3. Zusammenfassung
Customer Relationship Management A Step
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Author : H. Peeru Mohamed
language : en
Publisher: Vikas Publishing House
Release Date : 2003-01-01
Customer Relationship Management A Step written by H. Peeru Mohamed and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-01 with Customer relations categories.
This book succinctly explains the cardinal principles of effective customer relationship management (CRM) acquiring, retaining and expanding customer base. The concepts, process, techniques, significance and architectural aspects of CRM are dealt in comprehensive manner. The book would serve as a useful source of reference for designing, developing and implementing CRM in any organization.
Customer Relationship Management Crm Erfolgreich Aufbauen
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Author : Daniela Noitz
language : de
Publisher: Schröder Consulting
Release Date : 2014-04-07
Customer Relationship Management Crm Erfolgreich Aufbauen written by Daniela Noitz and has been published by Schröder Consulting this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-07 with Business & Economics categories.
Das Customer Relationship Management (CRM) steht für eine Grundeinstellung des Unternehmens, ein ganzheitliches Kundenmanagement praktizieren zu wollen. Ausgehend von der Vision bis hin zur operativen Maßnahme, soll das CRM jegliche Aktivitäten des Unternehmens durchdringen, mit dem Ziel, Kundenbedürfnisse möglichst schnell zu erkennen und dann auch optimal zu befriedigen. Dieses CRM eBook stellt Ihnen hierfür alle erforderlichen Grundlagen und Ansätze anschaulich dar, damit Sie erfolgreich, ein wirkungsvolles CRM-System in ihr Unternehmen integrieren und umsetzen können. Lernen Sie anhand dieses CRM Leitfadens, wie Sie mit Ihren Kunden erfolgreich einen Dialog aufbauen, welcher die tatsächlichen Kundenbedürfnisse aufdeckt und somit dem Unternehmen eine wirtschaftliche Optimierung bescheert. Profitieren Sie jetzt von den MCC Relationship Management eBooks für eine Unternehmensprozessoptimierung.
Customer Relationship Management Crm
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Author : Nico Koßmann
language : de
Publisher: GRIN Verlag
Release Date : 2004-03-28
Customer Relationship Management Crm written by Nico Koßmann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03-28 with Business & Economics categories.
Studienarbeit aus dem Jahr 2004 im Fachbereich BWL - Customer-Relationship-Management, CRM, Note: 2,4, Deutsche Versicherungsakademie GmbH (-), Veranstaltung: Versicherungsbetriebswirt (DVA), Sprache: Deutsch, Abstract: Die Entwicklung vom Massenmarketing zum Relationship Marketing ist auf die deutliche Wettbewerbsverschärfung zurückzuführen, die Unternehmen aller Branchen zu spüren bekommen 1 . Immer gleicher werdende Produkte und Dienstleistungen der konkurrierenden Unternehmen machen es diesen nicht mehr möglich Kunden ausschließlich über Ihre Kernleistung zu binden. Der Einsatz neuer Medien, w ie das Internet versetzt den Verbraucher in eine selbstbewusstere und besser informiertere Lage. Dies ermöglicht dem Kunden, unter Berücksichtigung seiner individuellen Bedürfnisse, markenunabhängig das Produkt bzw. die Dienstleistung mit dem höchsten Nutzen zu wählen. Anstelle der Ware an sich, ist die Anforderung getreten, ein individuelles Angebot zu erhalten, das auf die persönlichen Lebensumstände und Bedürfnisse abgestimmt ist und über das Produkt hinaus eine Aufwertung durch Zusatzleistungen, Produktbündelungen oder Servicepakete erfährt. 2 Diesen Anforderungen kann klassisches Marketing nicht mehr nachkommen, da es sich ausschließlich auf die Entwicklung bestmöglicher Produkte konzentriert, die in einem für den Kunden angemessenen Preis/Leistungsverhältnis stehen und schnell verbreitet werden können. 3 Langfristige Erfolge lassen sich nur durch ein konsequentes Relationship Marketing erzielen. Hierunter ist ein Marketing Konzept zu verstehen, welches das Management der langfristigen Beziehungen zwischen Marktteilnehmern in den Vordergrund stellt.
Customer Relationship Management
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Author : V. Kumar
language : en
Publisher: Springer
Release Date : 2018-05-15
Customer Relationship Management written by V. Kumar and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-15 with Business & Economics categories.
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
Customer Relationship Management
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Author : Rajendra Kumar Sugandhi
language : en
Publisher: New Age International
Release Date : 2003
Customer Relationship Management written by Rajendra Kumar Sugandhi and has been published by New Age International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Customer relations categories.
Customer Relationship Management (Crm) Has Become A Vital Tool In Retaining Customers And Consolidating An Organisation S Market Share. This Book Presents A Clear And Succinct Exposition Of The Concepts And Strategies Involved In Crm. The Exposition Is Suitably Illustrated With A Variety Of Case Studies From Both Consumer And Core Sectors. The Book Focuses On The Key Components Of Crm -Consumer Behaviour -Customer Satisfaction And Loyalty -Responsive Response -Service And Complaints Management And Discusses Them In Considerable Detail. Measurement Techniques And Various Methods Of Analysing Customer Responses Are Also Suitably Discussed. The Training And Re-Orientation Of Human Resources For Effective Crm Are Highlighted. With Its Incisive Exposition And Vivid Cases, This Book Would Be Extremely Useful For Business And Marketing Management Executives And Students.
The Importance Of Customer Relationship Management In Business Markets B2b
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Author : Timo Beck
language : en
Publisher: GRIN Verlag
Release Date : 2011-03
The Importance Of Customer Relationship Management In Business Markets B2b written by Timo Beck and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03 with Business logistics categories.
Scientific Essay from the year 2010 in the subject Business economics - Customer Relationship Management, CRM, grade: 1,0, University of St Andrews, course: Business Marketing, language: English, abstract: The business-to-business (B2B) landscape is rapidly changing due to a variety of trends: The evolving end-customer expectations drive companies to be more responsive and provide a better value-proposition to their customers. This has translated into business markets, demanding greater responsiveness, reliability, and quality consciousness from supplying firms (Sheth & Shainesh, 2001: 274). Market consolidation as a result of a wave of mergers and acquisitions in many industries during the past two decades forces many companies to focus on the few large customers that survived (Narayandas, 2003: 1). Globalization, hyper-competition, the rapid rise of information technology, and the commoditization of many products through e-commerce have resulted in better visibility of demand and supply and lower switching costs. Logistics and communication advances have made buying from across the globe as easy as buying locally (Schäfer, 2007: 10). All this has lead to an erosion of customer loyalty and the ability to seek lower priced, better quality options from a wide variety of suppliers instantaneously. Therefore, building customer loyalty through relationship management is not a choice anymore for most businesses; it is crucial for the achievement of sustainable competitive advantage (Sheth & Shainesh, 2001). This report to the head of marketing of an imaginary business-to-business supplier aims to discuss the implementation of a customer relationship management (CRM) system. More specifically, the author will define the relevant terms, outline the suggested CRM techniques, and highlight their potential benefits and limitations. At the end, some final conclusions and recommendations will be presented.
Performance Driven Crm How To Make Your Customer Relationship Management Vision A Reality
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Author : Stanley Brown & Moosha Gulycz
language : en
Publisher: John Wiley & Sons
Release Date : 2006
Performance Driven Crm How To Make Your Customer Relationship Management Vision A Reality written by Stanley Brown & Moosha Gulycz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
Market_Desc: · Senior Managers and Upper and Mid-Level Managers in marketing, relationship marketing, and customer care Special Features: · Case studies and best practice examples from PwC's global CRM practice--including FedEx, NEC, and Sears· Includes questionnaires, assessment tools, exercises, and action plans· Measurement tools are applicable to the firm's internal culture as well as external customer care· Features e-business applications--using Web tools in research and assessment; what to measure in an Internet environment· Brown is a partner in PwC's Global Customer Relationship Management Practice, an international authority on the subject of customer care, and the author of several books About The Book: This book picks up where Customer Relationship Management left off. That book laid the foundation, the vision of CRM-what it is and what it can do for your organization-whereas this book shows clearly and quantifiably how to get there and how to ensure that you stay there. Many organizations have embraced CRM as the way of the future and have invested millions of dollars in CRM technology and processes. But how effective is that investment? What should you measure to determine the value your CRM initiatives are delivering to the organization? Performance-Driven CRM shows you how to apply a balanced scorecard approach to your customer care initiatives. It gives you the tools and techniques to measure and monitor, not for control purposes, but to help you make your vision of CRM a reality.
The Importance Of Customer Relationship Management In Business Marketing
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Author : Robert Stolt
language : en
Publisher: GRIN Verlag
Release Date : 2010-12
The Importance Of Customer Relationship Management In Business Marketing written by Robert Stolt and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12 with categories.
Essay from the year 2010 in the subject Business economics - Customer Relationship Management, CRM, grade: A, University of St Andrews, language: English, abstract: An increased competitive situation on the basis of similar products, scarce resources, advancements in technology and changes in customer behaviour are forcing companies to consider a sustained and efficient structure of the provision of their services over and above a strong customer orientation. Customer relationship management (CRM), as a part of strategic marketing, can be seen as the emerging management paradigm, with which companies seek to respond to these changing market conditions. Through the adoption of a CRM system, companies are able to collect and evaluate specific knowledge about their customers in a systematic way, hence primarily improving customer service and customer loyalty. Until recently, companies ignored the importance of this, which lead to a loss of customers and thus a decrease in profitability. Beyond that, the fact that companies neglect their customers is oftentimes intensified by a lack of appropriate equipment, tools or project management methods. Estimates by some market observers even state that nearly 70 - 80% of all CRM projects fail or do not attain the intended target. Nevertheless, CRM can be an effective and profitable cross-functional management tool for attaining a lasting exchange with customers across all their points of contact and access with a personalised treatment of the most beneficial customers in order to ascertain customer retention and the effectiveness of marketing initiatives. The adoption of an effective customer relationship management within the field of business-to-business (B2B) marketing is therefore essential, as companies have to be exceedingly responsive to individual customer preferences, equally requiring a differentiated sales approach in order to raise customer profitability. The objective of this paper is to provide a clear overv
Das Operative Und Analytische Customer Relationship Management Crm
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Author : Patrick Arndt
language : de
Publisher: GRIN Verlag
Release Date : 2017-05-17
Das Operative Und Analytische Customer Relationship Management Crm written by Patrick Arndt and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-17 with Business & Economics categories.
Studienarbeit aus dem Jahr 2016 im Fachbereich BWL - Customer-Relationship-Management, CRM, Note: 1,7, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Düsseldorf früher Fachhochschule, Veranstaltung: IT-management, Sprache: Deutsch, Abstract: Unternehmen können sich mit ihren Produkten kaum noch von der Konkurrenz absetzen und Produkte werden im Zuge der Globalisierung immer verwandter und austauschbarer. Tatsächliche Technologieführerschaft gelingt nur sehr wenigen Unternehmen. Demzufolge wird dem Kundenservice und der Kundenbindung eine immer entscheidendere Rolle zuteil, um den Unternehmenswert langfristig zu steigern. Service am Kunden ist den deutschen Unternehmen in der Vergangenheit nicht sonderlich gut gelungen, sodass die Redewendung „Servicewüste Deutschland“ einen hohen Bekanntheitsgrad aufweist. Um diesem Ruf entgegenzutreten, versuchen die Unternehmen im Rahmen des Customer Relationship Managements die Beziehungen zum Kunden neu auszurichten sowie mit effektiven Softwarelösungen die Daten und Informationen der Kunden optimal zu nutzen. Diese erfassten Daten helfen den Unternehmen Produkte und Dienstleistungen zu entwickeln, welche auf die Bedürfnisse und Anforderungen der Kunden optimal zugeschnitten sind. Um diese personalisierten Produkte und Dienstleistungen bereitzustellen, bedarf es genaue Kenntnisse über die Kunden und deren Interessen. Es ist zu hinterfragen, ob die Unternehmen das Customer Relationship Management in der Praxis erfolgreich integrieren sowie effektiv und effizient nutzen, oder ob das CRM-System nur als sogenanntes Sammelbecken dient und das Potenzial eines CRMs nicht genügend ausgeschöpft wird. Ziel dieser Arbeit ist es, sich mit den operativen und analytischen Anwendungen des CRMs auseinanderzusetzen. Zudem soll durch die Verwendung unterschiedlicher Literatur der Nutzen des Customer Relationship Managements dargestellt werden. Anhand von Praxisbeispielen soll die Frage geklärt werden, inwieweit Unternehmen das CRM in den betrieblichen Alltag integriert haben und ob die Umsetzung des CRMs den gewünschten Erfolg erzielen konnte.