Customer Relationship Management Implementation In Automobile Industry
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Customer Relationship Management Implementation In Automobile Industry
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Author : Kamyar Kavosh
language : en
Publisher: LAP Lambert Academic Publishing
Release Date : 2012-04
Customer Relationship Management Implementation In Automobile Industry written by Kamyar Kavosh and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04 with categories.
Customer relationship management (CRM) has become popular among organizations and firms, hence many have implemented it in order to compete with others and promote their businesses. In CRM implementation, there are barriers, critical success factors and the strategic components that should be determined. A CRM model was used to determine the CRM barriers, critical success factors and show the current implementation of CRM in automobile industry. An example of the difficulties identified is cultural barrier. Besides that, the critical success factors have been recognized. This research also reveals that the most important components of CRM implementation are people, process, and technology. Another contribution of this study is identifying new items such as the in-house or outside trainers. This study shows that in-house trainers are more efficient and effective in training employees for CRM projects. In addition to that, the level of CRM knowledge of trainers is vital in getting the expected results.
Customer Relationship Management Implementation In Iran Automobile Industry
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Author : Kamyar Kavosh
language : en
Publisher:
Release Date : 2011
Customer Relationship Management Implementation In Iran Automobile Industry written by Kamyar Kavosh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Customer relations categories.
The Importance Of Customer Relationship Management In The Automotive Supply Industry
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Author : Michael Schäfer
language : en
Publisher: GRIN Verlag
Release Date : 2007-08
The Importance Of Customer Relationship Management In The Automotive Supply Industry written by Michael Schäfer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08 with Business & Economics categories.
Master's Thesis from the year 2006 in the subject Business economics - Customer Relationship Management, CRM, grade: B-, University of Leicester (Management Center), language: English, abstract: The purpose of this dissertation is to investigate the importance of CRM in a specific industry for a specific company. More precisely, this work will explore the automotive supplier industry; and within that industry, the company Y will be analysed, discussed and explored. Y is a supplier of aluminium tubes and aluminium profiles to the global automotive industry. The research will encompass several key areas in an effort to present a multi-perspective work, including best practices, an overview of CRM, and key factors of success as well as an automotive industry survey that the author administered, documented and integrated into this dissertation to add an element from the real business world to the research. First, a broad overview of relevant CRM theories and their meaning will be presented in order to set the stage for a discussion of Y as a specific competitor in the automotive supplier industry and to facilitate realistic and effective comparison and contrast between industry trends and the chosen company in particular. Following the CRM theory overview, differences between business-to-business and business-to-consumer markets will be differentiated for a complete understanding of these two distinct segments of the industry. Success factors within CRM will be presented, together with the limitations and problems associated with the application of CRM. After that supplementing theories beyond CRM will be identified and discussed. A literature review will be included to add substance and relevance to the research. In the second part of this dissertation, a survey will be presented that the author composed and administered towards Y's business-to-business automotive customers. After the survey and methodology is discussed, an analysis of the results of the survey will
Critical Success Factors In Customer Relationship Management Implementation
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Author : Kamyar Kavosh
language : en
Publisher:
Release Date : 2015
Critical Success Factors In Customer Relationship Management Implementation written by Kamyar Kavosh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
The purpose of this study is to find the critical success factors of customer relationship management implementation in automobile industry. Semi-structured interviews were carried out to collect the needed data. The interviews were written or recorded then transcribed and analyzed by implying content analysis method. The results have reflected that all the investigated companies are implementing CRM furthermore some success factors such as training employees, top management support and the desired organizational culture have been determined that impacts the project significantly and intensely toward obtaining the desired results.
Customer Relationship Management Of Automobile Industry
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Author : Dr. Swapnil S. Phadtare
language : en
Publisher: OrangeBooks Publication
Release Date : 2023-02-18
Customer Relationship Management Of Automobile Industry written by Dr. Swapnil S. Phadtare and has been published by OrangeBooks Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-18 with Education categories.
In this book author conducted his study in Western Maharashtra State, India. Fir the study purpose author collect information from Sales Representative, Sales Managers, Customers and Auto Dealers, are the samples for the study. Also Schedules are the instrument for data collection. Used Parameters under study are demographic, behavioral and psychographic of samples. Study revolves around concepts of Customer Relationship Management, Customer Satisfaction, Consumer Behavior, Relationship Marketing, and Market Segmentation. Data has processed by using MS-Excel and analyzed using SPSS Package. Descriptive analysis, inferential statistics and multivariate statistical tools brought in use.
Crm Systems In Industrial Companies
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Author : A. Perna
language : en
Publisher: Springer
Release Date : 2014-03-30
Crm Systems In Industrial Companies written by A. Perna and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-30 with Business & Economics categories.
CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.
Customer Relationship Management
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Author : Mauricio Mittelman
language : en
Publisher:
Release Date : 2008
Customer Relationship Management written by Mauricio Mittelman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Summarizes the proceedings of the conference on "Customer Relationship Management: Strategies and Company-wide Implementation" co-sponsored by the Marketing Science Institute (MSI) and INSEAD, held July 11-12, 2002, in Fontainebleau, France. Customer relationship management (CRM) is the strategic process of shaping the interactions between a company and its customers with the goal of maximizing current and lifetime value of customers for the company as well as maximizing satisfaction for customers. CRM is a complex set of activities that together form the basis for a sustainable and hard-to-imitate competitive advantage: the customer-focused organization. This conference addressed strategic and implementation issues from a cross-functional perspective. It included speakers from the retail, pharmaceuticals, travel/hospitality, and automotive industries.
Customer Relationship Management In The Automotive Industry
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Author : Mark Guest
language : en
Publisher:
Release Date : 1998-01-01
Customer Relationship Management In The Automotive Industry written by Mark Guest and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-01-01 with Automobile industry and trade categories.
Factors Impacting Customer Relationship Performance In Social Crm
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Author : Mostafa Esmaeili Shayan
language : en
Publisher: GRIN Verlag
Release Date : 2020-10-20
Factors Impacting Customer Relationship Performance In Social Crm written by Mostafa Esmaeili Shayan and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-20 with Business & Economics categories.
Research Paper (undergraduate) from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A++, , course: Customer Relationship Performance in Social CRM, language: English, abstract: Customer relationship performance results from the successful implementation of CRM, which leads to effective and efficient marketing activities, gaining a competitive advantage, customer loyalty, and ultimately company performance. This study examined customer relationship orientation and CRM capabilities and value creation methods in social networks on customer relationship performance. We used a structured questionnaire to measure the research variables, and the statistical population was the Saipa company's managers in 2020. A structural equation modeling based on linear regression calculation between different variables is used to investigate the relationship between the hypotheses. The study results indicate a significant effect of customer relationship orientation, value creation methods, use of social media, and social information processing on customer relationship performance. Also, customer relationship performance has a significant effect on company performance, while CRM and customer relationship orientation's social capabilities do not.
Maintaining Customers
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Author : Rizky Putra
language : en
Publisher:
Release Date : 2013
Maintaining Customers written by Rizky Putra and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
As the competition is getting tougher in Indonesian economy, automotive firms may also have to compete with each other to maintain and/or constantly gaining market share. Building up a competitive edge may be the differentiator among the crowd. The marketing strategy in building and maintaining customer, including the implementation of customer relationship management (CRM) may be one alternative strategic plan in enhancing sales, gaining awareness, and market share.The research objective of this paper is to provide evidence on customer maintenance programs of an automotive firm in Indonesia. It is expected that the use of CRM may likely improve the level of customer satisfaction, and also expand the market share. This research relies on straight-forward statistical analysis to determine the level of correlations among chosen variables.