Maintaining Customers
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50 Powerful Ideas You Can Use To Keep Your Customers Third Edition
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Author : Paul R. Timm
language : en
Publisher: Red Wheel/Weiser
Release Date : 2002-05-15
50 Powerful Ideas You Can Use To Keep Your Customers Third Edition written by Paul R. Timm and has been published by Red Wheel/Weiser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-15 with Business & Economics categories.
50 Simple Yet Effective Ways to Keep Customers Happy and Coming Back for More Ultimately, every successful enterprise must attract, serve, and win the loyalty of customers by providing worthwhile products and delivering excellent service. Getting and maintaining loyal customers affect an organization’s bottom line more than any ad campaign, marketing program, or PR effort. This book is designed to get all managers and employees thinking about the little things that can make all the difference. It’s a quick read—you can finish it in less time than it takes to deal with one customer complaint. And if you put the information within this book into action, you will be able to decrease customer complaints considerably. It’s packed with practical, applicable suggestions that can be put to work immediately, such as how to: Turn angry customers into lifelong clients Use a simple gesture to immediately put customers at ease Listen with more than your ears Easily give customers more than they expect Use negative feedback for positive action Managers and staff members alike can use this little manual to avoid the devastating ripple effects that turned-off customers can produce. It will easily show how everyone in a business, large or small, can creatively apply a constant flow of small, customer-centered innovations to create a consistent and persistent strengthening of your customer base.
Aftermarketing
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Author : Terry G. Vavra
language : en
Publisher: Irwin Professional Publishing
Release Date : 1992
Aftermarketing written by Terry G. Vavra and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
The president of a marketing consulting and research firm warns marketers to shift their focus from customer conquest to customer retention. He shows how to track customers, serve them better, measure customer satisfaction, handle complaints, and convert short-term, repeat-purchasing into long-term cutomer loyalty.
1 001 Ways To Keep Customers Coming Back
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Author : Donna Greiner
language : en
Publisher: Crown Currency
Release Date : 2011-07-20
1 001 Ways To Keep Customers Coming Back written by Donna Greiner and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-20 with Business & Economics categories.
Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty Imagine having the customer-service secrets of the world's most successful businesses right at your fingertips. With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you'll discover the secrets to: ·Creating products/services tailored to your customers' needs ·Recognizing and rewarding your most profitable trophy customers ·Using three kinds of guarantees to build customer trust ·Turning first-time customers into frequent buyers ·And much more!
Customer Retention
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Author : Michael W. Lowenstein
language : en
Publisher:
Release Date : 1995
Customer Retention written by Michael W. Lowenstein and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
What are you doing to build customer retention for your company? Customers have specific needs and priorities. While satisfaction provides an initial focus for companies pursuing a quality initiative, customer retention represents a dramatically more cost-effective, profitable, and quality-centered set of activities. This book helps you learn 'why, ' and more importantly, 'how' to keep customers within your business. "Customer Retention" introduces you to the results that can be attained by creating aggressive and on-going customer retention practices. This results-focused book is packed with material that will tell you ways to create a customer loyalty and partnership mindset that yields a stronger, more pliant culture, higher levels of quality, and an attractive bottom line for your company. Company retention isn't a new paradigm, just a better one. -- From publisher's description.
Keep Your Customers
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Author : Ali Cudby
language : en
Publisher: Morgan James Publishing
Release Date : 2020-01-07
Keep Your Customers written by Ali Cudby and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-07 with Business & Economics categories.
This fresh take on retention and revenue is “a useful guide to long-term customer loyalty that’s engaging, insightful and actionable . . . a fast, easy read” (Jonathan Tower, Managing Partner, Catapult VC). It costs 5 to 25 times more for companies to acquire a new customer versus retaining an existing one. That means a company’s process to keep its customers is tied directly to its revenue and profitability. In Keep Your Customers, Ali Cudby provides insights from business leaders, beginning with legendary executive Kay Koplovitz. The book goes on to offer real-world consumer behavior stories, business best practices, and CEO-led case studies in industries ranging from technology (ClusterTruck, PERQ), consumer packaged goods (Soapbox), and retail (Esprit de la Femme, Urban Stems). Interviews with renowned venture capitalists Mark Suster and Kara Nortman of Upfront Ventures, Square Capital executive Jackie Reses, and indie musician Craig Wedren, former Shudder to Think frontman and Yellowjackets composer, are also featured. Keep Your Customers is based on a proven process that has helped companies around the world improve the lifetime value of their clients. Keep Your Customers shares a fresh perspective on the old problem of customer relations. It jumps straight into practical strategies and actionable tactics to bring loyalty marketing to life for large and small businesses alike. Ali Cudby shares how to set up customer engagement for loyalty with a company culture to support it; grow without being stuck in the endless grind of new customer acquisition; and build the most powerful asset for any enterprise—a loyal, long-term, and lucrative customer base.
Keeping Customers Happy
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Author : Jacqueline Dunckel
language : en
Publisher: North Vancouver, B.C. : Self-Counsel Press
Release Date : 1990
Keeping Customers Happy written by Jacqueline Dunckel and has been published by North Vancouver, B.C. : Self-Counsel Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
A happy customer is the best asset company can have. In any business, it is essential that you develop an effective program to ensure that your patrons are satisfied with your product or service. Most businesses today realize the fundamental importance of good customer relations, but many are unaware of what is needed to achieve them. This book helps you develop a winning program that will keep your customers happy and coming back. "Good hands-on advice". National Federation of Independent Business Foundation
Keeping Customers For Life
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Author : Joan Koob Cannie
language : en
Publisher: Amacom Books
Release Date : 1992-01
Keeping Customers For Life written by Joan Koob Cannie and has been published by Amacom Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-01 with Business & Economics categories.
Discusses how U.S. companies can arrest the current decay in service quality by providing a twelve-step strategy that would ensure that companies stay in touch with real customer needs
Retaining Loyal Customers In E Commerce Winning Customers Is Good But Keeping Them Is Better
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Author : Tim Stricker
language : en
Publisher: GRIN Verlag
Release Date : 2008-02
Retaining Loyal Customers In E Commerce Winning Customers Is Good But Keeping Them Is Better written by Tim Stricker and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02 with Business & Economics categories.
Research Paper (undergraduate) from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,5, Fontys University of Applied Sciences Venlo (Fontys University of Applied Science Venlo, the Netherlands), course: International Business and Management Studies, 40 entries in the bibliography, language: English, abstract: "I know who you are, I remember you. I get you to talk to me. And then, because I know something about you, my competitors don't know, I can do something for you my competitors can't do - not for any price." (Newell, 2000) In today's business there is a shift of many companies away from a transactional mindset toward a relational mindset when it comes to dealing with customers. That is because researches proofed that nowadays for many companies profitability depends on the companies ability to develop and maintain long-term relationships with their clients (e.g. Lemon et al., 2002, pp.1-14). In order to gain a competitive edge, companies need to be customer-driven and able to serve their customers needs. Moreover, companies have to deliver a certain added value to exceed customer expectations and build strong relationships. In the traditional market, where face-to-face contact is possible, marketers get to know their clients personally. By personal contact, marketers have the possibility to build a personal relationship with their clients, figure out their needs and finally satisfy their needs by personalized services. As a result, customers are likely to stay with a company and the potential that they become loyal increases. However, the emergence of the internet and e-commerce makes it is very difficult for companies to build long-term relationships with customers. By means of the internet the personal contact to customers is abolished and a reduction of transaction costs is enabled, which in turn creates a new set of customer expectations. Therefore, the potential that custo
Beyond Customer Service
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Author : Richard F. Gerson
language : en
Publisher: Crisp Learning
Release Date : 1992
Beyond Customer Service written by Richard F. Gerson and has been published by Crisp Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
Do You Want To Keep Your Customers Forever
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Author : Joseph B. Pine
language : en
Publisher: Harvard Business Review Press
Release Date : 2010-03-01
Do You Want To Keep Your Customers Forever written by Joseph B. Pine and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-01 with Business & Economics categories.
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.