Keep Your Customers
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Keep Your Customers
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Author : Ali Cudby
language : en
Publisher: Morgan James Publishing
Release Date : 2020-01-07
Keep Your Customers written by Ali Cudby and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-07 with Business & Economics categories.
This fresh take on retention and revenue is “a useful guide to long-term customer loyalty that’s engaging, insightful and actionable . . . a fast, easy read” (Jonathan Tower, Managing Partner, Catapult VC). It costs 5 to 25 times more for companies to acquire a new customer versus retaining an existing one. That means a company’s process to keep its customers is tied directly to its revenue and profitability. In Keep Your Customers, Ali Cudby provides insights from business leaders, beginning with legendary executive Kay Koplovitz. The book goes on to offer real-world consumer behavior stories, business best practices, and CEO-led case studies in industries ranging from technology (ClusterTruck, PERQ), consumer packaged goods (Soapbox), and retail (Esprit de la Femme, Urban Stems). Interviews with renowned venture capitalists Mark Suster and Kara Nortman of Upfront Ventures, Square Capital executive Jackie Reses, and indie musician Craig Wedren, former Shudder to Think frontman and Yellowjackets composer, are also featured. Keep Your Customers is based on a proven process that has helped companies around the world improve the lifetime value of their clients. Keep Your Customers shares a fresh perspective on the old problem of customer relations. It jumps straight into practical strategies and actionable tactics to bring loyalty marketing to life for large and small businesses alike. Ali Cudby shares how to set up customer engagement for loyalty with a company culture to support it; grow without being stuck in the endless grind of new customer acquisition; and build the most powerful asset for any enterprise—a loyal, long-term, and lucrative customer base.
More Loyal Customers
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Author : Kevin Stirtz
language : en
Publisher: CreateSpace
Release Date : 2008-04-11
More Loyal Customers written by Kevin Stirtz and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-11 with Business & Economics categories.
Keep your customers coming back again and again! If you want to grow your company, the best way to start is by increasing customer loyalty. According to one study, a 5% growth in customer loyalty can lead to a growth in profits of anywhere from 25% to 95%. So increasing customer loyalty makes sense. This book gives you real-world examples, tips, tools and advice on how to get started. It's fast-reading but packed full of valuable ideas and suggestions you can use right away. Here are some examples of what you'll learn from this book: * The most important thing you can do to get customers coming back. * Six powerful steps to deliver great customer service. * How to create customer evangelists for your company. * What your customers really want. Now these tools are available to you in this valuable book. Buy this book now, read it today and you could be on your way to increased customer loyalty tomorrow!
50 Powerful Ideas You Can Use To Keep Your Customers Third Edition
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Author : Paul R. Timm
language : en
Publisher: Red Wheel/Weiser
Release Date : 2002-05-15
50 Powerful Ideas You Can Use To Keep Your Customers Third Edition written by Paul R. Timm and has been published by Red Wheel/Weiser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-15 with Business & Economics categories.
50 Simple Yet Effective Ways to Keep Customers Happy and Coming Back for More Ultimately, every successful enterprise must attract, serve, and win the loyalty of customers by providing worthwhile products and delivering excellent service. Getting and maintaining loyal customers affect an organization’s bottom line more than any ad campaign, marketing program, or PR effort. This book is designed to get all managers and employees thinking about the little things that can make all the difference. It’s a quick read—you can finish it in less time than it takes to deal with one customer complaint. And if you put the information within this book into action, you will be able to decrease customer complaints considerably. It’s packed with practical, applicable suggestions that can be put to work immediately, such as how to: Turn angry customers into lifelong clients Use a simple gesture to immediately put customers at ease Listen with more than your ears Easily give customers more than they expect Use negative feedback for positive action Managers and staff members alike can use this little manual to avoid the devastating ripple effects that turned-off customers can produce. It will easily show how everyone in a business, large or small, can creatively apply a constant flow of small, customer-centered innovations to create a consistent and persistent strengthening of your customer base.
Do You Want To Keep Your Customers Forever
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Author : B. Joseph Pine
language : en
Publisher: Harvard Business Press
Release Date : 2009
Do You Want To Keep Your Customers Forever written by B. Joseph Pine and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
"This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a "learning relationship." Over time, this ongoing relationship allows your company to meet customers' changing needs, develop learning relationships with them, and retain their business forever."--Provided by publisher.
The Hidden Power Of Your Customers
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Author : Becky Carroll
language : en
Publisher: John Wiley & Sons
Release Date : 2011-06-28
The Hidden Power Of Your Customers written by Becky Carroll and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-28 with Business & Economics categories.
Winning strategies to keep your existing customers coming back A business's current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to preserve and grow this asset—and boost your business—by tapping into The Hidden Power of Your Customers. Existing customers are the key to ongoing business growth. They are the people who already know you and buy from you. Yet too many businesses allow their existing customers—their least expensive, most easily acquired sales—to slip away. Don't let this happen to you! Learn how to strengthen your business using social entrepreneur Becky Carroll's four keys to unleash The Hidden Power of Your Customers. This easy-to-read and practical guide features useful steps, inspirational stories, and real-world examples so you can create a customer strategy that keeps customers coming back (and telling their friends and colleagues). Reveals four keys to success: relevant marketing, orchestrated customer experience, customer-focused culture, and killer customer service Details a fundamental shift that needs to take place in how businesses treat their existing customers The author writes the blog "Customers Rock!" and is the Social Media Correspondent for NBC/7 San Diego
Taking Care Of Business
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Author : Dick Schaaf
language : en
Publisher: HRD Press
Release Date : 1991
Taking Care Of Business written by Dick Schaaf and has been published by HRD Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
1 001 Ways To Keep Customers Coming Back
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Author : Donna Greiner
language : en
Publisher: Crown Currency
Release Date : 2011-07-20
1 001 Ways To Keep Customers Coming Back written by Donna Greiner and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-20 with Business & Economics categories.
Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty Imagine having the customer-service secrets of the world's most successful businesses right at your fingertips. With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you'll discover the secrets to: ·Creating products/services tailored to your customers' needs ·Recognizing and rewarding your most profitable trophy customers ·Using three kinds of guarantees to build customer trust ·Turning first-time customers into frequent buyers ·And much more!
Never Lose A Customer Again
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Author : Kinsley Thorley
language : en
Publisher: Zen Mastery Srl
Release Date : 2021-02-06
Never Lose A Customer Again written by Kinsley Thorley and has been published by Zen Mastery Srl this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-06 with categories.
Never Lose a Customer Again: The Ultimate Guide on How To Get and Keep Your Customers, Learn the Essentials and Useful Tips on How to Effectively Retain Your Customers You might wonder what is the significance of customer retention for your business. Have you wondered if it's more important to acquire new customers or make sure you're getting the loyalty of your current customers? A study done by Harvard Business Review shows that a 5% increase in customer retention will translate to between 25-95% increase in profits for your business. That is how powerful and significant customer retention is. This book will teach you the proven strategies and techniques that would make sure you retain your customers for good. You will discover useful tips on how to create a culture of retention in every business function of your company. You will learn how to market and sell products that are aimed at retaining your prospects and subscribers. In this book, the following topics will be discussed: Customer Retention Member Retention List Retention The business world today is very competitive that is why you have to constantly devise ways not only to attract customers but to keep your existing ones. If you want to learn more on how you can effectively retain your customers, scroll up and click "add to cart" now.
Customer Retention
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Author : Michael W. Lowenstein
language : en
Publisher:
Release Date : 1995
Customer Retention written by Michael W. Lowenstein and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
What are you doing to build customer retention for your company? Customers have specific needs and priorities. While satisfaction provides an initial focus for companies pursuing a quality initiative, customer retention represents a dramatically more cost-effective, profitable, and quality-centered set of activities. This book helps you learn 'why, ' and more importantly, 'how' to keep customers within your business. "Customer Retention" introduces you to the results that can be attained by creating aggressive and on-going customer retention practices. This results-focused book is packed with material that will tell you ways to create a customer loyalty and partnership mindset that yields a stronger, more pliant culture, higher levels of quality, and an attractive bottom line for your company. Company retention isn't a new paradigm, just a better one. -- From publisher's description.
Do You Want To Keep Your Customers Forever
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Author : Joseph B. Pine
language : en
Publisher: Harvard Business Review Press
Release Date : 2010-03-01
Do You Want To Keep Your Customers Forever written by Joseph B. Pine and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-01 with Business & Economics categories.
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.