Customer Value Management In Franchisesystemen
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Mastering Customer Value Management
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Author : Ray Kordupleski
language : en
Publisher: Customer Value Management I
Release Date : 2003
Mastering Customer Value Management written by Ray Kordupleski and has been published by Customer Value Management I this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Consumer satisfaction categories.
There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies that practice it. Customer value management is about: choosing value (determining what customers really value and developing your value proposition ) delivering value (making sure business processes are aligned with value proposition) communicating value (educating the market on your value proposition)The concepts of customer value management and the practical tools that have been developed to support them are the subject of this book.
Managing Customer Value
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Author : Bradley Gale
language : en
Publisher: Simon and Schuster
Release Date : 1994-03-28
Managing Customer Value written by Bradley Gale and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-03-28 with Business & Economics categories.
Argues that companies that offer what their customers consider superior quality products and services will be most successful, and provides advice on reaching that end
Customer Value Management In Franchisesystemen
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Author : Eva-Maria Gust
language : de
Publisher: Springer-Verlag
Release Date : 2013-07-02
Customer Value Management In Franchisesystemen written by Eva-Maria Gust and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-02 with Business & Economics categories.
Eva-Maria Gust überträgt das Customer Value Management auf Franchisesysteme und entwickelt ein Konzept zur Franchisenehmer-Bewertung.
Creating And Managing Superior Customer Value
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Author : Arch G. Woodside
language : en
Publisher: Emerald Group Publishing
Release Date : 2008-11-01
Creating And Managing Superior Customer Value written by Arch G. Woodside and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-01 with Business & Economics categories.
Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.
Dominating Markets With Value Advances In Customer Value Management
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Author : R. Eric Reidenbach
language : en
Publisher: Rhumb Line
Release Date : 2002
Dominating Markets With Value Advances In Customer Value Management written by R. Eric Reidenbach and has been published by Rhumb Line this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Customer relations categories.
Customer Value Management
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Author : Pieter Cornelis Verhoef
language : en
Publisher:
Release Date : 2011
Customer Value Management written by Pieter Cornelis Verhoef and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Customer loyalty categories.
Managing Customer Value
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Author : Dilip Soman
language : en
Publisher: World Scientific
Release Date : 2010
Managing Customer Value written by Dilip Soman and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Customer loyalty categories.
This book is written for students - as well as employees of organizations - who have some previous exposure to principles of marketing. Its main objectives are to introduce the key marketing principles that govern the interactions between consumers and the goods and services being offered to them, to show how these principles can be used to gain a deeper understanding of the consumer's decision-making cycle, and to apply this knowledge in developing micro-marketing tactics. In doing so, the book offers an alternative perspective to the general practice of marketing products to consumers. Instead of applying the principles of mass marketing to a general group of consumers with similar characteristics, it aims to capture the right consumer at the right time. This is achieved by gaining a deep understanding of consumers' purchasing behavior as they progress through different stages of affiliation with the product or service. These stages are simply a set of thoughts, experiences and feelings that consumers encounter when faced with a purchase decision. Therefore, the major unifying theme between all the observable consumer behaviors and marketing tactics is micro-marketing.
Customer Value Investment
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Author : Gautam Mahajan
language : en
Publisher: SAGE Publications Pvt. Limited
Release Date : 2008
Customer Value Investment written by Gautam Mahajan and has been published by SAGE Publications Pvt. Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Customer Value Investment is a concept that highlights the importance of the customer as an asset, as a builder of business capital, and as a driver of a business. This book explains why customer value is useful and how companies can increase their market share and profitability by adding value to customers. Customer Value Investment is still a new concept that highlights the importance of the customer as an asset, as a builder of business capital, and as a driver of a business. It means that customers buy products or choose those services that give them more value. This in turn helps companies to create more value for their stakeholders, thus leading to sustained business success. In short, Customer Value Investment enables companies to be driven by customers and their needs. Using the author's unique Customer in Center[registered] concept, this book explains why customer value is important and how companies can increase their market share and profitability by adding value to customers.In addition to explaining key terms and basic concepts illustrated with short caselets, tables, graphs and key points in each chapter, the book explains how companies can: move beyond customer management and customer satisfaction; become market leaders and improve business results; understand the value they provide to customers; improve service quality and loyalty; set up customer circles and build channels of customers; understand competitive strategies and pre-empt competition; and, measure customer capital.
Managing Customer Value One Step At A Time Second Edition
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Author : Dilip Soman
language : en
Publisher: World Scientific
Release Date : 2022-05-10
Managing Customer Value One Step At A Time Second Edition written by Dilip Soman and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-10 with Business & Economics categories.
How do you take an individual who has never done business with your organization and gradually transform them into the best possible customer? How do you decide how much to spend on various marketing actions? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start, what tools do you use, and what heuristics are useful in making these decisions? This book attempts to answer questions such as these. The one-sentence summary of the answer, though, is simple — hold the individual's hands and walk them up a value ladder, one step at a time.This book is written for an advanced student of business and the practicing manager. It presents an integrated view of the marketing function. In particular, it focuses on all the activities that a firm engages in to create and manage value - not just the customer-facing activities. It links the traditional views of customer value with the finance, accounting, human resources, organizational behaviour, information technology and operations functions of the organization. It draws on the science of behaviour change and the data sciences to present a contemporary view of the customer value function. The content is meant to be prescriptive — it describes a process for value creation and management, yet analytical; theoretical, yet empirically driven. It urges the reader to think about the customer value function to be organized along activities that the firm would like the customers to engage in, not activities that the firm engages in. It presents a framework that is not only conceptually driven but also has a sound mathematical basis.
Converting Customer Value
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Author : John J. Murphy
language : en
Publisher: John Wiley & Sons
Release Date : 2005-11-18
Converting Customer Value written by John J. Murphy and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-18 with Business & Economics categories.
A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long-term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Tackling two hot topics in business - CRM and corporate value - and based on a study undertaken by the Customer Management Leadership Group, John Murphy's new book links customer management directly to company profitability for the first time. By implementing its Customer Management Integration Framework, a company can see cash flows for each customer relationship, and use that information to effectively manage key customers for higher and more resilient levels of profitability.