Cybermarketing Essentials For Success
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Cybermarketing Essentials For Success
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Author : Craig Settles
language : en
Publisher:
Release Date : 1995
Cybermarketing Essentials For Success written by Craig Settles and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Traditional marketing does not address the radically different dynamics of the cyber world, but Cyber Marketing does. It provides a multidimensional marketing strategy that includes generating sales, selling to existing customers, providing customer service and support, and supplementing traditional marketing activities.
The Service Dominant Logic Of Marketing
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Author : Robert F. Lusch
language : en
Publisher: Routledge
Release Date : 2014-12-18
The Service Dominant Logic Of Marketing written by Robert F. Lusch and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
Cybermarketing
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Author : Pauline Bickerton
language : en
Publisher: Routledge
Release Date : 2007-06-01
Cybermarketing written by Pauline Bickerton and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-01 with Business & Economics categories.
'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.
Journal Of Marketing
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Author :
language : en
Publisher:
Release Date : 1998
Journal Of Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Marketing categories.
The Rotarian
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Author :
language : en
Publisher:
Release Date : 1997-06
The Rotarian written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-06 with categories.
Established in 1911, The Rotarian is the official magazine of Rotary International and is circulated worldwide. Each issue contains feature articles, columns, and departments about, or of interest to, Rotarians. Seventeen Nobel Prize winners and 19 Pulitzer Prize winners – from Mahatma Ghandi to Kurt Vonnegut Jr. – have written for the magazine.
Maximizing Your Business Online
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Author : Craig Settles
language : en
Publisher:
Release Date : 1999
Maximizing Your Business Online written by Craig Settles and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Using a three-stage process, readers will gain a clear focus on the value of the Internet for their business.
Le Cybermarketing
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Author : Arnaud Dufour
language : fr
Publisher: FeniXX
Release Date : 1997-01-01T00:00:00+01:00
Le Cybermarketing written by Arnaud Dufour and has been published by FeniXX this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-01-01T00:00:00+01:00 with Business & Economics categories.
Cet ouvrage est une réédition numérique d’un livre paru au XXe siècle, désormais indisponible dans son format d’origine.
Die Casting Engineer
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Author :
language : en
Publisher:
Release Date : 1999
Die Casting Engineer written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Die-casting categories.
Human Resource Executive
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Author :
language : en
Publisher:
Release Date : 1997
Human Resource Executive written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Executives categories.
The Retail Side Of Golf
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Author : National Golf Foundation
language : en
Publisher:
Release Date : 1999
The Retail Side Of Golf written by National Golf Foundation and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Sports & Recreation categories.
Photocopies of 104 articles from periodicals, reports and studies that relate to the retailing of golf equipment and supplies collected and published by the National Golf Foundation.