Cycle Tourism And South Australia Destination Marketing
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Cycle Tourism And South Australia Destination Marketing
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Author : Pam Faulks
language : en
Publisher:
Release Date : 2008
Cycle Tourism And South Australia Destination Marketing written by Pam Faulks and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Bicycle touring categories.
A network research project was undertaken to analyse cycle tourist travel propensity, motivations, travel behaviour, preferred destination attributes and cyclists¿ perceptions of South Australia as a cycle tourism destination. The purpose of the project was to assist the South Australian Tourism Commission to better understand the cycle tourism market and the potential degree of fit with South Australian destination marketing and development. The project also segmented the sample according to their attitudes towards cycling. This was to provide more detailed information on key potential target markets to help develop more effective marketing and development strategies. This title is also available for FREE download at www.crctourism.com.au
Marketing Australian Travel And Tourism
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Author : John I. Richardson
language : en
Publisher:
Release Date : 1996
Marketing Australian Travel And Tourism written by John I. Richardson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Australien categories.
This work describes marketing principles and techniques in the context of Australian travel and tourism. It provides a broad picture of how Australian organizations, large or small, plan and carry out their marketing operations. Designed for the 1990s, a time of rapid change brought about by technology, globalization, concerns about the sustainability of travel and tourism, and the profitablility of the businesses which service it, the book aims to recognize the breadth of the Australian travel and tourism industry and the problems and opportunities that marketers in the industry face.
Wine Tourism Destination Management And Marketing
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Author : Marianna Sigala
language : en
Publisher: Springer
Release Date : 2019-06-25
Wine Tourism Destination Management And Marketing written by Marianna Sigala and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-25 with Business & Economics categories.
The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
Recent Advances In Social Sciences
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Author : Recep Efe
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2018-11-15
Recent Advances In Social Sciences written by Recep Efe and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-15 with Social Science categories.
This book covers recent advances for quantitative researchers with practical examples from the social sciences. It provides essential information on important issues such as tourism, geography, history, sociology, politics, economy and sport sciences. Each chapter offers a comprehensive range of practical ideas and examples, and all topics are covered by an expert in the field in question. This volume will enable readers to realize that what they see as specific to their own discipline is, in fact, common to several different fields.
Outdoor Recreation
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Author : David Huddart
language : en
Publisher: Springer Nature
Release Date : 2019-10-25
Outdoor Recreation written by David Huddart and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-25 with Science categories.
This textbook presents a comprehensive overview of the environmental impacts of various types of outdoor recreation, and how these can be best managed. As a field of study, recreational ecology is both multidisciplinary and interdisciplinary, and the authors seek to develop a deeper understanding of both the role and function of the factors that influence visitor numbers and their impact. An accessible and comprehensive textbook, it features numerous types of outdoor recreational activities including hill walking, rock climbing, mountain marathons, skiing, scuba diving and more. Drawn from several global case studies, the authors estimate the current and future numbers involved in outdoor recreation, and how best these numbers can be managed. Effective visitor impact management actions arise from collaboration between recreation ecologists, social scientists, experienced recreation managers, recreation stakeholders and the recreationalists themselves: as such, this book will be multi-disciplinary in scope. This practical and engaging textbook will be invaluable to students and scholars of outdoor recreation and adventure tourism as well as practitioners and managers working in the field.
Destination Marketing
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Author : Steven Pike
language : en
Publisher: Routledge
Release Date : 2015-12-14
Destination Marketing written by Steven Pike and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-14 with Business & Economics categories.
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Marketing South Australia
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Author : South Australian Government - Tourism Commission
language : en
Publisher:
Release Date : 2000-03
Marketing South Australia written by South Australian Government - Tourism Commission and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-03 with categories.
Marketing And Managing Tourism Destinations
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Author : Alastair M. Morrison
language : en
Publisher: Taylor & Francis
Release Date : 2023-07-31
Marketing And Managing Tourism Destinations written by Alastair M. Morrison and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-31 with Business & Economics categories.
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Tourism Planning And Destination Marketing
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Author : Mark Anthony Camilleri
language : en
Publisher: Emerald Group Publishing
Release Date : 2024-01-16
Tourism Planning And Destination Marketing written by Mark Anthony Camilleri and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-16 with Travel categories.
Authored by more than 20 leading academics and providing in-depth coverage of a wide array of economic, social, technological and environmental realities in tourism planning and development, this volume is the latest in the field of tourism, theory and practice.
The Tourism Area Life Cycle
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Author : Richard Butler
language : en
Publisher: Channel View Publications
Release Date : 2024-08-13
The Tourism Area Life Cycle written by Richard Butler and has been published by Channel View Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-13 with Business & Economics categories.
The Tourism Area Life Cycle (TALC) model is one of the most cited articles in the tourism literature, and since its publication has continued to be frequently quoted and utilised by academics and those in the tourism industry. Over the past 40 years it has been subject to widespread application and discussion, as well as elaboration, modification and criticism. This book provides a final overview of the use and contribution of the model, its strengths and weaknesses, and particularly its relevance in the 21st century in the context of problems such as overtourism and disasters, including the Covid-19 pandemic. The authors represent a mixture of senior academics, all of whom have used the TALC in their research, and younger scholars who have also used and modified the model. The final section considers revisions and concludes with a new version of the model.