Marketing Australian Travel And Tourism
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Marketing Australian Travel And Tourism
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Author : John I. Richardson
language : en
Publisher:
Release Date : 1996
Marketing Australian Travel And Tourism written by John I. Richardson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Australien categories.
This work describes marketing principles and techniques in the context of Australian travel and tourism. It provides a broad picture of how Australian organizations, large or small, plan and carry out their marketing operations. Designed for the 1990s, a time of rapid change brought about by technology, globalization, concerns about the sustainability of travel and tourism, and the profitablility of the businesses which service it, the book aims to recognize the breadth of the Australian travel and tourism industry and the problems and opportunities that marketers in the industry face.
Tourism Marketing In Australia
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Author : Brian King
language : en
Publisher:
Release Date : 1989
Tourism Marketing In Australia written by Brian King and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Advertising categories.
Measuring The Return From Australian Tourism Marketing Investment In Asia
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Author : Nadarajamuthali Kulendran
language : en
Publisher:
Release Date : 2008
Measuring The Return From Australian Tourism Marketing Investment In Asia written by Nadarajamuthali Kulendran and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Electronic books categories.
Tourism Australia, the primary agency responsible for marketing Australia as a destination internationally. When Tourism Australia invests public money to promote Australia as a tourist destination there is a need to estimate the return per dollar investment. This paper estimated the return per dollar investment in Asia using a dynamic modelling approach and cost-effectiveness analysis. This title is also available for FREE download at www.crctourism.com.au
Marketing Issues In Pacific Area Tourism
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Author : Kaye Sung Chon
language : en
Publisher: Routledge
Release Date : 2014-01-09
Marketing Issues In Pacific Area Tourism written by Kaye Sung Chon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-09 with Business & Economics categories.
Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world tourism today. Dispelling commonly held Western assumptions, inviting new research, and stressing the importance of tourism development in this area to the economics of world tourism, this book shows you how and why this region has experienced such tremendous growth. Some of the larger countries you learn about include China, Hong Kong, Japan, Korea, Malaysia, Singapore, Taiwan, and Thailand. Since many of these countries are becoming not only generators of tourist demand but also new tourist receiving areas, this book covers both inbound and outbound markets. By discussing the opportunities and challenges facing tourism marketing professionals and researchers in the Pacific area, Marketing Issues in Pacific Area Tourism helps improve your effectiveness and understanding of conducting business in the Pacific region. Some of the factors you read about include: the increasing wealth and consumerism of a rapidly growing middle class in the Pacific area the relaxation of international travel restrictions how formerly insular governments of the region are awakening to the possibility of tourism. the potential impediments to sustainable tourism development in the region Marketing Issues in Pacific Area Tourism also helps you improve survey design and interpretation by stressing the importance of understanding the heterogenous nature of Asian culture when analyzing tourist behavior and motivation. It provides a different perspective of Pacific Region tourism, concentrating on the clash of culture between those of the region and a dominant Western way of doing business. Another valuable feature of this book is the presentation of a continuing and improving database from which to assess destination performance and visitor characteristics--thus allowing researchers to further identify important marketing opportunities and issues.
Australia
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Author : Starch INRA Hooper (Firm)
language : en
Publisher:
Release Date : 1978
Australia written by Starch INRA Hooper (Firm) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Tourism categories.
Marketing International Tourism To Australia
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Author : Geoffrey Ian Crouch
language : en
Publisher:
Release Date : 1991
Marketing International Tourism To Australia written by Geoffrey Ian Crouch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Tourism categories.
Tourism Marketing
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Author : Eric Laws
language : en
Publisher: Burns & Oates
Release Date : 2002
Tourism Marketing written by Eric Laws and has been published by Burns & Oates this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Divided into two parts, this textbook takes the student through the underlying principles of marketing in tourism, covering issues like tourist satisfaction, quality management and the impact of IT on tourism marketing.
Destination Marketing Organisations
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Author : Steven Pike
language : en
Publisher: Routledge
Release Date : 2007-06-01
Destination Marketing Organisations written by Steven Pike and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-01 with Business & Economics categories.
Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relating to: The rationale for the establishment of DMOs The structure, roles, goals and functions of DMOs The key opportunities, challenges and constraints facing DMOs The complexities of marketing destinations as tourism brands The Author Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.
Case Studies In Tourism And Hospitality Marketing
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Author : Rob Harris
language : en
Publisher:
Release Date : 2005-01-01
Case Studies In Tourism And Hospitality Marketing written by Rob Harris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Hospitality categories.
Contains 13 Australian-based case studies that provide a snapshot of organisations that have a strategic approach to the application of the marketing process, detailing the development and implementation of these strategies. Harris at Uni of Technology, Sydney, Jago and King at Victoria University, Melbourne, Vic.
Advertising In Tourism And Leisure
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Author : Nigel Morgan
language : en
Publisher: Routledge
Release Date : 2013-06-17
Advertising In Tourism And Leisure written by Nigel Morgan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new strategic directions in advertising. It focuses on the new destination marketing strategy of branding and assesses the relationship between advertising and other increasing important areas of promotion, including sponsorship, ambient marketing and sales promotion. Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries. Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff.