Marketing International Tourism To Australia
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Marketing International Tourism To Australia
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Author : Geoffrey Ian Crouch
language : en
Publisher:
Release Date : 1991
Marketing International Tourism To Australia written by Geoffrey Ian Crouch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Tourism categories.
Marketing Australian Travel And Tourism
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Author : John I. Richardson
language : en
Publisher:
Release Date : 1996
Marketing Australian Travel And Tourism written by John I. Richardson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Australien categories.
This work describes marketing principles and techniques in the context of Australian travel and tourism. It provides a broad picture of how Australian organizations, large or small, plan and carry out their marketing operations. Designed for the 1990s, a time of rapid change brought about by technology, globalization, concerns about the sustainability of travel and tourism, and the profitablility of the businesses which service it, the book aims to recognize the breadth of the Australian travel and tourism industry and the problems and opportunities that marketers in the industry face.
Marketing Issues In Pacific Area Tourism
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Author : Kaye Sung Chon
language : en
Publisher: Routledge
Release Date : 2014-01-09
Marketing Issues In Pacific Area Tourism written by Kaye Sung Chon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-09 with Business & Economics categories.
Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world tourism today. Dispelling commonly held Western assumptions, inviting new research, and stressing the importance of tourism development in this area to the economics of world tourism, this book shows you how and why this region has experienced such tremendous growth. Some of the larger countries you learn about include China, Hong Kong, Japan, Korea, Malaysia, Singapore, Taiwan, and Thailand. Since many of these countries are becoming not only generators of tourist demand but also new tourist receiving areas, this book covers both inbound and outbound markets. By discussing the opportunities and challenges facing tourism marketing professionals and researchers in the Pacific area, Marketing Issues in Pacific Area Tourism helps improve your effectiveness and understanding of conducting business in the Pacific region. Some of the factors you read about include: the increasing wealth and consumerism of a rapidly growing middle class in the Pacific area the relaxation of international travel restrictions how formerly insular governments of the region are awakening to the possibility of tourism. the potential impediments to sustainable tourism development in the region Marketing Issues in Pacific Area Tourism also helps you improve survey design and interpretation by stressing the importance of understanding the heterogenous nature of Asian culture when analyzing tourist behavior and motivation. It provides a different perspective of Pacific Region tourism, concentrating on the clash of culture between those of the region and a dominant Western way of doing business. Another valuable feature of this book is the presentation of a continuing and improving database from which to assess destination performance and visitor characteristics--thus allowing researchers to further identify important marketing opportunities and issues.
Measuring The Return From Australian Tourism Marketing Investment In Asia
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Author : Nadarajamuthali Kulendran
language : en
Publisher:
Release Date : 2008
Measuring The Return From Australian Tourism Marketing Investment In Asia written by Nadarajamuthali Kulendran and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Electronic books categories.
Tourism Australia, the primary agency responsible for marketing Australia as a destination internationally. When Tourism Australia invests public money to promote Australia as a tourist destination there is a need to estimate the return per dollar investment. This paper estimated the return per dollar investment in Asia using a dynamic modelling approach and cost-effectiveness analysis. This title is also available for FREE download at www.crctourism.com.au
International Tourism Marketing Manual
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Author :
language : en
Publisher:
Release Date : 1993
International Tourism Marketing Manual written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Tourism categories.
Introduction To Tourism In Australia
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Author : Colin Michael Hall
language : en
Publisher:
Release Date : 2006-12
Introduction To Tourism In Australia written by Colin Michael Hall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12 with Tourism categories.
Draws together many of the contemporary issues and themes in Australian and international tourism in a manner that is easy to understand and useful to students.
Australia
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Author : Starch INRA Hooper (Firm)
language : en
Publisher:
Release Date : 1978
Australia written by Starch INRA Hooper (Firm) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Tourism categories.
Destination Marketing
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Author : Steven Pike
language : en
Publisher: Routledge
Release Date : 2015-12-14
Destination Marketing written by Steven Pike and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-14 with Business & Economics categories.
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Marketing Of Tourism Experiences
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Author : Noel Scott
language : en
Publisher: Routledge
Release Date : 2013-09-13
Marketing Of Tourism Experiences written by Noel Scott and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-13 with Business & Economics categories.
This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun. This book was based on a special issue of Journal of Hospitality Marketing & Mangement.
Tourism Forecasting And Marketing
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Author : Kevin Wong
language : en
Publisher: Routledge
Release Date : 2012-10-12
Tourism Forecasting And Marketing written by Kevin Wong and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-12 with Business & Economics categories.
Stay up to date with the most effective practices in tourism demand forecasting! Tourism Forecasting and Marketing presents vital, up-to-date research on the latest practice and applications of tourism demand modeling and forecasting. The book addresses both econometric and time series approaches to forecasting, focusing on the concepts, model specification, data analysis, and methodologies used in day-to-day tourism planning. An international panel of practitioners and academics call on a diverse range of empirical research findings to discuss commonly used theoretical frameworks for forecasting and future directions tourism demand is likely to take. Tourism Forecasting and Marketing presents research findings from the United States, the United Kingdom, Asia, and Australia that are invaluable for guiding government and private sector tourism investment and development decisions. The book addresses traditional versus modern forecasting techniques; evaluations of current and past forecasting methods; modeling and forecasting destination choice; and the impact of forecasting and marketing on tourism demand. Topics include: using time series models to forecast inbound tourism demand for China and Greece determining the economic factors that influence tourism demand in Hong Kong, Indonesia, and Malaysia examining domestic travel expenditures in South Korea developing a model to forecast ski tourism using the Palmore cohort analysis for tourism forecasting and much more! Tourism Forecasting and Marketing is an important textbook for educators and students working in tourism policy planning and management, and tourism marketing. The book is equally effective as a reference for travel and tourism researchers, and for professionals dealing with tourism demand analysis and forecasting.