Measuring The Return From Australian Tourism Marketing Investment In Asia
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Measuring The Return From Australian Tourism Marketing Investment In Asia
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Author : Nadarajamuthali Kulendran
language : en
Publisher:
Release Date : 2008
Measuring The Return From Australian Tourism Marketing Investment In Asia written by Nadarajamuthali Kulendran and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Electronic books categories.
Tourism Australia, the primary agency responsible for marketing Australia as a destination internationally. When Tourism Australia invests public money to promote Australia as a tourist destination there is a need to estimate the return per dollar investment. This paper estimated the return per dollar investment in Asia using a dynamic modelling approach and cost-effectiveness analysis. This title is also available for FREE download at www.crctourism.com.au
Marketing Asian Places
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2002
Marketing Asian Places written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
At the beginning of the 21st century, headlines report how cities are going bankrupt, states are running large deficits and nations are stuck in high debt and stagnation. This text argues that thousands of places are in crisis and can no longer rely on national policies for protection. The authors show how places in Asia can become attractive products by effectively communicating their special qualities and attracting investment.
Early Framers Of Tourism Knowledge Volume Iii
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Author : Metin Kozak
language : en
Publisher: Taylor & Francis
Release Date : 2023-06-27
Early Framers Of Tourism Knowledge Volume Iii written by Metin Kozak and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-27 with Business & Economics categories.
This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism–based knowledge and education across the world. Strengthening a field and its ability to form the own traditions is undoubtedly possible with a bridge to be established between the past, present and future. The capacity of research carried out today and in the future is built on the outputs of education and research completed in the past, adding new links to the chain. The history of tourism studies and education dates to the early years of the 20th century and began recording a momentum in its second half. There is, therefore, a lot more to do in terms of the institutionalization of such a young and dynamic field and this book aims to introduce tourism scholars with their widest geographical representation, dating from the first years of tourism research back in the early 1900s. Volume III of IV includes tributes to 20 scholars who have defined tourism as an object of academic study, established its foundations and organisations, and widened its scope to encompass thousands of empirical studies. Each of these volumes contains different profiles thereby bringing 80 of the pioneers in tourism more vividly to life. This book was originally published as a special issue of Anatolia: An International Journal of Tourism & Hospitality Research.
Tourism And Opportunities For Economic Development In Asia
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Author : Ordó?ez de Pablos, Patricia
language : en
Publisher: IGI Global
Release Date : 2017-01-25
Tourism And Opportunities For Economic Development In Asia written by Ordó?ez de Pablos, Patricia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-25 with Business & Economics categories.
The growing market of tourism in Asian countries has caused significant changes to the economy, transportation, and safety for citizens. With the ubiquity of tourism, there is now an increasing need for resources to assist in the challenges that arise. Tourism and Opportunities for Economic Development in Asia is a key resource on the priorities, challenges, and strategies in the globalized economy of the Asian tourism market. Highlighting multidisciplinary studies on cultural tourism, gastronomy, and hospitality management, this publication is an ideal reference source for academicians, researchers, politicians, policy makers, and information technology directors actively involved in the tourism industry.
Tourism In Southeast Asia
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Author : Kaye Sung Chon
language : en
Publisher: Routledge
Release Date : 2013-07-04
Tourism In Southeast Asia written by Kaye Sung Chon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-04 with Business & Economics categories.
Make the most of the potential for tourism and hospitality in Southeast Asia! Tourism is known as the world's fastest growing industry, but until now there has been precious little published on the industry as it relates to Southeast Asia and Indo-China. Tourism in Southeast Asia: A New Direction focuses on the remarkable growth in international tourism seen in that region in recent years. Some of the topics explored in Tourism in Southeast Asia: A New Direction are: cross-border cooperation ecotourism opportunities for local communities existing tourism organizations the vulnerability of current tourism policies and suggestions for change the impacts of tourism on local communities the flow of tourism between Australia and Southeast Asia collaborative tourism marketing the growth and development of the cruise line industry in Southeast Asia While the state of the industry's growth and development varies greatly from one country in the region to another, all face the challenge of fostering financially and environmentally sustainable tourism. This volume sheds light on the confusing issues of tourism development, marketing, and management in Southeast Asia and Indo-China. Here is the essential guide to the exploding tourism and hospitality industries in Southeast Asia and Indo-China. You will discover unique cultural aspects of various countries in the region and the impact they can have on tourism and hospitality, as well as industry overviews and current and anticipated trends.
Tourism Marketing
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Author : Cathy H. C. Hsu
language : en
Publisher: Wiley
Release Date : 2008-03-10
Tourism Marketing written by Cathy H. C. Hsu and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-10 with Business & Economics categories.
Tourism Marketing provides a contemporary approach to formulating,implementing and monitoring marketing strategy for regional tourismmarketers and small businesses, the latter comprising over 90% ofthe 'tourism industry'. The principal aim of Tourism Marketing isto demonstrate how marketing principles apply in the tourismindustry in Australia, New Zealand and the Asia-Pacific. This text will provide students with a thorough understanding of: a conceptual framework for tourism and travel marketing the role and importance of destination marketingorganisations factors influencing tourism demand and supply characteristics of consumer-traveler behaviour services marketing in tourism the role of marketing research in management decisionmaking approaches to branding, positioning and segmentation the philosophy of integrated marketing communicationsperformance metrics
Foreign Direct Investments Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2020-02-07
Foreign Direct Investments Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-07 with Business & Economics categories.
Globalization, accelerated by information technologies, has increased the speed of business transactions and has reduced the distances between international businesses. This growth has transformed the realm of foreign investment in countries around the world, calling for a methodological approach to planning feasible capital investment proposals in general and foreign direct investment projects. Foreign Direct Investments: Concepts, Methodologies, Tools, and Applications is a vital reference source that explores the importance of global stocks to economic structures and explores the effects that these holdings have on the financial status of nations. It also provides a systems approach to investment projects in a globalized and open society. Highlighting a range of topics such as foreign direct investors, risk analysis, and sourcing strategies, this multi-volume book is ideally designed for business managers, executives, international companies, entrepreneurs, researchers, academicians, graduate students, policymakers, investors, and project managers.
Tourism Economics And Policy
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Author : Larry Dwyer
language : en
Publisher: Channel View Publications
Release Date : 2010-10-27
Tourism Economics And Policy written by Larry Dwyer and has been published by Channel View Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-27 with Business & Economics categories.
Tourism Economics and Policy combines a comprehensive treatment of economic concepts and applications in tourism contexts. Topics include tourism demand and forecasting, tourism supply and pricing, measuring the impacts and benefits of changes in tourism demand, tourism investment and infrastructure, tourism taxation, aviation, tourism and the environment (including climate change) and destination competitiveness. The text provides an excellent basis for students to appreciate the relevance of economic analysis to the solution of real life tourism issues and as an input into tourism policy formulation.
Tourism And Economic Development In Asia And Australasia
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Author : Frank M. Go
language : en
Publisher: Burns & Oates
Release Date : 1997
Tourism And Economic Development In Asia And Australasia written by Frank M. Go and has been published by Burns & Oates this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Asia categories.
Provides a foundation for tourism studies in the Asian and Australasian region.
Marketing Australian Travel And Tourism
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Author : John I. Richardson
language : en
Publisher:
Release Date : 1996
Marketing Australian Travel And Tourism written by John I. Richardson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Australien categories.
This work describes marketing principles and techniques in the context of Australian travel and tourism. It provides a broad picture of how Australian organizations, large or small, plan and carry out their marketing operations. Designed for the 1990s, a time of rapid change brought about by technology, globalization, concerns about the sustainability of travel and tourism, and the profitablility of the businesses which service it, the book aims to recognize the breadth of the Australian travel and tourism industry and the problems and opportunities that marketers in the industry face.