Das Image Von Automarken Eine Empirische Studie Zum Image Von Audi Bmw Und Mercedes Benz
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Das Image Von Automarken Eine Empirische Studie Zum Image Von Audi Bmw Und Mercedes Benz
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Author : Nadir Amrioui
language : en
Publisher: Nadir Amrioui
Release Date :
Das Image Von Automarken Eine Empirische Studie Zum Image Von Audi Bmw Und Mercedes Benz written by Nadir Amrioui and has been published by Nadir Amrioui this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Marketingtexte Aus Translationswissenschaftlicher Sicht
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Author : Hanka Błaszkowska
language : de
Publisher: V&R Unipress
Release Date : 2022-09-05
Marketingtexte Aus Translationswissenschaftlicher Sicht written by Hanka Błaszkowska and has been published by V&R Unipress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-05 with Literary Criticism categories.
Die vorliegende Publikation vereint auf empirischer Basis theoretische und praktische Perspektiven auf das Marketingübersetzen für die Automobilbranche im Sprachenpaar Deutsch-Polnisch. Die differente gesellschaftlich-kulturelle Entwicklung sowie Diskrepanzen im Automobilbau in beiden Ländern stellen den interlingualinterkulturellen Transfer deutscher Marketingtexte ins Polnische vor besondere Herausforderungen. Die Analyse der Übersetzungsprobleme erfolgt am Beispiel der Marketingtextsorte Kundenzeitschrift in Anlehnung an den funktionalen Ansatz der Translationswissenschaft. In die wissenschaftliche Beschreibung integriert die Autorin das berufspraktische Konzept der Transkreation, das in die modellhafte Darstellung dieses translatorischen Bereichs einfließt. This publication combines, on an empirical basis, the theoretical and practical perspectives on marketing translation for the automotive industry in the language pair German-Polish. The different sociocultural development as well as discrepancies in the automotive industry in both countries pose special challenges for the interlingual-intercultural transfer of German marketing texts into Polish. The analysis of the translation problems is carried out using the example of the marketing text type customer magazine, following the functional approach of translation studies. In the scientific description, the author integrates the professional-practical concept of transcreation, which flows into the model representation of the interlingual-intercultural transfer of marketing texts.
Kennzahlenbasiertes Bewertungssystem Der Leistungsf Higkeit Verketteter Fertigungssysteme
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Author : Marcel Prümmer
language : de
Publisher: Apprimus Wissenschaftsverlag
Release Date : 2020-11-05
Kennzahlenbasiertes Bewertungssystem Der Leistungsf Higkeit Verketteter Fertigungssysteme written by Marcel Prümmer and has been published by Apprimus Wissenschaftsverlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-05 with Technology & Engineering categories.
Aktuell werden verkettete Fertigungssysteme im Werkzeugbau nur unzureichend eingesetzt. Das entwickelte kennzahlenbasierte Bewertungssystem der technologischen Leistungsfähigkeit versetzt die Werkzeugbaubranche in die Lage, individuelle Automationskonzepte oder bestehende verkettete Fertigungssysteme vor, während oder nach einer Investitionsentscheidung zu bewerten und so die Effizienz in der mechanischen Fertigung zu steigern. Eine industrienahe Anwendbarkeit der Bewertung steht dabei im Fokus.
Imageanalyse F Hrender Deutscher Automobilhersteller
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Author : Nadir Amrioui
language : de
Publisher: diplom.de
Release Date : 2008-07-04
Imageanalyse F Hrender Deutscher Automobilhersteller written by Nadir Amrioui and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-04 with Business & Economics categories.
Inhaltsangabe:Einleitung: Der Begriff Image nimmt in unserer heutigen Zeit einen immer größeren Stellenwert ein und ist gerade für Unternehmen zu einem bedeutenden Schlagwort geworden. Dies geht natürlich über ökonomische Überlegungen hinaus und betrifft auch den privaten Bereich. Den Ruf, den eine Person hat, kann mitunter eine entscheidende Einflussgröße darauf sein, welchen Status sie in dieser Gesellschaft einnimmt, wie sie behandelt wird und nicht zuletzt wie erfolgreich sie ist. Das trifft gerade in einer Welt zu, die immer mehr von Oberflächlichkeit geprägt ist. Diesen Wirkungszusammenhang kann man auch ohne Bedenken auf Unternehmen übertragen. Da marketingtheoretische Bemühungen hauptsächlich darauf abzielen, den Erfolg eines Unternehmens zu steigern, ist es unumgänglich sich intensiv mit dem Image und seiner Messung auseinander zu setzten. Die Analyse des Images von Firmen ist insbesondere dort von Interesse, wo sich verschiedene Unternehmen aufgrund ihres hohen Standards, ihres guten Namens und ihres hohen Preisniveaus sehr ähnlich sind und in einem harten Konkurrenzkampf zueinander stehen. Aus diesem Grund hat es sich diese empirische Arbeit zum Forschungsziel gemacht, die drei führenden Automobilhersteller Audi, BMW und Mercedes aus imagetechnischer Sicht miteinander zu vergleichen. Die Hauptmotivation besteht darin, herauszufinden, wie die junge und alte Bevölkerungsschicht den Marken gegenüberstehen und ob sie sich hinsichtlich ihrer Einstellungen voneinander unterscheiden. Diese Arbeit besteht aus ca. zwei Drittel theoretischen und einem Drittel empirischen Teil. Die Theorie liefert ausführlich sämtliche relevante Grundlagen über die wichtigsten Begriffe, die zum Verständnis dieser Arbeit erläutert werden müssen, das notwendige Messinstrumentarium, das zur Verfügung steht und die marketingstrategisch relevanten Implikationen, die sich aus der Imageanalyse ergeben. Als Übergang zum praktischen Teil, folgt eine kurze Betrachtung der Marktsituation im Automobilsektor, speziell in Hinblick auf die drei für die Diplomarbeit relevanten Marken. Anschließend wird die eigentliche Untersuchung der Herstellerimages durchgeführt, indem sich die Analyse an ausgewählten Verfahren aus der Theorie bedient. Anhand der ermittelten Ergebnisse erfolgen eine wissenschaftliche Auswertung und eine Interpretation, sowie abschließend eine kritische [...]
Autonomous Driving
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Author : Markus Maurer
language : en
Publisher: Springer
Release Date : 2016-05-21
Autonomous Driving written by Markus Maurer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-21 with Technology & Engineering categories.
This book takes a look at fully automated, autonomous vehicles and discusses many open questions: How can autonomous vehicles be integrated into the current transportation system with diverse users and human drivers? Where do automated vehicles fall under current legal frameworks? What risks are associated with automation and how will society respond to these risks? How will the marketplace react to automated vehicles and what changes may be necessary for companies? Experts from Germany and the United States define key societal, engineering, and mobility issues related to the automation of vehicles. They discuss the decisions programmers of automated vehicles must make to enable vehicles to perceive their environment, interact with other road users, and choose actions that may have ethical consequences. The authors further identify expectations and concerns that will form the basis for individual and societal acceptance of autonomous driving. While the safety benefits of such vehicles are tremendous, the authors demonstrate that these benefits will only be achieved if vehicles have an appropriate safety concept at the heart of their design. Realizing the potential of automated vehicles to reorganize traffic and transform mobility of people and goods requires similar care in the design of vehicles and networks. By covering all of these topics, the book aims to provide a current, comprehensive, and scientifically sound treatment of the emerging field of “autonomous driving".
Inclusive Branding
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Author : Klaus Schmidt
language : en
Publisher: Palgrave Macmillan
Release Date : 2003-02-08
Inclusive Branding written by Klaus Schmidt and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-08 with Business & Economics categories.
Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today's pressing global business issues. Compelling case studies from leading organizations in a variety of industries show the practical necessity of holistic brand thinking, and its results.
The End Of Advertising As We Know It
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Author : Sergio Zyman
language : en
Publisher: John Wiley & Sons
Release Date : 2002
The End Of Advertising As We Know It written by Sergio Zyman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity and customer service.
Automotive Ergonomics
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Author : Heiner Bubb
language : en
Publisher: Springer Nature
Release Date : 2021-10-19
Automotive Ergonomics written by Heiner Bubb and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-19 with Technology & Engineering categories.
Ergonomics teaches how to design technology in such a way that it is optimally adapted to the needs, wishes and characteristics of the user. In this context, the concept of the human-machine system has become established. In a systematic way and with a detailed view of the complicated technical and perceptual psychological and methodological connections, this book explains the basics of automotive ergonomics with numerous examples. The application is shown in examples such as package, design of displays and control elements, of environmental ergonomics such as lighting, sound, vibrations, climate and smell. The design of driver assistance systems from an ergonomic perspective is also a central topic. The book is rounded off by methods of ergonomic vehicle development, the use of mock-ups, driving simulators and tests in real vehicles and prototypes. For the first time, those responsible in the automotive industry and in the field of relevant research are provided with a specialized systematic work that provides the ergonomic findings in the design of today's automobiles. This provides planners and designers of today's automobiles with concrete information for ergonomic product development, enabling them to keep an eye on decisive requirements and subsequent customer acceptance. This book is a translation of the original German 1st edition Automobilergonomie by Heiner Bubb, Klaus Bengler, Rainer E. Grünen & Mark Vollrath, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2015. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.
American Automobile Names
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Author : Ingrid Piller
language : en
Publisher:
Release Date : 1996
American Automobile Names written by Ingrid Piller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Automobiles categories.
Hci In Mobility Transport And Automotive Systems Automated Driving And In Vehicle Experience Design
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Author : Heidi Krömker
language : en
Publisher: Springer Nature
Release Date : 2020-07-10
Hci In Mobility Transport And Automotive Systems Automated Driving And In Vehicle Experience Design written by Heidi Krömker and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-10 with Computers categories.
This two-volume set LNCS 12212 and 12213 constitutes the refereed proceedings of the Second International Conference on HCI in Mobility, Transport, and Automotive Systems, MobiTAS 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020, in Copenhagen, Denmark, in July, 2020.* A total of 1439 full papers and 238 posters have been carefully reviewed and accepted for publication in HCII 2020. The papers cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. MobiTAS 2020 includes a total of 59 papers and they are organized in the following topical sections: Part I, Automated Driving and In-Vehicle Experience Design: UX topics in automated driving, and designing in-vehicle experiences. Part II, Driving Behavior, Urban and Smart Mobility: studies on driving behavior, and urban and smart mobility. *The conference was held virtually due to the COVID-19 pandemic.