Marketingtexte Aus Translationswissenschaftlicher Sicht
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Marketingtexte Aus Translationswissenschaftlicher Sicht
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Author : Hanka Błaszkowska
language : de
Publisher: V&R Unipress
Release Date : 2022-09-05
Marketingtexte Aus Translationswissenschaftlicher Sicht written by Hanka Błaszkowska and has been published by V&R Unipress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-05 with Literary Criticism categories.
Die vorliegende Publikation vereint auf empirischer Basis theoretische und praktische Perspektiven auf das Marketingübersetzen für die Automobilbranche im Sprachenpaar Deutsch-Polnisch. Die differente gesellschaftlich-kulturelle Entwicklung sowie Diskrepanzen im Automobilbau in beiden Ländern stellen den interlingualinterkulturellen Transfer deutscher Marketingtexte ins Polnische vor besondere Herausforderungen. Die Analyse der Übersetzungsprobleme erfolgt am Beispiel der Marketingtextsorte Kundenzeitschrift in Anlehnung an den funktionalen Ansatz der Translationswissenschaft. In die wissenschaftliche Beschreibung integriert die Autorin das berufspraktische Konzept der Transkreation, das in die modellhafte Darstellung dieses translatorischen Bereichs einfließt. This publication combines, on an empirical basis, the theoretical and practical perspectives on marketing translation for the automotive industry in the language pair German-Polish. The different sociocultural development as well as discrepancies in the automotive industry in both countries pose special challenges for the interlingual-intercultural transfer of German marketing texts into Polish. The analysis of the translation problems is carried out using the example of the marketing text type customer magazine, following the functional approach of translation studies. In the scientific description, the author integrates the professional-practical concept of transcreation, which flows into the model representation of the interlingual-intercultural transfer of marketing texts.
Marketingtexte Aus Translationswissenschaftlicher Sicht
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Author : Hanka Blaszkowska
language : de
Publisher: V&R Unipress
Release Date : 2022
Marketingtexte Aus Translationswissenschaftlicher Sicht written by Hanka Blaszkowska and has been published by V&R Unipress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
Die vorliegende Publikation vereint auf empirischer Basis theoretische und praktische Perspektiven auf das Marketingübersetzen für die Automobilbranche im Sprachenpaar Deutsch-Polnisch. Die differente gesellschaftlich-kulturelle Entwicklung sowie Diskrepanzen im Automobilbau in beiden Ländern stellen den interlingual-interkulturellen Transfer deutscher Marketingtexte ins Polnische vor besondere Herausforderungen. Die Analyse der Übersetzungsprobleme erfolgt am Beispiel der Marketingtextsorte Kundenzeitschrift in Anlehnung an den funktionalen Ansatz der Translationswissenschaft. In die wissenschaftliche Beschreibung integriert die Autorin das berufspraktische Konzept der Transkreation, das in die modellhafte Darstellung dieses translatorischen Bereichs einfließt. This publication combines, on an empirical basis, the theoretical and practical perspectives on marketing translation for the automotive industry in the language pair German-Polish. The different sociocultural development as well as discrepancies in the automotive industry in both countries pose special challenges for the interlingual-intercultural transfer of German marketing texts into Polish. The analysis of the translation problems is carried out using the example of the marketing text type customer magazine, following the functional approach of translation studies. In the scientific description, the author integrates the professional-practical concept of transcreation, which flows into the model representation of the interlingual-intercultural transfer of marketing texts.
Get Fit For The Future Of Transcreation
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Author : Nina Sattler-Hovdar
language : en
Publisher:
Release Date : 2019-07-26
Get Fit For The Future Of Transcreation written by Nina Sattler-Hovdar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-26 with categories.
GET FIT FOR THE FUTURE OF TRANSCREATION is a business companion for language service providers interested in becoming transcreation experts.Transcreation, a service that combines translation with copywriting skills, is required for most marketing, corporate communication, public relations, and advertising texts, and more generally for all types of texts that are meant to enhance a company's or a brand's reputation and sales.This book seeks to answer all the questions that are typically raised about transcreation by both providers and buyers of transcreation services.An eye-opening read, packed with practical lessons from a transcreation practitioner with more than 25 years of industry experience.
Scientific And Technical Translation Explained
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Author : Jody Byrne
language : en
Publisher: Routledge
Release Date : 2014-04-08
Scientific And Technical Translation Explained written by Jody Byrne and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-08 with Language Arts & Disciplines categories.
From microbiology to nuclear physics and chemistry to software engineering, scientific and technical translation is a complex activity that involves communicating specialized information on a variety of subjects across multiple languages. It requires expert linguistic knowledge and writing skills, combined with the ability to research and understand complex concepts and present them to a range of different audiences. Using a combination of interdisciplinary research, real-world examples drawn from professional practice and numerous learning activities, this introductory textbook equips the student with the knowledge and skills needed to get started in this exciting and challenging field. It examines the origins and history of scientific and technical translation, and the people, tools and processes involved in translating scientific and technical texts. Scientific and Technical Translation Explained provides an overview of the main features of scientific and technical discourse as well as the different types of documents produced. A series of detailed case studies highlight various translation challenges and introduce a range of strategies for dealing with them. A variety of resources and exercises are included to make learning effective and enjoyable. Additional resources and activities are available on Facebook.
Only Humans Need Apply
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Author : Thomas H. Davenport
language : en
Publisher: HarperCollins
Release Date : 2016-05-24
Only Humans Need Apply written by Thomas H. Davenport and has been published by HarperCollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-24 with Business & Economics categories.
An invigorating, thought-provoking, and positive look at the rise of automation that explores how professionals across industries can find sustainable careers in the near future. Nearly half of all working Americans could risk losing their jobs because of technology. It’s not only blue-collar jobs at stake. Millions of educated knowledge workers—writers, paralegals, assistants, medical technicians—are threatened by accelerating advances in artificial intelligence. The industrial revolution shifted workers from farms to factories. In the first era of automation, machines relieved humans of manually exhausting work. Today, Era Two of automation continues to wash across the entire services-based economy that has replaced jobs in agriculture and manufacturing. Era Three, and the rise of AI, is dawning. Smart computers are demonstrating they are capable of making better decisions than humans. Brilliant technologies can now decide, learn, predict, and even comprehend much faster and more accurately than the human brain, and their progress is accelerating. Where will this leave lawyers, nurses, teachers, and editors? In Only Humans Need Apply, Thomas Hayes Davenport and Julia Kirby reframe the conversation about automation, arguing that the future of increased productivity and business success isn’t either human or machine. It’s both. The key is augmentation, utilizing technology to help humans work better, smarter, and faster. Instead of viewing these machines as competitive interlopers, we can see them as partners and collaborators in creative problem solving as we move into the next era. The choice is ours.
Angewandte Linguistik Neue Herausforderungen Und Konzepte
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Author : Sylwia Adamczak-Krysztofowicz
language : de
Publisher: V&R unipress
Release Date : 2021-01-18
Angewandte Linguistik Neue Herausforderungen Und Konzepte written by Sylwia Adamczak-Krysztofowicz and has been published by V&R unipress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-18 with Language Arts & Disciplines categories.
In 24 theoretischen und praxisbezogenen Beiträgen nähern sich Wissenschaftlerinnen und Wissenschaftler aus Deutschland, Österreich und Polen den aktuellen Problemen aus dem weit verstandenen Gebiet der angewandten Linguistik an. Die Beiträge stammen aus den folgenden thematischen Gebieten: Pragma- und Soziolinguistikstudien, kontrastive Studien, Interkulturalität, Spracherwerbs- und Sprachlehrforschung, Fachsprachen, Übersetzen und Dolmetschen sowie Lingustic Landscapes. Der vorliegende Band greift damit die vielseitigen Forschungsinteressen von Prof. Dr. habil. Izabela Prokop auf, die im Jahr 2021 ihr 70. Lebensjahr vollendet. The present book is a collection of 24 theoretical and empirical contributions which approach current problems within a widely understood field of applied linguistics. Their authors come from Germany, Austria and Poland and represent major academic institutions in these countries. The chapters included in the monograph treat about the most recent issues in the field and are organized into seven thematic foci: Pragma- and sociolinguistics, contrastive studies, interculturality, language acquisition and language teaching research, specialised languages, translation and translation studies, and research in linguistic landscape. The incentive for putting this monograph together is the 70th birthday of prof. Izabela Prokop.
Kreativit T Und Hermeneutik In Der Translation
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Author : Larisa Cercel
language : de
Publisher: Narr Francke Attempto Verlag
Release Date : 2017-07-17
Kreativit T Und Hermeneutik In Der Translation written by Larisa Cercel and has been published by Narr Francke Attempto Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-17 with Literary Criticism categories.
Die Kreativität nimmt gegenwärtig eine zentrale Position in der Translationsprozessforschung ein. Die Erkenntnis, dass Kreativität nicht nur beim Übersetzen literarischer Werke benötigt wird, bildet die Grundlage für die Entwicklung neuer Modelle der translatorischen Kompetenz. Zu dieser grundlagentheoretischen Ebene gehört die Betrachtung der übersetzerischen Kreativität in Verbindung mit den (eminent hermeneutischen) Begriffen des Verstehens und Interpretierens: Die Textvorlage verstehen, sie auslegen, um sie dann angemessen kreativ in der Zielsprache wiedergeben zu können, ist ein translatorisches Grundverhalten. Der Band fokussiert den Nexus Kreativität-Verstehen-Interpretieren im Übersetzen und beleuchtet ihn aus den unterschiedlichen Perspektiven der Rhetorik, Literatur, Hermeneutik, Philosophie, Linguistik und Translatologie.
Machine Translation
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Author : D. Arnold
language : en
Publisher: Wiley-Blackwell
Release Date : 1994
Machine Translation written by D. Arnold and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Machine translating categories.
The Sociological Turn In Translation And Interpreting Studies
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Author : Claudia V. Angelelli
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2014-09-15
The Sociological Turn In Translation And Interpreting Studies written by Claudia V. Angelelli and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-15 with Language Arts & Disciplines categories.
Increasing attention has been paid to the agency of translators and interpreters, as well as to the social factors that permeate acts of translation and interpreting. In addition, agency and social factors are discussed in more interdisciplinary terms. Currently the focus is not only on translators or interpreters – i.e., the exploration of their inter/intra-social agency and identity construction (or on their activities and the consequences thereof), but also on other phenomena, such as the displacement of texts and people and issues of access and linguicism. The displacement of texts (whether written or oral) across time and space, as well as the geographic displacement of people, has encouraged researchers in Translation and Interpreting Studies to consider issues related to translation and interpreting through the lens of the Sociology of Language, Sociolinguistics, and Historiography. Researchers have employed a myriad of theoretical and methodological lenses borrowed from other disciplines in the Humanities and Social Sciences. Therefore, the interdisciplinarity of Translation and Interpreting Studies is more evident now than ever before. This volume, originally published as a special issue of Translation and Interpreting Studies (issue 7:2, 2012), is a perfect example of such interdisciplinarity, reflecting the shift that has occurred in Translation and Interpreting Studies around the world over the last 30 years.
In Translation
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Author : Esther Allen
language : en
Publisher: Columbia University Press
Release Date : 2013-05-28
In Translation written by Esther Allen and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-28 with Language Arts & Disciplines categories.
The most comprehensive collection of perspectives on translation to date, this anthology features essays by some of the world's most skillful writers and translators, including Haruki Murakami, Alice Kaplan, Peter Cole, Eliot Weinberger, Forrest Gander, Clare Cavanagh, David Bellos, and José Manuel Prieto. Discussing the process and possibilities of their art, they cast translation as a fine balance between scholarly and creative expression. The volume provides students and professionals with much-needed guidance on technique and style, while affirming for all readers the cultural, political, and aesthetic relevance of translation. These essays focus on a diverse group of languages, including Japanese, Turkish, Arabic, and Hindi, as well as frequently encountered European languages, such as French, Spanish, Italian, German, Polish, and Russian. Contributors speak on craft, aesthetic choices, theoretical approaches, and the politics of global cultural exchange, touching on the concerns and challenges that currently affect translators working in an era of globalization. Responding to the growing popularity of translation programs, literature in translation, and the increasing need to cultivate versatile practitioners, this anthology serves as a definitive resource for those seeking a modern understanding of the craft.