Data Driven Harnessing Data And Ai To Reinvent Customer Engagement
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Data Driven Harnessing Data And Ai To Reinvent Customer Engagement
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Author : Tom Chavez
language : en
Publisher: McGraw Hill Professional
Release Date : 2018-10-05
Data Driven Harnessing Data And Ai To Reinvent Customer Engagement written by Tom Chavez and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-05 with Business & Economics categories.
Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 customer relationship management (CRM) company in the worldA tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies―cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)―we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to:●Target and delight your customers with unprecedented accuracy and success●Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal●Capture, organize, and analyze data from every source and activate it across every channel●Create a data-powered marketing strategy that can be customized for any audience●Serve individual consumers with highly personalized interactions●Deliver better customer service for the best customer experience●Improve your products and optimize your operating systems●Use AI and IoT to predict the future direction of marketsYou’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin’ Brands leveraged CRM data as a force multiplier for customer engagement. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.
Data Driven Harnessing Data And Ai To Reinvent Customer Engagement Getabstract Summary
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Author :
language : en
Publisher:
Release Date : 2019
Data Driven Harnessing Data And Ai To Reinvent Customer Engagement Getabstract Summary written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Learn how technology can support marketing in the digital era, in this summary of Data Driven: Harnessing Data and AI to Reinvent Customer Engagement. This audio-only course from getAbstract summarizes the findings from the popular book by Tom Chavez, Vivek Vaidya, and Chris O'Hara. Their accessible prose lays out what marketing was, what it is becoming, and how to harness what it can be. The authors share decades of experience working to create and integrate the technologies and processes they describe. The lessons are a blueprint for how companies can move from the world of slow legacy systems to the flexible integration of high-speed data. This short summary can help senior marketing, technology, and corporate strategy executives understand how to market to customers in the moment. This audiobook summary was created by getAbstract, the world's largest provider of business book summaries. We are pleased to offer this training in our library.
Ai In Marketing Sales And Service
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Author : Peter Gentsch
language : en
Publisher: Springer
Release Date : 2018-10-22
Ai In Marketing Sales And Service written by Peter Gentsch and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-22 with Computers categories.
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.
Big Data
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Author : Bill Schmarzo
language : en
Publisher: John Wiley & Sons
Release Date : 2013-10-07
Big Data written by Bill Schmarzo and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-07 with Business & Economics categories.
Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value. Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data. Shows how to decompose current business strategies in order to link big data initiatives to the organization’s value creation processes Explores different value creation processes and models Explains issues surrounding operationalizing big data, including organizational structures, education challenges, and new big data-related roles Provides methodology worksheets and exercises so readers can apply techniques Includes real-world examples from a variety of organizations leveraging big data Big Data: Understanding How Data Powers Big Business is written by one of Big Data's preeminent experts, William Schmarzo. Don't miss his invaluable insights and advice.
Ai In The Wild
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Author : Peter Dauvergne
language : en
Publisher: MIT Press
Release Date : 2020-09-15
Ai In The Wild written by Peter Dauvergne and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-15 with Computers categories.
Examining the potential benefits and risks of using artificial intelligence to advance global sustainability. Drones with night vision are tracking elephant and rhino poachers in African wildlife parks and sanctuaries; smart submersibles are saving coral from carnivorous starfish on Australia's Great Barrier Reef; recycled cell phones alert Brazilian forest rangers to the sound of illegal logging. The tools of artificial intelligence are being increasingly deployed in the battle for global sustainability. And yet, warns Peter Dauvergne, we should be cautious in declaring AI the planet's savior. In AI in the Wild, Dauvergne avoids the AI industry-powered hype and offers a critical view, exploring both the potential benefits and risks of using artificial intelligence to advance global sustainability. Dauvergne finds that corporations and states often use AI in ways that are antithetical to sustainability. The competition to profit from AI is entrenching technocratic management, revving up resource extraction, and turbocharging consumption, as consumers buy new smart devices (and discard their old, less-smart ones). Smart technology is helping farmers grow crops more efficiently, but also empowering the agrifood industry. Moreover, states are weaponizing AI to control citizens, suppress dissent, and aim cyberattacks at rival states. Is there a way to harness the power of AI for environmental and social good? Dauvergne argues for precaution and humility as guiding principles in the deployment of AI.
Growth Reinvented
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Author : Mika Ruokonen
language : en
Publisher:
Release Date : 2020-12-03
Growth Reinvented written by Mika Ruokonen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-03 with categories.
There are three types of companies in the world: Companies that don't yet benefit from data and AI Companies that use data and AI for internal purposes only Companies that harness data and AI as an asset for competitive global growth Where does your business belong? In Growth Reinvented, business innovation expert Mika Ruokonen takes a deep dive into the rich new landscape of data and AI-enabled business models. Building on a framework of dozens of original case studies and company examples, Growth Reinvented teaches ambitious business leaders how to extract value from data and AI as a conduit for systemic change. Like the steam engine or electricity, data and AI are general-purpose technologies with the potential for powerful and disruptive growth. But current literature on the topic is limited to examining benefits contained within a company's existing products or services, with an emphasis on theory rather than pragmatic detail. Growth Reinvented raises the bar with a concrete and easy-to-use playbook of business model options that leaders can start applying to their data and AI operations. Backed by real-life examples, these models demonstrate options for generating fresh revenue and product/service pathways, including those that open the door to a radically new type of business or industry sector. In a climate of rapidly evolving technologies and fierce global competition, companies must continually interrogate their ability to stay relevant in target markets. Growth Reinvented shows how to do exactly that, with a series of impact-focused and progressive strategies. Get ahead of the competition, understand the challenges and start transforming your data and AI into new, profitable and futureproof business models today. How can Growth Reinvented add value to your business? Build general understanding and awareness Growth Reinvented offers a cohesive, easy-to-follow summary of existing information around data and AI-enabled business models. It brings technology and business thinking together to serve as a synthesis for you to review and apply in real life. Extra online resources are also available for those who want to expand their learning. Deliver financial results and create a competitive edge Growth Reinvented shows how to generate new information using data and AI-enabled business models. For instance, you can learn how to implement models in practice to drive scalable revenue channels and competitive advantage. Avoid common pitfalls and steer towards success: Using clear and detailed case studies, Growth Reinvented highlights the current opportunities and challenges that companies face around data, analytics, machine learning and AI commercialisation. Who is Growth Reinvented for? Business leaders: build a thorough understanding of the growth opportunities behind different kinds of data and AI-enabled business models. R&D professionals: understand the business potential of your data and AI inventions, to work in harmony with corporate decision-makers. Venture capitalists or financial analysts: decide whether to invest in a company that strives to harness data and AI commercially. Students or recent graduates: kickstart your career in data and AI, dotting the line between key technology and business decisions. Policy makers: Understand the business potential of data and AI so that you can create relevant governmental support programmes.
The Ai Advantage
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Author : Thomas H. Davenport
language : en
Publisher: MIT Press
Release Date : 2019-08-06
The Ai Advantage written by Thomas H. Davenport and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-06 with Business & Economics categories.
Cutting through the hype, a practical guide to using artificial intelligence for business benefits and competitive advantage. In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze—remember when it seemed plausible that IBM's Watson could cure cancer?—to explain how businesses can put artificial intelligence to work now, in the real world. His key recommendation: don't go for the “moonshot” (curing cancer, or synthesizing all investment knowledge); look for the “low-hanging fruit” to make your company more efficient. Davenport explains that the business value AI offers is solid rather than sexy or splashy. AI will improve products and processes and make decisions better informed—important but largely invisible tasks. AI technologies won't replace human workers but augment their capabilities, with smart machines to work alongside smart people. AI can automate structured and repetitive work; provide extensive analysis of data through machine learning (“analytics on steroids”), and engage with customers and employees via chatbots and intelligent agents. Companies should experiment with these technologies and develop their own expertise. Davenport describes the major AI technologies and explains how they are being used, reports on the AI work done by large commercial enterprises like Amazon and Google, and outlines strategies and steps to becoming a cognitive corporation. This book provides an invaluable guide to the real-world future of business AI. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.
Customer Data Platforms
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Author : Martin Kihn
language : en
Publisher: John Wiley & Sons
Release Date : 2020-11-06
Customer Data Platforms written by Martin Kihn and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-06 with Business & Economics categories.
Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization. Over the years, many of us have built byzantine “stacks” of various marketing and advertising technology in an attempt to deliver the fabled “right person, right message, right time” experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to: Understand the problems of managing customer data Understand what CDPs are and what they do (and don't do) Organize and harmonize customer data for use in marketing Build a safe, compliant first-party data asset that your brand can use as fuel Create a data-driven culture that puts customers at the center of everything you do Understand how to use AI and machine learning to drive the future of personalization Orchestrate modern customer journeys that react to customers in real-time Power analytics with customer data to get closer to true attribution In this book, you’ll discover how to build 1:1 engagement that scales at the speed of today’s customers.
Ai For People And Business
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Author : Alex Castrounis
language : en
Publisher: O'Reilly Media
Release Date : 2019-07-05
Ai For People And Business written by Alex Castrounis and has been published by O'Reilly Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-05 with Computers categories.
If you're an executive, manager, or anyone interested in leveraging AI within your organization, this is your guide. You'll understand exactly what AI is, learn how to identify AI opportunities, and develop and execute a successful AI vision and strategy. Alex Castrounis,founder and CEO of Why of AI, Northwestern University Adjunct, advisor, and former IndyCar engineer and data scientist, examines the value of AI and shows you how to develop an AI vision and strategy that benefits both people and business. AI is exciting, powerful, and game changing--but too many AI initiatives end in failure. With this book, you'll explore the risks, considerations, trade-offs, and constraints for pursuing an AI initiative. You'll learn how to create better human experiences and greater business success through winning AI solutions and human-centered products. Use the book's AIPB Framework to conduct end-to-end, goal-driven innovation and value creation with AI Define a goal-aligned AI vision and strategy for stakeholders, including businesses, customers, and users Leverage AI successfully by focusing on concepts such as scientific innovation and AI readiness and maturity Understand the importance of executive leadership for pursuing AI initiatives "A must read for business executives and managers interested in learning about AI and unlocking its benefits. Alex Castrounis has simplified complex topics so that anyone can begin to leverage AI within their organization." - Dan Park, GM & Director, Uber "Alex Castrounis has been at the forefront of helping organizations understand the promise of AI and leverage its benefits, while avoiding the many pitfalls that can derail success. In this essential book, he shares his expertise with the rest of us." - Dean Wampler, Ph.D., VP, Fast Data Engineering at Lightbend
Leading Digital
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Author : George Westerman
language : en
Publisher: Harvard Business Press
Release Date : 2014
Leading Digital written by George Westerman and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
"In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow." -- From the Amazon