Data Driven Harnessing Data And Ai To Reinvent Customer Engagement Getabstract Summary
DOWNLOAD
Download Data Driven Harnessing Data And Ai To Reinvent Customer Engagement Getabstract Summary PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Data Driven Harnessing Data And Ai To Reinvent Customer Engagement Getabstract Summary book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Data Driven Harnessing Data And Ai To Reinvent Customer Engagement Getabstract Summary
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 2019
Data Driven Harnessing Data And Ai To Reinvent Customer Engagement Getabstract Summary written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Learn how technology can support marketing in the digital era, in this summary of Data Driven: Harnessing Data and AI to Reinvent Customer Engagement. This audio-only course from getAbstract summarizes the findings from the popular book by Tom Chavez, Vivek Vaidya, and Chris O'Hara. Their accessible prose lays out what marketing was, what it is becoming, and how to harness what it can be. The authors share decades of experience working to create and integrate the technologies and processes they describe. The lessons are a blueprint for how companies can move from the world of slow legacy systems to the flexible integration of high-speed data. This short summary can help senior marketing, technology, and corporate strategy executives understand how to market to customers in the moment. This audiobook summary was created by getAbstract, the world's largest provider of business book summaries. We are pleased to offer this training in our library.
Data Driven Harnessing Data And Ai To Reinvent Customer Engagement
DOWNLOAD
Author : Tom Chavez
language : en
Publisher: McGraw Hill Professional
Release Date : 2018-10-05
Data Driven Harnessing Data And Ai To Reinvent Customer Engagement written by Tom Chavez and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-05 with Business & Economics categories.
Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 customer relationship management (CRM) company in the worldA tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies―cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)―we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to:●Target and delight your customers with unprecedented accuracy and success●Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal●Capture, organize, and analyze data from every source and activate it across every channel●Create a data-powered marketing strategy that can be customized for any audience●Serve individual consumers with highly personalized interactions●Deliver better customer service for the best customer experience●Improve your products and optimize your operating systems●Use AI and IoT to predict the future direction of marketsYou’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin’ Brands leveraged CRM data as a force multiplier for customer engagement. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.
Judgment Calls
DOWNLOAD
Author : Thomas H. Davenport
language : en
Publisher: Harvard Business Review Press
Release Date : 2012-04-03
Judgment Calls written by Thomas H. Davenport and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-03 with Business & Economics categories.
Your guide to making better decisions Despite the dizzying amount of data at our disposal today—and an increasing reliance on analytics to make the majority of our decisions—many of our most critical choices still come down to human judgment. This fact is fundamental to organizations whose leaders must often make crucial decisions: to do this they need the best available insights. In Judgment Calls, authors Tom Davenport and Brook Manville share twelve stories of organizations that have successfully tapped their data assets, diverse perspectives, and deep knowledge to build an organizational decision-making capability—a competence they say can make the difference between success and failure. This book introduces a model that taps the collective judgment of an organization so that the right decisions are made, and the entire organization profits. Through the stories in Judgment Calls, the authors—both of them seasoned management thinkers and advisers—make the case for the wisdom of organizations and suggest ways to use it to best advantage. Each chapter tells a unique story of one dilemma and its ultimate resolution, bringing into high relief one key to the power of collective judgment. Individually, these stories inspire and instruct; together, they form a model for building an organizational capacity for broadly based, knowledge-intensive decision making. You’ve read The Wisdom of Crowds and Competing on Analytics. Now read Judgment Calls. You, and your organization, will make better decisions.
Innovate The Pixar Way Business Lessons From The World S Most Creative Corporate Playground
DOWNLOAD
Author : Bill Capodagli
language : en
Publisher: McGraw Hill Professional
Release Date : 2009-12-18
Innovate The Pixar Way Business Lessons From The World S Most Creative Corporate Playground written by Bill Capodagli and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-18 with Business & Economics categories.
“Details how this playful organization provides a working environment that encourages imagination, inventiveness, and joyful collaboration. If you dream of creating a more positive climate in your company, this book might just make your dreams come true.” Ken Blanchard, coauthor of The One Minute Manager® and Helping People Win at Work Unleash Pixar-style creativity in any organization! Authors of the business classic The Disney Way, Bill Capodagli and Lynn Jackson take a behind-the-scenes look at the company built upon the “magic” of Disney. Readers of this concise and accessible book will learn how to apply Pixar’s secrets of success, which include the company’s ability to turn visions into clear directives and its remarkable focus on detail, which translates into products of the utmost quality. Other lessons include how to hire creative people and always challenging the status quo.
The Business Romantic
DOWNLOAD
Author : Tim Leberecht
language : en
Publisher: Hachette UK
Release Date : 2015-01-06
The Business Romantic written by Tim Leberecht and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-06 with Business & Economics categories.
Top 10 Motivational Books of 2015 - Inc.com Top 10 Creative Leadership Books of 2015 - Forbes Against the backdrop of eroding trust in capitalism, pervasive technology, big data, and the desire to quantify all of our behaviours, The Business Romantic makes a compelling case that we must meld the pursuit of success and achievement with romance if we want to create an economy that serves our entire selves. A rising star in data analytics who is in love with the intrinsic beauty of spreadsheets; the mastermind behind a brand built on absence; an Argentinian couple who revolutionize shoelaces; the founder of a foodie-oriented start-up that creates intimate conversation spaces; a performance artist who offers fake corporate seminars for real professionals - these are some of the innovators readers will meet in this witty, deeply personal, and rousing journey through the world of Business Romanticism. The Business Romantic not only provides surprising insights into the emotional and social aspects of business but also presents 'Rules of Enchantment' that will help both individuals and organisations construct more meaningful experiences for themselves and others. The Business Romantic offers a radically different view of the good life and outlines how to better meet one's own desires as well as those of customers, employees, and society. It encourages readers to expect more from companies, to give more of themselves, and to fall back in love with their work and their lives.
Creative Genius
DOWNLOAD
Author : Peter Fisk
language : en
Publisher: John Wiley & Sons
Release Date : 2011-05-12
Creative Genius written by Peter Fisk and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-12 with Business & Economics categories.
Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times? Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" thinking starts with stretching possibilities then makes them a reality "now forward". The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically... intuition rules. From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen. Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies. Creative Genius is "the best and last" in the Genius series by bestselling author Peter Fisk. Others include Business Genius, Marketing Genius and Customer Genius.
Fit For Growth
DOWNLOAD
Author : Vinay Couto
language : en
Publisher: John Wiley & Sons
Release Date : 2016-11-18
Fit For Growth written by Vinay Couto and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-18 with Business & Economics categories.
A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States
Thinking In New Boxes
DOWNLOAD
Author : Luc De Brabandere
language : en
Publisher: Random House
Release Date : 2013-09-10
Thinking In New Boxes written by Luc De Brabandere and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-10 with Business & Economics categories.
When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities. IT INVENTED A NEW BOX. Your business can, too. And simply thinking “out of the box” is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start THINKING IN NEW BOXES —a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG). To make sense of the world, we all rely on assumptions, on models—on what Luc de Brabandere and Alan Iny call “boxes.” If we are unaware of our boxes, they can blind us to risks and opportunities. This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps: • Doubt everything. Challenge your current perspectives. • Probe the possible. Explore options around you. • Diverge. Generate many new and exciting ideas, even if they seem absurd. • Converge. Evaluate and select the ideas that will drive breakthrough results. • Reevaluate. Relentlessly. No idea is a good idea forever. And did we mention Reevaluate? Relentlessly. Creativity is paramount if you are to thrive in a time of accelerating change. Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joe’s, Thinking in New Boxes will help you and your company overcome missed opportunities and stay ahead of the curve. This book isn’t a simpleminded checklist. This is Thinking in New Boxes. And it will be fun. (We promise.) Praise for Thinking in New Boxes “Excellent . . . While focusing on business creativity, the principles in this book apply anywhere change is needed and will be of interest to anyone seeking to reinvent herself.”—Blogcritics “Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment.”—Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin “Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I’ve read in a long time.”—Jennifer Fox, CEO, Fairmont Hotels & Resorts “As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical—a comprehensive, step-by-step guide to sharpening one’s wits in order to harness creativity in the workplace.”—Peter Gelb, general manager, Metropolitan Opera
The Critical Few
DOWNLOAD
Author : Jon R. Katzenbach
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2019-01-16
The Critical Few written by Jon R. Katzenbach and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-16 with Business & Economics categories.
In a global survey by the Katzenbach Center, 80 percent of respondents believed that their organization must evolve to succeed. But a full quarter of them reported that a change effort at their organization had resulted in no visible results. Why? The fate of any change effort depends on whether and how leaders engage their culture: the self-sustaining patterns of behaving, feeling, thinking, and believing that determine how things are done in an organization. Culture is implicit rather than explicit, emotional rather than rational--that's what makes it so hard to work with, but that's also what makes it so powerful. For the first time, this book lays out the Katzenbach Center's proven methodology for identifying your culture's four most critical elements: traits, characteristics that are at the heart of people's emotional connection to what they do; keystone behaviors, actions that would lead your company to succeed if they were replicated at a greater scale; authentic informal leaders, people who have a high degree of "emotional intuition" or social connectedness; and metrics, integrated, thoughtful measures to track progress, encourage the self-reinforcing cycle of lasting change and link to business performance. By leveraging these critical few elements, you can tap into a source of catalytic change within your organization. People will make an emotional, not just a rational, commitment to new initiatives. You will elicit enthusiasm and creativity and build the kind of powerful company that people recognize for its innate value and effectiveness.
A Life In Pictures
DOWNLOAD
Author : Douglas Kirkland
language : en
Publisher: G Editions LLC
Release Date : 2013
A Life In Pictures written by Douglas Kirkland and has been published by G Editions LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Art categories.
-This comprehensive volume of images honors Douglas Kirkland, the talented photographer who has been such an integral leading force in contemporary culture and photography -Will appeal to Kirkland fans craving a comprehensive collection of all his iconic photographs, from Princess Diana and Prince Charles' wedding day kiss to Marilyn Monroe swathed in silk bed linen Douglas Kirkland has amassed an impressive body of work throughout his 50-year photography career, his images running the gamut from stars and filmmakers, to classics and collectables, to love and nudes. Here, the photographer presents a collection of his images accompanied by a story of his career's development told from his perspective. Kirkland worked for such publications as Look Magazine and Life Magazine, but his career took off with his legendary 1961 Marilyn Monroe shoot for Look's 25th anniversary issue, the photographs from which are still recreated by stars today. Featuring an insightful foreword by acclaimed director Baz Luhrmann and his award-winning wife, Catherine Martin, this volume reveals both Kirkland and his prolific work.