Data Driven Personalization
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Data Driven Personalization Customizing Experiences For Each Customer
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Author : Mayfair Digital Agency
language : en
Publisher: Mayfair Digital Agency
Release Date : 2020-01-26
Data Driven Personalization Customizing Experiences For Each Customer written by Mayfair Digital Agency and has been published by Mayfair Digital Agency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-26 with Business & Economics categories.
"Data-Driven Personalization: Customizing Experiences for Each Customer" is a book that delves into the essential concept of leveraging data-driven strategies to create personalized and tailored experiences for individual customers. The book explores how businesses can harness the vast amount of data available today to gain deep insights into their customers' preferences, behaviors, and needs. By using advanced analytics and artificial intelligence, companies can develop a comprehensive understanding of each customer, enabling them to offer targeted and relevant products, services, and interactions. Throughout the book, readers will learn about various data collection techniques, data analysis methodologies, and the role of machine learning in deciphering customer data. It emphasizes the significance of real-time data processing, allowing businesses to adapt swiftly to changing customer demands and preferences. Moreover, the book underscores the ethical considerations and data privacy concerns associated with data-driven personalization. Overall, "Data-Driven Personalization" serves as a practical guide for organizations seeking to enhance customer satisfaction, loyalty, and engagement through the power of data-driven decision-making.
Data Driven Personalisation In Markets Politics And Law
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Author : Uta Kohl
language : en
Publisher: Cambridge University Press
Release Date : 2021-07-29
Data Driven Personalisation In Markets Politics And Law written by Uta Kohl and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-29 with Juvenile Nonfiction categories.
This book critiques the use of algorithms to pre-empt personal choices in its profound effect on markets, democracy and the rule of law.
Data Driven Personalization
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Author : Zontee Hou
language : en
Publisher: Kogan Page Publishers
Release Date : 2024-05-03
Data Driven Personalization written by Zontee Hou and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-03 with Business & Economics categories.
Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data and a deep understanding of your audience. Data-Driven Personalization breaks down the best ways to reach new customers and better engage your best customers. By combining principles of persuasion, behavioral economics and industry research, this book provides readers with an actionable blueprint for how to implement a customer-centric approach to marketing that will drive results. The book is broken into six parts that detail everything from what data is most valuable for personalization to how to build a data-driven marketing team that's prepared for the next five years and beyond. Each chapter includes actionable insights to guide marketers as they implement a data-driven personalization approach to their strategy. The chapters also focus on hands-on tactics like identifying messages that will move the needle with customers, how to generate seamless omnichannel experiences and how to balance personalization with data privacy. The book features case studies from top brands, including FreshDirect, Target, Adobe, Cisco and Spotify.
Personalized Digital Advertising
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Author : Diaz Nesamoney
language : en
Publisher: FT Press
Release Date : 2015-03-31
Personalized Digital Advertising written by Diaz Nesamoney and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-31 with Business & Economics categories.
This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it! Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market, pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies, showing non-technical marketers how to use them to precisely target every message to every individual. First, Nesamoney explores the current state of digital advertising, reviewing best practices for maximizing personalization through long-familiar data and targeting technologies. Next, he introduces powerful recent innovations, presenting new best practices for deepening and extending personalization with: New data management platforms Advanced solutions for offline, mobile, and location data Powerful new ad production and serving technologies Nesamoney then previews emerging disruptive technologies and personalization approaches, from social data to new techniques for anticipating user intent. He concludes by introducing the Digital Advertising Technology Stack: a visual schematic showing how multiple products and technologies come together to radically improve advertising personalization and performance. Personalized Digital Advertising will be an indispensable resource for wide audiences of CMOs and marketing professionals, brand managers, media and creative directors, creative team members, and all students of digital advertising and marketing.
Leveraging Ai Powered Marketing In The Experience Driven Economy
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Author : Dulloo, Rhytheema
language : en
Publisher: IGI Global
Release Date : 2025-04-18
Leveraging Ai Powered Marketing In The Experience Driven Economy written by Dulloo, Rhytheema and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-18 with Business & Economics categories.
Emerging cutting-edge technologies, particularly artificial intelligence (AI), present a shift in the marketing landscape, ushering in Marketing 5.0. It drastically reshapes the way brands engage with customers, and in the Marketing 5.0 era, where experiences are key, businesses must rise above conventional marketing practices to meet consumer demands. By embracing AI-driven technologies and the principles of the consumer experience economy, businesses can emerge as beacons of innovation and creativity, offering personalized experiences over simple goods or services. Leveraging AI-Powered Marketing in the Experience-Driven Economy explores the disruptive potential of AI in marketing and its groundbreaking impact on immersive and meaningful consumer experiences. The strategic frameworks and best practices needed to demystify AI's leading-edge prowess and drive innovation across the entire experience cycle offer a roadmap to current marketing professionals. Covering topics such as in-store experiences, neuromarketing, and online visibility, this book is an excellent resource for marketing professionals, social media managers, economists, business owners, researchers, academicians, and more.
Personalization And Digital Social Markets
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Author : Tahir M. Nisar
language : en
Publisher: Bloomsbury Publishing
Release Date : 2025-01-09
Personalization And Digital Social Markets written by Tahir M. Nisar and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-09 with Business & Economics categories.
Tahir Nisar presents a cogent, compelling account of recent developments and disruptions within the digital economy, and particularly within the industrial and service sectors. Through an original, overarching framework rooted in the concept of personalization and its antecedents, Nisar identifies radically new forms of relationships, both economic and social, among firms and customers. These new relationships are driving major changes in commercial and industrial firms' policies and practices, and in turn, in the entire market economy. E-commerce trading, user-generated content, virtual communities, co-creation, influencer movements, FinTech, and sharing economies have strengthened the hands of consumers and have encouraged developments in cognitive technologies such as AI automation, which in turn create new ways of working and disruptions to traditional capital-labour relations. Ultimately, what emerges from this study is a picture of how digital technologies unleash forces of change that are creating new forms of social and economic sharing arrangements and new forms of social organization. For its empirical depth and and theoretical rigor, this book is essential reading for researchers and students interested in emerging, alternative forms of economics, business, and management, and particularly those interested in the digital economy and the state and future of capitalist markets.
Marketing In Hospitality And Travel
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Author : Pratap Dixit
language : en
Publisher: Educohack Press
Release Date : 2025-02-20
Marketing In Hospitality And Travel written by Pratap Dixit and has been published by Educohack Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-20 with Travel categories.
"Marketing in Hospitality and Travel" is a comprehensive guidebook that explores the dynamic and evolving landscape of marketing within the hospitality and travel industries. We blend theoretical insights with practical strategies, offering a roadmap for professionals and businesses aiming to thrive in an increasingly competitive and consumer-driven market. We begin by exploring fundamental concepts of hospitality and travel marketing, highlighting the unique challenges and opportunities faced by businesses in these sectors. Our in-depth analysis of consumer behavior, market trends, and industry dynamics lays the foundation for strategic decision-making and marketing planning. A key theme of our book is the integration of technology and innovation in marketing strategies. We discuss the impact of AI, data analytics, virtual reality, and mobile platforms on customer engagement, personalization, and brand experiences. Case studies and examples illustrate how leading companies leverage these technologies to create memorable marketing campaigns. Sustainability and responsible tourism are also central themes. We examine the importance of eco-friendly practices, green certifications, and community engagement in shaping consumer perceptions and preferences. Strategies for promoting sustainability while enhancing guest experiences and driving business growth are explored in detail. Moreover, we cover essential topics such as digital marketing, content strategies, social media engagement, influencer partnerships, and customer relationship management. Practical frameworks, tools, and best practices are provided to help readers develop effective marketing plans, optimize budgets, and measure campaign success. With its comprehensive approach and real-world insights, "Marketing in Hospitality and Travel" is an indispensable resource for marketing professionals, business owners, students, and anyone interested in mastering the intricacies of marketing in the hospitality and travel industries.
Mastering Email Marketing Strategies
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Author : Cybellium
language : en
Publisher: Cybellium
Release Date :
Mastering Email Marketing Strategies written by Cybellium and has been published by Cybellium this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Revolutionizing Fashion And Retail
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Author : Nima Dokoohaki
language : en
Publisher: Springer Nature
Release Date : 2025-01-25
Revolutionizing Fashion And Retail written by Nima Dokoohaki and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-25 with Computers categories.
This book presents the proceedings from the Fifth Workshop on Recommender Systems in Fashion and Retail (2023), highlighting the latest advances in AI-driven technologies for e-commerce, retail, and fashion. With contributions from leading academic and industry researchers, it explores how AI-powered recommender systems address key challenges and enable innovations in personalization and beauty, size and fit recommendations, and helping brands deliver more tailored and engaging shopping experiences.
Bergin And Garfield S Handbook Of Psychotherapy And Behavior Change
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Author : Michael Barkham
language : en
Publisher: John Wiley & Sons
Release Date : 2021-10-05
Bergin And Garfield S Handbook Of Psychotherapy And Behavior Change written by Michael Barkham and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-05 with Psychology categories.
Celebrating the 50th anniversary of a best-selling and renowned reference in psychotherapy research and practice. Now celebrating its 50th anniversary and in its seventh edition, Bergin and Garfield's Handbook of Psychotherapy and Behavior Change, maintains its position as the essential reference volume for psychotherapy research. This bestselling reference remains the most important overview of research findings in psychotherapy. It is a rigorous and evidence-based text for academics, researchers, practitioners, and students. In recognition of the 50th anniversary, this edition contains a Foreword by Allen Bergin while the Handbook covers the following main themes: historical and methodological issues, measuring and evidencing change in efficacy and practice-based research, therapeutic ingredients, therapeutic approaches and formats, increasing precision and scale of delivery, and future directions in the field of psychotherapy research. Chapters have either been completely rewritten and updated or comprise new topics by contributors including: Characteristics of effective therapists Mindfulness and acceptance-based therapies Personalized treatment approaches The internet as a medium for treatment delivery Models of therapy and how to scale up treatment delivery to address unmet needs The newest edition of this renowned Handbook offers state-of-the-art updates to the key areas in psychotherapy research and practice today. Over 60 authors, experts in their fields, from over 10 countries have contributed to this anniversary edition, providing in-depth, measured and insightful summaries of the current field.