Data Mining And Market Intelligence For Optimal Marketing Returns

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Data Mining And Market Intelligence For Optimal Marketing Returns

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Author : Susan Chiu
language : en
Publisher: Routledge
Release Date : 2008

Data Mining And Market Intelligence For Optimal Marketing Returns written by Susan Chiu and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.

Shows how marketing research and data mining techniques will boost return on investment.

Marketing Intelligent Systems Using Soft Computing

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Author : Jorge Casillas
language : en
Publisher: Springer
Release Date : 2010-10-05

Marketing Intelligent Systems Using Soft Computing written by Jorge Casillas and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-05 with Computers categories.

Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 University Boulevard East Adelphi, Maryland 20783-8030 USA jliebowitz@umuc. edu When I first heard the general topic of this book, Marketing Intelligent Systems or what I’ll refer to as Marketing Intelligence, it sounded quite intriguing. Certainly, the marketing field is laden with numeric and symbolic data, ripe for various types of mining—data, text, multimedia, and web mining. It’s an open laboratory for applying numerous forms of intelligentsia—neural networks, data mining, expert systems, intelligent agents, genetic algorithms, support vector machines, hidden Markov models, fuzzy logic, hybrid intelligent systems, and other techniques. I always felt that the marketing and finance domains are wonderful application areas for intelligent systems, and this book demonstrates the synergy between marketing and intelligent systems, especially soft computing. Interactive advertising is a complementary field to marketing where intelligent systems can play a role. I had the pleasure of working on a summer faculty f- lowship with R/GA in New York City—they have been ranked as the top inter- tive advertising agency worldwide. I quickly learned that interactive advertising also takes advantage of data visualization and intelligent systems technologies to help inform the Chief Marketing Officer of various companies. Having improved ways to present information for strategic decision making through use of these technologies is a great benefit.

Social Media Marketing Breakthroughs In Research And Practice

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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2018-05-04

Social Media Marketing Breakthroughs In Research And Practice written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-04 with Computers categories.

In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

Organizational Intelligence And Knowledge Analytics

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Author : Brian T. McBreen
language : en
Publisher: Emerald Group Publishing
Release Date : 2022-01-18

Organizational Intelligence And Knowledge Analytics written by Brian T. McBreen and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-18 with Business & Economics categories.

Organizational Intelligence and Knowledge Analytics expands the traditional intelligence life cycle to a new framework - Design-Analyze-Automate-Accelerate - and clearly lays out the alignments between knowledge capital and intelligence strategies.

Data Mining And Market Intelligence

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Author : Mustapha Akinkunmi
language : en
Publisher: Springer Nature
Release Date : 2022-05-31

Data Mining And Market Intelligence written by Mustapha Akinkunmi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-31 with Technology & Engineering categories.

This book is written to address the issues relating to data gathering, data warehousing, and data analysis, all of which are useful when working with large amounts of data. Using practical examples of market intelligence, this book is designed to inspire and inform readers on how to conduct market intelligence by leveraging data and technology, supporting smart decision making. The book explains some suitable methodologies for data analysis that are based on robust statistical methods. For illustrative purposes, the author uses real-life data for all the examples in this book. In addition, the book discusses the concepts, techniques, and applications of digital media and mobile data mining. Hence, this book is a guide tool for policy makers, academics, and practitioners whose areas of interest are statistical inference, applied statistics, applied mathematics, business mathematics, quantitative techniques, and economic and social statistics.

Molecular Marketing Market Leadership Creative Modeling

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Author : Iveta Merlinova
language : en
Publisher: CINNAM
Release Date : 2015

Molecular Marketing Market Leadership Creative Modeling written by Iveta Merlinova and has been published by CINNAM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.

Optimal Database Marketing

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Author : Ronald G Drozdenko
language : en
Publisher: SAGE Publications
Release Date : 2002-03-26

Optimal Database Marketing written by Ronald G Drozdenko and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-03-26 with Business & Economics categories.

"Destined to be the definitive guide to database marketing applications, analytical strategies and test design." - Brian Kurtz, Executive Vice President, Boardroom Inc., 2000 DMA List Leader of the Year and DMA Circulation Hall of Fame Inductee "This book is well written with interesting examples and case studies that both illustrate complex techniques and tie the chapters together. The level of detail and treatment of statistical tools and methods provides both understanding and enough detail to begin to use them immediately to target marketing efforts efficiently and effectively. It is perfect for a course in database marketing or as a handy reference for those in the industry. " - C. Samuel Craig, New York University, Stern School of Business "This book should be studied by all who aspire to have a career in direct marketing. It provides a thorough overview of all essential aspects of using customer databases to improve direct marketing results. The material is presented in a style that renders even the technical subjects understandable to the novice direct marketer" Kari Regan, Vice President, Database Marketing Services, The Reader′s Digest Association "Finally, practical information on database marketing that tackles this complex subject but makes it clear enough for the novice to understand. This book serves as more than a primer for any senior manager who needs to know the whole story. As one who has spent over 20 years of his career involved in publishing and database marketing, I have a real appreciation for how difficult it is to explain the finer points of this discipline, while keeping it understandable. This book does that admirably. Well done!" - Patrick E. Kenny, Executive Vice President, Qiosk.com "This book is especially effective in describing the breadth and impact of the database marketing field. I highly recommend this book to anyone who has anything to do with database marketing! -- works in or with this dynamic area." - Naomi Bernstein, Vice President, BMG Direct "Ron Drozdenko and Perry Drake have written a guide to database marketing that is thorough and that covers the subject in considerable depth. It presents both the concepts underlying database marketing efforts and the all-important quantitative reasoning behind it. The material is accessible to students and practitioners alike and will be an important contribution to improved understanding of this important marketing discipline. " Mary Lou Roberts, Boston University and author of Direct Marketing Management "I think it is a terrific database marketing book, it′s got it all in clear and logical steps. The benefit to the marketing student and professional is that complex database concepts are carefully developed and thoroughly explained. This book is a must for all marketing managers in understanding database issues to successfully manage and structure marketing programs and achieve maximum results. " - Dante Cirille, DMEF Board Member and Retired President, Grolier Direct Marketing "An excellent book on the principles of Direct Marketing and utilization of the customer database to maximize profits. It is one of the best direct marketing books I have seen in years in that it is broad with specific examples. I am going to require new hires to read this (book) to get a better understanding of the techniques used in Database Marketing." - Peter Mueller, Assistant Vice President of Analysis, Scholastic, Grolier Division "This is an amazingly useful book for direct marketers on how to organize and analyze database information. It′s full of practical examples that make the technical material easy to understand and apply by yourself. I strongly recommend this book to direct and interactive marketers who want to be able to perform professional database analyses themselves, or be better equipped to review the work of analysts. " - Pierre A. Passavant, Professor of Direct Marketing, Mercy College and Past Director, Center for Direct Marketing, New York University "The most useful database marketing reference guide published today. The authors do an excellent job of laying out all the steps required to plan and implement an effective database marketing strategy in a clear and concise manner. A must have for academics, marketing managers and business executives." - Dave Heneberry, Director, Direct Marketing Certificate programs, Western Connecticut State University and Past Chair, Direct Marketing Association "This book is essential for all direct marketers. It serves as a great introduction to the technical and statistical side of database marketing. It provides the reader with enough information on database marketing and statistics to effectively apply the techniques discussed or manage others in the environment " - Richard Hochhauser, President, Harte-Hanks Direct Marketing Ronald G. Drozdenko, Ph.D., is Professor and Chair of the Marketing Department, Ancell School of Business, Western Connecticut State University. He is also the founding Director of the Center for Business Research at the Ancell School. He has more than 25 years of teaching experience. The courses he teaches include Strategic Marketing Databases, Interactive/Direct Marketing Management, Product Management, Marketing Research, and Consumer Behavior. He is collaborating with the Direct Marketing Education foundation to develop a model curriculum for universities pursing the area of interactive or direct marketing. Working with an advisory board of industry experts, he co-developed the Marketing Database course in model curriculum. Dr. Drozdenko has co-directed more than 100 proprietary research projects since 1978 for the marketing and research and development of several corporations, including major multinationals. These projects were in the areas of strategic planning, marketing research, product development, direct marketing, and marketing database analysis. He also has published several articles and book chapters. He holds a Ph.D. in Experimental Psychology from the University of Missouri and is a member of the American Marketing Association, the Society for Consumer Psychology, and the Academy of Marketing Sciences. He is also the co-inventor on three U.S. patents. Perry D. Drake has been involved in the direct marketing industry for nearly 15 years. He is currently the Vice President of Drake Direct, a database marketing consulting firm specializing in response modeling, customer file segmentation, lifetime value analysis, customer profiling, database consulting, and market research. Prior to this, Perry worked for approximately 11 years in a variety of quantitative roles at The Reader′s Digest Association, most recently as the Director of Marketing Services. In addition to consulting, Perry has taught at New York University in the Direct Marketing Master′s Degree program since Fall, 1998, currently teaching "Statistics for Direct Marketers" and "Database Modeling." Perry was the recipient of the NYU Center for Direct and Interactive Marketing′s "1998-1999" Outstanding Master′s Faculty Award. Perry also lectures on testing and marketing financials for Western Connecticut State University′s Interactive Direct Marketing Certificate Program. Along with Ron, he is collaborating with the Direct Marketing Education Foundation to develop a model curriculum for universities pursuing the area of interactive or direct marketing. Perry earned a Masters of Science in Applied Statistics from the University of Iowa and a Bachelor of Science in Economics from the University of Missouri. The book evolved from an outlined developed by an advisory board of industry experts that was established by the Direct Marketing Educational Foundation. Contemporary direct marketing and e-commerce could not exist without marketing databases. Databases allow marketers to reach customers and cultivate relationships more effectively and efficiently. While databases provide a means to establish and enhance relationships, they can also be used incorrectly, inefficiently, and unethically. This book looks beyond the temptation of the quick sale to consider the long-term impact of database marketing techniques on the organization, customers, prospective customers, and society in general. Ron Drozdenko and Perry Drake help the reader gain a thorough understanding of how to properly establish and use databases in order to build strong relationships with customers. There is not another book on the market today that reveals the level of detail regarding database marketing applications - the how′s, why′s and when′s. Features/Benefits: Draws on numerous examples from real businesses Includes applications to all direct marketing media including the Internet Describes in step-by-step detail how databases are developed, maintained, and mined Considers both business and social issues of marketing databases Contains a sample database allowing the reader to apply the mining techniques Offers access to comprehensive package of academic support materials

Fuzzy Analytic Hierarchy Process

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Author : Ali Emrouznejad
language : en
Publisher: CRC Press
Release Date : 2017-09-18

Fuzzy Analytic Hierarchy Process written by Ali Emrouznejad and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-18 with Business & Economics categories.

This book is the first in the literature to present the state of the art and some interesting and relevant applications of the Fuzzy Analytic Hierarchy Process (FAHP). The AHP is a conceptually and mathematically simple, easily implementable, yet extremely powerful tool for group decision making and is used around the world in a wide variety of decision situations, in fields such as government, business, industry, healthcare, and education. The aim of this book is to study various fuzzy methods for dealing with the imprecise and ambiguous data in AHP. Features: First book available on FAHP Showcases state-of-the-art developments Contains several novel real-life applications Provides useful insights to both academics and practitioners in making group decisions under uncertainty This book provides the necessary background to work with existing fuzzy AHP models. Once the material in this book has been mastered, the reader will be able to apply fuzzy AHP models to his or her problems for making decisions with imprecise data.

Social Network Mining Analysis And Research Trends Techniques And Applications

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Author : Ting, I-Hsien
language : en
Publisher: IGI Global
Release Date : 2011-12-31

Social Network Mining Analysis And Research Trends Techniques And Applications written by Ting, I-Hsien and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-31 with Computers categories.

"This book covers current research trends in the area of social networks analysis and mining, sharing research from experts in the social network analysis and mining communities, as well as practitioners from social science, business, and computer science"--Provided by publisher.

Technological Tools For Predicting Pregnancy Complications

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Author : Satishkumar, D.
language : en
Publisher: IGI Global
Release Date : 2023-10-09

Technological Tools For Predicting Pregnancy Complications written by Satishkumar, D. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-09 with Medical categories.

The lack of comprehensive, innovative insights into the intricate world of pregnancy complication prediction is a pressing concern, as these complications can severely impact the health and wellbeing of pregnant patients. As the complexities of maternal healthcare continue to evolve, scholars grapple with the challenge of staying at the forefront of research and innovation in this critical field. The unpredictability of pregnancy complications poses significant risks to positive patient outcomes, demanding novel approaches to diagnosis and prevention. The academic community seeks a solution that can bridge the gap between traditional research and the transformative potential of technological advancements in healthcare. Technological Tools for Predicting Pregnancy Complications not only identify the problem but offer an authoritative solution. It serves as a beacon of knowledge for academic scholars, providing a holistic exploration of how Artificial Intelligence (AI) and Machine Learning (ML) technologies can revolutionize maternal healthcare. With a laser focus on predictive models, comprehensive health data analysis, and innovative algorithmic approaches, this book equips scholars with the tools they need to navigate the ever-evolving landscape of pregnancy complications. Academic scholars will find a treasure trove of insights, spanning from the fundamentals of AI and ML in healthcare to the application of IoT devices and wearable sensors for expectant mothers.