Marketing Intelligent Systems Using Soft Computing
DOWNLOAD
Download Marketing Intelligent Systems Using Soft Computing PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Marketing Intelligent Systems Using Soft Computing book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Marketing Intelligent Systems Using Soft Computing
DOWNLOAD
Author : Jorge Casillas
language : en
Publisher: Springer
Release Date : 2010-10-05
Marketing Intelligent Systems Using Soft Computing written by Jorge Casillas and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-05 with Computers categories.
Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 University Boulevard East Adelphi, Maryland 20783-8030 USA jliebowitz@umuc. edu When I first heard the general topic of this book, Marketing Intelligent Systems or what I’ll refer to as Marketing Intelligence, it sounded quite intriguing. Certainly, the marketing field is laden with numeric and symbolic data, ripe for various types of mining—data, text, multimedia, and web mining. It’s an open laboratory for applying numerous forms of intelligentsia—neural networks, data mining, expert systems, intelligent agents, genetic algorithms, support vector machines, hidden Markov models, fuzzy logic, hybrid intelligent systems, and other techniques. I always felt that the marketing and finance domains are wonderful application areas for intelligent systems, and this book demonstrates the synergy between marketing and intelligent systems, especially soft computing. Interactive advertising is a complementary field to marketing where intelligent systems can play a role. I had the pleasure of working on a summer faculty f- lowship with R/GA in New York City—they have been ranked as the top inter- tive advertising agency worldwide. I quickly learned that interactive advertising also takes advantage of data visualization and intelligent systems technologies to help inform the Chief Marketing Officer of various companies. Having improved ways to present information for strategic decision making through use of these technologies is a great benefit.
Marketing Intelligent Systems Using Soft Computing
DOWNLOAD
Author : Jorge Casillas
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-09-30
Marketing Intelligent Systems Using Soft Computing written by Jorge Casillas and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-30 with Computers categories.
Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 University Boulevard East Adelphi, Maryland 20783-8030 USA jliebowitz@umuc. edu When I first heard the general topic of this book, Marketing Intelligent Systems or what I’ll refer to as Marketing Intelligence, it sounded quite intriguing. Certainly, the marketing field is laden with numeric and symbolic data, ripe for various types of mining—data, text, multimedia, and web mining. It’s an open laboratory for applying numerous forms of intelligentsia—neural networks, data mining, expert systems, intelligent agents, genetic algorithms, support vector machines, hidden Markov models, fuzzy logic, hybrid intelligent systems, and other techniques. I always felt that the marketing and finance domains are wonderful application areas for intelligent systems, and this book demonstrates the synergy between marketing and intelligent systems, especially soft computing. Interactive advertising is a complementary field to marketing where intelligent systems can play a role. I had the pleasure of working on a summer faculty f- lowship with R/GA in New York City—they have been ranked as the top inter- tive advertising agency worldwide. I quickly learned that interactive advertising also takes advantage of data visualization and intelligent systems technologies to help inform the Chief Marketing Officer of various companies. Having improved ways to present information for strategic decision making through use of these technologies is a great benefit.
Soft Computing And Intelligent Systems Design
DOWNLOAD
Author : Fakhreddine O. Karray
language : en
Publisher: Pearson Education
Release Date : 2004
Soft Computing And Intelligent Systems Design written by Fakhreddine O. Karray and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Computers categories.
Traditional artificial intelligence (AI) techniques are based around mathematical techniques of symbolic logic, with programming in languages such as Prolog and LISP invented in the 1960s. These are referred to as "crisp" techniques by the soft computing community. The new wave of AI methods seeks inspiration from the world of biology, and is being used to create numerous real-world intelligent systems with the aid of soft computing tools. These new methods are being increasingly taught at the upper end of the curriculum, sometimes as an adjunct to traditional AI courses, and sometimes as a replacement for them. Where a more radical approach is taken and the course is being taught at an introductory level, we have recently published Negnevitsky's book. Karray and Silva will be suitable for the majority of courses which will be found at an advanced level. Karray and de Silva cover the problem of control and intelligent systems design using soft-computing techniques in an integrated manner. They present both theory and applications, including industrial applications, and the book contains numerous worked examples, problems and case studies. Covering the state-of-the-art in soft-computing techniques, the book gives the reader sufficient knowledge to tackle a wide range of complex systems for which traditional techniques are inadequate.
The Effect Of Information Technology On Business And Marketing Intelligence Systems
DOWNLOAD
Author : Muhammad Alshurideh
language : en
Publisher: Springer Nature
Release Date : 2023-03-12
The Effect Of Information Technology On Business And Marketing Intelligence Systems written by Muhammad Alshurideh and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-12 with Computers categories.
Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival. The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.
Intelligent And Complex Systems In Economics And Business
DOWNLOAD
Author : Ernesto León-Castro
language : en
Publisher: Springer Nature
Release Date : 2020-12-07
Intelligent And Complex Systems In Economics And Business written by Ernesto León-Castro and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-07 with Technology & Engineering categories.
This book is a compilation of works of different areas that seek to apply the intelligent and complex systems in various applied problems. The problems that are worked in the book are the evaluation of the competence of the states, fuzzy classification, relationship between incentives and innovation, design of new products, analysis of profiles in social networks, innovation capabilities, software development, business growth, leadership and use of big data.
Analysis And Design Of Intelligent Systems Using Soft Computing Techniques
DOWNLOAD
Author : Patricia Melin
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-09-20
Analysis And Design Of Intelligent Systems Using Soft Computing Techniques written by Patricia Melin and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-20 with Technology & Engineering categories.
This book comprises a selection of papers on new methods for analysis and design of hybrid intelligent systems using soft computing techniques from the IFSA 2007 World Congress, held in Cancun, Mexico, June 2007.
Advances In Intelligent Automation And Soft Computing
DOWNLOAD
Author : Xiaolong Li
language : en
Publisher: Springer Nature
Release Date : 2021-07-26
Advances In Intelligent Automation And Soft Computing written by Xiaolong Li and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-26 with Technology & Engineering categories.
This book presents select proceedings of the International Conference on Intelligent Automation and Soft Computing (IASC2021). Various topics covered in this book include AI algorithm, neural networks, pattern recognition, machine learning, blockchain technology, system engineering, computer vision and image processing, adaptive control and robotics, big data and data processing, networking and security. The book is a valuable reference for beginners, researchers, and professionals interested in artificial intelligence, automation, and soft computing.
Strategic Innovative Marketing And Tourism
DOWNLOAD
Author : Androniki Kavoura
language : en
Publisher: Springer
Release Date : 2019-07-03
Strategic Innovative Marketing And Tourism written by Androniki Kavoura and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-03 with Business & Economics categories.
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community,MSc and PhD students, and marketing and tourism professionals.
Big Data Marketing Strategies For Superior Customer Experience
DOWNLOAD
Author : Saura, Jose Ramon
language : en
Publisher: IGI Global
Release Date : 2023-04-17
Big Data Marketing Strategies For Superior Customer Experience written by Saura, Jose Ramon and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-17 with Business & Economics categories.
The rapid growth of technological developments on the internet has led many companies to adapt their businesses to the digital ecosystem and implement new methods and techniques to improve the users’ experiences and their analytical strategies. Moreover, in the past few years, the digital ecosystem has been chosen as the main channel used by consumers for the purchase of goods and services. As a result, digital marketing and online advertising have become the main strategies used by companies in their marketing actions. Advertising can be designed and shown considering users’ interests based on what they visit or where they go. That implies that the user experience is improved as long as they receive personalized adverts focused on what they were curious or concerned about. Thus, techniques such as artificial intelligence (AI), data mining, or business intelligence have allowed companies to act accordingly in real-time without user perception. Big Data Marketing Strategies for Superior Customer Experience compiles and studies the major practices and case studies of big data marketing in recent years. In this digital era, this book can be used as a sourcebook on study cases focused on digital marketing strategies as well as the identification of new technologies that will help the development of initiatives and practices focused on marketing and data sciences. Covering topics such as customer satisfaction, collective intelligence, and sentiment analysis, this premier reference source is an essential resource for students and educators of higher education, marketers, innovators, business leaders and managers, entrepreneurs, librarians, researchers, and academicians.
Advances In Machine Learning And Computational Intelligence
DOWNLOAD
Author : Srikanta Patnaik
language : en
Publisher: Springer Nature
Release Date : 2020-07-25
Advances In Machine Learning And Computational Intelligence written by Srikanta Patnaik and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-25 with Technology & Engineering categories.
This book gathers selected high-quality papers presented at the International Conference on Machine Learning and Computational Intelligence (ICMLCI-2019), jointly organized by Kunming University of Science and Technology and the Interscience Research Network, Bhubaneswar, India, from April 6 to 7, 2019. Addressing virtually all aspects of intelligent systems, soft computing and machine learning, the topics covered include: prediction; data mining; information retrieval; game playing; robotics; learning methods; pattern visualization; automated knowledge acquisition; fuzzy, stochastic and probabilistic computing; neural computing; big data; social networks and applications of soft computing in various areas.