Data Mining For Managers
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Data Mining For Managers
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Author : R. Boire
language : en
Publisher: Springer
Release Date : 2014-11-17
Data Mining For Managers written by R. Boire and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-17 with Business & Economics categories.
Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.
Data Mining Techniques
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Author : Gordon S. Linoff
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-23
Data Mining Techniques written by Gordon S. Linoff and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-23 with Computers categories.
The leading introductory book on data mining, fully updated andrevised! When Berry and Linoff wrote the first edition of Data MiningTechniques in the late 1990s, data mining was just starting tomove out of the lab and into the office and has since grown tobecome an indispensable tool of modern business. This newedition—more than 50% new and revised— is asignificant update from the previous one, and shows you how toharness the newest data mining methods and techniques to solvecommon business problems. The duo of unparalleled authors shareinvaluable advice for improving response rates to direct marketingcampaigns, identifying new customer segments, and estimating creditrisk. In addition, they cover more advanced topics such aspreparing data for analysis and creating the necessaryinfrastructure for data mining at your company. Features significant updates since the previous edition andupdates you on best practices for using data mining methods andtechniques for solving common business problems Covers a new data mining technique in every chapter along withclear, concise explanations on how to apply each techniqueimmediately Touches on core data mining techniques, including decisiontrees, neural networks, collaborative filtering, association rules,link analysis, survival analysis, and more Provides best practices for performing data mining using simpletools such as Excel Data Mining Techniques, Third Edition covers a new datamining technique with each successive chapter and then demonstrateshow you can apply that technique for improved marketing, sales, andcustomer support to get immediate results.
Data Mining Explained
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Author : Rhonda Delmater
language : en
Publisher:
Release Date : 2001
Data Mining Explained written by Rhonda Delmater and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business categories.
This manager's guide to customer-centric business intelligence teaches data mining in an accessible way, explaining how it drives next-generation customer relationship strategies. Readers learn how to find patterns such as customer buying habits within their huge stores of data.
Decision Support Using Data Mining
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Author : Sarabjot S. Anand
language : en
Publisher: Trans-Atlantic Publications
Release Date : 1998
Decision Support Using Data Mining written by Sarabjot S. Anand and has been published by Trans-Atlantic Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Data mining categories.
For senior managers, IT managers and data mining service providers, this text explains what data mining can do for an organization, providing guidelines on how to manage data mining projects.
Mastering Data Mining The Art And Science Of Customer Relationship Management
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Author : Michael J. A. Berry
language : en
Publisher:
Release Date : 2008-09-01
Mastering Data Mining The Art And Science Of Customer Relationship Management written by Michael J. A. Berry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-01 with categories.
Special Features: · Best-in-class data mining techniques for solving critical problems in all areas of business· Explains how to pick the right data mining techniques for specific problems· Shows how to perform analysis and evaluate results· Features real-world examples from across various industry sectors· Companion Web site with updates on data mining products and service providers About The Book: Companies have invested in building data warehouses to capture vast amounts of customer information. The payoff comes with mining or getting access to the data within this information gold mine to make better business decisions. Readers and reviewers loved Berry and Linoff's first book, Data Mining Techniques, because the authors so clearly illustrate practical techniques with real benefits for improved marketing and sales. Mastering Data Mining takes off from there-assuming readers know the basic techniques covered in the first book, the authors focus on how to best apply these techniques to real business cases. They start with simple applications and work up to the most powerful and sophisticated examples over the course of about 20 cases. (Ralph Kimball used this same approach in his highly successful Data Warehouse Toolkit). As with their first book, Mastering Data Mining is sufficiently technical for database analysts, but is accessible to technically savvy business and marketing managers. It should also appeal to a new breed of database marketing managers.
Data Mining In Public And Private Sectors Organizational And Government Applications
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Author : Syvajarvi, Antti
language : en
Publisher: IGI Global
Release Date : 2010-06-30
Data Mining In Public And Private Sectors Organizational And Government Applications written by Syvajarvi, Antti and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-30 with Computers categories.
The need for both organizations and government agencies to generate, collect, and utilize data in public and private sector activities is rapidly increasing, placing importance on the growth of data mining applications and tools. Data Mining in Public and Private Sectors: Organizational and Government Applications explores the manifestation of data mining and how it can be enhanced at various levels of management. This innovative publication provides relevant theoretical frameworks and the latest empirical research findings useful to governmental agencies, practicing managers, and academicians.
Advanced Data Mining Techniques
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Author : David L. Olson
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-01-01
Advanced Data Mining Techniques written by David L. Olson and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-01 with Business & Economics categories.
This book covers the fundamental concepts of data mining, to demonstrate the potential of gathering large sets of data, and analyzing these data sets to gain useful business understanding. The book is organized in three parts. Part I introduces concepts. Part II describes and demonstrates basic data mining algorithms. It also contains chapters on a number of different techniques often used in data mining. Part III focuses on business applications of data mining.
Data Mining
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Author : Yong Yin
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-03-16
Data Mining written by Yong Yin and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-16 with Computers categories.
Data Mining introduces in clear and simple ways how to use existing data mining methods to obtain effective solutions for a variety of management and engineering design problems. Data Mining is organised into two parts: the first provides a focused introduction to data mining and the second goes into greater depth on subjects such as customer analysis. It covers almost all managerial activities of a company, including: • supply chain design, • product development, • manufacturing system design, • product quality control, and • preservation of privacy. Incorporating recent developments of data mining that have made it possible to deal with management and engineering design problems with greater efficiency and efficacy, Data Mining presents a number of state-of-the-art topics. It will be an informative source of information for researchers, but will also be a useful reference work for industrial and managerial practitioners.
Microsoft Data Mining
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Author : Barry de Ville
language : en
Publisher: Digital Press
Release Date : 2001-05
Microsoft Data Mining written by Barry de Ville and has been published by Digital Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-05 with Computers categories.
This guide teaches data mining from the perspective of IT professionals using Microsoft data management and e-commerce technologies. The book explains major new data mining capabilities in the forthcoming SQL Server 2000, Microsoft Commerce Server, and other products, and details the new Microsoft standard, "OLE DB for Data Mining".
Real World Data Mining
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Author : Dursun Delen
language : en
Publisher: FT Press
Release Date : 2014-12-16
Real World Data Mining written by Dursun Delen and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-16 with Business & Economics categories.
Use the latest data mining best practices to enable timely, actionable, evidence-based decision making throughout your organization! Real-World Data Mining demystifies current best practices, showing how to use data mining to uncover hidden patterns and correlations, and leverage these to improve all aspects of business performance. Drawing on extensive experience as a researcher, practitioner, and instructor, Dr. Dursun Delen delivers an optimal balance of concepts, techniques and applications. Without compromising either simplicity or clarity, he provides enough technical depth to help readers truly understand how data mining technologies work. Coverage includes: processes, methods, techniques, tools, and metrics; the role and management of data; text and web mining; sentiment analysis; and Big Data integration. Throughout, Delen's conceptual coverage is complemented with application case studies (examples of both successes and failures), as well as simple, hands-on tutorials. Real-World Data Mining will be valuable to professionals on analytics teams; professionals seeking certification in the field; and undergraduate or graduate students in any analytics program: concentrations, certificate-based, or degree-based.