Defining And Relating Price Perceived Quality And Perceived Value
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Defining And Relating Price Perceived Quality And Perceived Value
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Author : Valarie A. Zeithaml
language : en
Publisher:
Release Date : 1987
Defining And Relating Price Perceived Quality And Perceived Value written by Valarie A. Zeithaml and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Consumer behavior categories.
Perceived Quality
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Author : Jacob Jacoby
language : en
Publisher: Lexington Books
Release Date : 1985
Perceived Quality written by Jacob Jacoby and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
Qualitative Research In Marketing
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Author : Danny N. Bellenger
language : en
Publisher: Marketing Classics Press
Release Date : 2011-09-15
Qualitative Research In Marketing written by Danny N. Bellenger and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-15 with Business & Economics categories.
An Experiment To Examine The Relationship Between Price And Perceived Quality
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Author : George Chu
language : en
Publisher:
Release Date : 1972
An Experiment To Examine The Relationship Between Price And Perceived Quality written by George Chu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Consumers' preference categories.
The Nature Of The Price Perceived Quality Relationship
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Author : University of Guelph. Department of Consumer Studies
language : en
Publisher:
Release Date : 1973
The Nature Of The Price Perceived Quality Relationship written by University of Guelph. Department of Consumer Studies and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with categories.
Proceedings Of The 1995 Academy Of Marketing Science Ams Annual Conference
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Author : Roger Gomes
language : en
Publisher: Springer
Release Date : 2015-01-23
Proceedings Of The 1995 Academy Of Marketing Science Ams Annual Conference written by Roger Gomes and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-23 with Business & Economics categories.
This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Consumer Price Perception
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Author : Mai Anttila
language : en
Publisher:
Release Date : 1977
Consumer Price Perception written by Mai Anttila and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Adaptation level (Psychology) categories.
The Perception Of Quality
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Author : George N. Kenyon
language : en
Publisher: Springer
Release Date : 2014-11-25
The Perception Of Quality written by George N. Kenyon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-25 with Technology & Engineering categories.
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.
Handbook Of Research On Promotional Strategies And Consumer Influence In The Service Sector
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Author : Panwar, Upendra Singh
language : en
Publisher: IGI Global
Release Date : 2016-04-11
Handbook Of Research On Promotional Strategies And Consumer Influence In The Service Sector written by Panwar, Upendra Singh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-11 with Business & Economics categories.
Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.
New Perspectives And Paradigms In Applied Economics And Business
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Author : William C. Gartner
language : en
Publisher: Springer Nature
Release Date :
New Perspectives And Paradigms In Applied Economics And Business written by William C. Gartner and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.