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The Perception Of Quality


The Perception Of Quality
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The Perception Of Quality


The Perception Of Quality
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Author : George N. Kenyon
language : en
Publisher: Springer
Release Date : 2014-11-25

The Perception Of Quality written by George N. Kenyon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-25 with Technology & Engineering categories.


Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.



Perceived Quality


Perceived Quality
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Author : Jacob Jacoby
language : en
Publisher: Lexington Books
Release Date : 1985

Perceived Quality written by Jacob Jacoby and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.




Your Customers Perception Of Quality


Your Customers Perception Of Quality
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Author : Baboo Kureemun
language : en
Publisher: CRC Press
Release Date : 2011-04-25

Your Customers Perception Of Quality written by Baboo Kureemun and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-25 with Business & Economics categories.


Providing the insight and tools needed to improve the perception your customers have about the quality of your product or service, Your Customers' Perception of Quality: What It Means to Your Bottom Line and How to Control It introduces a ground-breaking model for measuring the impact of quality perception on your bottom line. Allowing you to look



Quality Uncertainty And Perception


Quality Uncertainty And Perception
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Author : Lalit Wankhade
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-06-16

Quality Uncertainty And Perception written by Lalit Wankhade and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-16 with Business & Economics categories.


It has been observed that the studies of quality are pursued in various disciplines like economics, quality management, and marketing science, and are seen isolated. The treatments imparted to these studies are also different and has the backdrop of discipline in which the work has been pursued. The nature of isolation is equally seen when quality uncertainty and perceived quality were pursued separately without showing any inkling that these can be complimentary. Economist and Nobel Laureate, Akerlof (1970), wrote a seminal piece “The market for lemons: quality uncertainty and market mechanism”, where he described quality uncertainty due to information asymmetry. It refers to the fact that a party in a transaction may have more information than the other. This is information asymmetry. If the seller has more information than the buyer about the product quality, he/she may sell it, as if it is a high-quality product. In reality, it could be a low-quality product. The buyer does not have the information regarding the quality of the offered product. The market condition that led to this transaction is quality uncertainty due to information asymmetry.



Product Quality


Product Quality
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Author : Johannes Evangelista Benedictus Maria Steenkamp
language : en
Publisher:
Release Date : 1989

Product Quality written by Johannes Evangelista Benedictus Maria Steenkamp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Consumers categories.




Wine Packaging The Influence On The Consumer S Perception Of Quality


Wine Packaging The Influence On The Consumer S Perception Of Quality
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Author : Patrick Wiget
language : en
Publisher: GRIN Verlag
Release Date : 2020-10-20

Wine Packaging The Influence On The Consumer S Perception Of Quality written by Patrick Wiget and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-20 with Business & Economics categories.


Master's Thesis from the year 2020 in the subject Business economics - Market research, grade: 65, University of Salford, language: English, abstract: In this exploratory dissertation the influence of wine packaging on the consumer’s perception of quality is examined. The focus of this dissertation will be the German Speaking part of Switzerland (GSP). For this research, wine in traditional glass bottles (0.75 liter) will be compared to wine from Bag-in-Box (BiB; 3 liter) in a qualitative research questionnaire in combination with a blind wine tasting and semi structured interviews. The research will be reflecting the perception of the consumers in Switzerland, showing what kind of influence the packaging has on the consumer. A multi method approach is applied 1) A white wine is filled from the Bag in Box into a traditional glass bottle. Afterwards the same wine was presented in a blind tasting, once in a covered bottle and once in the BiB, to a selected tasting panel that fills out a self-completion questionnaire, to see if the packaging has a direct influence on the perception of quality. 2) In addition, qualitative semi-structured interviews are conducted with people working in the wine industry to assess their perception in regards to the packaging. A manual database of categories was created, which has grown through a continuous comparison of data coding and concepts, based on the findings and arguments of the used literature.



Food Quality From The Consumer S Perspective


Food Quality From The Consumer S Perspective
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Author : Carola Grebitus
language : en
Publisher: Cuvillier Verlag
Release Date : 2008

Food Quality From The Consumer S Perspective written by Carola Grebitus and has been published by Cuvillier Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Consumers categories.




Impacting The Sensory Experience Of Products


Impacting The Sensory Experience Of Products
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Author : Christine Cowen-Elstner
language : en
Publisher: Springer
Release Date : 2018-02-28

Impacting The Sensory Experience Of Products written by Christine Cowen-Elstner and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-28 with Business & Economics categories.


Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of an individual play a crucial role in this context. Based on these findings she then develops recommendations for product design and communication.



Quality Uncertainty And Perception


Quality Uncertainty And Perception
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Author :
language : en
Publisher:
Release Date : 2010

Quality Uncertainty And Perception written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.




Defining And Relating Price Perceived Quality And Perceived Value


Defining And Relating Price Perceived Quality And Perceived Value
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Author : Valarie A. Zeithaml
language : en
Publisher:
Release Date : 1987

Defining And Relating Price Perceived Quality And Perceived Value written by Valarie A. Zeithaml and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Consumer behavior categories.