Der Customer Lifetime Value Ansatz Zur Bewertung Von Mitgliedern Einer Social Shopping Community
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Der Customer Lifetime Value Ansatz Zur Bewertung Von Mitgliedern Einer Social Shopping Community
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Author : Heiko Blessing
language : de
Publisher:
Release Date : 2021-03-27
Der Customer Lifetime Value Ansatz Zur Bewertung Von Mitgliedern Einer Social Shopping Community written by Heiko Blessing and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-27 with categories.
Diplomarbeit aus dem Jahr 2009 im Fachbereich BWL - Customer-Relationship-Management, CRM, Note: 2,3, FernUniversität Hagen (Wirtschaftswissenschaft), Veranstaltung: Marketing, Sprache: Deutsch, Abstract: Die vorliegende Arbeit geht der Frage nach, mit welchen Mitteln Mitglieder einer sogenannten Social Shopping Community (SSC) erfasst und bewertet werden können. Unternehmen versuchen verstärkt, den Wert ihrer Kunden mit unterschiedlichen Bewertungsmethoden genauer einzuschätzen. Dabei stehen vor allem zwei Ziele im Vordergrund. Zum einen soll der Beitrag eines Kunden zum Unternehmenswert ermittelt werden, zum anderen wird eine optimale Budgetallokation der Marketingausgaben angestrebt. In dieser Arbeit steht die Untersuchung des Bewertungsansatzes des Customer Lifetime Value (CLV) im Mittelpunkt. Mithilfe dieser Methode sollen die Mitglieder einer Social Shopping Community hinsichtlich ihres Beitrags zum Erreichen oben genannter Ziele bewertet werden. Ein Modellansatz für SSC hat in der Literatur bislang keine Erwähnung gefunden. Dies mag auch daran liegen, dass dieses recht neue Geschäftsmodell - eines der führenden amerikanischen Portale kaboodle.com wurde erst 2006 gegründet - noch ein Nischenprodukt im Online-Handel darstellt. Im Folgenden wird daher versucht, ein Modell zu entwickeln, das speziell auf SCC zugeschnitten ist. Vor diesem Hintergrund werden im weiteren Verlauf folgende Fragestellungen aufgegriffen. Welche Ziele verfolgen Portalbetreiber mit dem CLV-Ansatz? Welche Erscheinungsformen der Kundenbewertung gibt es, und in wieweit erfüllen diese die Anforderungen an eine wertorientierte Unternehmenssteuerung? Welche Herausforderungen ergeben sich generell bei der Kundenwertermittlung und welche im Speziellen für SSC-Mitglieder? Wie können die verschiedenen CLV-Ansätze in diesem Kontext bewertet werden, und welche Kriterien sollten ein alternativer Modellansatz beinhalten, um eine optimale Bewertung von SSC-Mitgliedern zu gewährleisten?
Male Continence
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Author : John Humphrey Noyes
language : en
Publisher:
Release Date : 2016-08-08
Male Continence written by John Humphrey Noyes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-08 with categories.
Published in 1872, this is more of a pamphlet than a book. The author discusses the benefits of sex without ejaculation, without really realising that he is talking about tantric sex. A little bit of information on John Humphrey Noyes; he founded a religious community in New York which, as well as advocating the whole tantric sex thing, also favoured polygamy.
Customer Equity Management
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Author : Roland T. Rust
language : en
Publisher: Prentice Hall
Release Date : 2005
Customer Equity Management written by Roland T. Rust and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Customer equity categories.
This book includes a practical framework with applied cases, and award-winning research.
Future Telco
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Author : Peter Krüssel
language : en
Publisher: Springer
Release Date : 2018-07-23
Future Telco written by Peter Krüssel and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-23 with Business & Economics categories.
This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. It analyzes the crossroads they have reached and the choices that now need to be made – to be a bit pipe or a trendsetter of digitalization. Based on an analysis of the key challenges for telcos, the book derives future market scenarios and puts forward recommendations for how they can successfully position themselves. It proposes a framework based on seven “levers,” which addresses concrete measures in each step of the value chain, ranging from technology, IT and processes, to innovation, marketing and sales issues. The book discusses the current challenges and provides both general recommendations and concrete solutions. Respected experts illustrate innovative strategic and technical trends and provide insights gained in real-life transformation projects. Recent developments in the areas of regulation, product development, competition between over-the-top (OTT) providers and telcos, as well as technical innovations like 5G, SDN/NFV, LEO satellites and MEC are discussed. Accordingly, practitioners, managers and researchers alike will benefit from the book’s wealth of examples and up-to-date insights.
Social Commerce English
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Author : Paul Marsden
language : en
Publisher: GRIN Verlag
Release Date : 2010-03-10
Social Commerce English written by Paul Marsden and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-10 with Business & Economics categories.
Scientific Essay from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: How can brands and retailers make money from social media? Social Commerce, the fusion of social media with e-commerce, may just be the solution. With the mainstreaming of social networks, brands are establishing storefronts on Facebook, tweeting deals on Twitter, linking to social shopping sites, and integrating social media tools into their e-commerce platforms. And they are seeing impressive returns. With insights from consumer psychology and the experience of brands including Adidas, Apple, Burberry and Levi's the white paper "Social Commerce: Monetizing Social Media" by Dr Paul Marsden, social media strategist of Syzygy Group, provides an introduction to the emerging trends of social commerce and social shopping; what they are, how they work, and why they should be part of your digital marketing strategy.
International Direct Marketing
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Author : Manfred Krafft
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-10-14
International Direct Marketing written by Manfred Krafft and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-14 with Business & Economics categories.
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
Marketing Problems
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Author : Melvin Thomas Copeland
language : en
Publisher: Legare Street Press
Release Date : 2023-07-18
Marketing Problems written by Melvin Thomas Copeland and has been published by Legare Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with categories.
This book dives deep into the world of marketing, providing insightful and strategic solutions to common marketing problems. With real-world examples and practical advice, this book is an essential resource for anyone interested in marketing. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
History Of American Socialisms
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Author : John Humphrey Noyes
language : en
Publisher: Philadelphia : Lippincott
Release Date : 1870
History Of American Socialisms written by John Humphrey Noyes and has been published by Philadelphia : Lippincott this book supported file pdf, txt, epub, kindle and other format this book has been release on 1870 with Political Science categories.
Brings Lincoln to life by placing him in the context of his own personal background and the larger circumstances of the country's greatest conflict.
Relationship Marketing
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Author : Manfred Bruhn
language : en
Publisher: Pearson Education
Release Date : 2003
Relationship Marketing written by Manfred Bruhn and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
'Relationship Marketing' delivers a comprehensive unifying principle with which to approach the subject. Current debates are examined to develop both a theoretical and conceptual approach to the topic.
Consumer Behavior
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Author : Henry Assael
language : en
Publisher:
Release Date : 2004
Consumer Behavior written by Henry Assael and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility.