Der Produktive Blick
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Der Produktive Blick
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Author : Christian Kleinschmidt
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2014-12-11
Der Produktive Blick written by Christian Kleinschmidt and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-11 with Business & Economics categories.
Amerikanische und japanische Management- und Produktionsmethoden hatten nach dem Zweiten Weltkrieg eine wichtige Leitbildfunktion für deutsche Unternehmer. Die Rückkehr auf den Weltmarkt in den 50ger Jahren, die Behauptung der Wettbewerbsfähigkeit in den 60er und 70er Jahren und die zunehmende Flexibilität und Anpassungsfähigkeit der Unternehmen seit Beginn der 80er Jahre sind ohne den Einfluß vornehmlich amerikanischer und japanischer Management- und Produktionsmethoden kaum vorstellbar. Empirisches Material bildet die Basis der Studie. Bei den untersuchten Unternehmen handelt es sich um Bahlsen, Bayer, Continental, Freudenberg, Glanzstoff, Henkel, Hüls, REWE und VW.
Der Produktive Blick
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Author :
language : de
Publisher:
Release Date : 2000
Der Produktive Blick written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Work In A Modern Society
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Author : Jürgen Kocka
language : en
Publisher: Berghahn Books
Release Date : 2010
Work In A Modern Society written by Jürgen Kocka and has been published by Berghahn Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Whereas the history of workers and labor movements has been widely researched, the history of work has been rather neglected by comparison. This volume offers original contributions that deal with cultural, social and theoretical aspects of the history of work in modern Europe, including the relations between gender and work, working and soldiering, work and trust, constructions and practices. The volume focuses on Germany but also places the case studies in a broader European context. It thus offers an insight into social and cultural history as practiced by German-speaking scholars today but also introduces the reader to ongoing research in this field. Jürgen Kocka taught Social History at the University of Bielefeld for many years, after which he was appointed Professor of History of the Industrial World at the Free University of Berlin and Research Professor at Berlin Social Science Research Centre (WZB). He has published widely in the field of Modern History, particularly Social and Economic History of Europe, 18th-20th centuries. His publications in the English language include Facing Total War. German Society 1914-1918 (Berg, 1984) and Industrial Culture and Bourgeois Society. Business, Labor, and Bureaucracy in Modern Germany (Berghahn, 1999).
German And Japanese Business In The Boom Years
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Author : Matthias Kipping
language : en
Publisher: Routledge
Release Date : 2004-07-31
German And Japanese Business In The Boom Years written by Matthias Kipping and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-07-31 with Business & Economics categories.
This edited volume examines the American influence on West German and Japanese industry from the 1950s to the 1970s, providing a valuable contribution to the debate on 'Americanization' from a historical and comparative perspective. Individual contributions provide an in-depth analysis of the adoption and modification of management and technological issues from the US in West Germany and Japan at the micro-economic level.
The Oxford Handbook Of Business History
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Author : Geoffrey Jones
language : en
Publisher: Oxford Handbooks Online
Release Date : 2008-01-24
The Oxford Handbook Of Business History written by Geoffrey Jones and has been published by Oxford Handbooks Online this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-24 with Business & Economics categories.
Introduction -- Approaches and debates -- Forms of business organization -- Functions of enterprise -- Enterprise and society.
The People S Car
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Author : Bernhard Rieger
language : en
Publisher: Harvard University Press
Release Date : 2013-04-16
The People S Car written by Bernhard Rieger and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-16 with History categories.
At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.
Forging Global Fordism
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Author : Stefan J. Link
language : en
Publisher: Princeton University Press
Release Date : 2023-12-05
Forging Global Fordism written by Stefan J. Link and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-05 with Business & Economics categories.
A new global history of Fordism from the Great Depression to the postwar era As the United States rose to ascendancy in the first decades of the twentieth century, observers abroad associated American economic power most directly with its burgeoning automobile industry. In the 1930s, in a bid to emulate and challenge America, engineers from across the world flocked to Detroit. Chief among them were Nazi and Soviet specialists who sought to study, copy, and sometimes steal the techniques of American automotive mass production, or Fordism. Forging Global Fordism traces how Germany and the Soviet Union embraced Fordism amid widespread economic crisis and ideological turmoil. This incisive book recovers the crucial role of activist states in global industrial transformations and reconceives the global thirties as an era of intense competitive development, providing a new genealogy of the postwar industrial order. Stefan Link uncovers the forgotten origins of Fordism in Midwestern populism, and shows how Henry Ford's antiliberal vision of society appealed to both the Soviet and Nazi regimes. He explores how they positioned themselves as America's antagonists in reaction to growing American hegemony and seismic shifts in the global economy during the interwar years, and shows how Detroit visitors like William Werner, Ferdinand Porsche, and Stepan Dybets helped spread versions of Fordism abroad and mobilize them in total war. Forging Global Fordism challenges the notion that global mass production was a product of post–World War II liberal internationalism, demonstrating how it first began in the global thirties, and how the spread of Fordism had a distinctly illiberal trajectory.
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Author :
language : en
Publisher: LIT Verlag Münster
Release Date :
written by and has been published by LIT Verlag Münster this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Engineered To Sell
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Author : Jan L. Logemann
language : en
Publisher: University of Chicago Press
Release Date : 2019-11-20
Engineered To Sell written by Jan L. Logemann and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-20 with History categories.
The mid-twentieth-century marketing world influenced nearly every aspect of American culture—music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the “Americanization” paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the emigrés at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. By focusing on the transnational lives of emigré consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the midcentury transformation of American marketing and the subsequent European shift to “American” consumer capitalism.
German Business Management
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Author : Toshio Yamazaki
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-05-28
German Business Management written by Toshio Yamazaki and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-28 with Business & Economics categories.
How are German capitalism and German business management to be understood from the perspective of Japan? Both Germany and Japan as defeated nations in World War II received significant American leadership and support after the war. Both countries developed their enterprises, industries, and economy by deploying and adapting technology and management methods from the United States while establishing systems of industrial concentration in their own ways. By these means, both nations became major trading countries. However, current economic and business conditions differ greatly between Germany and Japan. In trade, American influence on Japanese business is still strong. Japan could not and cannot establish a complementary relationship with American industrial sectors and their products in the American market. In addition, a common market structure like the E.U. does not exist in Asia. In contrast to Japan, Germany developed independently from the American influence and became part of a well-integrated regional economy. What were the driving forces that created those differences? That question is approached from a Japanese point of view in this book, based on the assumption that the origins of distinct characteristics of German business management after World War II were developed in the 1950s and ’60s. The book analyzes the transformation of business management in Germany and explains the characteristics and structures of German management. The author describes how the development of German companies determined the current German condition— “the Europeanization of Germany”—while the world faced the globalization process. Demonstrating the basic foundation of European integration by analyzing market factors in Europe as well as the internal structural transformation of management in Germany, this book is a valuable resource for undergraduate and graduate students, educators, and researchers in the fields of business management, business history, and economic history.