Der Verunsicherte Verbraucher
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Der Verunsicherte Verbraucher
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Author : Karin Bergmann
language : de
Publisher: Springer-Verlag
Release Date : 2013-03-11
Der Verunsicherte Verbraucher written by Karin Bergmann and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-11 with Business & Economics categories.
Die aktuelle Kommunikationspraxis der Ernährungswirtschaft erzeugt in weiten Teilen der Bevölkerung eine erhebliche Verunsicherung. Eine wirkungsvolle unternehmerische Öffentlichkeitsarbeit in der industriellen Lebensmittelerzeugung benötigt ein neues Konzept für die Kommunikation zwischen Erzeugern, Verarbeitern, Händlern und Endverbrauchern von Lebensmitteln. Die Autorin erklärt, ohne zu pauschalisieren, was Verbraucher verunsichert und welche Konsequenzen Verbraucherverunsicherung für das Ernährungsverhalten hat. Das Buch bietet - basierend auf neuen empirischen Daten und einer repräsentativen Verbraucherbefragung - praxisbezogene Ansätze für eine neue unternehmerische Öffentlichkeitsarbeit, die darauf abzielt, mit informierten Konsumenten anstelle verunsicherter Verbraucher zu kommunizieren.
Die Informationsflut Bew Ltigen
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Author : Ingo Härlen
language : de
Publisher: BoD – Books on Demand
Release Date : 2004-08-31
Die Informationsflut Bew Ltigen written by Ingo Härlen and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-31 with Business & Economics categories.
Wie informieren sich Verbraucher? Welche Informationen zu Lebensmitteln nutzen sie und wie verarbeiten sie diese? Wie sind folglich zukünftige Informationen über Lebensmittel zu gestalten? Die Psychologen Ingo Härlen und Carl Vierboom und der Agraringenieur Dr. Johannes Simons erläutern in diesem Buch systematisch die grundlegenden Zusammenhänge der Informationsauswahl und Meinungsbildung zu Lebensmitteln sowie unterschiedliche Muster des Informationsverhaltens. Auf der Basis der Morphologischen Marktpsychologie werden die Probleme und Grenzen einer auf Aufklärung basierenden Informationspolitik herausgearbeitet und Empfehlungen für eine aktive Verbraucherpolitik ausgesprochen. Das Buch richtet sich an alle Wissenschaftler und Praktiker aus Marketing, Beratung und Politik sowie an Studierende, die sich mit der Markt- und Konsumentenforschung beschäftigen.
Quality Management In Food Chains
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Author : Ludwig Theuvsen
language : en
Publisher: BRILL
Release Date : 2023-08-28
Quality Management In Food Chains written by Ludwig Theuvsen and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-28 with Technology & Engineering categories.
This publication comprises material on recent studies on quality management in agri-food chains. Due to several food crisis’s (e.g. BSE, Foot-and-Mouth disease) and growing demands for food quality and safety, quality management systems and quality assurance schemes have been widely adopted in different countries in recent years. Scientific knowledge about the features, the acceptance and the effectiveness and efficiency of these newly introduced quality management initiatives, has remained scarce until now. The material by experts in the field, focuses on the evaluation of quality management systems and quality assurance schemes. The main issues are the costs and benefits of quality management given the influence of the public sector and consumers' expectations about food quality and safety. Not only are benchmarking and harmonisation methods examined with regard to their impact on the effectiveness of quality assurance schemes, but, also the role of trust, cooperation and integration for efficient quality management is discussed. Different economic theories such as microeconomics, organization and marketing theory as well as advanced statistical methods are applied. Concepts are discussed from the various points of view of industrialised, export-oriented and developing countries throughout the book. The information in this book give a comprehensive review of quality management concepts in food chains and highlight future research directions from a global perspective. This book is of interest to all those who concern themselves with the topic, be it in academia or in the professional sector.
An Investigation Of Women S And Men S Perceptions And Meanings Associated With Food Risks
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Author : Andrea Bieberstein
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-08-18
An Investigation Of Women S And Men S Perceptions And Meanings Associated With Food Risks written by Andrea Bieberstein and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-18 with Social Science categories.
Concern about food risks is widespread. Consumers, however, are found to differ in terms of how they evaluate these risks. One of the most prominent findings in this regard is the differences between women and men. Many studies report that men are less worried about environmental and technological risks than women, which is also the case for food risks. At the same time it is criticized that these differences are often exaggerated, similarities overlooked, and systematic investigations are lacking. Andrea Bieberstein gives a comprehensive overview of theoretical approaches to risk perception and empirical work that has been conducted in the field of risk perception research. Furthermore, she provides a systematic investigation of how food risks are constructed for women and men by uncovering the meanings in terms of associations, feelings, and values that they attach to various food risks. This allows a deeper understanding of the gender differences in risk perception in terms of their relevance and meaning.
Dealing With Consumer Uncertainty
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Author : Karin Bergmann
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-14
Dealing With Consumer Uncertainty written by Karin Bergmann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-14 with Business & Economics categories.
My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how. Intensive three-year research showed that industrial methods of food production are predestined to result in wayward fears and worry over its healthiness. This is due to the fact that during the process of industrialisation, we gradually passed responsibility for the quality of food into the producers' hands. This, in turn, has resulted in information gaps that we, as the addressees of diverse, often overwhelming and contrad- tory information supplied by varying sources, feel today. We exchanged the daily search for food for the daily search for information long ago. Con- quently, a practical concept for public relations stands at the end of my - search into the uncertain consumer. It accounts for uncertainty regarding processed food as a point of reference for public relations targeted towards various groups. Public relations oriented towards the future calls for the sharing of expert information with all interested consumers. It is the goal of businesses to actively build up trust among the consumers in order to be prepared for new causes for uncertainty appearing periodically. To this day the issue of consumer uncertainty has not lost its topicality.
Nutrition Biophysics
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Author : Thomas A. Vilgis
language : en
Publisher: Springer Nature
Release Date : 2023-09-07
Nutrition Biophysics written by Thomas A. Vilgis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-07 with Science categories.
Do you no longer understand the countless, contradictory dietary recommendations? Do you find it difficult to distinguish between good and bad when it comes to cholesterol? Are you torn between the various dietary rules and nutritional forms that come your way every day and despair of the term "healthy diet"? Or are you confronted professionally, e.g. as a consultant or fitness coach, with questions on the subject of nutrition and would like to learn the scientific basics? The author Thomas Vilgis advises you to remain calm and to think objectively about all assumptions, presumptions, promises and suggestions for orientation. This book leads you off the beaten track and with a scientific, sober view to fundamental questions of nutrition. Starting with the nutritional history of Homo sapiens, the author guides you into the fundamental interplay between proteins, fats, and carbohydrates, what they do in the body, how they are digested, and what role they really play. Supporting you will find in the second edition various retrievable videos in which complex relationships are clearly explained. This quickly shows how little is hidden behind some dubious statements. With the claim of a scientific and molecular view of nutrition, it is possible to put into perspective and classify many a questionable recommendation on nutrition in an understandable and entertaining way.
Staatliche F Rderung F R Regionale Produkte
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Author : Thilo Marauhn
language : de
Publisher: Mohr Siebeck
Release Date : 2004
Staatliche F Rderung F R Regionale Produkte written by Thilo Marauhn and has been published by Mohr Siebeck this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Law categories.
Ein St Ck Weit
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Author : Manuel Trummer
language : de
Publisher: Waxmann Verlag
Release Date : 2019
Ein St Ck Weit written by Manuel Trummer and has been published by Waxmann Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Political Science categories.
Das Bewusstsein der Relationalität und Relativität von Kultur bestimmt die wissenschaftliche Karriere Daniel Drasceks, die sich besonders auch mit der Entwicklung der Vergleichenden Kulturwissenschaft am Standort Regensburg verbindet. Dabei charakterisiert eine kritische Distanz gegenüber selbstgewissen Absolutheiten und eindimensionalen Antworten seine Arbeit, die sich stets einem feinen Blick für leise Zwischentöne und verdeckte soziale, räumliche und zeitliche Bezüge verpflichtet. Sein 60. Geburtstag bietet seinen ehemaligen und aktuellen Regensburger Kolleginnen und Kollegen die Chance, seine Forschungsinteressen zu würdigen. Unter der Prämisse des Vergleichs greift diese Festgabe die vielfältigen Impulse von Daniel Drasceks wissenschaftlichem Werk in Bereichen wie Zeit und Alter, Kulturerbe, Interkulturalität mit Schwerpunkt Osteuropa, der Ritual- und Brauchforschung oder der Erzählforschung auf. Sie entwickelt so auch das Panorama einer dezidiert Vergleichenden Kulturwissenschaft, wie sie der Jubilar in den letzten beiden Jahrzehnten in Regensburg maßgeblich geprägt und entwickelt hat.
Zukunftsperspektiven Der Fleischwirtschaft
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Author : Achim Spiller
language : de
Publisher: Universitätsverlag Göttingen
Release Date : 2008
Zukunftsperspektiven Der Fleischwirtschaft written by Achim Spiller and has been published by Universitätsverlag Göttingen this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Die Fleischwirtschaft ist eine in Deutschland in der ökonomischen Forschung bislang wenig beachtete Branche und dies, obwohl sie mit einem Wertschöpfungsteil von rund 20 % der wichtigste Sektor der Ernährungswirtschaft ist und ihre Spitzenposition in den letzten Jahren weiter ausgebaut hat. Dieses Buch verfolgt das Ziel, zum einen die zentralen Herausforderungen für die Fleischwirtschaft aufzuzeigen, zum anderen aber auch Hinweise zu geben, wo ein Überdenken gewachsener Reaktionsmuster notwendig oder sinnvoll wäre. Dies bezieht sich nicht allein auf das Marketing der Endprodukte, sondern auch auf die Struktur der Wertschöpfungskette und die Gestaltung der Zusammenarbeit zwischen den Stufen. Zu Wort kommen Fachwissenschaftler verschiedener Disziplinen allerdings mit einem deutlichen Schwerpunkt auf ökonomischen Beiträgen Ư sowie Vertreter landwirtschaftlicher Verbände und Erzeugergemeinschaften. Damit soll ein Gesamtüberblick über eine Branche und ihre Stärken und Schwächen gegeben werden, wie er bislang nicht zur Verfügung stand. (Quelle: Verfasser).
Human Kologie
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Author : Wolfgang Serbser
language : de
Publisher: LIT Verlag Münster
Release Date : 2003
Human Kologie written by Wolfgang Serbser and has been published by LIT Verlag Münster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Human ecology categories.