Der Webdesign Praxisguide
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Der Webdesign Praxisguide
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Author : Philipp Gutheim
language : de
Publisher: Springer Science & Business Media
Release Date : 2008-07-04
Der Webdesign Praxisguide written by Philipp Gutheim and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-04 with Computers categories.
Das Web bietet Nutzern die verschiedensten Informationsmöglichkeiten: Aber ob sie aktuelle Nachrichten abrufen, in Online-Shops stöbern oder Produktinformationen suchen – alle wollen möglichst schnell an die Informationen gelangen. Ein Schlüsselfaktor hierfür ist ein verständliches und ansprechendes Design. Der Autor stellt die breit gefächerten Aspekte des Webdesigns anhand vieler Beispiele dar. Tipps und Tricks sowie Erfahrungsberichte helfen fortgeschrittenen Hobby-Webdesignern sowie angehenden Profis, Internetauftritte optimal zu gestalten.
Der Webdesign Praxisguide
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Author : Philipp Gutheim
language : de
Publisher: Springer-Verlag
Release Date : 2008-06-17
Der Webdesign Praxisguide written by Philipp Gutheim and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-17 with Computers categories.
Das Web bietet Nutzern die verschiedensten Informationsmöglichkeiten: Aber ob sie aktuelle Nachrichten abrufen, in Online-Shops stöbern oder Produktinformationen suchen – alle wollen möglichst schnell an die Informationen gelangen. Ein Schlüsselfaktor hierfür ist ein verständliches und ansprechendes Design. Der Autor stellt die breit gefächerten Aspekte des Webdesigns anhand vieler Beispiele dar. Tipps und Tricks sowie Erfahrungsberichte helfen fortgeschrittenen Hobby-Webdesignern sowie angehenden Profis, Internetauftritte optimal zu gestalten.
Market Research Methodologies Multi Method And Qualitative Approaches
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Author : Takhar-Lail, Amandeep
language : en
Publisher: IGI Global
Release Date : 2014-08-31
Market Research Methodologies Multi Method And Qualitative Approaches written by Takhar-Lail, Amandeep and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-31 with Business & Economics categories.
Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research. Market Research Methodologies: Multi-Method and Qualitative Approaches brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations. Focusing on vital concepts such as data validity, triangulation, and reliability, this book is a fundamental reference source for PhD students, graduate students, and academics within the business field who wish to understand how these methods can be employed to extract data from particular environments.
Research Methods Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2015-01-31
Research Methods Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-31 with Science categories.
Across a variety of disciplines, data and statistics form the backbone of knowledge. To ensure the reliability and validity of data, appropriate measures must be taken in conducting studies and reporting findings. Research Methods: Concepts, Methodologies, Tools, and Applications compiles chapters on key considerations in the management, development, and distribution of data. With its focus on both fundamental concepts and advanced topics, this multi-volume reference work will be a valuable addition to researchers, scholars, and students of science, mathematics, and engineering.
Zielf Hrende Kommunikation Zwischen Agentur Und Kunde
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Author : Klaus Pawlowski
language : de
Publisher: Springer-Verlag
Release Date : 2017-08-17
Zielf Hrende Kommunikation Zwischen Agentur Und Kunde written by Klaus Pawlowski and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-17 with Social Science categories.
In diesem Buch erfahren Agenturen und ihre Auftraggeber, wie sie in allen Stufen der Zusammenarbeit effizient, zielführend und vor allem gemeinsam als Team erfolgreich sein können. Der Schlüssel zum Erfolg: eine lückenlose, klare und authentische Kommunikation aller Beteiligten. Beginnend beim Kennenlerngespräch, über das weichenstellende Briefing bis hin zu Vertragsverhandlungen und Konfliktgesprächen – die Autoren erläutern, wie man unnötigen Reibungsverlusten aus dem Weg geht, Missverständnissen vorbeugt und Frustration sowie Fehleinschätzungen verhindert.Ein Buch, gleichermaßen theoretisch fundiert wie auch direkt im Arbeitsalltag anwendbar: mit den wichtigsten Modellen zu Kommunikation und Gesprächsführung, zahlreichen Beispielen, Beispieldialogen und Inspirationen, die die Zusammenarbeit zwischen den Partnern in neuem Licht erscheinen lässt.
Starke Webtexte So Texten Sie Ihre Website Selbst
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Author : Dr. Doris Doppler
language : de
Publisher: Doris Doppler
Release Date : 2015-08-28
Starke Webtexte So Texten Sie Ihre Website Selbst written by Dr. Doris Doppler and has been published by Doris Doppler this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-28 with Computers categories.
Sie wollen Ihre Webseite selber texten? Oder Ihre bestehenden Texte optimieren? Sie suchen dazu eine kompakte Anleitung? In diesem Praxisleitfaden erfahren Sie, wie Sie eine klassische Webseite verfassen – Schritt für Schritt: - Worauf kommt es bei der Startseite an? - Wie beschreiben Sie Ihre Leistungen? - Was bringen Referenzen und Testimonials? - Was enthält eine ansprechende Über-uns-Seite? - Wie texten Sie Philosophie und Leitbild? - Wie kann die Kontaktseite die Konversionsrate steigern? - Was müssen Sie beim Impressum beachten? Sie lernen außerdem, - wie Sie Online-Texte gestalten - wie Sie Keywords einbauen - wie Sie glaubwürdig und professionell wirken - wie Ihnen die Leser vertrauen - wie Sie die User zum Handeln auffordern - wie Sie Ihre Besucher an sich binden - wie Sie mehr Kunden im Internet gewinnen Das eBook richtet sich an Freiberufler und KMU, die eine traditionelle Image-Webseite planen oder ihre bestehenden Webtexte verbessern wollen. Es liefert Basiswissen rund ums Online-Marketing, konzentriert sich auf das Wesentliche und enthält viele Beispiele; die Tipps sind bewährt und sofort umsetzbar. Mit praktischen Checklisten lassen sich die fertigen Webtexte schnell und einfach überprüfen. Was Leser sagen: "... Das eBook “Starke Webtexte” richtet sich an Einsteiger und Fortgeschrittene und bietet viele Tipps und Informationen zum psychologischen Aspekt von Internet-Texten ..." - Peer Wandiger auf selbstaendig-im-netz.de "... Die eBooks von Doris Doppler sind praxisorientierte Leitfäden mit Tipps und Tricks für den Texteralltag, schnörkellos ..." - script, Berufsverband der Schweizer Texterinnen und Texter "... Ein dickes Plus gibt es für dieses eBook aufgrund der starken Praxisorientierung ..." - Marcel Selle auf selbstaendig-als-webworker.de "... Alles in allem ist das eBook eine gelungene und leicht lesbare Anleitung zum Texten einer eigenen kostengünstigen Webseite, die noch dazu das Potential hat, sich deutlich positiv von der Konkurrenz abzuheben ..." - Martin Grünstäudl auf gründungswissen.at Webseite erstellen, Homepage erstellen, online, online texten, Online-Texte, Webtext, Texten fürs Web, Werbetext, Kunden gewinnen, Kundenakquise, Internetmarketing, Onlinemarketing, Homepage texten, Startseite texten, Internetseite, Internet texten, Anleitung, Webtexter, Texte Internetseite, Texte Homepage, Internet Texte schreiben, Internettexte, Startseite Text, Werbetexter, Onlinetexter
Informationsmanagement Im Tourismus
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Author : Axel Schulz
language : de
Publisher: Oldenbourg Verlag
Release Date : 2011-11-22
Informationsmanagement Im Tourismus written by Axel Schulz and has been published by Oldenbourg Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-22 with Business & Economics categories.
Ziel des Lehrbuches ist es, einen umfassenden Einblick in das gesamte Spektrum elektronischer Informations-, Kommunikations- und Reservierungssysteme im Tourismus zu geben. Das Lehrbuch umfasst die Inhalte der Vorlesungen mit Übungen an Hochschulen aller Ebenen. Das Lehrbuch richtet sich an Studierende des Bachelor- und Masterstudiums der Studienrichtung Tourismus sowie an Führungskräfte und Mitarbeiter/innen von Unternehmen der Reise- und Tourismuswirtschaft. Fächer des IT-basierten Informationsmanagements werden an Hochschulen bereits im Grundstudium gelehrt und im Haupt- und Masterstudium vertieft.
Business Model Management
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Author : Bernd W. Wirtz
language : en
Publisher: Springer Nature
Release Date : 2020-09-30
Business Model Management written by Bernd W. Wirtz and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-30 with Business & Economics categories.
“How are business models purposeful designed and structured? How can the models be implemented professionally and managed successfully and sustainably? In what ways can existing business models be adapted to the constantly changing conditions? In this clearly structured reference work, Bernd W. Wirtz gives an answer to all these issues and provides the reader with helpful guidance. Although, ‘Business Model Management’ is first and foremost a scientific reference book, which comprehensively addresses the theory of business models, with his book Bernd W. Wirtz also turns to practitioners. Not least, the many clearly analyzed case studies of companies in different industries contribute to this practical relevance. My conclusion: ‘Business Model Management’ is an informative and worthwhile read, both for students of business administration as a textbook as well as for experienced strategists and decision makers in the company as a fact-rich, practical compendium.” Matthias Müller, Chief Executive Officer Porsche AG (2010-2015), Chief Executive Officer (2015-2018) Volkswagen AG “In dynamic and complex markets a well thought out business model can be a critical factor for the success of a company. Bernd Wirtz vividly conveys how business models can be employed for strategic competition and success analysis. He structures and explains the major theoretical approaches in the literature and practical solutions in an easy and understandable way. Numerous examples from business practice highlight the importance of business models in the context of strategic management. The book has the potential to become a benchmark on the topic business models in the German-speaking world.” Hermann-Josef Lamberti, Member of the Board Deutsche Bank AG 1999-2012/ Member of the Board of Directors, Airbus Group “The business environment has become increasingly complex. Due to changing conditions, the executive board of a company is confronted with growing challenges and increasing uncertainty. Thus, a holistic understanding of the corporate production and performance systems is becoming more and more important. At this point, Bernd W. Wirtz introduces and presents the concept of the structured discussion of the own business model. Business models present operational service processes in aggregated form. This holistic approach channels the attention of management, supports a sound understanding of relationships and facilitates the adaption of the business to changing conditions. The management of business models is thus an integrated management concept. Through the conceptual presentation of complex issues the author makes a valuable contribution to the current literature. In particular, the referenced case studies from various industries make the book clear and very applicable to practice.” Dr. Lothar Steinebach, Member of the Board, Henkel AG 2007-2012/ Supervisory Board, ThyssenKrupp AG
Agile Testing
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Author : Manfred Baumgartner
language : en
Publisher: Springer Nature
Release Date : 2021-09-09
Agile Testing written by Manfred Baumgartner and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-09 with Computers categories.
This book is written by testers for testers. In ten chapters, the authors provide answers to key questions in agile projects. They deal with cultural change processes for agile testing, with questions regarding the approach and organization of software testing, with the use of methods, techniques and tools, especially test automation, and with the redefined role of the tester in agile projects. The first chapter describes the cultural change brought about by agile development. In the second chapter, which addresses agile process models such as Scrum and Kanban, the authors focus on the role of quality assurance in agile development projects. The third chapter deals with the agile test organization and the positioning of testing in an agile team. Chapter 4 discusses the question of whether an agile tester should be a generalist or a specialist. In Chapter 5, the authors turn to the methods and techniques of agile testing, emphasizing the differences from traditional, phase-oriented testing. In Chapter 6, they describe which documents testers still need to create in an agile project. Next, Chapter 7 explains the efficient use of test automation, which is particularly important in agile development, as it is the main instrument for project acceleration and is necessary to support state-of-the-art DevOps approaches and Continuous Integration. Chapter 8 then adds examples from test tool practice extending test automation to include test management functionality. Chapter 9 is dedicated to training and its importance, emphasizing the role of employee training in getting started with agile development. Finally, Chapter 10 summarizes the results of the agile journey in general with a special focus on testing. To make the aspects described even more tangible, the specific topics of this book are accompanied by the description of experiences from concrete software development projects of various organizations. The examples demonstrate that different approaches can lead to solutions that meet the specific challenges of agile projects.
Data Mining Mobile Devices
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Author : Jesus Mena
language : en
Publisher: CRC Press
Release Date : 2016-04-19
Data Mining Mobile Devices written by Jesus Mena and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-19 with Business & Economics categories.
With today's consumers spending more time on their mobiles than on their PCs, new methods of empirical stochastic modeling have emerged that can provide marketers with detailed information about the products, content, and services their customers desire.Data Mining Mobile Devices defines the collection of machine-sensed environmental data pertainin