Design As Corporate Strategy
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Design As Corporate Strategy
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Author : Riitta Aitonurmi
language : en
Publisher:
Release Date : 1990
Design As Corporate Strategy written by Riitta Aitonurmi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business planning categories.
In the first volume, Design as corporate strategy, the authors define the concept of Design Management and look at the subject iln terms of corporate strategy and culture, from the point of view of top management.
What S Your Business
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Author : Claire T. Tomlins
language : en
Publisher: Routledge
Release Date : 2016-02-11
What S Your Business written by Claire T. Tomlins and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-11 with Business & Economics categories.
What’s Your Business? offers a comprehensive pathway through the subject of corporate design clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. The book explores the impact of developing digital technology on brand creation and positioning in a marketplace, through symbolic and coherent design. A local market trader may buy a van, promote his business on a blackboard and proclaim ’daily special offers’. Corporations use computers, design websites and communicate with global clients through social media. Yet each business started with an idea and developed a distinctive existence. What’s Your Business? helps you turn a business idea into reality by establishing its existence, ethos, message and activities. By integrating corporate and design strategy with creative inputs Claire Tomlins illustrates the subject’s diversity. She ensures businesses set goals, strategies and plans whilst ensuring they recognise an identity that sparks the corporate design strategy and creative inputs that manifests the company’s aesthetic for marketing purposes; including design management, Intellectual Property topics and measures. Business people wishing to know how design can provide added value to their organisation will find this book useful, including where they could contribute. Academic concepts and definitions are updated and explanations are provided to business and design students on where each of their skillsets can contribute to a business.
Corporate Identity
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Author : Wally Olins
language : en
Publisher: Harvard Business Review Press
Release Date : 1990
Corporate Identity written by Wally Olins and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
In Corporate Identity, Olins provides a fascinating account of the role image has played in organizations and demonstrates how identity is crucial to the development of a broad customer base. 350 illustrations.
Designing World Class Corporate Strategies
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Author : Keith Ward
language : en
Publisher: Routledge
Release Date : 2005-05-12
Designing World Class Corporate Strategies written by Keith Ward and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05-12 with Business & Economics categories.
Designing World Class Corporate Strategies considers the key role of corporate centres within very large, primarily multi-business organisations. At present, these corporate centres are under attack as not creating and value and merely adding cost to their groups. The authors have developed a corporate configurations model which demonstrates four ways in which corporate centres can add significant value. However this requires the centre to act in specific ways depending on the external environment in which the group is operating. Designing World Class Corporate Strategies is highly readable, with a large number of illustrative examples included in the text. Academic references and theoretical underpinnings are placed in the final chapter of the book, so that the book is focused on the professional market for strategy and creating value.
The Form Of Success
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Author : Peter Zec
language : en
Publisher: Red Dot Editions
Release Date : 2018
The Form Of Success written by Peter Zec and has been published by Red Dot Editions this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Design categories.
"20 years after the publication of the first edition of the book Designing Success, Professor Dr. Peter Zec, an expert on design and business communications, now presents a comprehensively revised version of his book that has long been out of print. Designing Success - Design as a Corporate and Product Strategy takes account of the social and economic changes of recent years and provides companies with an up-to-date guideline that explains how they can achieve success with the help of design. The book highlights the important role that design can play not only in product development, but also for the strategic orientation of an organisation - both in business management, as well as in company and product communication. The author furthermore offers numerous best-practice examples to illustrate how well-known companies have used design in the past in order to be successful in the market." --
Building Design Strategy
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Author : Thomas Lockwood
language : en
Publisher: Simon and Schuster
Release Date : 2010-06-29
Building Design Strategy written by Thomas Lockwood and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-29 with Design categories.
How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.
Product Design And Corporate Strategy
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Author : Robert Blaich
language : en
Publisher: McGraw-Hill Companies
Release Date : 1993
Product Design And Corporate Strategy written by Robert Blaich and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
"World-class companies such as Sony, Olivetti, and Braun recognize that in today's global marketplace, where the window of competitive advantage is narrowing rapidly, product design has become the driving force for improving product quality and maintaining a competitive edge. Wisely, they also realize that the design process can take the lead toward achieving these goals only when it is well managed." "Looking to these and other corporate giants and detailing his own 30 years of design management experience, Robert Blaich shows how you can elevate the status of product design in your own company and maximize its effectiveness through strong management, enabling design to spearhead innovations, establish new strategic directions, and gain the edge that translates into greater profitability. Using case studies derived from his own outstanding management work at Herman Miller, Inc., a leader in furniture systems, and Philips, the Dutch electronics giant, Blaich demonstrates that design can be the key tool in forging a corporate identity that can make your company's name synonymous with quality the world over." "Blaich lays out the steps that can bring your company into the twenty-first century. As a manager, you'll discover how to: establish product design as a proactive, problemsolving force; gain crucial upper-echelon support for a powerful design program; create a holistic design program that interacts on equal terms with engineering, marketing, and other departments; stimulate new ideas through teamwork, the use of consultants, and the creation of a multicultural design department; provide your designers with the necessary tools, including CAD systems; balance the use of in-house staff with outside consultants; and effectively manage your company's often limited human, capital, and financial resources." "Taking these steps will demonstrate to often skeptical upper management that designers themselves are best equipped to develop and manage the resources of the design department, establishing it for years to come as a primary force for innovation and quality." "America must recognize what Japan and Germany have long understood - product design must become the backbone of any company desiring to make it in the future. With its uniquely personal and practical insight into how to effect that crucial change, Robert Blaich's Product Design and Corporate Strategy can help put your company on the global map, whatever its size." "As such, Product Design and Corporate Strategy is an essential tool for current and prospective design managers, and critical reading for all CEOs and senior and middle managers who must come to grips with the centrality of product design in the corporate landscape."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Design In Business
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Author : Margaret Bruce
language : en
Publisher: Pearson Education
Release Date : 2002
Design In Business written by Margaret Bruce and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous Total Design Management making design a part of everyone's concern. It makes use of a toolbox approach, offering in each chapter exposure to some of the range of tools and techniques with which design can be managed.
Branding Interior Design
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Author : Kim Kuhteubl
language : en
Publisher: Schiffer Publishing
Release Date : 2016
Branding Interior Design written by Kim Kuhteubl and has been published by Schiffer Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Branding (Marketing) categories.
The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view--who you want to serve and why you do business, and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others.
Creating The Perfect Design Brief
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Author : Peter L. Phillips
language : en
Publisher: Skyhorse Publishing Inc.
Release Date : 2004-03
Creating The Perfect Design Brief written by Peter L. Phillips and has been published by Skyhorse Publishing Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03 with Business & Economics categories.
Learn how to design and use essential elements and formats, assemble a team, implement strategies for getting a design brief approved. How to change the perception of the business and present a brief to move towards the desired goal.