Creating The Perfect Design Brief

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Creating The Perfect Design Brief

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Author : Peter L. Phillips
language : en
Publisher: Skyhorse Publishing Inc.
Release Date : 2004-03

Creating The Perfect Design Brief written by Peter L. Phillips and has been published by Skyhorse Publishing Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03 with Business & Economics categories.

Learn how to design and use essential elements and formats, assemble a team, implement strategies for getting a design brief approved. How to change the perception of the business and present a brief to move towards the desired goal.

401 Design Meditations

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Author :
language : en
Publisher:
Release Date :

401 Design Meditations written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Design categories.

In need of advice? Just want to sound off? Opening this volume is like grabbing lunch with a fellow designer to commiserate or celebrate. In its pages, noteworthy designers, both past and present, working in fields ranging from graphic design, fashion, architecture, typography, illustration, and industry product design, sound off on every topic, including deadlines, inspiration, competition, rules, respect, education, and handling criticism and life as a creative soul -- all with a certain amount of irreverence. Their thoughts are boiled down into succinct quotable quotes and one-liners that exemplify their character and demonstrate their philosophy on the world. Enjoy reading sound bites from everyone from Frank Gehry, David Carson, and Charles and Ray Eames to Frank Lloyd Wright, Paul Rand, Stefan Sagmeister, and Saul Bass.

Design For Innovative Value Towards A Sustainable Society

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Author : Mitsutaka Matsumoto
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-04-03

Design For Innovative Value Towards A Sustainable Society written by Mitsutaka Matsumoto and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-03 with Science categories.

Since the first EcoDesign International Symposium held in 1999, this symposium has led the research and practices of environmentally conscious design of products, services, manufacturing systems, supply chain, consumption, as well as economics and society. EcoDesign 2011 - the 7th International Symposium on Environmentally Conscious Design and Inverse Manufacturing - was successfully held in the Japanese old capital city of Kyoto, on November 30th – December 2nd, 2011. The subtitle of EcoDesign 2011 is to “design for value innovation towards sustainable society.” During this event, presenters discussed the way to achieve both drastic environmental consciousness and value innovation in order to realise a sustainable society.

Aiga Professional Practices In Graphic Design

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Author : Tad Crawford
language : en
Publisher: Simon and Schuster
Release Date : 2010-02-23

Aiga Professional Practices In Graphic Design written by Tad Crawford and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-23 with Design categories.

"Provides definitive guidelines on all aspects of the graphic design business."—FYI. * Newly revised and expanded version of an industry classic--5,000 sold! * Up-to-the-minute! Includes web, interactive, and green design, new legislation * Each chapter written by an authority on the subject. Here’s the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Design Management

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Author : Brigitte Borja de Mozota
language : en
Publisher: Skyhorse Publishing Inc.
Release Date : 2003-08

Design Management written by Brigitte Borja de Mozota and has been published by Skyhorse Publishing Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-08 with Art categories.

Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.

Managing Corporate Design

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Author : Peter L. Phillips
language : en
Publisher: Simon and Schuster
Release Date : 2015-03-17

Managing Corporate Design written by Peter L. Phillips and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-17 with Design categories.

Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses—head-on—these new challenges in a highly practical manner. Peter L. Phillips writes specifically to corporate in-house graphic design groups searching for positive, accessible methods to better establish their group as a core strategic business competency. This guide covers: Developing a framework Assessing the value you offer Recognizing the business role of design Communicating in a corporate language Gaining and forming business relationships Developing design briefs and approval presentations Managing and hiring staff Incorporating creativity Overcoming obstacles and moving forward! These fresh strategies and more provide actionable tools for helping corporate design teams meet the new business demands of today. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Building Design Strategy

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Author : Thomas Lockwood
language : en
Publisher: Simon and Schuster
Release Date : 2010-06-29

Building Design Strategy written by Thomas Lockwood and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-29 with Design categories.

How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.

The Graphic Designer S Guide To Better Business Writing

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Author : Ruth Cash-Smith
language : en
Publisher: Simon and Schuster
Release Date : 2010-06-29

The Graphic Designer S Guide To Better Business Writing written by Ruth Cash-Smith and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-29 with Design categories.

Visual-thinking graphic designers sometimes struggle to express themselves clearly and effectively in writing. Now there’s help! The Graphic Designer’s Guide to Better Business Writing teaches graphic designers how to write compelling business communications. Created especially to address the needs of graphic designers, this handy guide breaks the writing process down into simple, easy-to-understand stages and offers practical writing and presentation models that designers can put to use immediately. Real-life examples cover an array of essential topics: writing winning resumes and cover letters, landing accounts, writing polished letters and reports, creating design briefs, and much more. As a bonus, the authors include time-saving insider tricks of the trade, gleaned from interviews with design professionals and creative directors from across the country. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Communicating Design

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Author : Dan M. Brown
language : en
Publisher: New Riders
Release Date : 2010-09-15

Communicating Design written by Dan M. Brown and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-15 with Computers categories.

Successful web design teams depend on clear communication between developers and their clients—and among members of the development team. Wireframes, site maps, flow charts, and other design diagrams establish a common language so designers and project teams can capture ideas, track progress, and keep their stakeholders informed. In this all new edition of Communicating Design, author and information architect Dan Brown defines and describes each deliverable, then offers practical advice for creating the documents and using them in the context of teamwork and presentations, independent of methodology. Whatever processes, tools, or approaches you use, this book will help you improve the creation and presentation of your wireframes, site maps, flow charts, and other deliverables. The book now features: An improved structure comprising two main sections: Design Diagrams and Design Deliverables. The first focuses on the nuts and bolts of design documentation and the second explains how to pull it all together. New deliverable: design briefs, as well as updated advice on wireframes, flow charts, and concept models. More illustrations, to help designers understand the subtle variations and approaches to creating design diagrams. Reader exercises, for those lonely nights when all you really want to do is practice creating wireframes, or for use in workshops and classes. Contributions from industry leaders: Tamara Adlin, Stephen Anderson, Dana Chisnell, Nathan Curtis, Chris Fahey, James Melzer, Steve Mulder, Donna Spencer, and Russ Unger. “As an educator, I have looked to Communicating Design both as a formal textbook and an informal guide for its design systems that ultimately make our ideas possible and the complex clear.” —Liz Danzico, from the Foreword

Design Leadership Ignited

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Author : Eric Quint
language : en
Publisher: Stanford University Press
Release Date : 2022-02-08

Design Leadership Ignited written by Eric Quint and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-08 with Business & Economics categories.

Design leadership at scale requires leaders who design the design function, establish a thriving environment for the creative team, and shape the design organization to drive progress, advance innovation, and enhance meaningful customer experiences. To examine the foundations of successful design leadership, the authors performed extensive in-depth interviews with design leaders working for Fortune 500 organizations across industries. Based on these insights, Design Leadership Ignited delineates a pathway to design excellence, which includes establishing a forward-looking strategy and an adequate organizational structure for the design function, empowering the design team, and scaling the impact of design across the entire organization. This book takes the position that a core challenge in the journey towards design excellence is the need to recognize and balance the often-contradictory objectives and activities that design leaders encounter. Combining their practitioner experience and research, the authors provide a framework to embrace the complexity of design leadership that will elevate design at scale.