Design Form And Chaos
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Design Form And Chaos
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Author : Paul Rand
language : en
Publisher: Yale University Press
Release Date : 2017-01-01
Design Form And Chaos written by Paul Rand and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-01 with Design categories.
Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation. In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting faddism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centerpiece of the book consists of seven design portfolios - with diagrams and ultimate choices - that Rand used to present his logos to clients such as Next, IDEO, and IBM.
Paul Rand
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Author : Eugenia Bell
language : en
Publisher: Chronicle Books
Release Date : 2019-11-05
Paul Rand written by Eugenia Bell and has been published by Chronicle Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-05 with Design categories.
Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.
Thoughts On Design
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Author : Paul Rand
language : en
Publisher: Chronicle Books
Release Date : 2014-08-19
Thoughts On Design written by Paul Rand and has been published by Chronicle Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-19 with Design categories.
One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
Paul Rand
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Author : Franc Nunoo-Quarcoo
language : en
Publisher: Center for Art and Visual Culture, University of Maryland
Release Date : 2003
Paul Rand written by Franc Nunoo-Quarcoo and has been published by Center for Art and Visual Culture, University of Maryland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Commercial art categories.
Edited by Franc Nunoo-Quarcoo. Texts by Derek Birdsall, Ivan Chermayeff, Shigeo Fukuda, Milton Glaser, Diane Gromeala, Jessica Helfand, Steven Heller, Armin Hoffmann, Takenobu Igharashi, John Meada, Richard Sapper, Wolfgang Weingart and Massimo Vignelli.
Urban Design Chaos And Colonial Power In Zanzibar
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Author : William Cunningham Bissell
language : en
Publisher: Indiana University Press
Release Date : 2011
Urban Design Chaos And Colonial Power In Zanzibar written by William Cunningham Bissell and has been published by Indiana University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with History categories.
At once an engaging portrait of a cosmopolitan African city and an exploration of colonial irrationality, Urban Design, Chaos, and Colonial Power in Zanzibar opens up new perspectives on the making of modernity and the metropolis.
From Lascaux To Brooklyn
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Author : Paul Rand
language : en
Publisher: Yale University Press
Release Date : 2017-11-03
From Lascaux To Brooklyn written by Paul Rand and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-03 with Design categories.
Illustrating his ideas with examples of his own stunning graphic work, as well as an eclectic collection of masterpieces, Rand discusses such topics as: the relation between art and business: the presentation of design ideas and sketches to prospective clients: the debate over typographic style; and the aesthetics of combinatorial geometry as applied to the grid. His book will engage and enlighten anyone interested in the practice or theory of graphic design.
Paradise Rot
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Author : Jenny Hval
language : en
Publisher: Verso Books
Release Date : 2024-03-12
Paradise Rot written by Jenny Hval and has been published by Verso Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-12 with Fiction categories.
"As intriguing and impressive a novelist as she is a musician, Hval is a master of quiet horror and wonder.” —Chris Kraus, author of I Love Dick A lyrical debut novel from a musician and artist renowned for her sharp sexual and political imagery Jo is in a strange new country for university and having a more peculiar time than most. In a house with no walls, shared with a woman who has no boundaries, she finds her strange home coming to life in unimaginable ways. Jo’s sensitivity and all her senses become increasingly heightened and fraught, as the lines between bodies and plants, dreaming and wakefulness, blur and mesh. This debut novel from critically acclaimed artist and musician Jenny Hval presents a heady and hyper-sensual portrayal of sexual awakening and queer desire.
Systems Thinking
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Author : Jamshid Gharajedaghi
language : en
Publisher: Elsevier
Release Date : 2011-08-09
Systems Thinking written by Jamshid Gharajedaghi and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-09 with Computers categories.
Systems Thinking, Third Edition combines systems theory and interactive design to provide an operational methodology for defining problems and designing solutions in an environment increasingly characterized by chaos and complexity. This new edition has been updated to include all new chapters on self-organizing systems as well as holistic, operational, and design thinking. The book covers recent crises in financial systems and job markets, the housing bubble, and environment, assessing their impact on systems thinking. A companion website is available at interactdesign.com. This volume is ideal for senior executives as well as for chief information/operating officers and other executives charged with systems management and process improvement. It may also be a helpful resource for IT/MBA students and academics. Four NEW chapters on self-organizing systems, holistic thinking, operational thinking, and design thinking Covers the recent crises in financial systems and job markets globally, the housing bubble, and the environment, assessing their impact on systems thinking Companion website to accompany the book is available at interactdesign.com
Designing Type
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Author : Karen Cheng
language : en
Publisher: Yale University Press
Release Date : 2020-10-20
Designing Type written by Karen Cheng and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-20 with Design categories.
The now-classic introduction to designing typography, handsomely redesigned and updated for the digital ageIn this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age.Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.
Paul Rand A Designer S Art
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Author : Paul Rand
language : en
Publisher: Princeton Architectural Press
Release Date : 2016-11-15
Paul Rand A Designer S Art written by Paul Rand and has been published by Princeton Architectural Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-15 with Design categories.
If Paul Rand was the most influential American graphic designer of the twentieth century, then Paul Rand: A Designer's Art is the most important on his work. A comprehensive collection of his most important and best-known designs, A Designer's Art gives unique insight into Rand's design process and theory. This new edition of Rand's classic monograph, long unavailable, meticulously re-creates the graphic quality of the original. It includes more than two hundred illustrations and twenty-seven essays, and a new afterword by Steven Heller. This book is required reading for anybody interested in modern design.