Design Trendsetting Capire Le Tendenze Per Creare Prodotti Di Successo
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Design Trendsetting Capire Le Tendenze Per Creare Prodotti Di Successo
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Author : Bargellini
language : it
Publisher: FrancoAngeli
Release Date : 2015
Design Trendsetting Capire Le Tendenze Per Creare Prodotti Di Successo written by Bargellini and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.
Amore A Prima Visita Home Staging E Valorizzazione Immobiliare Come Vendere E Affittare In Tempi Brevi E Al Miglior Prezzo Utilizzando Il Potere Emozionale Degli Spazi
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Author : Rita Pederzoli Ricci
language : it
Publisher: FrancoAngeli
Release Date : 2016-09-27T00:00:00+02:00
Amore A Prima Visita Home Staging E Valorizzazione Immobiliare Come Vendere E Affittare In Tempi Brevi E Al Miglior Prezzo Utilizzando Il Potere Emozionale Degli Spazi written by Rita Pederzoli Ricci and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-27T00:00:00+02:00 with categories.
1060.283
Nove Secondi Per Convincere Il Marketing Telefonico Efficace
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Author : Anna Fonseca
language : it
Publisher: FrancoAngeli
Release Date : 2016-01-28T00:00:00+01:00
Nove Secondi Per Convincere Il Marketing Telefonico Efficace written by Anna Fonseca and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-28T00:00:00+01:00 with Business & Economics categories.
1060.198
Anatomy Of A Trend
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Author : Henrik Vejlgaard
language : en
Publisher:
Release Date : 2011-11-05
Anatomy Of A Trend written by Henrik Vejlgaard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-05 with Business & Economics categories.
How did Harley Davidson innovate their motorcycle's design after observing the Hell's Angels? How did Burberry revive their stuffy brand to create phenomenal success? And how could beer companies have prevented huge losses in the 90s? All by understanding the inner workings of trends. Anatomy of a Trend draws on 20 years of the author's consumer research to reveal the people, the places, and the motives behind the buying behavior that creates trends. Using the ingenious metaphor of a detective novel, global trend expert Henrik Vejlgaard reveals the essential clues for capitalizing on every stage of the trend process.
City Branding
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Author : K. Dinnie
language : en
Publisher: Springer
Release Date : 2010-12-03
City Branding written by K. Dinnie and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-03 with Business & Economics categories.
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
There S No Business That S Not Show Business
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Author : David L. Rogers
language : en
Publisher: FT Press
Release Date : 2003-06-24
There S No Business That S Not Show Business written by David L. Rogers and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-24 with Business & Economics categories.
Say goodbye to "business as usual"--to succeed today you need show business! How do you market in today's "experience culture"--as conventional advertising grows increasingly ineffective, and customers grow increasingly independent? Companies and brands from Altoids to Volkswagen have discovered the answer: bring show business into your business! There's No Business That's Not Show Business demonstrates how to use "show biz" techniques to cut through the clutter, engage your customers personally, differentiate your product or brand--and create real, long--term value. These techniques can be adapted for any product, service, or market--consumer or B2B. You'll learn how to clearly identify strategic objectives and expected outcomes; target your high--value customers; ensure that "show biz" marketing promotes your core brand message; extend your impact via PR and CRM; and, above all, achieve quantifiable results.
Brand Hijack
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Author : Alex Wipperfürth
language : en
Publisher:
Release Date : 2006
Brand Hijack written by Alex Wipperfürth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Brand choice categories.
Brand Hijack offers a practical how-to guide to marketing that finally engages the marketplace. It presents an alternative to conventional marketing wisdom, one that addresses industry crises such as media saturation, consumer evolution and the erosion of image marketing. However, following the book's advice will require some untraditional - even counterintuitive - steps. This type of marketing is not for everyone, you must be confident enough to stop clamouring for control and learn to be spontaneous. Brand hijacking relies on a radical concept - letting go.
Pro Logo
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Author : M. Chevalier
language : en
Publisher: Springer
Release Date : 2003-10-10
Pro Logo written by M. Chevalier and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-10-10 with Business & Economics categories.
The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour multicultural understanding and put people in a position to generate progress.
Brand Activism
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Author : Christian Sarkar
language : en
Publisher: Penguin Random House India Private Limited
Release Date : 2021-07-12
Brand Activism written by Christian Sarkar and has been published by Penguin Random House India Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-12 with Business & Economics categories.
What happens when businesses and their customers don't share the same values? Or, for that matter, when employees of a company don't share the same values as their executives? Welcome to the world of Brand Activism. Companies no longer have a choice. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest and most urgent problems facing society. Brand Activism: From Purpose to Action is about how progressive businesses are taking stands to create a better world.
Color And Colorimetry Multidisciplinary Contributions
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Author : Maurizio Rossi
language : en
Publisher:
Release Date : 2012
Color And Colorimetry Multidisciplinary Contributions written by Maurizio Rossi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Architecture categories.