Designing Effective Communications
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Designing Effective Communications
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Author : Jorge Frascara
language : en
Publisher:
Release Date : 2006
Designing Effective Communications written by Jorge Frascara and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
* Groundbreaking ideas on how we communicate a message * Considers messages conveyed through design, clothing, corporate logos, signs, teaching, even space exploration * Exciting for students and teachers of graphic arts and communication In the essays that make up Designing Effective Communications, a diverse group of experts on communication design challenge the traditional "the medium is the message" theory. They discuss the physical, visual, cognitive, and cultural meanings of messages and look at how interpretation plays a fundamental role in the creation of meaning.
Designing Technical And Professional Communication
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Author : Deborah C. Andrews
language : en
Publisher: Routledge
Release Date : 2021-10
Designing Technical And Professional Communication written by Deborah C. Andrews and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10 with Technology & Engineering categories.
This concise and flexible core textbook integrates a design thinking approach, rhetorical strategies, and a global perspective to help students succeed as technical and professional communicators in today's multimodal, mobile, and global community. Design thinking and good communication practices are rooted in empathy and human values. The integrated approach fosters students' ability to address the complex problems they will face in their careers, where they will collaborate with people who present diverse expertise, cultures, languages, and values. This book introduces the knowledge and skills as well as agile activities that help students communicate on projects within local and global communities. Parts 1 and 2 introduce the strategies for design thinking, audience analysis, communicating ethically, collaborating professionally, and managing projects to define problems and implement solutions. In Parts 3 and 4, students learn to compose content in text and visuals. They learn to structure and deliver content by choosing the right genre and selecting effectively from the communication options available in today's multimodal environment. Designing Technical and Professional Communication serves as a flexible core textbook for technical and professional communication courses. An instructor's manual containing exercises, sample syllabus, and guidance for teaching in a variety of settings is available online at www.routledge.com/9780367549602.
Health Communication Message Design
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Author : Hyunyi Cho
language : en
Publisher: SAGE
Release Date : 2011-10-26
Health Communication Message Design written by Hyunyi Cho and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-26 with Language Arts & Disciplines categories.
"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. Key features: &• theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages &• audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed &• suggested further readings guide students through additional theory and research &• end-of-chapter discussion questions encourage critical thinking about the implication of each chapter on future theory, research, and practice relevant to health communication message design and evaluation "--Pubisher.
Design For Magazines
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Author : Gary Gnidovic
language : zh-CN
Publisher:
Release Date : 2009-09-01
Design For Magazines written by Gary Gnidovic and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-01 with categories.
Simplified Chinese script Attractive design can increase your magazine's appeal to readers, enhance readability, and more effectively communicate your message. In this manual you will learn the secrets of designing effective covers, enticing spreads, appealing departments, and exciting tables of contents. Do you have a modest budget? Learn how to use typography as a design element and discover where to find inexpensive sources of artwork and photos. Whether you are an experienced designer or a novice, you can expect to receive fresh insights, creative ideas, and new energy and enthusiasm for the task of magazine design.About the authors:The manual was written and designed by Greg Breeding, creative director, Journey Communications, Gary Gnidovic, art director at Christianity Today International, and Adele Mulford, then art director at Discipleship Journal, now managing art director at McMurry, a marketing communications company. All three are award-winning designers.
Effective Communication Skills
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Author : Dale King
language : en
Publisher:
Release Date : 2020-10-16
Effective Communication Skills written by Dale King and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-16 with categories.
If you are tired of not being about to communicate your ideas effectively, then you should continue reading. You've tried to learn how to share your thoughts and ideas in a way that are easy to understand, but you are still faced with looks of bewilderment. Maybe effective communication has never crossed your mind, but now you have a job that requires you to make speeches. Perhaps, you just wish you could communicate with your significant other in a way that doesn't start a fight. Or, you are tired of seeing yawns from others when you are trying to tell a story. If any of this sounds familiar, then this is the book for you. This book doesn't give you boring content that you can easily find online, nor does it require you to scour through millions of pages to find the information you need. All you have to do is read through this book, and you will be well on your way to being the effective communicator that you want to be. In this book, you will learn: - How to grasp eloquent communication - What role empathy plays in communication - The best way to share stories - How to be an active listener - How to be persuasive - And much more Communicating can be as easy as breathing, and that's what this book is going to help you do. Quit worrying about the right things to say or how to say it. Get this book today, and be well on your way to being the best communicator. Scroll up and click the "Buy Now" button to start improving your communication skills!
Communication Design
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Author : Christopher Lewis Kausel
language : en
Publisher:
Release Date : 1998
Communication Design written by Christopher Lewis Kausel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with categories.
Enhancing Your Public Relations
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Author : Beth DePoint
language : en
Publisher: Rehabilitation Resource
Release Date : 1989
Enhancing Your Public Relations written by Beth DePoint and has been published by Rehabilitation Resource this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.
This document is intended to assist agencies in formulating and initiating a financially realistic public relations plan specifically designed for their community-based vocational rehabilitation organizations. The document consists of 6 chapters, a 43-item bibliography, a glossary, and information about the author. Chapter 1 defines public relations, lists 11 communications objectives, and raises the issue of accountability. Chapter 2 shows how to develop a strategic public relations plan, including setting goals and objectives, developing a budget, choosing vehicles for communication, and hiring staff. Chapter 3 addresses how to design print communications that are internal to the agency, and those that are external. Working with printers, using good design principles, and taking effective photographs are among the techniques discussed. Among the types of print communications discussed are brochures, annual reports, press releases, and op-ed articles. Chapter 4 deals with developing audiovisual communications, including video productions, public service announcements, media relations, and public speaking. Chapter 5 tells how to run public relations projects such as special events (open houses, agency anniversary, annual meetings, and the like), membership and volunteer recruitment campaigns, and fund raising campaigns. Crisis management is also covered. Chapter 6 tells how to develop a system to evaluate the agency's public relations efforts. The bibliography lists references both alphabetically, and by subject. (CML)
Designing Effective Health Messages
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Author : Michael Mackert
language : en
Publisher: Kendall/Hunt Publishing Company
Release Date : 2017
Designing Effective Health Messages written by Michael Mackert and has been published by Kendall/Hunt Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Health promotion categories.
Brings the perspective of advertisers to the broader health communication world. The book gives straightforward overviews of relevant health communication theories, a discussion of principles of visual communication, and guidelines for plain language and clear communication.
Designing Effective Speech Interfaces
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Author : Susan Weinschenk
language : en
Publisher: John Wiley & Sons
Release Date : 2000-03-03
Designing Effective Speech Interfaces written by Susan Weinschenk and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-03-03 with Computers categories.
Master the critical knowledge you need to design speech-enabled applications It's not just a far-fetched gizmo straight out of a sci-fi movie anymore. Speech interface technology, which allows a user to communicate with computers via voice instead of a keyboard or a mouse, is quickly becoming a main feature in new software. This straightforward guide provides traditional graphical user-interface designers, developers, usability engineers, and product managers with all the information they need to make a rapid transition in order to stay abreast of this monumental shift in technology. Weinschenk and Barker, two experts in state-of-the-art online communication, discuss the basics of speech interfaces and speech technology, hardware, and software. They clearly explain the interface design principles that are applied to S/GUI and AUI interfaces and describe the latest practices of leading experts. In addition to its in-depth look at speech technologies and the different types of user interfaces, this book: * Provides an overview of the field of human factors and defines the basic concepts of human computer interaction * Discusses the current state of speech technology applications * Explains the laws of human factors that apply to speech interfaces * Contains guidelines and examples for user control, human limitation, model integrity, accommodation, clear dialogue, and aesthetic integrity * Details the best practices in interface design and usability engineering * Explores the special issues involved in interface design for disabled persons Visit the companion web site at www.wiley.com/compbooks/weinschenk/ for a categorized resource list of speech, speech interface, and human-computer interaction books, articles, and links.
Construction Communication
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Author : Stephen Emmitt
language : en
Publisher: John Wiley & Sons
Release Date : 2009-02-12
Construction Communication written by Stephen Emmitt and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-12 with Technology & Engineering categories.
Communicating the design intent, from initial briefing through the design stage and on to the actual construction is vital to the success of any building project. This book looks at communication across physical, organisational and cultural barriers with a view to improving the design and construction process. The authors investigate communication issues across physical, organisational and cultural barriers and present clear guidance and practical advice.