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Developing Winning Brand Strategies

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Developing Winning Brand Strategies

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Author : Lars Finskud
language : en
Publisher:
Release Date : 2009

Developing Winning Brand Strategies written by Lars Finskud and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising categories.

This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers' selection criteria enabling management to make informed strategic decisions.

Developing Winning Brand Strategies

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Author : Lars Finskud
language : en
Publisher: Business Expert Press
Release Date : 2009-06-01

Developing Winning Brand Strategies written by Lars Finskud and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-01 with Business & Economics categories.

Brand Marketing

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Author : William M. Weilbacher
language : en
Publisher: Contemporary Books
Release Date : 1993

Brand Marketing written by William M. Weilbacher and has been published by Contemporary Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Brand choice categories.

Avoid the mistakes many marketers have made while creating brand strategies that work. Dozens of examples and case studies explore marketing "myths" you should avoid, probe the impact of strong retailers on brand strategies, and reveal the changing role of advertising in building a brand. Plus, you'll discover how to: -- Create an overall vision -- Implement strategies to create and build dominant brands -- Restructure management, product development, marketing, and other internal operations to strengthen brand value

Brand Identity

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Author : Stephan McDonald
language : en
Publisher:
Release Date : 2020-12-03

Brand Identity written by Stephan McDonald and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-03 with Business & Economics categories.

Cases On Branding Strategies And Product Development Successes And Pitfalls

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Author : Sarma, Sarmistha
language : en
Publisher: IGI Global
Release Date : 2014-12-31

Cases On Branding Strategies And Product Development Successes And Pitfalls written by Sarma, Sarmistha and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-31 with Business & Economics categories.

The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.

How To Build A Winning Brand

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Author : Antonio Adad
language : en
Publisher: Christian Faith Publishing, Inc.
Release Date : 2018-03-15

How To Build A Winning Brand written by Antonio Adad and has been published by Christian Faith Publishing, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-15 with Business & Economics categories.

Antonio H. Adad, or "Tito" to close friends and family, devoted his whole corporate life to only one company: S.C. Johnson & Son (SCJ), a family-owned company based in Racine, Wisconsin. SCJ is renowned as a world leader in the area of industrial and household cleaning and specialty chemicals with brands such as Raid insecticide, Off! insect repellant, Glade air freshener, Toilet Duck, Mr. Muscle all-purpose leaner, and Pledge furniture polish. Throughout his thirty-six years at SCJ, Tito distinguished himself by constantly achieving record market shares, sales revenues, and profits that consistently met or exceeded targets across different departments, various divisions, multiple subsidiaries, and ultimately the Asia-Pacific region, earning him dozens of coveted Directors Awards and successive promotions in rank and responsibility. Armed with a bachelor of science degree in chemical engineering from the De La Salle University in Manila, Philippines, the youthful Tito started his stellar career in SCJ as a salesman for the Philippine subsidiary in 1959. He was soon promoted to become a manufacturing supervisor for various product lines including floor waxes, air fresheners, insecticides, toilet, and furniture care. Only ten years after joining the company, Tito was tapped to lead the Indonesian subsidiary of SCJ as general manager for six years; after that, he was appointed general manager for the larger Philippine Johnson for three years. In 1979, twenty years since joining the company, Tito was promoted to become area director for seven Asia-Pacific countries for the industrial/professional division. After six years, his role was expanded to include both the consumer and professional divisions for the same seven Asia-Pacific countries. After working for thirty-six years with SCJ, Tito retired and set up a private consulting firm dedicated to helping Asian companies achieve their business objectives by sharpening marketing strategies, specifically brand positioning statements and advertising campaigns. Guided by the discipline of a chemical engineer and enriched by his extensive experience as a general manager and wisdom as an area director for Asia-Pacific, Tito concluded that one of the most vital factors responsible for the sterling success of SCJ brands and subsidiaries that he managed lay in a brand positioning that was relevant to consumers, specific and unique vs. competitors. After seventeen years as an independent consultant for various Asian companies in strategic planning and marketing/advertising, Title decided to "retire from retirement" and write this "guidebook" which he hopes will help many current and future practitioners of marketing and advertising obtain a better understanding of "why brands fail and what makes them succeed," avoid the pitfalls of line extensions, and help them develop for their brands a "brand positioning that works and advertising that sells."

Branding

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Author : K. L. Hammond
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-12-14

Branding written by K. L. Hammond and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-14 with categories.

In the world of business, a great brand is everything. Those who lack a strong brand and branding strategies are surely going to struggle in their climb to success. Having a well-developed and powerful brand can be the difference between success and failure in the modern business world. Naturally, you want to run a successful business. Therefore, you need a successful brand. "Branding: Brand Identity, Brand Strategy and Brand Development" is an all-inclusive branding guide that will walk you through all of the necessary steps for creating a powerful brand. Not only will you learn how to develop your basic brand identity, but you will also learn how to generate customized strategies that will assist you in growing your brand. Learning to develop your brand effectively and nurture its natural evolution is a necessity in a fast-paced world. You need to know how to put these steps together and keep using them to walk yourself higher up the ladder of success. This branding guide will teach you everything that you need to know to generate massive success. Globally recognized brands all follow these tips, and it's mandatory that you do, too. You don't just want a mediocre brand that never takes you to the success you desire. You want one that starts strong and uses that traction to take it to the top in minimal timing. You want to be the next Coca-Cola, Nike, or Amazon. You want to own a wildly successful megabrand that people everywhere know about and recognize. One that people are excited to be involved with, love to rave about, and are eager to see where you go next. And because you want that type of success, you want "Branding: Brand Identity, Brand Strategy, and Brand Development." No other book will take you through the in-depth process of creating a very specific brand profile based on success-building formulas, teach you how to customize your strategies to your unique brand and audience, or educate you on the natural evolution of brands the way this guide does. This book will help you start from the bottom, or from wherever you may be standing now, and help you perfect the formula so you can land on top. With consistency, step-by-step action, and clearly defined goals, you can become the owner of the next megabrand. "Branding: Brand Identity, Brand Strategy and Brand Development" will help you get there. Don't just take our word for it. If you're ready to generate massive success with your very own company, invest in this branding guide and invest in your brand. This all-inclusive guide features it all, leaving nothing for chance. All you have to do is open it and start taking the step-by-step actions and you, too, will be a branding superstar. The only question you'll have left to answer is: What is the view like from the top?

Brand Identity

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Author : Stephan McDonald
language : en
Publisher:
Release Date : 2020-11-26

Brand Identity written by Stephan McDonald and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-26 with categories.

DISCOVER THE BENEFITS THAT A CONSISTENT BRAND IDENTITY BRINGS TO YOUR BUSINESS TO INCREASE SALES AND ACHIEVE SUCCESS. Are you searching for the perfect strategies to establish your brand identity without any hassle? Congratulations! The right guide is here for you. This excellent guide is about successful people who have created innovative products and brands. It tells about how a brand affects its creator's life and what ups and downs creative people had to go through to succeed ultimately. With this all-inclusive guide, you'll experience unique ways to examines branding from all angles and the importance of building it for everyone who wants to make a name for themselves, from musicians to politicians. What You Get: Comprehensive understanding of the role of emotions in the implementation of branding strategy Brand Identity an essential element of business success Effects of brand Identity on customer decision Practical approaches to attract prospects to subjects that interest them Step-by Step ways to enhance your brand identity through professional, cultural, and intellectual enrichment resulting from all your content Benefits of Social Media for Brand Strategy and Identity Developing an Authentic Brand Story that Improves Trust And much more. Finally, this guide entails all that it requires to build a distinctive brand identity without any hassle. A complete practical guide to creating an Irresistible Story Brand Business. Plus, it describes forming a brand Identity step by step, providing readers the opportunity to learn how to choose a target audience, what is included in the brand "packaging," which channels can be used for promotion, etc. What Are You Waiting for? Grab Your Copy Today and learn the perfect steps to Craft and Design an Irresistible Story Brand Business.

Branding Strategies For Success Collection

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Author : Larry Light
language : en
Publisher: FT Press
Release Date : 2012-03-12

Branding Strategies For Success Collection written by Larry Light and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-12 with Business & Economics categories.

3 breakthrough guides to building, revitalizing, and sustaining great brands — and profiting from them! In three indispensable books, you’ll discover powerful new ways to build, rebuild, and sustain any brand — and leverage branding to supercharge profits and growth. In Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach the invaluable lessons of one of history’s most successful brand revitalizations: the reinvigoration of McDonald’s®. Drawing on that experience, the authors introduce a systematic blueprint for resurrecting any brand, and driving it to unprecedented success. Learn how to refocus your entire organization around common goals and a common brand promise...restore brand relevance based on profound knowledge of your customers... leverage innovation to reinvent your total brand experience… create a “plan to win,” and execute on it. The Truth About Creating Brands People Love reveals 51 bite-size, easy-to-use techniques for building great brands, and keeping them great. Learn powerful truths about positioning brands and developing brand meaning; using brands to drive corporate profits; managing advertising, pricing, and segmentation, and much more. Finally, What’s Your Story?: Storytelling to Move Markets, Audiences, People and Brands shows how to leverage the universal human activity of storytelling: your most powerful, most underutilized tool for competitive advantage. Legendary business thinkers Ryan Mathews and Watts Wacker help you take control of the stories your business tells, make them believable and unforgettable, make them move your customers to act! From world-renowned leaders and experts, including Larry Light, Joan Kiddon, Brian D. Till, Donna D. Heckler, Ryan Mathews, and Watts Wacker

Building Better Brands

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Author : Scott Lerman
language : en
Publisher: Simon and Schuster
Release Date : 2018-05-29

Building Better Brands written by Scott Lerman and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-29 with Design categories.

Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands. This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding. Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.

Developing Winning Brand Strategies

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