How To Build A Winning Brand
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A Winning Brand
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Author : Kraig Kleeman
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-02-06
A Winning Brand written by Kraig Kleeman and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-06 with Branding (Marketing) categories.
"Separate yourself from your competition and create a personal brand that matters. Kraig Kleeman and his new book A Winning Brand will show you how." - Brian Tracy, Professional Speaker and Best Selling Author The world is getting more crowded, so it's critical to know how to effectively position yourself to stand apart from and above everyone else. Kraig Kleeman has the strategies to help you to build a loyal following, be seen as the expert in your field, earn more customers, get more referrals, gain increased visibility, and establish a reputation of being the best in the business. You have control over crafting your story and defining yourself for the world. In this book, you'll find: Strategies that will help you create your winning brand to achieve your business and personal goals. Exercises to guide you through your personal brand inventory so you know what facets to focus on for reinvention. Five winning brand principles to guide you on your personal brand journey so your efforts are maximized. Tips for determining how your personal gift mix combines to make your brand bold. If you want to explode your business and define yourself in today's marketplace building and winning person brand is essential.
How To Build A Winning Brand
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Author : Antonio Adad
language : en
Publisher: Christian Faith Publishing, Inc.
Release Date : 2018-03-15
How To Build A Winning Brand written by Antonio Adad and has been published by Christian Faith Publishing, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-15 with Business & Economics categories.
Antonio H. Adad, or "Tito" to close friends and family, devoted his whole corporate life to only one company: S.C. Johnson & Son (SCJ), a family-owned company based in Racine, Wisconsin. SCJ is renowned as a world leader in the area of industrial and household cleaning and specialty chemicals with brands such as Raid insecticide, Off! insect repellant, Glade air freshener, Toilet Duck, Mr. Muscle all-purpose leaner, and Pledge furniture polish. Throughout his thirty-six years at SCJ, Tito distinguished himself by constantly achieving record market shares, sales revenues, and profits that consistently met or exceeded targets across different departments, various divisions, multiple subsidiaries, and ultimately the Asia-Pacific region, earning him dozens of coveted Directors Awards and successive promotions in rank and responsibility. Armed with a bachelor of science degree in chemical engineering from the De La Salle University in Manila, Philippines, the youthful Tito started his stellar career in SCJ as a salesman for the Philippine subsidiary in 1959. He was soon promoted to become a manufacturing supervisor for various product lines including floor waxes, air fresheners, insecticides, toilet, and furniture care. Only ten years after joining the company, Tito was tapped to lead the Indonesian subsidiary of SCJ as general manager for six years; after that, he was appointed general manager for the larger Philippine Johnson for three years. In 1979, twenty years since joining the company, Tito was promoted to become area director for seven Asia-Pacific countries for the industrial/professional division. After six years, his role was expanded to include both the consumer and professional divisions for the same seven Asia-Pacific countries. After working for thirty-six years with SCJ, Tito retired and set up a private consulting firm dedicated to helping Asian companies achieve their business objectives by sharpening marketing strategies, specifically brand positioning statements and advertising campaigns. Guided by the discipline of a chemical engineer and enriched by his extensive experience as a general manager and wisdom as an area director for Asia-Pacific, Tito concluded that one of the most vital factors responsible for the sterling success of SCJ brands and subsidiaries that he managed lay in a brand positioning that was relevant to consumers, specific and unique vs. competitors. After seventeen years as an independent consultant for various Asian companies in strategic planning and marketing/advertising, Title decided to "retire from retirement" and write this "guidebook" which he hopes will help many current and future practitioners of marketing and advertising obtain a better understanding of "why brands fail and what makes them succeed," avoid the pitfalls of line extensions, and help them develop for their brands a "brand positioning that works and advertising that sells."
Branding A Store
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Author : Ko Floor
language : en
Publisher: Kogan Page Publishers
Release Date : 2006
Branding A Store written by Ko Floor and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Architecture categories.
Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First the book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The author explains in detail the potential benefits of a strong retail brand for both the retailer and the consumer. It discusses the factors to consider when positioning the brand: assortment; price; convenience; and customer experience. The author considers the three competitive strategies to follow to build a strong, distinct brand identity: increasing sales; cutting costs; and increasing differentiation from the competition. Then he explains the most effective ways to communicate with the consumer. Finally he offers insights into the future development of successful retail brands.
9 Brand Shaastras
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Author : Jagdeep Kapoor
language : en
Publisher:
Release Date : 2004
9 Brand Shaastras written by Jagdeep Kapoor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Branding (Marketing) categories.
Continuing from Jagdeep Kapoor's two earlier books, 9 Brand Shaastras is concerned with the strategy and principles of brand-building. The book discusses branding from the basics, or what the author defines as the 'need' or 'brand category growth' for a brand, through to the 'brand profit growth strategy' which is the final destination. Each stage is analyzed in detail and peppered with examples and real-life marketing situations to give an effective understanding of brands and brand-building.
How To Build A Successful Personal Brand
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Author : The Fix-It Guy
language : en
Publisher: Independently Published
Release Date : 2023-11-05
How To Build A Successful Personal Brand written by The Fix-It Guy and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-05 with categories.
In today's competitive world, having a strong personal brand is essential for success. Whether you're an entrepreneur, job seeker, or simply want to make a difference in the world, a well-crafted personal brand can help you stand out from the crowd and achieve your goals. How to Build a Successful Personal Brand is the ultimate guide to creating and managing your personal brand. In this step-by-step guide, you'll learn how to: Define your unique selling proposition (USP) Create a compelling online presence Build your audience Establish credibility and gain visibility Develop a strong brand voice Network effectively Stay consistent and authentic How to Build a Successful Personal Brand is more than just a book about branding. It's a roadmap to creating a fulfilling and successful career. When you have a strong personal brand, you're more likely to attract opportunities, command higher fees, and achieve your professional goals. Imagine what it would be like to be known as an expert in your field. To have people come to you for advice and guidance. To be able to charge premium rates for your services. To be able to choose the projects you work on and the people you work with. That's what a strong personal brand can give you. How to Build a Successful Personal Brand is the first step to making your dreams a reality. Order your copy today and start building the personal brand of your dreams!
Branding The Fast Easy Way To Create A Successful Brand That Connects Sells Stands Out From The Crowd
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Author : Thomas Swain
language : en
Publisher: Thomas Swain
Release Date :
Branding The Fast Easy Way To Create A Successful Brand That Connects Sells Stands Out From The Crowd written by Thomas Swain and has been published by Thomas Swain this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
They cheated… Have you ever thought about why no gives a s**t about your business or why you keep losing business to your competitors? Hmm, well imagine going to buy your product. Would you buy it? Does it even stand out? Yeah, probably not, which is why you’ve come here. If your customers don’t remember you, they will simply go to another business. So how do you stop that from happening and instead have tons of hot customers? The Future is Branding! Stop wasting your time and money on advertising. It is no longer enough. Nowadays the brand is what sells. And if you don’t want to be a loser you’ll need a decent brand to set you apart from the crowd. Now I’m sure you’ve seen tons of articles, books and videos about branding. Blah, blah, blah, just a bunch of hype and more confusion lol. However inside this book you will find practical and clear insights with no fluff or filler. Whether you are starting out or you have an existing brand that needs to shake things up you’re going to find value here. At the end you will have a brand that stands out with tons of happy customers. BUT YOU WILL NEED TO WORK ON IT! Now if you don’t brand properly then no one will ever know you, you will lose time, money and yeah your brand will just disappear down the toilet. Don’t let that happen! Read this book
How To Build Your Brand
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Author : Laurence Lubin
language : en
Publisher: CRC Press
Release Date : 2022-04-22
How To Build Your Brand written by Laurence Lubin and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-22 with Business & Economics categories.
Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What these books don't offer are the "how to's" of branding. This book empowers readers by teaching them the author's unique, time-tested Success Model, and step-by-step, repeatable method for successful brand building. After reading this insightful book, you will learn how to: Develop "big picture" insight that inspires big brand ideas Use imagery to understand the fundamental human values that give our life meaning as well as learn about the feelings that reveal our hopes and dreams. Develop highly motivating brand concepts that link to our values and aspirations. Create the tactical roadmap to implement the concepts. The author clearly shares the: Success Model that defines the world's most successful brands. Case studies that demonstrate the Model in action.Step-by-step method to implement the model. The evidence -- scientific and psychological --.that supports the model and method. Essentially, this book empowers readers to become skilled brand builders enabling them to succeed personally, socially, and professionally. For more information on this book, please visit: www.howtobuildyourbrand.net
Brand Management In A Week
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Author : Paul Hitchens
language : en
Publisher: Hachette UK
Release Date : 2014-04-27
Brand Management In A Week written by Paul Hitchens and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-27 with Business & Economics categories.
Brand management just got easier Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their competitors and inspires advocacy from all stakeholders. Building a strong brand takes much more than a week: it requires an on-going commitment to excellence. This updated second edition of Brand Management In A Week provides a proven seven-day program on the principles of brand management. It takes you from the conceptual and planning stage through to implementation and sustainability. It's packed with tips and insights gained from decades of industry experience to help you jump-start your brand and give you the tools and confidence to manage it through the hurdles of the business landscape. Each of the seven chapters in Brand Management In A Week covers a different aspect: - Sunday: Determine your brand focus - Monday: Define your brand strategy - Tuesday: Express your brand through its identity - Wednesday: Evolve your brand culture - Thursday: Build your employer brand - Friday: The importance of design - Saturday: Sustaining the brand
Brand Warfare
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Author : David F. D'Alessandro
language : en
Publisher: McGraw-Hill Companies
Release Date : 2001
Brand Warfare written by David F. D'Alessandro and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Branding has developed into one of the business world's hottest concepts, and for good reason. Branding is cited as the secret ingredient behind the tremendous corporate gains realized in recent years by companies ranging from FedEx, Rolex, Starbuck, Volvo, and most interestingly, John Hancock.
Branding For Dummies
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Author : Bill Chiaravalle
language : en
Publisher: John Wiley & Sons
Release Date : 2014-12-31
Branding For Dummies written by Bill Chiaravalle and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-31 with Business & Economics categories.
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.