A Winning Brand
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A Winning Brand
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Author : Kraig Kleeman
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-02-06
A Winning Brand written by Kraig Kleeman and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-06 with Branding (Marketing) categories.
"Separate yourself from your competition and create a personal brand that matters. Kraig Kleeman and his new book A Winning Brand will show you how." - Brian Tracy, Professional Speaker and Best Selling Author The world is getting more crowded, so it's critical to know how to effectively position yourself to stand apart from and above everyone else. Kraig Kleeman has the strategies to help you to build a loyal following, be seen as the expert in your field, earn more customers, get more referrals, gain increased visibility, and establish a reputation of being the best in the business. You have control over crafting your story and defining yourself for the world. In this book, you'll find: Strategies that will help you create your winning brand to achieve your business and personal goals. Exercises to guide you through your personal brand inventory so you know what facets to focus on for reinvention. Five winning brand principles to guide you on your personal brand journey so your efforts are maximized. Tips for determining how your personal gift mix combines to make your brand bold. If you want to explode your business and define yourself in today's marketplace building and winning person brand is essential.
A Winning Brand
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Author : Lorna Larriuz
language : en
Publisher: Independently Published
Release Date : 2021-07-10
A Winning Brand written by Lorna Larriuz and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-10 with categories.
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In this book, you will discover: - How to court, woo, and seduce people to fall in love with your brand! - How to recruit the very best and brightest minds in your industry to work for you! - The single-best way to manage creative people on your team and unleash their FULL potential! - The secret to making every single day of work feel as smooth and enjoyable as downhill skiing! - The one thing every brand builder MUST focus on (hint: it's not profits)! - And so much more! Get your copy today!
Brand Management
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Author : Gary Greuel
language : en
Publisher:
Release Date : 2021-08-02
Brand Management written by Gary Greuel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-02 with categories.
Branding is a concept that extends far beyond the marketing of "brand name" designer jeans and other products. A company's brand represents their market identity-who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more. Consequently, brand marketing is important to nearly every business. Brand marketing is a way to promote your product or service by promoting your brand as a whole. Essentially, it tells your service's or product's story by emphasizing your whole brand. This book helps marketers gain a foundation to craft and execute superior strategy and marketing. It includes seventy-two universal lessons, drawn from both theory and experience that marketers should know and have in their toolkits. Collectively, these lessons serve as a thought-provoking guide to help brand marketers strategize and execute their ideas successfully.
How To Build A Winning Brand
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Author : Antonio Adad
language : en
Publisher: Christian Faith Publishing, Inc.
Release Date : 2018-03-15
How To Build A Winning Brand written by Antonio Adad and has been published by Christian Faith Publishing, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-15 with Business & Economics categories.
Antonio H. Adad, or "Tito" to close friends and family, devoted his whole corporate life to only one company: S.C. Johnson & Son (SCJ), a family-owned company based in Racine, Wisconsin. SCJ is renowned as a world leader in the area of industrial and household cleaning and specialty chemicals with brands such as Raid insecticide, Off! insect repellant, Glade air freshener, Toilet Duck, Mr. Muscle all-purpose leaner, and Pledge furniture polish. Throughout his thirty-six years at SCJ, Tito distinguished himself by constantly achieving record market shares, sales revenues, and profits that consistently met or exceeded targets across different departments, various divisions, multiple subsidiaries, and ultimately the Asia-Pacific region, earning him dozens of coveted Directors Awards and successive promotions in rank and responsibility. Armed with a bachelor of science degree in chemical engineering from the De La Salle University in Manila, Philippines, the youthful Tito started his stellar career in SCJ as a salesman for the Philippine subsidiary in 1959. He was soon promoted to become a manufacturing supervisor for various product lines including floor waxes, air fresheners, insecticides, toilet, and furniture care. Only ten years after joining the company, Tito was tapped to lead the Indonesian subsidiary of SCJ as general manager for six years; after that, he was appointed general manager for the larger Philippine Johnson for three years. In 1979, twenty years since joining the company, Tito was promoted to become area director for seven Asia-Pacific countries for the industrial/professional division. After six years, his role was expanded to include both the consumer and professional divisions for the same seven Asia-Pacific countries. After working for thirty-six years with SCJ, Tito retired and set up a private consulting firm dedicated to helping Asian companies achieve their business objectives by sharpening marketing strategies, specifically brand positioning statements and advertising campaigns. Guided by the discipline of a chemical engineer and enriched by his extensive experience as a general manager and wisdom as an area director for Asia-Pacific, Tito concluded that one of the most vital factors responsible for the sterling success of SCJ brands and subsidiaries that he managed lay in a brand positioning that was relevant to consumers, specific and unique vs. competitors. After seventeen years as an independent consultant for various Asian companies in strategic planning and marketing/advertising, Title decided to "retire from retirement" and write this "guidebook" which he hopes will help many current and future practitioners of marketing and advertising obtain a better understanding of "why brands fail and what makes them succeed," avoid the pitfalls of line extensions, and help them develop for their brands a "brand positioning that works and advertising that sells."
Developing Winning Brand Strategies
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Author : Lars Finskud
language : en
Publisher: Business Expert Press
Release Date : 2009-06-01
Developing Winning Brand Strategies written by Lars Finskud and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-01 with Business & Economics categories.
This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers' selection criteria enabling management to make informed strategic decisions.
9 Brand Shaastras
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Author : Jagdeep Kapoor
language : en
Publisher:
Release Date : 2004
9 Brand Shaastras written by Jagdeep Kapoor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Branding (Marketing) categories.
Continuing from Jagdeep Kapoor's two earlier books, 9 Brand Shaastras is concerned with the strategy and principles of brand-building. The book discusses branding from the basics, or what the author defines as the 'need' or 'brand category growth' for a brand, through to the 'brand profit growth strategy' which is the final destination. Each stage is analyzed in detail and peppered with examples and real-life marketing situations to give an effective understanding of brands and brand-building.
The Only Book You Will Ever Need On Branding
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Author : Michiel Maandag
language : en
Publisher: Hachette UK
Release Date : 2015-12-17
The Only Book You Will Ever Need On Branding written by Michiel Maandag and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-17 with Business & Economics categories.
A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling? In The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast. Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you
Advanced Brand Management 3rd Edition
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Author : Paul Temporal
language : en
Publisher: Harriman House Limited
Release Date : 2019-02-25
Advanced Brand Management 3rd Edition written by Paul Temporal and has been published by Harriman House Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-25 with Business & Economics categories.
Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers. Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world. In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added. If you want to make your own branding a success, you can’t afford to be without Advanced Brand Management.
Brand Management In A Week
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Author : Paul Hitchens
language : en
Publisher: Hachette UK
Release Date : 2014-04-27
Brand Management In A Week written by Paul Hitchens and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-27 with Business & Economics categories.
Brand management just got easier Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their competitors and inspires advocacy from all stakeholders. Building a strong brand takes much more than a week: it requires an on-going commitment to excellence. This updated second edition of Brand Management In A Week provides a proven seven-day program on the principles of brand management. It takes you from the conceptual and planning stage through to implementation and sustainability. It's packed with tips and insights gained from decades of industry experience to help you jump-start your brand and give you the tools and confidence to manage it through the hurdles of the business landscape. Each of the seven chapters in Brand Management In A Week covers a different aspect: - Sunday: Determine your brand focus - Monday: Define your brand strategy - Tuesday: Express your brand through its identity - Wednesday: Evolve your brand culture - Thursday: Build your employer brand - Friday: The importance of design - Saturday: Sustaining the brand
Branding For Dummies
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Author : Bill Chiaravalle
language : en
Publisher: John Wiley & Sons
Release Date : 2014-12-04
Branding For Dummies written by Bill Chiaravalle and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-04 with Business & Economics categories.
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.