Die Akzeptanz Der Innovation Selfscanning Im Einzelhandel
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Die Akzeptanz Der Innovation Selfscanning Im Einzelhandel
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Author : Peter Bednarzick
language : de
Publisher: diplom.de
Release Date : 2001-05-03
Die Akzeptanz Der Innovation Selfscanning Im Einzelhandel written by Peter Bednarzick and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-05-03 with Business & Economics categories.
Inhaltsangabe: Inhaltsverzeichnis:Inhaltsverzeichnis: AbbildungsverzeichnisV TabellenverzeichnisVI AbkürzungsverzeichnisVIII A.Einleitung1 I.Problemstellung1 II.Ziel der Arbeit2 III.Vorgehensweise3 B.Grundlagen der Untersuchung4 I.Begriffliche Grundlagen4 I.1Der Innovationsbegriff4 I.2Die Innovation Selfscanning7 I.2.1Was ist Selfscanning überhaupt - eine Produktvorstellung7 I.2.2Die innovativen Elemente des Selfscanning-Systems8 I.3Ziele der Innovationsentwicklung9 II.Konzepte zur Verbreitung und Auswirkung von Innovationen im Handel10 II.1Das Konzept der Adoptionsforschung10 II.2Das Konzept der Diffusionsforschung13 III.Die Zielgruppe der Untersuchung im Handel15 III.1Die Bestimmung der Zielgruppe15 III.1.1Die Bestimmung der Zielgruppe im Markt15 III.1.2Die Bestimmung der Zielgruppe im Unternehmen16 III.1.3Auswahl der Stichprobe und Festlegung der Befragungsmasse16 IV.Die Gewinnung der für die Untersuchung relevanten Daten17 IV.1Bestimmung der Art der Datengewinnung17 IV.2Die schriftliche Befragung18 IV.2.1Das Begleitmaterial des Fragebogens18 IV.2.2Arten, Anordnung und Anzahl der Fragen im Fragebogen19 IV.2.2.1Die Fragearten nach ihren Antwortmöglichkeiten19 IV.2.2.2Die Anordnung der Fragen im Fragebogen20 IV.2.2.3Anzahl der Fragen - der Fragebogenumfang20 IV.3Die technische Durchführung der Umfrage21 C.Empirische Ergebnisse der Untersuchung zur Adoptionsbereitschaft des Einzelhandels für Selfscanning23 I.Die Adoptionsbereitschaft des Einzelhandels für Selfscanning im Überblick24 II.Handels- und herstellerbezogene Bestimmungsfaktoren des Adoptionsverhaltens des Einzelhandels für Selfscanning25 II.1Handelsbezogene Merkmale des Adoptionsverhaltens für Selfscanning26 II.1.1Die Strukturierung der Checkout-Zone im Einzelhandel26 II.1.1.1Art der Kassensysteme in der Checkout-Zone26 II.1.1.2Anzahl der Kassenplätze in der Checkout-Zone28 II.1.2Art und Anzahl der Funktions- und Entscheidungsträger im Einkauf für Investitionsgüter wie Selfscanning30 II.1.3Informations- und Kommunikationsverhalten der Entscheidungsbeteiligten für Selfscanning im Einzelhandel34 II.1.4Der Informationsstand - die Informationsbedürfnisse der Entscheidungsbeteiligten über Selfscanning38 II.1.5Die Kaufkriterien des Einzelhandels für Selfscanning41 II.2Herstellerbezogene Merkmale des Adoptionsverhaltens für Selfscanning44 II.2.1Wahrnehmung der Produkteigenschaften von Selfscanning durch den Einzelhandel45 II.2.1.1Wahrnehmung des [...]
Kundenzufriedenheit Mit Selbstbedienungskassen Im Handel
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Author : Madlen Boslau
language : de
Publisher: Springer-Verlag
Release Date : 2009-11-08
Kundenzufriedenheit Mit Selbstbedienungskassen Im Handel written by Madlen Boslau and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-08 with Business & Economics categories.
Durch den Einsatz von Selbstbedienungskassen (SB-Kassen) ergeben sich für Unternehmen neue Möglichkeiten, die Kundenzufriedenheit zu steigern. Fragen nach dem Mehrwert der SB-Kassen für den Konsumenten wurden bislang unzureichend untersucht. Madlen Boslau identifiziert mit Hilfe verhaltenswissenschaftlicher Theorien geeignete, die Zufriedenheit beeinflussende Faktoren und analysiert ihre Wirkungen auf die Kundenzufriedenheit mit SB-Kassen. Auf der Grundlage von zwei großzahligen empirischen Erhebungen weist die Autorin nach, dass insgesamt sechs Faktoren die Kundenzufriedenheit mit SB-Kassen signifikant beeinflussen. Weiterhin zeigt die Autorin die Relevanz ihrer Ergebnisse für Unternehmen auf, die bereits SB Kassen nutzen oder die Nutzung von SB-Kassen planen.
Retailing In The 21st Century
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Author : Manfred Krafft
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-12-17
Retailing In The 21st Century written by Manfred Krafft and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-17 with Business & Economics categories.
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
E Service New Directions In Theory And Practice
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Author : Roland T. Rust
language : en
Publisher: Taylor & Francis
Release Date : 2016-09-16
E Service New Directions In Theory And Practice written by Roland T. Rust and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-16 with Business & Economics categories.
The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.
Multivariate Analysis
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Author : Klaus Backhaus
language : en
Publisher: Springer Nature
Release Date : 2023-06-28
Multivariate Analysis written by Klaus Backhaus and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-28 with Business & Economics categories.
Data can be extremely valuable if we are able to extract information from them. This is why multivariate data analysis is essential for business and science. This book offers an easy-to-understand introduction to the most relevant methods of multivariate data analysis. It is strictly application-oriented, requires little knowledge of mathematics and statistics, demonstrates the procedures with numerical examples and illustrates each method via a case study solved with IBM’s statistical software package SPSS. Extensions of the methods and links to other procedures are discussed and recommendations for application are given. An introductory chapter presents the basic ideas of the multivariate methods covered in the book and refreshes statistical basics which are relevant to all methods. For the 2nd edition, all chapters were checked and calculated using the current version of IBM SPSS. Contents Introduction to empirical data analysis Regression analysis Analysis of variance Discriminant analysis Logistic regression Contingency analysis Factor analysis Cluster analysis Conjoint analysis The original German version is now available in its 17th edition. In 2015, this book was honored by the Federal Association of German Market and Social Researchers as “the textbook that has shaped market research and practice in German-speaking countries”. A Chinese version is available in its 3rd edition. On the website www.multivariate-methods.info, the authors further analyze the data with Excel and R and provide additional material to facilitate the understanding of the different multivariate methods. In addition, interactive flashcards are available to the reader for reviewing selected focal points. Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.
Handbook Of Services Marketing And Management
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Author : Teresa Swartz
language : en
Publisher: SAGE
Release Date : 2000
Handbook Of Services Marketing And Management written by Teresa Swartz and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
Principles Of Modeling
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Author : Marten Lohstroh
language : en
Publisher: Springer
Release Date : 2018-07-19
Principles Of Modeling written by Marten Lohstroh and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-19 with Computers categories.
This Festschrift is published in honor of Edward A. Lee, Robert S. Pepper Distinguished Professor Emeritus and Professor in the Graduate School in the Department of Electrical Engineering and Computer Sciences at the University of California, Berkeley, USA, on the occasion of his 60th birthday. The title of this Festschrift is “Principles of Modeling" because Edward A. Lee has long been devoted to research that centers on the role of models in science and engineering. He has been examining the use and limitations of models, their formal properties, their role in cognition and interplay with creativity, and their ability to represent reality and physics. The Festschrift contains 29 papers that feature the broad range of Edward A. Lee’s research topics; such as embedded systems; real-time computing; computer architecture; modeling and simulation, and systems design.
Market Segmentation
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Author : Michel Wedel
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Market Segmentation written by Michel Wedel and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments. This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model. The book starts with a framework for considering the various bases and methods available for conducting segmentation studies. The second section contains a more detailed discussion of the methodology for market segmentation, from traditional clustering algorithms to more recent developments in finite mixtures and latent class models. Three types of finite mixture models are discussed in this second section: simple mixtures, mixtures of regressions and mixtures of unfolding models. The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models. The fourth part covers four major approaches to applied market segmentation: geo-demographic, lifestyle, response-based, and conjoint analysis. The final concluding section discusses directions for further research.
Management Control Theory
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Author : A.J. Berry
language : en
Publisher: Routledge
Release Date : 2019-05-23
Management Control Theory written by A.J. Berry and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-23 with Business & Economics categories.
First published in 1998, this volume of readings provides an overview of the development of the study of Management Control theory over the past 35 years. The period encompasses the publication of a major and seminal text by Anthony and Dearden in 1965, which acted as a touchstone in defining the range and scope of management control systems. This laid management control’s foundations in accounting-based mechanisms of control, an element which has been seen as both a strength and a constraint. A good deal of work has followed, providing both a development of the tradition as well as a critique. In this volume we attempt to provide a range of readings which will illustrate the variety of possibilities that are available to researchers, scholars and practitioners in the area. The readings illustrate the view that sees control as goal directed and integrative. They go on to explore the idea of control as adaption, consider its relationship with social structure and survey the effects of the interplay between the organisation and the environment. The essays included are not intended to lead the reader through a well-ordered argument which concludes with a well reasoned view of how management control should be. Instead it seeks to illustrate the many questions which have been posed but not answered and to open up agendas for future research.
Locating Lines And Hyperplanes
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Author : Anita Schöbel
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-12-01
Locating Lines And Hyperplanes written by Anita Schöbel and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-01 with Mathematics categories.
Line and hyperplane location problems play an important role not only in operations research and location theory, but also in computational geometry and robust statistics. This book provides a survey on line and hyperplane location combining analytical and geometrical methods. The major portion of the text presents new results on this topic, including the extension of some special cases to all distances derived from norms and a discussion of restricted problems in the plane. Almost all results are proven in the text and most of them are illustrated by examples. Furthermore, relations to classical facility location and to problems in computational geometry are pointed out. Audience: The book is suitable for researchers, lecturers, and graduate students working in the fields of location theory or computational geometry.