Die Akzeptanz Von Smartphone Basierten Augmented Reality Technologien Der Generation Y Im Mobile Commerce
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Die Akzeptanz Von Smartphone Basierten Augmented Reality Technologien Der Generation Y Im Mobile Commerce
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Author : Bianca Kornfehl
language : de
Publisher:
Release Date : 2020
Die Akzeptanz Von Smartphone Basierten Augmented Reality Technologien Der Generation Y Im Mobile Commerce written by Bianca Kornfehl and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
Die vorliegende Arbeit beschäftigt sich mit der Akzeptanz von Augmented Reality-Anwendungen im Mobile-Commerce am Beispiel der IKEA Place - App. Dabei wird geprüft, ob diese Faktoren auf die österreichische Generation Y, in Bezug auf den Einkauf von Einrichtungsgegenständen, zutreffen. Hierzu werden bereits erforschte Akzeptanzfaktoren von Augmented Reality Anwendungen im Einzelhandel als Grundlage herangezogen. Des Weiteren wird ein spezieller Fokus auf geschlechterspezifische Unterschiede in der Akzeptanz dieser Augmented Reality Anwendungen gelegt. Um einen geschlechterspezifischen Vergleich durchführen zu können, werden in einem ersten Schritt die Akzeptanzkriterien für neue Technologien eruiert und beschrieben, um in weiterer Folge zu prüfen, welche dieser Faktoren auf die österreichische Generation Y beim Mobile-Shopping zutreffen. Mit Hilfe einer quantitativen Onlinebefragung soll eine Antwort auf die Forschungsfrage: Wie hoch ist die Akzeptanz von mobilen AR-Anwendungen, der in Österreich lebenden Generation Y, beim mobilen Onlinekauf von Einrichtungsgegenständen und sind hierbei geschlechterspezifische Unterschiede erkennbar? gefunden werden. Hierbei ist zu erkennen, dass die Akzeptanz von mobilen AR-Anwendungen für die österreichische Generation Y sehr gering ist und hinsichtlich des Online-Shopping Bereichs kein geschlechterspezifischer Unterschied erkennbar ist. Wird die Nutzungshäufigkeit und die weiteren Akzeptanzkriterien neben der Nutzung betrachtet, sind geschlechterspezifische Unterschiede erkennbar. Für die Akzeptanz von mobilen AR-Anwendungen im Allgemeinen kann allen voran die wahrgenommene Bedienbarkeit und der wahrgenommene Unterhaltungswert als bedeutsam identifiziert werden. Hinsichtlich des Online-Shopping-Bereiches zeichnen sich die wahrgenommene Informationsqualität, der wahrgenommene Unterhaltungswert, der wahrgenommene Nutzen sowie der wahrgenommene sozialer Einfluss als einflussreich ab. Auf Grund dieser Erkenntnisse werden im abschließenden Teil Handlungsempfehlungen für die Nutzung von Augmented Reality im Mobile-Commerce gegeben, um die Zielgruppe der Generation Y gezielt ansprechen zu können.****This work deals with the acceptance of augmented reality applications in mobile commerce using the example of IKEA Place. Therefore, it will be checked whether these factors apply to the Austrian Generation Y, regarding the purchase of furnishings. Acceptance factors from augmented reality applications in retail that have already been researched are used as the basis. Furthermore, a special focus is given to the gender specific differences in the acceptance of these augmented reality applications. In order to point out this gender specific comparison, the acceptance criteria of augmented reality are determined and described in a first step. It will then be examined which of these factors apply to the Austrian Generation Y when it comes to mobile shopping. With the help of a quantitative online survey, an answer to the following research question should be given: How high is the acceptance of mobile augmented reality applications, for men and women of the generation Y, in relation to mobile commerce of furnishings. It can be seen that the acceptance of mobile augmented reality applications for the Austrian generation Y is very low and no gender specific difference can be identified regarding to online shopping. If the frequency of use and the other acceptance criteria are considered in addition to the use, gender specific differences can be identified. For the acceptance of mobile augmented reality applications in general, the perceived usability and the perceived entertainment value could be identified as significant. Regarding to the Online-Shopping segment, the perceived quality of information, the perceived entertainment value, the perceived benefit and the perceived social influence emerged as influential. In a final section, recommendations for the use of augmented reality in mobile commerce will be given in order to be able to address the target group of generation Y in a targeted manner.
Die Akzeptanz Von Mobil Augmented Reality Technologie Der Weiblichen Generation Y Beim Onlinekauf Von Dekorativer Kosmetk
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Author : Sojah Luddin
language : de
Publisher:
Release Date : 2021
Die Akzeptanz Von Mobil Augmented Reality Technologie Der Weiblichen Generation Y Beim Onlinekauf Von Dekorativer Kosmetk written by Sojah Luddin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Im Rahmen dieser Masterarbeit wird anhand von einer empirischen Untersuchung die Akzeptanz der Augmented Reality (AR) Anwendungen im Mobile-Commerce beim Einsatz von dekorativer Kosmetik untersucht. Die Studie konzentriert sich dabei auf Frauen der Generation Y, die in Österreich leben. Als Anwendungsbeispiel wird der Beauty Mirror von Douglas verwendet und dabei das Technologie Akzeptanz Modell (TAM) herangezogen. Infolgedessen werden im ersten Schritt die Akzeptanzkriterien für neue Technologien eruiert und beschrieben. Anhand dessen werden die für die For-schung relevanten Kriterien, welche auf die österreichische Generation Y beim Mobil-Shopping zutreffen, abgeleitet. Dabei werden Zusammenhänge und Beziehungen her-gestellt, welche die Grundlage für die abgeleiteten Hypothesen bilden. Es wurden sechs Hypothesen aufgestellt, die als Unterstützung zur Beantwortung der Forschungs-frage dienen sollen. Die vorliegende Masterarbeit befasst sich mit der Forschungsfra-ge: Wie ist die Akzeptanz von mobilen AR-Anwendungen beim Onlinekauf von dekora-tiver Kosmetik aus der Perspektive der weiblichen Generation Y in Österreich? Diese Forschungsfrage wird mittels einer empirischen Forschung beantwortet, die auf einer quantitativen Onlinebefragung basiert. Hierbei ist zu erkennen, dass mehr als die Hälfte der TeilnehmerInnen es in Erwägung ziehen, AR beim Kauf von dekorativer Kosmetik einzusetzen. Dies ist darauf zurückzuführen, dass die Zielgruppe eine hohe AR Nutzung im Alltag und besonders im Social Media Sektor aufweist. Eine wichtige Rolle bei der Nutzung von AR spielt die wahrgenommene Benutzerfreundlichkeit, welches sich wiederrum auf die Einstellung gegenüber der AR Anwendung auswirkt. Die positive Einstellung gegenüber der AR Anwendung und der vorhandene Nutzen erzeugen eine Nutzungsintention bei der Generation Y. Wenn diese Variablen und de-ren Zusammenhang erfüllt sind, kann daraus geschlussfolgert werden, dass die Bereit-schaft zur Nutzung der AR Anwendungen durch die der Generation Y gegeben und somit die Akzeptanz vorhanden ist. Basierend auf diesen Erkenntnissen kann gesagt werde, dass eine Akzeptanz gegenüber der Verwendung von mobilen AR-Anwendungen beim Onlinekauf von dekorativer Kosmetik aus der Perspektive der weiblichen Generation Y in Österreich vorhanden ist.****In the context of this master thesis, the acceptance of augmented reality (AR) applica-tions in mobile commerce for the use of decorative cosmetics is investigated by means of an empirical study. The study focuses on women of Generation Y living in Austria. The "Beauty Mirror" by Douglas is used as an application example, with the Technol-ogy Acceptance Model (TAM) being applied to. In a first step, the acceptance criteria for new technologies are elicited and described. On the basis of this, the criteria rele-vant for the research, which apply to the Austrian Generation Y in mobile shopping, are derived. In doing so, connections and relationships are established, which form the basis for the derived hypotheses. Six hypotheses were formulated, which are intended to serve as support for answering the research question. This master's thesis addresses the following research question: What is the acceptance of mobile AR applications for online purchases of decorative cosmetics from the perspective of female Generation Y in Austria? This research question is answered by means of empirical research based on a quanti-tative online survey. It can be seen that more than half of the participants consider us-ing AR when buying decorative cosmetics. This is due to the fact that the target group has a high AR usage in everyday life and especially in the social media sector. An im-portant role in the use of AR is the perceived ease of use, which in turn affects the atti-tude towards the AR application. The positive attitude toward the AR application and the existing benefits generate an intention to use it among Generation Y. If these vari-ables and their correlation are fulfilled, it can be concluded that the willingness to use AR applications by Generation Y is given and thus the acceptance is present. Based on these findings, it can be said that there is acceptance towards the use of mobile AR applications in the online purchase of decorative cosmetics from the perspective of female Generation Y in Austria.
Handbook Of Augmented Reality
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Author : Borko Furht
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-08-31
Handbook Of Augmented Reality written by Borko Furht and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-31 with Computers categories.
Augmented Reality (AR) refers to the merging of a live view of the physical, real world with context-sensitive, computer-generated images to create a mixed reality. Through this augmented vision, a user can digitally interact with and adjust information about their surrounding environment on-the-fly. Handbook of Augmented Reality provides an extensive overview of the current and future trends in Augmented Reality, and chronicles the dramatic growth in this field. The book includes contributions from world expert s in the field of AR from academia, research laboratories and private industry. Case studies and examples throughout the handbook help introduce the basic concepts of AR, as well as outline the Computer Vision and Multimedia techniques most commonly used today. The book is intended for a wide variety of readers including academicians, designers, developers, educators, engineers, practitioners, researchers, and graduate students. This book can also be beneficial for business managers, entrepreneurs, and investors.
Virtual Reality Augmented Reality In Industry
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Author : Dengzhe Ma
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-01-02
Virtual Reality Augmented Reality In Industry written by Dengzhe Ma and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-02 with Computers categories.
"Virtual Reality & Augmented Reality in Industry" collects the proceedings of the 2nd Sino-German Workshop on the same topic held in Shanghai on April 16-17, 2009. The papers focus on the latest Virtual Reality (VR) / Augmented Reality (AR) technology and its application in industrial processes and presents readers with innovative methods, typical case studies and the latest information on VR/AR basic research results and industrial applications, such as 3D rendering, innovative human-machine design, VR/AR methodology and new tools for assisting in industry, virtual assembly, virtual factory, training and education, etc. The book is intended for computer scientists, IT engineers as well as researchers in Mechanical Engineering. Dr. Dengzhe Ma and Dr. Xiumin Fan are both professors at Shanghai Jiao Tong University, China; Dr.-Ing. Jürgen Gausemeier is a professor of Computer-Integrated Manufacturing at the Heinz Nixdorf Institute, University of Paderborn, Germany; Dipl.-Ing. Michael Grafe is a senior engineer in the Product Engineering Research Group at the Heinz Nixdorf Institute, University of Paderborn.
Autonomous Driving
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Author : Markus Maurer
language : en
Publisher: Springer
Release Date : 2016-05-21
Autonomous Driving written by Markus Maurer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-21 with Technology & Engineering categories.
This book takes a look at fully automated, autonomous vehicles and discusses many open questions: How can autonomous vehicles be integrated into the current transportation system with diverse users and human drivers? Where do automated vehicles fall under current legal frameworks? What risks are associated with automation and how will society respond to these risks? How will the marketplace react to automated vehicles and what changes may be necessary for companies? Experts from Germany and the United States define key societal, engineering, and mobility issues related to the automation of vehicles. They discuss the decisions programmers of automated vehicles must make to enable vehicles to perceive their environment, interact with other road users, and choose actions that may have ethical consequences. The authors further identify expectations and concerns that will form the basis for individual and societal acceptance of autonomous driving. While the safety benefits of such vehicles are tremendous, the authors demonstrate that these benefits will only be achieved if vehicles have an appropriate safety concept at the heart of their design. Realizing the potential of automated vehicles to reorganize traffic and transform mobility of people and goods requires similar care in the design of vehicles and networks. By covering all of these topics, the book aims to provide a current, comprehensive, and scientifically sound treatment of the emerging field of “autonomous driving".
Tactile Display For Virtual 3d Shape Rendering
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Author : Alessandro Mansutti
language : en
Publisher: Springer
Release Date : 2017-02-15
Tactile Display For Virtual 3d Shape Rendering written by Alessandro Mansutti and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-15 with Technology & Engineering categories.
This book describes a novel system for the simultaneous visual and tactile rendering of product shapes which allows designers to simultaneously touch and see new product shapes during the conceptual phase of product development. This system offers important advantages, including potential cost and time savings, compared with the standard product design process in which digital 3D models and physical prototypes are often repeatedly modified until an optimal design is achieved. The system consists of a tactile display that is able to represent, within a real environment, the shape of a product. Designers can explore the rendered surface by touching curves lying on the product shape, selecting those curves that can be considered style features and evaluating their aesthetic quality. In order to physically represent these selected curves, a flexible surface is modeled by means of servo-actuated modules controlling a physical deforming strip. The tactile display is designed so as to be portable, low cost, modular, and high performing in terms of the types of shape that it can represent.
Smart Government
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Author : Ali Al-Khouri
language : en
Publisher: Xlibris Corporation
Release Date : 2015-09-14
Smart Government written by Ali Al-Khouri and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-14 with Reference categories.
In this book, the author identifies some fundamental concepts and foundational practices that need to be considered in national government transformation strategies. The discussed elements are argued to have serious implications for policymakers and government agencies concerned with the design and development of a smart, user-centric government. The book uses the concept of circle of attention to narrow down the focus areas in e-government strategies and to look more at actions that will yield higher-value set outcomes.
Digital Transformation Of Learning Organizations
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Author : Christian Helbig
language : en
Publisher: Springer Nature
Release Date : 2021
Digital Transformation Of Learning Organizations written by Christian Helbig and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Education categories.
This open access volume provides insight into how organizations change through the adoption of digital technologies. Opportunities and challenges for individuals as well as the organization are addressed. It features four major themes: 1. Current research exploring the theoretical underpinnings of digital transformation of organizations. 2. Insights into available digital technologies as well as organizational requirements for technology adoption. 3. Issues and challenges for designing and implementing digital transformation in learning organizations. 4. Case studies, empirical research findings, and examples from organizations which successfully adopted digital workplace learning.
Looking And Acting
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Author : Michael Land
language : en
Publisher: Oxford University Press
Release Date : 2009-07-30
Looking And Acting written by Michael Land and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-30 with Medical categories.
How do our eyes process and communicate the data needed for us to negotiate the world around us? This book exploits recent technological advances in eye tracking systems to present a state-of-the-art account of human vision. It explores practical implications, for example in driving, playing sports, and ergonomics.
Copycats
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Author : Oded Shenkar
language : en
Publisher: Harvard Business Press
Release Date : 2010
Copycats written by Oded Shenkar and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
"In business, imitation gets a bad rap: some business leaders see imitators as 'me too' players forced to copy because they have nothing original to offer. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation - the exact or broad-brushed copying of an innovation - is as critical to prosperity as innovation, especially when the two are used together."--Inside jacket.