Die Stimme Als Zeitzeugin Werberhetorik Im H Rfunk
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Die Stimme Als Zeitzeuge
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Author : Ulrike Kaunzner
language : de
Publisher:
Release Date : 2020-06
Die Stimme Als Zeitzeuge written by Ulrike Kaunzner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06 with categories.
Die Stimme Als Zeitzeugin Werberhetorik Im H Rfunk
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Author : Ulrike A. Kaunzner
language : de
Publisher: Narr Francke Attempto Verlag
Release Date : 2021-07-26
Die Stimme Als Zeitzeugin Werberhetorik Im H Rfunk written by Ulrike A. Kaunzner and has been published by Narr Francke Attempto Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-26 with Literary Criticism categories.
Der Stimme kommt im Hörfunk eine bedeutende Rolle zu – sie prägt bis heute die Verkaufsstrategien dieses Werbeträgers und hat sich seit Beginn des Rundfunks stark verändert. Stimmen legen Zeugnis ab über gesellschaftliche Desiderate, soziale und wirtschaftspolitische Umstände; sie drücken die Gestimmtheit der Sprechenden aus und charakterisieren Rollenverhältnisse und Klischees. Dabei sind die deutlichsten Veränderungen bei weiblichen Stimmen zu verzeichnen. Die Autorin untersucht Werbespots unterschiedlicher Produktgruppen ab den 1950er Jahren, wobei neben der sprechwissenschaftlich-phonetischen Charakterisierung der Sprechstimmen die Frage nach der Rolle der Stimme als Zeitzeugin in der Verkaufsrhetorik gestellt wird. Der Band richtet sich an Studierende und Lehrende der Fächer Sprech- und Sprachwissenschaft.
Action And Production Oriented Literature Lessons
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Author : Nina Bergner
language : en
Publisher: GRIN Verlag
Release Date : 2022-02-07
Action And Production Oriented Literature Lessons written by Nina Bergner and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-07 with Foreign Language Study categories.
Seminar paper from the year 2003 in the subject Didactics - German - Pedagogy, Linguistics, grade: 1,0, University of Würzburg, language: English, abstract: In writing didactics, the action and production-oriented approach has a central position today. The beginnings of the teaching concept lie in the 1970s, although there were already tendencies towards this type of writing lessons before that. In the 1990s, action and production orientation found its way into curricula; writing on texts is now an integral part of German lessons. In the following, after a clarification of terms, the most important basic principles of action- and production-oriented literature lessons are to be shown and on the basis of which the necessity of action- and production-oriented German lessons is to be justified. The historical development is then shown and finally some of the action- and production-oriented methods for teaching are presented. The conclusion of the work should be a specially devised project to show how forms of action and production orientation can be realized in the classroom. Schiller's drama Maria Stuart was chosen for this purpose.
Bilingual Couples In Conversation
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Author : Silja Ang-Tschachtli
language : en
Publisher: Narr Francke Attempto Verlag
Release Date : 2022-01-31
Bilingual Couples In Conversation written by Silja Ang-Tschachtli and has been published by Narr Francke Attempto Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-31 with Literary Criticism categories.
This book provides a detailed linguistic analysis of the communication between highly proficient bilingual couples, each consisting of a native speaker of English and of Swiss German. Combining the accounts of ten couples on their language use with an analysis of their actual linguistic behaviour, several areas of the partners' speech and interaction were closely examined. These include their language choice and language mixing, attitudes, expression of emotions, swearing, as well as their humour and laughter. In addition, the influence of the bilinguals' mother tongue and gender on their language use was explored. Thus, the study provides valuable insights into the language practices of established bilingual couples, while also contributing to the fields of fluent late bilingualism and gender research.
The Political Orchestra
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Author : Fritz Trümpi
language : en
Publisher: University of Chicago Press
Release Date : 2016-11-07
The Political Orchestra written by Fritz Trümpi and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-07 with History categories.
This is a groundbreaking study of the prestigious Berlin and Vienna Philharmonics during the Third Reich. Making extensive use of archival material, including some discussed here for the first time, Fritz Trümpi offers new insight into the orchestras’ place in the larger political constellation. Trümpi looks first at the decades preceding National Socialist rule, when the competing orchestras, whose rivalry mirrored a larger rivalry between Berlin and Vienna, were called on to represent “superior” Austro-German music and were integrated into the administrative and social structures of their respective cities—becoming vulnerable to political manipulation in the process. He then turns to the Nazi period, when the orchestras came to play a major role in cultural policies. As he shows, the philharmonics, in their own unique ways, strengthened National Socialist dominance through their showcasing of Germanic culture in the mass media, performances for troops and the general public, and fictional representations in literature and film. Accompanying these propaganda efforts was an increasing politicization of the orchestras, which ranged from the dismissal of Jewish members to the programming of ideologically appropriate repertory—all in the name of racial and cultural purity. Richly documented and refreshingly nuanced, The Political Orchestra is a bold exploration of the ties between music and politics under fascism.
Inequalities In Creative Cities
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Author : Ulrike Gerhard
language : en
Publisher: Springer
Release Date : 2016-12-20
Inequalities In Creative Cities written by Ulrike Gerhard and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-20 with Social Science categories.
This edited volume is a lively and timely appraisal of “ordinary cities” as they struggle to implement creative redevelopment and economic growth strategies to enhance their global competitiveness. The book is concerned with new and often unanticipated inequalities that have emerged from this new city movement. As chronicled, such cities – Cleveland (USA), Heidelberg (Germany), Oxford (UK), Groningen (Netherlands), Montpellier (France), but also cities from the Global South such as Cachoeira (Brazil) and Delhi (India) – now experience new and unexpected realities of poverty, segregation, neglect of the poor, racial and ethnic strife. To date planners, academics, and policy analysts have paid little attention to the connections between this drive in these cities to be more creative and the inequalities that have followed. This book, keenly making these connections, highlights the limited visions that have been applied in this planning drive to make these cities more creative and ultimately more globally competitive.
Translating Montreal
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Author : Sherry Simon
language : en
Publisher: McGill-Queen's Press - MQUP
Release Date : 2006
Translating Montreal written by Sherry Simon and has been published by McGill-Queen's Press - MQUP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Language Arts & Disciplines categories.
The divided Montreal of the 1960s is very different from today's cosmopolitan, hybrid city. Taking the perspective of a walker moving through a fluid landscape of neighbourhoods and eras, Sherry Simon experiences Montreal as a voyage across languages. Sketching out literary passages from the then of the colonial city to the now of the cosmopolitan Montreal, she traces a history of crossings and intersections around the familiar sites and symbols of the city - the mythical boulevard Saint-Laurent, Mile End, the Jacques-Cartier Bridge, Mont-Royal.
Gender In Translation
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Author : Sherry Simon
language : en
Publisher: Routledge
Release Date : 2003-09-02
Gender In Translation written by Sherry Simon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Language Arts & Disciplines categories.
Gender in Translation is a broad-ranging, imaginative and lively look at feminist issues surrounding translation studies. Students and teachers of translation studies, linguistics, gender studies and women's studies will find this unprecedented work invaluable and thought-provoking reading. Sherry Simon argues that translation of feminist texts - with a view to promoting feminist perspectives - is a cultural intervention, seeking to create new cultural meanings and bring about social change. She takes a close look at specific issues which include: the history of feminist theories of language and translation studies; linguistic issues, including a critical examination of the work of Luce Irigaray; a look at women translators through history, from the Renaissance to the twentieth century; feminist translations of the Bible; an analysis of the ways in which French feminist texts such as De Beauvoir's The Second Sex have been translated into English.
Translation And Identity
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Author : Michael Cronin
language : en
Publisher: Routledge
Release Date : 2006-09-27
Translation And Identity written by Michael Cronin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-27 with Language Arts & Disciplines categories.
Michael Cronin looks at how translation has played a crucial role in shaping debates about identity, language and cultural survival in the past and in the present. He explores how everything from the impact of migration on the curricula for national literature courses, to the way in which nations wage war in the modern era is bound up with urgent questions of translation and identity. Examining translation practices and experiences across continents to show how translation is an integral part of how cultures are evolving, the volume presents new perspectives on how translation can be a powerful tool in enhancing difference and promoting intercultural dialogue. Drawing on a wide range of materials from official government reports to Shakespearean drama and Hollywood films, Cronin demonstrates how translation is central to any proper understanding of how cultural identity has emerged in human history, and suggests an innovative and positive vision of how translation can be used to deal with one of the most salient issues in an increasingly borderless world.
Digital Teaching And Learning Perspectives For English Language Education
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Author : Christiane Lütge
language : en
Publisher: Narr Francke Attempto Verlag
Release Date : 2021-03-29
Digital Teaching And Learning Perspectives For English Language Education written by Christiane Lütge and has been published by Narr Francke Attempto Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-29 with Literary Criticism categories.
The ongoing digitalization of social environments and personal lifeworlds has made it crucial to pinpoint the possibilities of digital teaching and learning also in the context of English language education. This book offers university students, trainee teachers, in-service teachers and teacher educators an in-depth exploration of the intricate relationship between English language education and digital teaching and learning. Located at the intersection of research, theory and teaching practice, it thoroughly legitimizes the use of digital media in English language education and provides concrete scenarios for their competence-oriented and task-based classroom use.
