Die Store Brand
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Die Store Brand
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Author : Jörn Redler
language : de
Publisher: Springer-Verlag
Release Date : 2018-01-11
Die Store Brand written by Jörn Redler and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-11 with Business & Economics categories.
Dieses Buch behandelt die Prinzipien und Aktionsfelder des Store Brand Management, das auf die Etablierung von Einkaufstätten als starke Marken abzielt. Der Autor erläutert dafür grundlegende Begriffe, stellt zentrale Herausforderungen dar und behandelt die spezifischen Ansatzpunkte für die strategische wie operative Markenführungsarbeit des Handels. Einen besonderen Schwerpunkt der Betrachtungen nimmt die Kommunikation am Point-of-Purchase ein. Theoretisch fundiert und mit vielen Strukturierungshilfen wird dabei sowohl der stationäre Handel wie auch der Onlinehandel berücksichtigt. Blickwinkel des Business-to-Customer- und des Business-to-Business-Handels werden integriert. Die verständliche Darstellung der komplexen Zusammenhänge erleichtert dem Studierenden den Zugang zur Materie, regt die weitere Forschung an und bietet auch für die praktische Arbeit im Handelsunternehmen Orientierung.
Die Store Brand
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Author : JORN. REDLER
language : de
Publisher: Springer Gabler
Release Date : 2024-07-13
Die Store Brand written by JORN. REDLER and has been published by Springer Gabler this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-13 with Business & Economics categories.
Management-Konzepte für Store Brands zum ersten Mal umfassend betrachtetBehandelt die spezifischen Ansatzpunkte für die strategische wie operative Markenführungsarbeit des Handels Berücksichtigt sowohl den stationären Handel wie auch den Onlinehandel Einen besonderen Schwerpunkt der Betrachtungen nimmt die Kommunikation am Point-of-Purchase ein
Advances In National Brand And Private Label Marketing
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Author : Francisco J. Martínez-López
language : en
Publisher: Springer Nature
Release Date : 2021-05-16
Advances In National Brand And Private Label Marketing written by Francisco J. Martínez-López and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-16 with Business & Economics categories.
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.
Store Brands Handelsunternehmen Als Marke
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Author : Jean Maurice Port
language : de
Publisher: GRIN Verlag
Release Date : 2009-04-21
Store Brands Handelsunternehmen Als Marke written by Jean Maurice Port and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-21 with Business & Economics categories.
Studienarbeit aus dem Jahr 2008 im Fachbereich BWL - Allgemeines, Note: 2,4, Fachhochschule Trier - Umwelt-Campus, Standort Birkenfeld, Veranstaltung: Marketing, Sprache: Deutsch, Abstract: Eine US-Untersuchung ergab, dass die Markenwahl gegenüber der Einkaufsstättenwahl bei den Verbrauchern deutlich an Priorität verloren hat. Unternehmungen wie ALDI, IKEA, H&M und Konsorten haben bewiesen, wie profitabel es ist, mit Hilfe einer eigenen Marke eine Art Monopolstellung in den Köpfen der Verbraucher zu erlangen. Da Betriebstypenmarken nicht vom Wettbewerb kopiert werden können, lässt sich durch ihre Verwendung eine dauerhafte Differenzierung erreichen. Außerdem bieten Betriebstypenmarken vielfältige Chancen – da nur ein Name beworben werden muss lassen sich die Kommunikationskosten erheblich senken, der Konsument bringt allen angebotenen Artikeln der jeweiligen Store Brand das selbe Vertrauen entgegen und nicht zuletzt verringert das Angebot von nur einer Marke die Komplexität für den Konsumenten. Primäres Ziel dieser Seminararbeit ist es, dem Leser einen Eindruck über die Chancen und Risiken der Store Brand zu vermitteln. Hierfür wird zuerst die Begrifflichkeit abgegrenzt und genauer definiert. Anschließend werden Merkmale der Klassifikation angesprochen, Kompetenzdimensionen und die Ziele des Managements erläutert. Im dritten Kapitel wird aufgezeigt, welche Bedeutung der Store Brand bei der Kaufentscheidung zukommt, wie man dieselbe am Markt profilieren kann und welche Risiken es zu beachten gibt.
Nasa Tech Briefs
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Author :
language : en
Publisher:
Release Date : 2003
Nasa Tech Briefs written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Technology categories.
Decisions And Orders Of The National Labor Relations Board
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Author : United States. National Labor Relations Board
language : en
Publisher:
Release Date : 1945
Decisions And Orders Of The National Labor Relations Board written by United States. National Labor Relations Board and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1945 with Labor laws and legislation categories.
Wisconsin Farmers Union News
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Author :
language : en
Publisher:
Release Date : 1916
Wisconsin Farmers Union News written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1916 with Agriculture categories.
I Ll Forget It When I Die
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Author : Mitchell Abidor
language : en
Publisher: AK Press
Release Date : 2021-07-06
I Ll Forget It When I Die written by Mitchell Abidor and has been published by AK Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-06 with History categories.
On July 12, 1917, in the mining town of Bisbee Arizona, twelve hundred striking miners and their supporters were rounded up by forces organized by the town sheriff and the mining companies, marched through the town, parked in the town’s baseball field, and then put in boxcars and shipped into the New Mexican desert. The deportees were largely members or supporters of the radical IWW labor union and mostly foreign-born. The roundup and deportation was part of a xenophobic and anti-radical campaign being carried out by bosses and the government throughout the country in the early days of US participation in World War I. The mine owners then took control of the town and patrols prevented any union miners from even entering it. This little-known story is a shocking and fascinating one on its own, but the sentiments exploited and exposed in Bisbee in 1917 speak to America today.
Branding A Store
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Author : Ko Floor
language : en
Publisher: Kogan Page Publishers
Release Date : 2006
Branding A Store written by Ko Floor and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Architecture categories.
Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First the book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The author explains in detail the potential benefits of a strong retail brand for both the retailer and the consumer. It discusses the factors to consider when positioning the brand: assortment; price; convenience; and customer experience. The author considers the three competitive strategies to follow to build a strong, distinct brand identity: increasing sales; cutting costs; and increasing differentiation from the competition. Then he explains the most effective ways to communicate with the consumer. Finally he offers insights into the future development of successful retail brands.
Annual Report
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Author : United States. Small Business Administration
language : en
Publisher:
Release Date : 1981
Annual Report written by United States. Small Business Administration and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Small business categories.