Die Zeichenarten Symptom Ikon Und Symbol Bei Rudi Keller Und Charles S Peirce Im Vergleich
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Die Zeichenarten Symptom Ikon Und Symbol Bei Rudi Keller Und Charles S Peirce Im Vergleich
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Author : Anke Beiler
language : de
Publisher: GRIN Verlag
Release Date : 2008
Die Zeichenarten Symptom Ikon Und Symbol Bei Rudi Keller Und Charles S Peirce Im Vergleich written by Anke Beiler and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Studienarbeit aus dem Jahr 2005 im Fachbereich Germanistik - Linguistik, Note: 1,7, Universität Mannheim, Veranstaltung: Zeichentheorie, 11 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Schon seit über 2000 Jahren beschäftigen sich die Menschen mit dem Wesen des Zeichens. "Die frühste erhaltene wissenschaftlich-philosophische Schrift zu der Frage nach dem Wesen der Zeichen ist Platons Dialog 'Kratylos', vermutlich aus dem Jahr 388 v.Ch." Diesem Dialog folgten noch viele weitere Untersuchungen und Theorien über Zeichen und deren Bedeutung, z.B. von Aristoteles, Frege, Wittgenstein oder Saussure. Auch Rudi Keller und Charles Sanders Peirce haben sich mit Zeichen und deren Bedeutung beschäftigt. Dabei vertreten beide teils unterschiedliche Meinungen über Zeichen, aber es gibt ebenso auch Ansichten, die sie teilen. Was sagt Keller über die Zeichenarten Symptom, Ikon und Symbol? Und wie denkt Peirce über diese Zeichen? Welche Gemeinsamkeiten und welche Unterschiede gibt es zwischen den Ansichten von Keller und Peirce? Diese Fragen zu beantworten ist das Ziel dieser Arbeit. Dabei stelle ich zuerst Kellers allgemeine Meinung über Zeichen vor, bevor ich dann im Speziellen zu Symptom, Ikon und Symbol übergehe. Auch bei Peirce stelle ich die allgemeinen Ansichten über Zeichen der Ausführung über die verschiedenen Zeichenarten voran. Dem folgt dann die Untersuchung nach Gemeinsamkeiten und Unterschieden. Die Ergebnisse dieser Arbeit beziehen sich ausschließlich auf die in dem Literaturverzeichnis angegebenen Werke. Abweichende Meinungen von Keller und Peirce in anderen Schriften konnten nicht berücksichtigt werden. Rudi Keller unterscheidet bei seiner Zeichentheorie zwischen zwei verschiedenen Perspektiven. Für Ihn gibt es zum einen die Perspektive des Interpreten, und zum anderen die Perspektive des Sprechers. Für den Interpreten ist das Zeichen ein Hilfsmittel, um von dem unmittelbar Wahrnehmbaren auf das eben nicht unmittelbar Wahrnehmbare schließen zu könn
Bedeutungsmetamorphose Sprachlicher Zeichen Ikonifizierung Und Symbolifizierung
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Author : Britta Wehen
language : de
Publisher: GRIN Verlag
Release Date : 2009-06-26
Bedeutungsmetamorphose Sprachlicher Zeichen Ikonifizierung Und Symbolifizierung written by Britta Wehen and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-26 with Literary Criticism categories.
Studienarbeit aus dem Jahr 2006 im Fachbereich Germanistik - Linguistik, Note: 2,3, Carl von Ossietzky Universität Oldenburg (Fakultät III, Fachbereich Germanistik), Veranstaltung: Die Bedeutung sprachlicher Zeichen, Sprache: Deutsch, Abstract: In welche Kategorien kann man sprachliche Zeichen einteilen? Welche „Voraussetzungen“ muss ein sprachliches Zeichen erfüllen, um einer bestimmten Klassifizierung anzugehören? Und sind diese Zuordnungen statisch, bleibt ein Zeichen also immer ein- und dasselbe Zeichen? Wie entstehen Symbole? Diese Fragen sollen in der vorliegenden Hausarbeit erörtert werden. Schon der Titel „Bedeutungsmetamorphosen“ lässt darauf schließen, dass es bei der Zuordnung der Zeichen zu einem bestimmten Zeichentypus nicht nur Schwierigkeiten, sondern auch Veränderungen gibt. Mit genau diesen Veränderungen – dem Zeichenwandel – wird sich der zweite Teil der Arbeit beschäftigen: Wie wird aus einem Index ein Ikon oder ein Symbol? Wie wird aus einem Ikon ein Symbol? Um diesen Fragen nachzugehen, wird zunächst die Einteilung der Zeichenarten nach Charles Sanders Peirce erläutert sowie darauf aufbauend das Verständnis der Zeichentypen von Rudi Keller. Kellers Theorie ist von entscheidender Bedeutung, da er sich mit der Bedeutungsmetamorphose sprachlicher Zeichen auseinandergesetzt hat und seine Theorie für diesen Abschnitt der Arbeit maßgebend sein wird.
Semiotics And Shock Advertisement
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Author : Corinna Colette Vellnagel
language : en
Publisher: GRIN Verlag
Release Date : 2011-02
Semiotics And Shock Advertisement written by Corinna Colette Vellnagel and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02 with categories.
Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, abstract: There is advertisement - and there is advertisement: Most ads have the intention to make people aware of a product, service or concept followed by the purchase and therefore "support the free-market economy" (Reschke: 1998, p. 1); but there are ads whose main aim is to inform people, more precisely to call their attention to a certain topic. Consequently, advertisements cause different reactions: Some ads make people smile or even giggle; some just communicate plane information; whilst others make people think and reflect; and again others literally shock people. Advertising campaigns such as the WWF 9/11 one, the "Get unhooked" ads or Antonio Federici's banned campaign (q.v. Appendix 1-3) are only three examples on the list of campaigns banned in the 21st century due to unethical content. Those offensive advertisements include "messages that transgress laws and customs (e.g. anti-human rights), breach a moral or social code (e.g. profanity, vulgarity) or outrage the moral or physical senses (e.g. gratuitous use of violence, use of disgusting images)" (Chan et al.: 2007, p. 608). Researchers found out that adverts, which "are incongruent with social norms attract attention and are more likely to be retained in memory" (Gulas and Weinberger: 2006, p. 173). Attracting interest can be done on different ways: by either using attention attracting pictures, sounds, signs or just simple words and phrases.
Stimme Und Schrift
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Author : Alfred Messerli
language : de
Publisher:
Release Date : 2008
Stimme Und Schrift written by Alfred Messerli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Oral communication categories.
Im Gegensatz zur Schriftkultur, die in den letzten zwei Jahrzehnten zum Thema zahlreicher Arbeiten geworden ist, hat die Erforschung der sekundären Mündlichkeit bislang noch kaum begonnen, geschweige denn von einem interdisziplinären Ansatz, wie ihn der vorliegende Band präsentiert, profitieren können. In einer Zeit, in der sich die 'Schrift' als Leitmedium der Gesellschaft etabliert, bekunden Dichter und Denker eine Erfahrung des Verlustes an Nähe und Unmittelbarkeit (Präsenz). Gegen Orientierungs-und Bindungsverlust sowie Einsamkeitserfahrungen werden kompensatorisch die Stimme (Reden, Vorlesen und Hören) und die gesellige Kommunikation unter Anwesenden beschworen. Mit der Durchsetzung der elektronischen Funkmedien im späten 19. Jahrhundert (Telefon, Radio) und im späten 20. Jahrhundert dem Internet verändert sich die Situation jeweils ein weiteres Mal.
The Visibility Of The Image
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Author : Lambert Wiesing
language : en
Publisher: Bloomsbury Publishing
Release Date : 2016-09-22
The Visibility Of The Image written by Lambert Wiesing and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-22 with Philosophy categories.
Now available in English for the first time, The Visibility of the Image explores the development of an influential aesthetic tradition through the work of six figures. Analysing their contribution to the progress of formal aesthetics, from its origins in Germany in the 1880s to semiotic interpretations in America a century later, the six chapters cover: Robert Zimmermann (1824-1898), the first to separate aesthetics and metaphysics and approach aesthetics along the lines of formal logic, providing a purely syntactic way of using signs, regardless of objective content; Alois Riegl (1858-1905), who went on to further develop aesthetics on the model of formal logic, creating a theory of style in response to Zimmermann's call for an aesthetics oriented toward formal logic; Heinrich Wölfflin (1864-1945), who represents a step toward an understanding of consciousness by using pictures as cognitive tools; Konrad Fiedler (1841-1895), the Saxon philosopher who considered the possibility that some kinds of images are made and viewed not for what they show, but for their visibility's sake alone; Maurice Merleau-Ponty (1908-1961), responsible for taking up the connections between the problems of reducing the range of potential meanings and contexts of a given image down to just the picture surface; Charles William Morris (1901-1979), who set out to establish whether a picture with no objective reference, such as an abstract painting, still counts as a sign, and if so, in what sense. Bringing these thinkers together and interlinking their ideas, Lambert Wiesing presents an engaging history of formal aesthetics, while reconstructing the philosophical foundations for the appearance of new image forms in the 20th century, including the video-clip, abstract collage, digital simulation and virtual reality. Using this original approach, The Visibility of the Image introduces the rise of modern image theory and provides a valuable account of our engagement with pictures in the 21st century.
The Domain Of Images
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Author : James Elkins
language : en
Publisher: Cornell University Press
Release Date : 2018-08-06
The Domain Of Images written by James Elkins and has been published by Cornell University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-06 with Art categories.
In the domain of visual images, those of fine art form a tiny minority. This original and brilliant book calls upon art historians to look beyond their traditional subjects—painting, drawing, photography, and printmaking—to the vast array of "nonart" images, including those from science, technology, commerce, medicine, music, and archaeology. Such images, James Elkins asserts, can be as rich and expressive as any canonical painting. Using scores of illustrations as examples, he proposes a radically new way of thinking about visual analysis, one that relies on an object's own internal sense of organization.Elkins begins by demonstrating the arbitrariness of current criteria used by art historians for selecting images for study. He urges scholars to adopt, instead, the far broader criteria of the young field of image studies. After analyzing the philosophic underpinnings of this interdisciplinary field, he surveys the entire range of images, from calligraphy to mathematical graphs and abstract painting. Throughout, Elkins blends philosophic analysis with historical detail to produce a startling new sense of such basic terms as pictures, writing, and notation.
The Origin Of Writing
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Author : Roy Harris
language : en
Publisher:
Release Date : 1986
The Origin Of Writing written by Roy Harris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Language Arts & Disciplines categories.
Intertextuality And Prestige Advertising A Discursive Semiotic Analysis Of Australian Tv Advertisements
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Author : Christian Wöller
language : en
Publisher: GRIN Verlag
Release Date : 2001-11-20
Intertextuality And Prestige Advertising A Discursive Semiotic Analysis Of Australian Tv Advertisements written by Christian Wöller and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-11-20 with Literary Collections categories.
Thesis (M.A.) from the year 2001 in the subject English Language and Literature Studies - Linguistics, grade: 1.7 (A-), LMU Munich (Institute for English Philology), language: English, abstract: Introduction 1.1. Foreword Intertextuality is a term that has often been discussed in the linguistic analysis of literature texts. More recently it has become a popular term in media research, especially the analysis of advertisements. But what about Intersemioticity? Intersemioticity is a term that was coined only recently by Lipka (personal note). Like intertextuality, it deals with the relationship of texts to each other but refers not only to textual and verbal messages but also to non-verbal information such as pictures or sounds. It can simply be seen as a web of references that link the textual, visual and aural elements of a primary message with textual, visual and aural elements from other messages. Even the interaction of semiotic modes within a message marks a form of intertextuality which can be referred to as intra-semioticity. In modern TV advertising, both intra- and intersemioticity play an important role as visual and verbal information continually overlap each other and consequently can no longer be defined as independent referential systems. Prestige is a relatively broad term that, according to the Cambridge Online Dictionary (dictionary.cambridge.org/), is used to refer to the "respect and admiration given to someone or something, usually because of a reputation for high quality, success or social influence". In advertising, it is often associated with luxurious goods or prestige items such as expensive cars or watches but also with personal prestige. Celebrated public characters often advertise for a product, which enhances the value of both the product and sometimes the celebrity. In a more cultural context, prestige refers to the respect and admiration that is given to a cultural group because of its positive values and qualities. In the opinion of most Australians, Australian culture stands for: friendliness, liberal thinking, personal independence, naturalness, openness, good humour, sportsmanship, nature loving and national pride. Advertisers who wish to boost the sales of an Australian product to Australian consumers often address their target group by making references to these highly estimated "national characteristics". [...]
Semiotic Analysis Of A Dove Advertisement
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Author : Erica Mateus
language : en
Publisher: GRIN Verlag
Release Date : 2018-05-07
Semiotic Analysis Of A Dove Advertisement written by Erica Mateus and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-07 with Business & Economics categories.
Essay from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 70,00, , course: Media Theory, language: English, abstract: Advertisements are everywhere and in every form. Each company, brand, shop, etc. has at least one advert to launch its new products or services. These adverts consist of an image, a message, name of the product being sold and a hidden meaning. In media, we use semiotics to analyze an advert, with that method we are able to find the sign, the signifier and the signified items of the advert. In this essay, I will denaturalize the ideological messages in a Dove hair advertisement.
Parallelism In Advertising Copy
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Author : Ilka Kreimendahl
language : en
Publisher: GRIN Verlag
Release Date : 2003-08-29
Parallelism In Advertising Copy written by Ilka Kreimendahl and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-08-29 with Literary Collections categories.
Seminar paper from the year 2001 in the subject English Language and Literature Studies - Linguistics, grade: 3 (C), University of Kassel (FB Anglistics), course: Semiotics of Advertising, language: English, abstract: Semiotic analysis is the study of language, texts and communication. It shows how meanings are constructed and what these meanings are. This seminar paper will concentrate on the analysis of parallelism and recurrences in advertising copy. To begin with, I will give a short explanation of specific terms that are central to the paper and need clarification. In chapter three and four, the document will focus on the use of parallelism in spoken as well as in written discourse including a table with the possible constellations of correspondence, while the fifth chapter deals with the use of recurrence and parallelism in advertising copy. Furthermore, I will give several examples and present a few other parallel constructions that occur in advertisements. To conclude, the term paper discusses the question of paraphrasing and repeating as being patterns of style, ending with a summary of the results. The expression “advertising derives from the medieval Latin verb advertere” and means ‘to direct one’s attention to’ (Danesi 1995:11). Today advertisements are understood as “any type or form of public announcement intended to promote the sale of specific commodities or services” (ibd.). They are predominately used for commercial purpose; especially for the so-called consumer advertising where the intention of the ad is the marketing of a certain product. Commercials and advertisements function by means of persuasion – the messages are designed in a manner that influences the way the consumer perceives goods, a discovery that will help later on to understand the use of parallelism in advertising. [...]