Digital Business And E Commerce Management
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Digital Business And E Commerce Management
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Author : Dave Chaffey
language : en
Publisher: Pearson UK
Release Date : 2019
Digital Business And E Commerce Management written by Dave Chaffey and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business enterprises categories.
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.
E Business And E Commerce Management
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Author : Dave Chaffey
language : en
Publisher: Pearson Education
Release Date : 2007
E Business And E Commerce Management written by Dave Chaffey and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
Digital Business And E Commerce Management
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Author : Dr.B.Menaka
language : en
Publisher: Krishna Publication House
Release Date :
Digital Business And E Commerce Management written by Dr.B.Menaka and has been published by Krishna Publication House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
E Business And E Commerce Management
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Author : Dave Chaffey
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2006-12-19
E Business And E Commerce Management written by Dave Chaffey and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-19 with Business & Economics categories.
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
Digital Business And Electronic Commerce
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Author : Bernd W. Wirtz
language : en
Publisher: Springer Nature
Release Date : 2021-03-28
Digital Business And Electronic Commerce written by Bernd W. Wirtz and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-28 with Business & Economics categories.
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
Digital Business And E Commerce Management 6th Edn Pdf Ebook
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Author : Dave Chaffey
language : en
Publisher: Pearson Higher Ed
Release Date : 2014-08-28
Digital Business And E Commerce Management 6th Edn Pdf Ebook written by Dave Chaffey and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-28 with Business & Economics categories.
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
E Business And E Commerce Management
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Author : Dave Chaffey
language : en
Publisher: Ft Press
Release Date : 2002
E Business And E Commerce Management written by Dave Chaffey and has been published by Ft Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Taking an integrative approach, this text details how managers and students can apply new information and communications technologies to enhance the performance of their organizations. It prompts the reader to evaluate critically the hype, opportunity and risks associated with business.
E Commerce And The Digital Economy
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Author : Michael Shaw
language : en
Publisher: M.E. Sharpe
Release Date : 2006
E Commerce And The Digital Economy written by Michael Shaw and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
This volume in the "Advances in Management Information Systems" series offers a state-of-the-art survey of information systems research on electronic commerce. Featuring chapters by leading scholars and industry professionals, it provides the framework for understanding the business trends, emerging opportunities, and barriers to overcome in the rapid developments taking place in electronic business and the digital economy. Researchers, students, and practitioners - anyone interested in the current issues and future direction of electronic commerce, especially from the standpoint of information systems and information technology - will find this book to be an authoritative source of cutting-edge information. The volume is divided into four parts: Part I covers the fundamental issues of information technology standards and the transformation of industry structure; Part II focuses on B2B commerce; Part III investigates the management of mobile and IT infrastructure; and Part IV includes trust, security, and legal issues that undergird the success of e-commerce initiatives.
Electronic Commerce Management For Business Activities And Global Enterprises Competitive Advantages
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Author : Lee, In
language : en
Publisher: IGI Global
Release Date : 2012-06-30
Electronic Commerce Management For Business Activities And Global Enterprises Competitive Advantages written by Lee, In and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-30 with Business & Economics categories.
Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages is written as an e-commerce textbook for undergraduate and graduate students in various business programs, including information systems, marketing, computer science, and MBA. In addition to serving as a textbook in e-commerce, this book also provides an excellent repository for instructors, researchers, and industry practitioners for their research ideas, theories, and practical experiences. In addition to regular topics traditionally taught in the classroom, this textbook addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the global economy.
Managing Business With Electronic Commerce Issues And Trends
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Author : Gangopadhyay, Aryya
language : en
Publisher: IGI Global
Release Date : 2001-07-01
Managing Business With Electronic Commerce Issues And Trends written by Gangopadhyay, Aryya and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-07-01 with Business & Economics categories.
This book addresses the importace of e-commerce from developing Web-based systems and pricing to payment systems and budgeting.