Digital Engagement As A Mechanism For Digital Transformation
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Digital Engagement As A Mechanism For Digital Transformation
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Author : Vincent B Ford
language : en
Publisher:
Release Date : 2019
Digital Engagement As A Mechanism For Digital Transformation written by Vincent B Ford and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
From changing consumer relationships to demands for new experiences, performing arts institutions are under increasing pressure to embrace digital transformation. Technology is altering how audiences engage with the arts. Preferences and consumption habits are rapidly evolving. Strategies to sustain existing formats, customers, and revenue models are unlikely to succeed. Cultural institutions in general and performing arts such as orchestras, ballets, and operas are rapidly adopting technology - with millions of social media followers, streaming services, and online ticketing. Yet, these initiatives are fragmented, hard to assess, and there is very little known on how to digitally transform performing arts institutions overall. This research asks: What are the mechanisms driving digital innovation in performing arts institutions, and specifically in orchestras? The research approach includes three qualitative studies, which use a semi-structured questionnaire with fifty performing arts organizations. Study 1 explores the overall practice of digital innovation in the performing arts. Study 2 more specifically examines the role of engagement as a mechanism to understand digital transformation in the performing arts in general, and orchestras in particular. Study 3 maps the mechanisms of digital engagement to uncover digital transformation in the performing arts and defines engagement. This research makes several contributions to theory and practice by identifying the performing arts as an important area for applying digital transformation. A research framework was developed through synthesis of performing arts, innovation, business model, and engagement literature. Engagement was defined and identified as an important construct for digital transformation. The components, development, instantiation, and impact of engagement were elaborated in a set of propositions that summarize the role of digital transformation in the performing arts. Finally, the research provides recommendations and action items for arts administrators.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Research Handbook On Digital Strategy
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Author : Carmelo Cennamo
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-05-09
Research Handbook On Digital Strategy written by Carmelo Cennamo and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-09 with Business & Economics categories.
This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context. This title contains one or more Open Access chapters.
A Research Agenda For Digital Transformation
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Author : John Q. Dong
language : en
Publisher: Edward Elgar Publishing
Release Date : 2024-09-06
A Research Agenda For Digital Transformation written by John Q. Dong and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-06 with Business & Economics categories.
Digital transformation has been fundamentally changing the business world, and this prescient Research Agenda demonstrates how multidisciplinary perspectives are pertinent to our understanding of this process. Leading scholars across a wide range of business disciplines, including the study of SMEs and project management, share their in-depth knowledge on the innovative effects of digital transformation.
Technology Acceptance In The Context Of Digital Transformation
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Author : David Marz
language : en
Publisher: Cuvillier Verlag
Release Date : 2021-02-03
Technology Acceptance In The Context Of Digital Transformation written by David Marz and has been published by Cuvillier Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-03 with Business & Economics categories.
The widespread diffusion of digital, connected objects such as smartphones or tablets as well as the increasing integration of computing and connectivity capabilities into everyday artifacts like TVs and cars have significantly changed individual behavior in recent decades: it has become the norm to interact with technology and to be connected with online resources regardless of time and place. Social interactions have increasingly become intertwined with technology, making it almost impossible to fully participate in everyday life activities without IT. As a final example, with the integration of network connectivity, digital technologies, products, and services are not used in isolation anymore, but working together as assemblages, thereby expanding the range of what they and their users can do. Overall, we have witnessed that IT has become deeply socially embedded in everyday life and routines. Understanding individual behavior has a long tradition in information systems research. However, given the fundamental changes in recent years related to technology use, it is questionable whether traditional models and theories are still applicable in the digital age. The goal of this dissertation is to address respective shortcomings. As a first step, a comprehensive review of the literature on digital transformation is performed for a better understanding of this phenomenon surrounding the changes we have witnessed regarding individual behavior. Afterwards, new concepts to explain and measure individual behavior and expectations related to connected objects are developed and examined. Furthermore, as the topic of connected objects is closely connected to the concept of personalization, a design study is performed that 1) provides an artifact to handle the efficiency-personalization trade-off in the provision of firm offerings and 2) illustrates how personalization influences the user perceptions of respective products and services. Based on the findings, a framework for the study of connected objects is synthesized and presented. Overall, the findings of this dissertation have relevant implications for research and practice in the fields of technology acceptance, digital life, and digital transformation.
Proceedings Of The 2023 2nd International Conference On Public Service Economic Management And Sustainable Development Pesd 2023
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Author : Zhikai Wang
language : en
Publisher: Springer Nature
Release Date : 2024-01-09
Proceedings Of The 2023 2nd International Conference On Public Service Economic Management And Sustainable Development Pesd 2023 written by Zhikai Wang and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-09 with Business & Economics categories.
This is an open access book. 2023 2nd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2023) will be held from Oct. 27 to 29 in Xiamen, China. It dedicates to create a platform for academic communications between specialists and scholars in the fields of Public Service, Economic Management and Sustainable Development. PESD 2023 is the Public Service, Economic Management and Sustainable Development conference aimed at presenting current research being carried out. Economic development provides the basic material basis for public services, and public services create a good social foundation for economic development. At the same time, social and economic aspects need to jointly promote sustainable development. The idea of the conference is for the scientists, scholars, engineers, and students from Universities all around the world and the industry to present ongoing research activities, and hence to foster research relations between the Universities and the industry. This conference provides opportunities for the delegates to exchange new ideas and application experiences face to face, establish business or research relations, and find global partners for future collaboration.
Measuring The Digital Transformation A Roadmap For The Future
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2019-03-11
Measuring The Digital Transformation A Roadmap For The Future written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-11 with categories.
Measuring the Digital Transformation: A Roadmap for the Future provides new insights into the state of the digital transformation by mapping indicators across a range of areas – from education and innovation, to trade and economic and social outcomes – against current digital policy issues, as presented in Going Digital: Shaping Policies, Improving Lives.
Managing The Digital Workplace In The Post Pandemic
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Author : Fahri Ӧzsungur
language : en
Publisher: Taylor & Francis
Release Date : 2022-10-31
Managing The Digital Workplace In The Post Pandemic written by Fahri Ӧzsungur and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-31 with Business & Economics categories.
Managing the Digital Workplace in the Post-Pandemic provides a cutting-edge survey of digital organizational behaviour in the post-pandemic workplace, drawing from an international range of expertise. It introduces and guides students and practitioners through the current best practices, laboratory methods, policies and protocols in use during these times of rapid change to workplace practices. This book is essential reading for students, researchers and practitioners in business and management. The book draws on global expertise from its contributors while being suitable for class and educational use, with each chapter including further reading, chapter summaries and exercises. Tutors are supported with a set of instructor materials that include PowerPoint slides, a test bank and an instructor's manual. This text covers a wide range of themes in this fast-developing field, including: The effect of the pandemic on the digital workplace Gender and cyberbullying in the context of the digital workplace Digital ergonomics and productivity Digital conflict management
Technology Brands In The Digital Economy
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Author : Wioleta Kucharska
language : en
Publisher: Taylor & Francis
Release Date : 2023-03-10
Technology Brands In The Digital Economy written by Wioleta Kucharska and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-10 with Business & Economics categories.
This edited volume provides deep insight into theoretical and empirical evidence on how digital technologies and high-tech brands are interrelated. It traces the mutual links between these two phenomena, identifies the multidimensionality of interdependencies, and shows the reader how and why new technologies are the driving factors of creation and global dissemination of high-tech brands. In this context, it also refers to various types of economic and social networks that, on the one hand, are the products of digital technologies, while on the other enforce global visibility of high-tech brands. The book contributes to the present state of knowledge, offering the reader broad evidence on how digital technologies impact the process of high-tech brands' nascence and how their growing role and global exposure influence networked economies and societies. It sets out to deliver a bridge between brand management and economical approaches to understanding how digital technologies and high-tech brands are interrelated. This multidisciplinary approach creates a complex compilation of different views and perspectives that sheds new light on the high-tech brands' phenomena of being an input and output of technology-driven economies. Technology Brands in the Digital Economy is written for scholars and researchers from a wide variety of disciplines but especially for those addressing issues of brands and economic development and growth, social development, and the role of technological progress in broadly defined socio-economic progress. It will also be an invaluable source of knowledge for graduate and postgraduate students in a variety of areas such as economic and social development, information and technology, worldwide studies, social policy, and comparative economics.
Leading Digital
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Author : George Westerman
language : en
Publisher: Harvard Business Press
Release Date : 2014
Leading Digital written by George Westerman and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
"In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow." -- From the Amazon