Digital Fashion Media
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The Fundamentals Of Digital Fashion Marketing
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Author : Clare Harris
language : en
Publisher: Bloomsbury Publishing
Release Date : 2020-08-06
The Fundamentals Of Digital Fashion Marketing written by Clare Harris and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-06 with Design categories.
The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.
Social Media For Fashion Marketing
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Author : Wendy K. Bendoni
language : en
Publisher: Bloomsbury Publishing
Release Date : 2020-08-06
Social Media For Fashion Marketing written by Wendy K. Bendoni and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-06 with Business & Economics categories.
Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics - Rules of Digital Storytelling - Rethinking Gamification - Strategic Digital Marketing - The Role of Citizen Journalists - The Social Media Looking Glass - World of Influencer Marketing - Visual Consumption Economy - Global Perspective of Social Media
Digital Fashion Media
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Author : Giulia Rossi
language : it
Publisher: Edizioni Nuova Cultura
Release Date : 2018-10-01
Digital Fashion Media written by Giulia Rossi and has been published by Edizioni Nuova Cultura this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-01 with Young Adult Nonfiction categories.
Il volume presenta una panoramica degli studi sui digital fashion media, dagli inizi a oggi, con un salto nel passato riferito ai giornali cartacei, per capire come questo universo sia cambiato e che direzione prenderà in futuro. Vengono riportati alcuni esempi editoriali di successo e le biografie di personaggi chiave dell’editoria di moda. Lo studio approfondisce l’ambito dei digital media analizzandone la storia e le maggiori tendenze attuali, dal civic journalism al brand (journalism), legandoli all’ambito della moda, ma considerandoli anche in una prospettiva più vasta. Viene sviluppata una riflessione a partire dai grandi cambiamenti vissuti dall’editoria di moda dopo la digital revolution e le difficoltà a ridefinire compiutamente mestieri e competenze di un mondo in costante trasformazione. Prendendo a prestito il noto esempio dell’ornitorinco di Umberto Eco, l’autrice crea un parallelo con le nuove professioni della moda, sottolineando gli aspetti critici del passaggio da oggetti conosciuti (media e giornali su carta) in oggetti da definire come la stampa digitale. La necessità di questo libro nasce dopo anni di insegnamento in cui la ricerca continua di un testo per gli studenti ha portato l’autrice a raccogliere in un unico volume le dispense prodotte per i corsi tenuti in più università con nomi diversi, ma afferenti ai medesimi ambiti disciplinari: la comunicazione e la semiotica della moda. Il libro si rivolge a quanti sono interessati al tema dei fashion media e in particolare agli studenti che scelgono all’università i corsi sulla moda, per offrire loro una panoramica di posizioni teoriche e progettualità editoriali del passato e attuali.
Fashion Media
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Author : Djurdja Bartlett
language : en
Publisher: A&C Black
Release Date : 2013-12-19
Fashion Media written by Djurdja Bartlett and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-19 with Design categories.
The fashion media is in the midst of deep social and technological change. Including a broad range of case studies, from fashion plates to fashion films, and from fashion magazines to fashion blogs, this ground-breaking book provides an up-to-date examination of the role and significance of this field. Winner of the PCA/ACA Ray and Pat Browne Award for Best Edited Collection, Fashion Media includes chapters written by international scholars covering topics from historic magazine cultures and contemporary digital innovations to art and film, exploring themes such as gender, ethnicity, design, taste and authorship. Highlighting the complexity of processes that bind design, design, technology, society and identity together, Fashion Media will be of be essential reading for students of fashion studies, cultural studies, visual culture studies, design history, communications and art and design practice and theory.
Fashion Media Promotion
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Author : Jayne Sheridan
language : en
Publisher: John Wiley & Sons
Release Date : 2013-09-03
Fashion Media Promotion written by Jayne Sheridan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-03 with Business & Economics categories.
In Fashion, Media, Promotion: the new black magicFashion is linked to its communication networks - involving thereader in the process of selling Fashion in the global marketplace.Fashion's ingenuity in adapting to new means of promotion fordigital and print media, websites, advertising, cinema, music andtelevision, is celebrated. Hollywood's role in shaping Fashion's influence is assessedthrough Audrey Hepburn's persuasive iconography and the impact ofthe most watched movie of the 20th century: Gone with theWind. Exceptional designers Coco Chanel, Christian Dior, ReiKawakubo, Mary Quant, Elsa Schiaparelli, Vivienne Westwood areconsidered, together with extraordinary innovators Paul Smith,Vidal Sassoon, Lynne Franks. Roland Barthes' Fashion System andMythologies are viewed as cultural and promotional texts,with revealing insights into the technologies which bring Fashionto mass audiences. Marketing and branding successes are reviewed and Fashion'scontinuing narrative is illustrated with luminous colourimages.
Insights On Fashion Journalism
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Author : Rosie Findlay
language : en
Publisher: Taylor & Francis
Release Date : 2022-07-18
Insights On Fashion Journalism written by Rosie Findlay and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-18 with Language Arts & Disciplines categories.
This collection surveys the key debates and issues that currently face fashion journalism, going beyond traditional print media to consider its multiple contexts and iterations in an ever-evolving post-digital media environment. Bringing together a diverse range of contributors, Insights on Fashion Journalism explores the characteristics, complexities, shifts and specificities of the field. The book is organized into three sections, mapping fashion journalism’s established and emerging practices and exploring its parameters from mainstream to marginal. Section One focuses on the complex relationships between those who practice fashion journalism, the fashion industry and the media context in which they operate; Section Two considers the ways in which fashion journalism responds to the socio-political and cultural contexts in which it is created, as well as the impact these contexts have on tone, content and style; and Section Three investigates how language is employed in different media. Approaching fashion journalism through a critically diverse lens, this collection is an asset for academics and students in the fields of fashion studies, journalism, communication, cultural studies and digital media.
The Art Of Digital Marketing For Fashion And Luxury Brands
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Author : Wilson Ozuem
language : en
Publisher: Springer Nature
Release Date : 2021-07-17
The Art Of Digital Marketing For Fashion And Luxury Brands written by Wilson Ozuem and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-17 with Business & Economics categories.
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.
Social Media For Fashion Marketing
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Author : Wendy K. Bendoni
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-02-09
Social Media For Fashion Marketing written by Wendy K. Bendoni and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-09 with Crafts & Hobbies categories.
Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics - Rules of Digital Storytelling - Rethinking Gamification - Strategic Digital Marketing - The Role of Citizen Journalists - The Social Media Looking Glass - World of Influencer Marketing - Visual Consumption Economy - Global Perspective of Social Media
Digital Girls
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Author : Marko MacPherson
language : en
Publisher: Rizzoli Publications
Release Date : 2017-04-11
Digital Girls written by Marko MacPherson and has been published by Rizzoli Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-11 with Photography categories.
Today’s leading online cultural influencers—the female bloggers, designers, entrepreneurs, and activists—who are shaping what’s hot and what’s not in fashion, beauty, and personal style. The fashion media landscape has evolved drastically with the emergence of fashion’s newest vanguard of pioneering women, whose unique takes on fashion and beauty have propelled them to become true powerhouse personalities via their blogs, websites, and social-media profiles. These independent digital influencers, who sit in the front row of fashion shows, front major brand campaigns, and collaborate with luxury brands—whose sense of fashion and style thousands of followers now aspire to—have turned their online personalities into household names. Through intimate interviews and stunning photography by Marko MacPherson, this book presents to readers the worlds of these stylish mavens and how they dress and style themselves, whether filming a beauty video for YouTube, directing a fashion shoot, working from home on a blog, or on the streets flaunting their signature look. A marker of its time, Digit@l Girls features today’s top social-media stars, such as Leandra Medine (The Man Repeller website), Chiara Ferragni (The Blonde Salad website), Ascia Al Faraj (Kuwait fashion blogger and YouTube star), and Andreja Pejic (notable transgender model/actor). This of-the-moment volume is a must-have for fashionistas, beauty lovers, and those interested in following—or following in the footsteps—of these inspirational women.
Fashion Communication In The Digital Age
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Author : Nadzeya Kalbaska
language : en
Publisher: Springer
Release Date : 2019-06-03
Fashion Communication In The Digital Age written by Nadzeya Kalbaska and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-03 with Business & Economics categories.
This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.