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Digital Innovations For Mass Communications

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Digital Innovations For Mass Communications

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Author : Paul Martin Lester
language : en
Publisher: Routledge
Release Date : 2013-11-12

Digital Innovations For Mass Communications written by Paul Martin Lester and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-12 with Language Arts & Disciplines categories.

In every field of mass communications—advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting—professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users. The sixteen chapters each include a brief introduction, assignments, simple-to-follow step-by-step exercises, and sources for additional information in which users will learn to produce apps, informational graphics, quick response codes, quizzes, simulations, smartphone and table icons, social media campaigns, three-dimensional pictures, and video. Students will work with the following programs: Blogger, Dreamweaver, Excel, Facebook, GeoCommons, Google Maps, Illustrator, Imgur, iMovie, Infogram, iShowU, JavaScript, JustGive, Kaywa, Kickstarter, LinkedIn, Onvert, Photoshop, Pixel Resort, QuickTime, Reddit, Second Life, SurveyMonkey, TheAppBuilder, Twitter, Vizualize, Wikipedia, Word, WordPress, and YouTube. When digital innovations are added to traditional print and screen presentations, a media user is not only allowed to interact with the information but can also physically engage with the story displayed. Giving students the tools they need to transform their storytelling in this manner is the ultimate goal of this textbook.

Digital Innovations For Mass Communications

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Author : Paul Martin Lester
language : en
Publisher: Routledge
Release Date : 2013-11-12

Digital Transformation In Journalism And News Media

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Author : Mike Friedrichsen
language : en
Publisher: Springer
Release Date : 2017-05-03

Digital Transformation In Journalism And News Media written by Mike Friedrichsen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-03 with Business & Economics categories.

This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows. The book will help journalists and practitioners working in news media to identify best practices and discover new types of information flows in a rapidly changing news media landscape.

Media In The Digital Age

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Author : John Vernon Pavlik
language : en
Publisher: Columbia University Press
Release Date : 2008

Media In The Digital Age written by John Vernon Pavlik and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.

Digital technologies have fundamentally altered the nature and function of media in our society. This book critically examines digital innovations and their positive and negative implications.

Digital Media And Innovation

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Author : Richard A. Gershon
language : en
Publisher: Taylor & Francis
Release Date : 2024-03-26

Digital Media And Innovation written by Richard A. Gershon and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-26 with Business & Economics categories.

This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time. Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals.

Social Media In The Era Of Digital Age Impact Influence And Innovation In A Connected World

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Author : Dr. Arvind
language : en
Publisher: Crown Publishing
Release Date : 2025-05-26

Social Media In The Era Of Digital Age Impact Influence And Innovation In A Connected World written by Dr. Arvind and has been published by Crown Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-26 with Computers categories.

In today’s digital age, social media has transformed the way people communicate, connect, and consume information. “SOCIAL MEDIA in The ERA OF DIGITAL AGE: Impact, Influence, and Innovation in a Connected World” explores this transformation, examining its role in shaping societies both globally and in India. The book begins by analyzing social media’s impact on a global scale, highlighting its influence on communication, business, and politics. It then shifts focus to India, exploring how digital platforms have revolutionized marketing, public discourse, and social interactions. A detailed discussion on the concept of social media follows, covering its meaning, types, and both its positive and negative effects with real-world examples. Further, the book addresses the challenges of global communication through social media, such as misinformation, privacy concerns, and cultural barriers. It also provides insights into major social networking platforms, their founders, and how these platforms continue to evolve with technological advancements Structured to provide a balanced perspective, this book is an essential read for students, professionals, and anyone looking to understand the profound impact of social media in today’s interconnected world.

Innovations And Social Media Analytics In A Digital Society

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Author : Maria José Sousa
language : en
Publisher: CRC Press
Release Date : 2022-06-15

Innovations And Social Media Analytics In A Digital Society written by Maria José Sousa and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-15 with Business & Economics categories.

Recent advances in digitization are transforming healthcare, education, tourism, information technology, and some other sectors. Social media analytics are tools that can be used to measure innovation and the relation of the companies with the citizens. This book comprises state-ofthe-art social media analytics, and advanced innovation policies in the digitization of society. The number of applications that can be used to create and analyze social media analytics generates large amounts of data called big data, including measures of the use of the technologies to develop or to use new services to improve the quality of life of the citizens. Digitization has applications in fields from remote monitoring to smart sensors and other devices. Integration generates data that need to be analyzed and visualized in an easy and clear way, that will be some of the proposals of the researchers present in this book. This volume offers valuable insights to researchers on how to design innovative digital analytics systems and how to improve information delivery remotely.

Organizing For Digital Innovation

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Author : Alessandra Lazazzara
language : en
Publisher: Springer
Release Date : 2018-06-29

Organizing For Digital Innovation written by Alessandra Lazazzara and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-29 with Computers categories.

This book presents a collection of research papers exploring the human side of digital innovation management, with a specific focus on what people say and share on social media, how they respond to the introduction of specific IT tools, and how digital innovations are impacting sustainability and inclusion. Given the plurality of views that it offers, the book is particularly relevant for digital technology users, companies, scientists and governments. The overall spread of digital and technological advances is enhanced or hampered by people’s skills, behaviors and attitudes. The challenge of balancing the digital dimension with humans situated in specific contexts, relations and networks has sparked a growing interest in how people use and respond to digital innovations. The content of the book is based on a selection of the best papers – original double-blind peer-reviewed contributions – presented at the annual conference of the Italian chapter of the AIS, which was held in Milan, Italy, in October 2017.

Digital And Media Management

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Author : Tarun Jindal
language : en
Publisher: Educohack Press
Release Date : 2025-02-20

Digital And Media Management written by Tarun Jindal and has been published by Educohack Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-20 with Business & Economics categories.

"Digital and Media Management" serves as a vital guide through today’s rapidly shifting media landscape, where traditional and digital platforms converge. This book provides an in-depth look at strategies, challenges, and opportunities in the evolving world of media management, offering a comprehensive toolkit for professionals and newcomers alike. We begin with core concepts, tracing the evolution of media management, and highlighting essential principles and challenges faced by media managers. Covering traditional sectors like print, broadcast, and film, readers gain insights into the business models, editorial processes, and distribution strategies that drive these industries. As the focus shifts to digital media, we explore social media, content creation, and digital marketing. Practical examples and case studies illustrate how media organizations can harness digital tools to engage audiences, monetize content, and maintain a competitive edge. Emphasizing content management systems (CMS), we provide actionable guidance for streamlining digital workflows and optimizing content strategies. With a dedicated section on strategic management, readers also learn to develop adaptable strategies, navigate legal considerations, and harness technology innovations like data analytics and AI. "Digital and Media Management" equips readers with the insights and strategies necessary to succeed in the modern media landscape.

Digital Innovations And The Production Of Local Content In Community Radio

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Author : Josephine F. Coleman
language : en
Publisher: Taylor & Francis
Release Date : 2021-02-05

Digital Innovations And The Production Of Local Content In Community Radio written by Josephine F. Coleman and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-05 with Language Arts & Disciplines categories.

This book offers an in-depth analysis of how local community radio practitioners have embraced the digital revolution. Digital Innovations and the Production of Local Content in Community Radio contextualizes the UK model of community radio, before focussing on specific case studies to examine how the use of digital technologies has affected local radio production practices. The book offers an overview of the new technologies, media forms, and platforms in radio production, shedding light on how digitalization is impacting the routines and experiences of a predominantly volunteer-based workforce. The author presents the argument that despite the benefits of digital media, traditional aspects of programme production continue to be of vital importance to the interpersonal relationships and values of community radio. This book will appeal to academics and researchers in the areas of communication, culture, journalism studies, media, and creative industries.

Digital Innovations For Mass Communications

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