Digital Marketing Demystified A Clear And Concise Explanation Of 861 Common Digital Marketing Terms
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Digital Marketing Demystified A Clear And Concise Explanation Of 861 Common Digital Marketing Terms
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Author : Terms Explained
language : en
Publisher:
Release Date : 2022-12
Digital Marketing Demystified A Clear And Concise Explanation Of 861 Common Digital Marketing Terms written by Terms Explained and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12 with categories.
Learn Digital Marketing Terminology and speak the language of experts! Are you new to digital marketing and struggling to understand the industry's jargon and terminology? Look no further! Our book, "Digital Marketing Demystified: A Clear and Concise Explanation of 861 Common Digital Marketing Terms" provides detailed explanations of common digital marketing terms, such as SEO, PPC, social media marketing and much much more! Written by the experts at Terms Explained, this book is a valuable resource for anyone who is interested in learning more about the industry. With clear and concise explanations for more than 850+ digital marketing terms, this book will help you to quickly understand and apply the concepts and techniques of digital marketing. Whether you are a beginner or an experienced professional, this book is an essential guide to the world of digital marketing. Don't let the jargon and terminology hold you back - get your copy of "Digital Marketing Demystified" today! Benefits of having "Digital Marketing Demystified: A Clear and Concise Explanation of 861 Common Digital Marketing Terms" Improved understanding and comprehension: A glossary of commonly used digital marketing terms can help you better understand and grasp industry jargon and terminology. With clear and concise definitions of key terms, a glossary can help you to demystify the language of the industry and make it more accessible and understandable for yourself and everyone else. Increased efficiency and productivity: A glossary of digital marketing terms can also help you increase efficiency and productivity by providing a quick and easy reference for common terms and concepts. Instead of searching through long articles or complex documents, or aimlessly browsing the web, you can simply look up a term in the glossary for a clear and concise explanation. Enhanced credibility and professionalism: A glossary of digital marketing terms can also increase your content's credibility and professionalism. By using industry-standard terminology and language, you can demonstrate your expertise and knowledge in the field and provide value and insight to anyone you interact with. Digital marketing is an essential skill in today's world, but for many people, the jargon and terminology can be overwhelming and confusing. That's why we wrote "Digital Marketing Demystified: A Clear and Concise Explanation of 861 Common Digital Marketing Terms." This book is a valuable resource for anyone who is new to digital marketing, or for those who are looking to expand their knowledge and expertise in the field. Whether you are a beginner or an experienced professional, "Digital Marketing Demystified" is an essential guide to the world of digital marketing. Don't let the jargon and terminology hold you back - get your copy today and start learning the skills you need to succeed in the digital world!
Marketing Demystified
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Author : Donna Anselmo
language : en
Publisher: McGraw Hill Professional
Release Date : 2010-08-06
Marketing Demystified written by Donna Anselmo and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-06 with Business & Economics categories.
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results. This fast and easy guide covers: Marketing’s four Ps . . . plus three—planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.
Understanding Digital Marketing
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Author : Damian Ryan
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-03-03
Understanding Digital Marketing written by Damian Ryan and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-03 with Business & Economics categories.
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Strategic Marketing
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Author : Torsten Tomczak
language : en
Publisher: Springer
Release Date : 2017-09-15
Strategic Marketing written by Torsten Tomczak and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-15 with Business & Economics categories.
Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht. Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.
E Marketing
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Author : Judy Strauss
language : en
Publisher:
Release Date : 2012
E Marketing written by Judy Strauss and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Internet marketing categories.
Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
Contemporary Research On Business And Management
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Author : Siska Noviaristanti
language : en
Publisher: CRC Press
Release Date : 2021-11-24
Contemporary Research On Business And Management written by Siska Noviaristanti and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-24 with Technology & Engineering categories.
This book contains selected papers presented at the 4th International Seminar of Contemporary Research on Business and Management (ISCRBM 2020), which was organized by the Alliance of Indonesian Master of Management Program (APMMI) and held in Surubaya, Indonesia, 25-27 November 2020. It was hosted by the Master of Management Program Indonesia University and co-hosts Airlangga University, Sriwijaya University, Trunojoyo University of Madura, and Telkom University, and supported by Telkom Indonesia and Triputra. The seminar aimed to provide a forum for leading scholars, academics, researchers, and practitioners in business and management area to reflect on current issues, challenges and opportunities, and to share the latest innovative research and best practice. This seminar brought together participants to exchange ideas on the future development of management disciplines: human resources, marketing, operations, finance, strategic management and entrepreneurship.
The Psychology Of Fake News
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Author : Rainer Greifeneder
language : en
Publisher: Routledge
Release Date : 2020-08-13
The Psychology Of Fake News written by Rainer Greifeneder and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-13 with Language Arts & Disciplines categories.
This volume examines the phenomenon of fake news by bringing together leading experts from different fields within psychology and related areas, and explores what has become a prominent feature of public discourse since the first Brexit referendum and the 2016 US election campaign. Dealing with misinformation is important in many areas of daily life, including politics, the marketplace, health communication, journalism, education, and science. In a general climate where facts and misinformation blur, and are intentionally blurred, this book asks what determines whether people accept and share (mis)information, and what can be done to counter misinformation? All three of these aspects need to be understood in the context of online social networks, which have fundamentally changed the way information is produced, consumed, and transmitted. The contributions within this volume summarize the most up-to-date empirical findings, theories, and applications and discuss cutting-edge ideas and future directions of interventions to counter fake news. Also providing guidance on how to handle misinformation in an age of “alternative facts”, this is a fascinating and vital reading for students and academics in psychology, communication, and political science and for professionals including policy makers and journalists.
Digital Marketing Pdf Ebook
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Author : Dave Chaffey
language : en
Publisher: Pearson Higher Ed
Release Date : 2015-11-10
Digital Marketing Pdf Ebook written by Dave Chaffey and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-10 with Business & Economics categories.
'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes – where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist.' David Edmundson-Bird Principal Lecturer in Digital Marketing Manchester Metropolitan University Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook. Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing. Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author.
The Oecd Innovation Strategy Getting A Head Start On Tomorrow
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2010-05-28
The Oecd Innovation Strategy Getting A Head Start On Tomorrow written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-28 with categories.
This book provides a set of principles for fostering innovation in people (workers and consumers), in firms and in government, taking an in-depth look at the scope of innovation and how it is changing, as well as where and how it is occurring.
Marketing Communications
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Author : Patrick De Pelsmacker
language : en
Publisher: Pearson Education
Release Date : 2013
Marketing Communications written by Patrick De Pelsmacker and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
This book provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing.