Digital Media Primer
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Digital Media Primer
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Author : Yue-Ling Wong
language : en
Publisher: Prentice Hall
Release Date : 2009
Digital Media Primer written by Yue-Ling Wong and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Computers categories.
This book provides a strong universal foundation in the core concepts and practice that are applicable in digital media. For a more in-depth look at digital media, the series includes two other books which each take either a technical or artistic perspective. The book covers the essentials of digital media -- digital imaging, video, audio, and multimedia authoring. Analogies drawn from everyday life are used to explain abstract concepts. Software-specific videos show how to use popular digital media applications. For anyone interested in learning the basics of digital media.
Digital Media Primer
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language : en
Publisher:
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Digital Media Primer written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Introduction To Digital Media
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Author : Alessandro Delfanti
language : en
Publisher: John Wiley & Sons
Release Date : 2019-02-06
Introduction To Digital Media written by Alessandro Delfanti and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-06 with Social Science categories.
New and updated English translation of the highly successful book on digital media This book introduces readers to the vast and rich world of digital media. It provides a strong starting point for understanding digital media’s social and political significance to our culture and the culture of others—drawing on an emergent and increasingly rich set of empirical and theoretical studies on the role and development of digital media in contemporary societies. Touching on the core points behind the discipline, the book addresses a wide range of topics, including media economics, online cooperation, open source, social media, software production, globalization, brands, marketing, the cultural industry, labor, and consumption. Presented in six sections—Media and Digital Technologies; The Information Society; Cultures and Identities; Digital Collaboration; Public Sphere and Power; Digital Economies—the book offers in-depth chapter coverage of new and old media; network infrastructure; networked economy and globalization; the history of information technologies; the evolution of networks; sociality and digital media; media and identity; collaborative media; open source and innovation; politics and democracy; social movements; surveillance and control; digital capitalism; global inequalities and development; and more. Delivers a reliable, compact and quick introduction to the core issues analyzed by digital culture studies and sociology of information societies Interweaves main topics and theories with several examples and up-to-date case studies, often linked to our everyday lives on the internet, as well as suggestions for further readings Anchors examples to discussions of the main sociological, political, and anthropological theoretical approaches at stake to help students make sense of the changes brought about by digital media Uses critical sociological and political theory alongside every day examples to discuss concepts such as online sociality, digital labor, digital value creation, and the reputation economy Clear and concise throughout, Introduction to Digital Media is an excellent primer for those teaching and studying digital culture and media.
Digital Media Primer
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Author : Yue-Ling Wong
language : en
Publisher: Pearson Higher Ed
Release Date : 2013-03-20
Digital Media Primer written by Yue-Ling Wong and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-20 with Computers categories.
Digital Media encompasses a wide variety of topics including: the study of image, sound, and video processing, compression, interactive multimedia development, and advanced web programming. Digital Media Primer is designed for students from all disciplines interested in learning the foundational concepts and basic techniques in digital media production. This edition has been expanded so that while students learn the concepts and techniques of digital media production, they will also learn basic computer programming skills. The Primer is not tied to a specific application program like Flash or Photoshop; instead, the author introduces tools and techniques using a task-based approach and provides the rationale for the techniques. This way, the skills students learn are transferable to whatever tool they end up using or have access to. For students that do not know how to navigate certain tools, Wong provides brief Application tutorials as supplemental material. Instructor/Student resources include: web-based interactive material, worksheets, programming assignments, demos, solutions to exercises, lecture notes and exam questions.
Digital Literacy
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Author : Susan Wiesinger
language : en
Publisher: Peter Lang Incorporated, International Academic Publishers
Release Date : 2023
Digital Literacy written by Susan Wiesinger and has been published by Peter Lang Incorporated, International Academic Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Digital media categories.
The second edition of Digital Literacy provides a highly focused exploration of key critical concepts in understanding digital media in a clear, engaging, and accessible way for an introductory audience. This updated edition explores a variety of approaches to digital literacy, including prescient work by media theorists, the historical influences of legacy media, the contemporary transformations of the digital environment, and the way our communication ecology is constructed. The book argues for an understanding of the changes in traditional media, the rise of Big Tech, and the challenges these pose to privacy and to democratic ideals. Important themes explored in chapters across the book include digital identity, the internet as infrastructure, the web as a collaborative tool, and domestic and global digital divides. The new edition also explores digital literacy and the pandemic, as well as the growing body of research around the effects and impact of the digital technologies we use every day. Also included are useful Applied Skills Appendices outlining core areas of digital practice. The text is an ideal resource for students and scholars of mass communication, media literacy, digital information literacy, and digital technology courses, as well as for all those wanting to know more about the deep on-going impact of communication technologies on our lives.
An Introduction To Digital Media
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Author : Tony Feldman
language : en
Publisher: Psychology Press
Release Date : 1997
An Introduction To Digital Media written by Tony Feldman and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with CD-ROMs categories.
This is a clear and comprehensive account of the development and future possibilities of digital media by one of its most authoritative analysts.
Digital Art
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Author : Yue-Ling Wong
language : en
Publisher: Pearson College Division
Release Date : 2009
Digital Art written by Yue-Ling Wong and has been published by Pearson College Division this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Computers categories.
This book explores the application of art and design principles in the digital realm. It explains some of the necessary technical details of digital media that can help readers make better technical decisions when using their tools for creative purposes. The book covers the essentials of digital media – digital imaging, video, audio, and multimedia authoring – while emphasizing the elements of art and design. Software-specific videos show how to use popular digital media applications. For anyone interested in learning the basics of digital media.
The Strategic Digital Media Entrepreneur
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Author : Penelope M. Abernathy
language : en
Publisher: John Wiley & Sons
Release Date : 2018-11-20
The Strategic Digital Media Entrepreneur written by Penelope M. Abernathy and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-20 with Social Science categories.
A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today’s brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today’s hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company’s unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.
A Social Media Primer
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Author : Karin Wills
language : en
Publisher: eBookIt.com
Release Date : 2011-07-29
A Social Media Primer written by Karin Wills and has been published by eBookIt.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-29 with Business & Economics categories.
The intent of this book is to avoid the hype and conflicting information surrounding the use of social media in organizations and to point you to resources that have been researched and provide the most reliable information. The content of this book avoids promoting or pushing any specific tool, as all social media technology tools are evolving and frequently updating with new features. What is right for one organization is not necessarily right for your organization. This book is a starting point for general management, human resources, and organizational development teams that have not yet embraced or fully incorporated social technology tools into the organization. What you will find in this book: -Back-to-basics discussions about what "social" means in the context of organizations and what you should consider before adopting social technology into an organization. -References to resources that provide charts, graphs, statistics, case studies, and information on how to use the tools, as well as the books that my research has shown provide practical and reliable information. What you won't find in this book: -Charts, graphs, and statistics. -Case studies. -Details on how to use social media tools.
Producing New And Digital Media
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Author : James Cohen
language : en
Publisher: CRC Press
Release Date : 2015-08-20
Producing New And Digital Media written by James Cohen and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-20 with Language Arts & Disciplines categories.
Producing New and Digital Media is your guide to understanding new media, diving deep into topics such as cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment. It features an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and storytelling in new and digital media. This book is accompanied by a companion website—designed to aid students and professors alike—that features chapter-related questions, links to resources, and lecture slides. In showing you how to navigate the world of digital media and also complete digital tasks, this book not only teaches you how to use the web, but understand why you use it. KEY FEATURES For students- a companion site that features research resources and links for further investigation For instructors- a companion site that features lecture slides, a sample syllabus, and an Instructor’s Manual. Features a unique approach that covers media studies aspects with production and design tutorials. Covers up-to-date forms of communication on the web such as memes, viral videos, social media, and more pervasive types of online languages.