Digital Payback
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Digital Payback
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Author : ANUJ TANWAR
language : en
Publisher: Blue Rose Publishers
Release Date : 2023-05-05
Digital Payback written by ANUJ TANWAR and has been published by Blue Rose Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-05 with Education categories.
Digital Payback is designed as a book with practical experience for all management students. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving. The main target of this book is to teach any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Topics included: • Introduction to Digital Marketing • Social Media Marketing • Search Engine Optimization • Content Marketing , Blogging and Developement • E-mail Marketing • Mobile Marketing • Website Development • Web Analytics • Google Ads • E-commerce Marketing • Google Adsense • Integrated Digital Marketing Strategy • Affiliate Marketing • Influencer Marketing • Online Reputation Management & Brand Management • Career Planning inn Digital Marketing This book is is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programs.
Digital Transformation Payday
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Author : Tim Bottke
language : en
Publisher: John Wiley & Sons
Release Date : 2022-12-06
Digital Transformation Payday written by Tim Bottke and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-06 with Business & Economics categories.
The Data-Driven Guide for your Digital Transformation Payday In Digital Transformation Payday: Navigate the Hype, Lower the Risks, Increase Return on Investments, Tim Bottke, Senior Strategy Partner at Deloitte and Associate Professor for Strategy and Digital Transformation at SDA Bocconi, a Financial Times/Forbes/Bloomberg Businessweek Top-Five European business school, delivers a provocative, new perspective on digital business transformation—using research to get beyond the hype and uncover its real financial payback. Have you ever asked yourself: “Should I really embark on a digital transformation journey that is likely full of pain, failure, and high cash-outs? One that puts a lot of pressure on our stock price and my nerves? Who will thank me for that? Will there ever be a measurable return on invest for all these technologies that supports positive market value impact?” If so, this book is for you. You’ll find unique insights and guidance for managers, executives, board members, and investors as you navigate an immense array of strategic and operational choices, opportunities, and pitfalls. You’ll also learn to demystify digital strategy and technology buzzwords, better define the initial focal point and process of your firm’s digital transformation, and establish new ways of thinking in terms of value impacts—and how to measure them—right from the start. The book also includes: A proven framework for defining your next digital transformation effort end to end, and configuring your initiatives for maximum return on investment Empirical data to help you understand your company’s odds of navigating your chosen digital transformation initiatives with financial payback An indispensable resource for business leaders, Digital Transformation Payday will also earn a place in the libraries of entrepreneurs, founders, leaders of established companies, and digital enthusiasts.
Real Time Digital Control Applications
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Author : A. Alonso-Concheiro
language : en
Publisher: Elsevier
Release Date : 2014-05-23
Real Time Digital Control Applications written by A. Alonso-Concheiro and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-23 with Technology & Engineering categories.
Real Time Digital Control Applications is a compilation of papers presented at the Symposium on Real-Time Digital Control Applications, sponsored by the International Federation of Automatic Control (IFAC) and the International Federation for Information Processing (IFIP), held in Guadalajara, Mexico. The event is organized to provide developing countries with the opportunity to gain insights -- from the sharing of ideas and experiences of experts from around the world to the rapid growth and development of applications of real-time digital control systems, which is considered as the basis of industrial revolution. The book presents and discusses the various scientific, industrial, and technical applications of real-time digital control systems. Applications in power generation, water, metal processing, cement, food, and manufacturing industries are shown. The text also covers applications in robotics, biomedicine, monitoring and failure detection, fuel optimization and heat control, adaptive process control, modeling, and computer software. Industrial engineers, scientists, economists, computer scientists, robotics experts, planners, and technicians will find this book invaluable.
Digital Transformation And Corporate Branding
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Author : Maria Teresa Cuomo
language : en
Publisher: Taylor & Francis
Release Date : 2023-09-29
Digital Transformation And Corporate Branding written by Maria Teresa Cuomo and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-29 with Business & Economics categories.
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation. The book brings together international contributors to provide examples from a wide range of industries and fi rms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks, and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings, and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an importance resource for researchers, scholars, and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology.
Digital Resilience
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Author : Dale Stephens
language : en
Publisher: Springer Nature
Release Date : 2025-04-19
Digital Resilience written by Dale Stephens and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-19 with Law categories.
This book arises from a cybersecurity conference at the University of Adelaide attended by a group of government and academic experts. It presents the possible responses Australia can take to deter and respond to cybersecurity threats. It also examines the legal responsibility for cyber security and artificial intelligence, asking who (if anyone) bears responsibility for the myriad legal issues that arise. This book presents an authoritative legal framework for understanding the liability and responsibility of actors involved in cyberspace and the use of artificial intelligence. Providing an overarching summary of cybersecurity and artificial intelligence threats, followed by detailed analysis of potential authorizations and limitations regulating policy and governance responses, this book canvases a wide spectrum of civil and criminal frameworks. It is comprehensive enough to be useful for a wide cross-section of the Australian society in a range of sectors: individual users, small businesses, tertiary institutions, large corporations, and government. It is also beneficial to military personnel in outlining the legal frameworks available in times of armed conflict.
Accelerating Circular Economy Using Digital Transformation
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Author : Vijay Karna
language : en
Publisher: Notion Press
Release Date : 2023-12-06
Accelerating Circular Economy Using Digital Transformation written by Vijay Karna and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-06 with Education categories.
The book explores how digital transformation can accelerate the adoption of circular economy principles. It introduces the concept of the circular economy and its importance for sustainability. The role of digital technologies, such as IoT, big data, and blockchain, in supporting the circular economy is discussed. The book also covers circular design and product development facilitated by digital technologies, enabling easier recycling and disassembly. It explores the creation of circular supply chains and business models, such as product-as-a-service and circular leasing, that minimize waste and resource consumption while creating economic value. The book showcases the benefits of creating products that are easily disassembled and recycled, contributing to a closed-loop system. The practical insights, including case studies, provide readers with tangible examples of successful implementation. Case studies highlight successful implementation of circular economy strategies using digital technologies. The book emphasizes policy and regulatory frameworks supporting circular economy and digital transformation. This book aims to inspire business leaders, policymakers, and entrepreneurs interested in creating sustainable and circular business models. By exploring the intersection of digital transformation and the circular economy, it offers practical insights for accelerating the transition to a more sustainable future.
Digital Systems And Information Technologies In The Energy Sector
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Author : Igor Ilin
language : en
Publisher: Springer Nature
Release Date : 2025-03-13
Digital Systems And Information Technologies In The Energy Sector written by Igor Ilin and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-13 with Computers categories.
Digital transformation and energy transition are undoubtedly the key trends of the last decade that are fundamentally changing the way countries, regions and the global community conduct their economic activities. At first glance, these are phenomena of completely different nature. The editors and authors of the book offer a closer look at the specifics of the development of each trend, the nature of their interdependence, analyze the possibilities of coexistence, and determine the potential effects of such technological symbiosis. The book is characterized by an original, interdisciplinary statement of the problem: description of various aspects of effective interaction between elements of energy and information-technology/digital infrastructures that jointly ensure information needs and compliance with energy efficiency requirements of the modern economy. At the same time, attention is paid to each technological trend separately, as well as to the possibilities of interaction between technological capabilities of energy and digital. International author teams of professionals in different fields offer an interesting perspective on certain aspects of modern technological development of various industries. The book will be of interest to both experienced researchers, undergraduate and graduate students, and practitioners, both energy and IT specialists and even mathematicians.
Digital Transformation Of Industry
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Author : John Stark
language : en
Publisher: Springer Nature
Release Date : 2024-10-27
Digital Transformation Of Industry written by John Stark and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-27 with Technology & Engineering categories.
This graduate textbook is focused on digital transformation. It answers key questions regarding: which technologies can be used to transform an organisation, which activities within an organisation can be transformed, and what the aim of digital transformation should be. Now fully updated and expanded in this second edition, the content is divided into three main parts, the first of which offers an introduction to the topic, highlights fundamental examples of digital transformation, defines the terminology, and enables readers to quickly understand the main components of digital transformation. The second part of the book addresses examples of digital transformation from several industries, including: government; finance; health; manufacturing; and education. The third and final section of the book describes the activities and processes within a typical digital transformation programme. The pedagogical approach to the process makes the book beneficial to both students who have never been involved in such a programme and practitioners who plan to implement digital transformation in their organisation.
Building The Digital Enterprise
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Author : Mark Skilton
language : en
Publisher: Springer
Release Date : 2016-04-29
Building The Digital Enterprise written by Mark Skilton and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-29 with Computers categories.
The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy.
Performing Digital Activism
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Author : Fidèle A. Vlavo
language : en
Publisher: Routledge
Release Date : 2017-09-11
Performing Digital Activism written by Fidèle A. Vlavo and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-11 with Social Science categories.
From the emergence of digital protest as part of the Zapatista rebellion, to the use of disturbance tactics against governments and commercial institutions, there is no doubt that digital technology and networks have become the standard features of 21st century social mobilisation. Yet, little is known about the historical and socio-cultural developments that have transformed the virtual sphere into a key site of political confrontation. This book provides a critical analysis of the developments of digital direct action since the 1990s. It examines the praxis of electronic protest by focussing on the discourses and narratives provided by the activists and artists involved. The study covers the work of activist groups, including Critical Art Ensemble, Electronic Disturbance Theater and the electrohippies, as well as Anonymous, and proposes a new analytical framework centred on the performative and aesthetic features of contemporary digital activism.