Digital Payback
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Digital Payback
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Author : ANUJ TANWAR
language : en
Publisher: Blue Rose Publishers
Release Date : 2023-05-05
Digital Payback written by ANUJ TANWAR and has been published by Blue Rose Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-05 with Education categories.
Digital Payback is designed as a book with practical experience for all management students. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving. The main target of this book is to teach any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Topics included: • Introduction to Digital Marketing • Social Media Marketing • Search Engine Optimization • Content Marketing , Blogging and Developement • E-mail Marketing • Mobile Marketing • Website Development • Web Analytics • Google Ads • E-commerce Marketing • Google Adsense • Integrated Digital Marketing Strategy • Affiliate Marketing • Influencer Marketing • Online Reputation Management & Brand Management • Career Planning inn Digital Marketing This book is is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programs.
Digital Payback
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Author : ANUJ TANWAR
language : en
Publisher: Blue Rose Publishers
Release Date : 2020-09-07
Digital Payback written by ANUJ TANWAR and has been published by Blue Rose Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-07 with Education categories.
Digital Payback is designed as a book with practical experience for all management students. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving. The main target of this book is to teach any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Topics included: • Introduction to Digital Marketing • Social Media Marketing • Search Engine Optimization • Content Marketing , Blogging and Developement • E-mail Marketing • Mobile Marketing • Website Development • Web Analytics • Google Ads • E-commerce Marketing • Google Adsense • Integrated Digital Marketing Strategy • Affiliate Marketing • Influencer Marketing • Online Reputation Management & Brand Management • Career Planning inn Digital Marketing This book is is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programs.
Digital Transformation And Corporate Branding
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Author : Maria Teresa Cuomo
language : en
Publisher: Taylor & Francis
Release Date : 2023-09-29
Digital Transformation And Corporate Branding written by Maria Teresa Cuomo and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-29 with Business & Economics categories.
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation. The book brings together international contributors to provide examples from a wide range of industries and fi rms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks, and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings, and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an importance resource for researchers, scholars, and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology.
Digital Transformation Payday
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Author : Tim Bottke
language : en
Publisher: John Wiley & Sons
Release Date : 2022-12-06
Digital Transformation Payday written by Tim Bottke and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-06 with Business & Economics categories.
The Data-Driven Guide for your Digital Transformation Payday In Digital Transformation Payday: Navigate the Hype, Lower the Risks, Increase Return on Investments, Tim Bottke, Senior Strategy Partner at Deloitte and Associate Professor for Strategy and Digital Transformation at SDA Bocconi, a Financial Times/Forbes/Bloomberg Businessweek Top-Five European business school, delivers a provocative, new perspective on digital business transformation—using research to get beyond the hype and uncover its real financial payback. Have you ever asked yourself: “Should I really embark on a digital transformation journey that is likely full of pain, failure, and high cash-outs? One that puts a lot of pressure on our stock price and my nerves? Who will thank me for that? Will there ever be a measurable return on invest for all these technologies that supports positive market value impact?” If so, this book is for you. You’ll find unique insights and guidance for managers, executives, board members, and investors as you navigate an immense array of strategic and operational choices, opportunities, and pitfalls. You’ll also learn to demystify digital strategy and technology buzzwords, better define the initial focal point and process of your firm’s digital transformation, and establish new ways of thinking in terms of value impacts—and how to measure them—right from the start. The book also includes: A proven framework for defining your next digital transformation effort end to end, and configuring your initiatives for maximum return on investment Empirical data to help you understand your company’s odds of navigating your chosen digital transformation initiatives with financial payback An indispensable resource for business leaders, Digital Transformation Payday will also earn a place in the libraries of entrepreneurs, founders, leaders of established companies, and digital enthusiasts.
Building The Digital Enterprise
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Author : Mark Skilton
language : en
Publisher: Springer
Release Date : 2016-04-29
Building The Digital Enterprise written by Mark Skilton and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-29 with Computers categories.
The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy.
Encyclopedia Of Digital Agricultural Technologies
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Author : Qin Zhang
language : en
Publisher: Springer Nature
Release Date : 2023-10-11
Encyclopedia Of Digital Agricultural Technologies written by Qin Zhang and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-11 with Technology & Engineering categories.
Digital agriculture is an emerging concept of modern farming that refers to managing farms using modern Engineering, Information and Communication Technologies (EICT) aiming at increasing the overall efficiency of agricultural production, improving the quantity and quality of products, and optimizing the human labor required and natural resource consumption in operations. This encyclopedia is designed to collect the summaries of knowledge on as many as subjects or aspects relevant to ECIT for digital agriculture, present such knowledge in entries, and arrange them alphabetically by articles titles. Springer Major Reference Works platform offers Live Update capability. Our reference work takes full advantage of this feature, which allows for continuous improvement or revision of published content electronically. The Editorial Board Dr. Irwin R. Donis-Gonzalez, University of California Davis, Dept. Biological and Agricultural Engineering, Davis, USA (Section: Postharvest Technologies) Prof. Paul Heinemann, Pennsylvania State University, Department Head of Agricultural and Biological Engineering, PA, USA (Section: Technologies for Crop Production) Prof. Manoj Karkee, Washington State University, Center for Precision and Automated Agricultural Systems, Washington, USA (Section: Robotics and Automation Technologies) Prof. Minzan Li, China Agricultural University, Beijing, China (Section: Precision Agricultural Technologies) Prof. Dikai Liu, University of Technology Sydney (UTS),Faculty of Engineering & Information Technologies, Broadway NSW, Australia (Section: AI, Information and Communication Technologies) Prof. Tomas Norton, University of Leuven, Dept. of Biosystems, Heverlee Leuven, Belgium (Section: Technologies for Animal and Aquatic Production) Dr. Manuela Zude-Sasse, Leibniz Institute for Agricultural Engineering and Bioeconomy (ATB), Precision Horticulture, Potsdam, Germany (Section: Engineering and Mechanization Technologies)
Practical Management For The Digital Age
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Author : Martin Baumers
language : en
Publisher: CRC Press
Release Date : 2022-01-27
Practical Management For The Digital Age written by Martin Baumers and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-27 with Technology & Engineering categories.
Practical Management for the Digital Age is an innovative introductory management textbook that shows the sweeping impact of information technology on the business world. At the same time, it addresses the pressing issue of how environmental aspects are interwoven with management decisions. This book forms an academically rigorous, accurate, and accessible first exposure to a topic that often challenges novices with competing definitions, inconsistent use of terminology, methodological variety, and conceptual fuzziness. It has been written for readers with little or no prior knowledge of management and is compact enough to be read cover-to-cover over the course of a semester. Features of this book: Provides a broad, self-contained treatment of management for those without prior knowledge of management or commerce, emphasizing core ideas that every manager should know. Establishes the context of modern management by characterizing the nature of the private enterprise, the economic theory of the firm, the economics of digitalization and automation, processes of innovation, and life cycle thinking. Introduces readers to various activities of managing, including business modeling, new business formation, operations management, managing people, marketing, and the management of quality and risk. Provides practical introductions to broadly applied management techniques, including financial planning, financial analysis, evaluating flows of money, and planning and monitoring projects. This book is aimed at a wide range of undergraduate and postgraduate students in a variety of disciplines, as well as practitioners. It will be especially useful to those in the fields of engineering, science, computer science, medicine, pharmacy, social sciences, and more. It will help student readers engage confidently with project work in the final parts of their degree courses and, most importantly, with managerial situations later in their careers. For instructors, who may not have a management background, this book offers content for a self-contained year-long course in management at the intermediate undergraduate level. In addition, it has been developed for undergraduate and postgraduate courses with accreditation requirements that include a taught element in management, such as the UK Engineering Council’s Accreditation of Higher Education (AHEP) framework.
Accelerating Circular Economy Using Digital Transformation
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Author : Vijay Karna
language : en
Publisher: Notion Press
Release Date : 2023-12-06
Accelerating Circular Economy Using Digital Transformation written by Vijay Karna and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-06 with Education categories.
The book explores how digital transformation can accelerate the adoption of circular economy principles. It introduces the concept of the circular economy and its importance for sustainability. The role of digital technologies, such as IoT, big data, and blockchain, in supporting the circular economy is discussed. The book also covers circular design and product development facilitated by digital technologies, enabling easier recycling and disassembly. It explores the creation of circular supply chains and business models, such as product-as-a-service and circular leasing, that minimize waste and resource consumption while creating economic value. The book showcases the benefits of creating products that are easily disassembled and recycled, contributing to a closed-loop system. The practical insights, including case studies, provide readers with tangible examples of successful implementation. Case studies highlight successful implementation of circular economy strategies using digital technologies. The book emphasizes policy and regulatory frameworks supporting circular economy and digital transformation. This book aims to inspire business leaders, policymakers, and entrepreneurs interested in creating sustainable and circular business models. By exploring the intersection of digital transformation and the circular economy, it offers practical insights for accelerating the transition to a more sustainable future.
Real Time Digital Control Applications
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Author : A. Alonso-Concheiro
language : en
Publisher: Elsevier
Release Date : 2014-05-23
Real Time Digital Control Applications written by A. Alonso-Concheiro and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-23 with Technology & Engineering categories.
Real Time Digital Control Applications is a compilation of papers presented at the Symposium on Real-Time Digital Control Applications, sponsored by the International Federation of Automatic Control (IFAC) and the International Federation for Information Processing (IFIP), held in Guadalajara, Mexico. The event is organized to provide developing countries with the opportunity to gain insights -- from the sharing of ideas and experiences of experts from around the world to the rapid growth and development of applications of real-time digital control systems, which is considered as the basis of industrial revolution. The book presents and discusses the various scientific, industrial, and technical applications of real-time digital control systems. Applications in power generation, water, metal processing, cement, food, and manufacturing industries are shown. The text also covers applications in robotics, biomedicine, monitoring and failure detection, fuel optimization and heat control, adaptive process control, modeling, and computer software. Industrial engineers, scientists, economists, computer scientists, robotics experts, planners, and technicians will find this book invaluable.
Strategies And Policies In Digital Convergence
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Author : Sangin Park
language : en
Publisher: IGI Global
Release Date : 2007-01-01
Strategies And Policies In Digital Convergence written by Sangin Park and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-01 with Computers categories.
"This book addresses and positions the issues in business strategy and public policy rising from digital convergence, especially in the areas of mobile communications, broadband networks, and digital multimedia broadcast services. It presents new business opportunities generated by digital convergence, and raises governance issues in digital convergence"--Provided by publisher.