Digital Transformation And Corporate Branding
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Digital Transformation And Corporate Branding
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Author : Maria Teresa Cuomo
language : en
Publisher: Taylor & Francis
Release Date : 2023-09-29
Digital Transformation And Corporate Branding written by Maria Teresa Cuomo and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-29 with Business & Economics categories.
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation. The book brings together international contributors to provide examples from a wide range of industries and fi rms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks, and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings, and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an importance resource for researchers, scholars, and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology.
Business Digitalization
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Author : Pantea Foroudi
language : en
Publisher: Taylor & Francis
Release Date : 2023-09-29
Business Digitalization written by Pantea Foroudi and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-29 with Business & Economics categories.
Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation. This book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agrifood industries, and illustrates the many dimensions of corporate branding and theories and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks and technologies 4.0, as well as the limitations and challenges they might deliver. Using a combination of theory, primary research findings and practice, this book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an important resource for researchers, scholars and postgraduate students of marketing, brand management and corporate communications and those interested in the emerging relationship with technology.
Business Digitalization
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Author :
language : en
Publisher:
Release Date : 2023
Business Digitalization written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with BUSINESS & ECONOMICS categories.
Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation. This book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agrifood industries, and illustrates the many dimensions of corporate branding and theories and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks and technologies 4.0, as well as the limitations and challenges they might deliver. Using a combination of theory, primary research findings and practice, this book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an important resource for researchers, scholars and postgraduate students of marketing, brand management and corporate communications and those interested in the emerging relationship with technology.
Digital Transformation In Business And Society
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Author : Babu George
language : en
Publisher: Springer Nature
Release Date : 2019-10-04
Digital Transformation In Business And Society written by Babu George and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-04 with Business & Economics categories.
The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.
Managing Digital Transformation
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Author : Andreas Hinterhuber
language : en
Publisher: Routledge
Release Date : 2021-05-26
Managing Digital Transformation written by Andreas Hinterhuber and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-26 with Business & Economics categories.
This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement digital transformation interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.
Corporate Branding
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Author : Majken Schultz
language : en
Publisher: Copenhagen Business School Press DK
Release Date : 2005
Corporate Branding written by Majken Schultz and has been published by Copenhagen Business School Press DK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Emphasizes that the organization itself, rather than the products created and marketed by the corporation, represents the main point of differentiation and competitive advantage in the marketplace. This book argues that the field of corporate branding isundergoing fundamental changes and becoming more cross-disciplinary and strategically driven.
Digital Strategy
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Author : Mark Robertson
language : en
Publisher:
Release Date : 2018-04-17
Digital Strategy written by Mark Robertson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-17 with Business & Economics categories.
Digital strategy finds new ways to use technology to improve business performance. In the future, all business strategy will be digital strategy. Start building yours today! Today only, get this bestseller for a special price. This book contains certified steps and on how to get started in the Digital Word and provides a stepwise approach on how to build a digital network around your business. It will give you the information you need to build and improve your online presence and appreciate every aspect of your business digitally. Here Is A Preview Of What You'll Learn... Innovation At Work Digital Strategy Is Not Supposed To Be Overwhelming Implementing Digital Strategies: Smarter, Faster, Better Developing A Winning Digital Strategy For Your Business What Is A Digital Agora Choosing A Digital Agency For Your Business Best Strategies For Your Business Facebook As A Branding Strategy And basically everything you need to know to start building your own digital strategy. Download your copy today! Take action today and download this book now at a special price!
Impact Of Digital Transformation On The Development Of New Business Models And Consumer Experience
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Author : Rodrigues, Maria Antónia
language : en
Publisher: IGI Global
Release Date : 2022-03-11
Impact Of Digital Transformation On The Development Of New Business Models And Consumer Experience written by Rodrigues, Maria Antónia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-11 with Business & Economics categories.
In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and firms that need to be examined. Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.
Leading Digital
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Author : George Westerman
language : en
Publisher: Harvard Business Review Press
Release Date : 2014-09-23
Leading Digital written by George Westerman and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-23 with Business & Economics categories.
Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
Developing Insights On Branding In The B2b Context
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Author : Nikolina Koporcic
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-08-09
Developing Insights On Branding In The B2b Context written by Nikolina Koporcic and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-09 with Business & Economics categories.
This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.