Digital Transformation And Corporate Branding

DOWNLOAD

Download Digital Transformation And Corporate Branding PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Digital Transformation And Corporate Branding book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page

Digital Transformation And Corporate Branding

DOWNLOAD
Author : Maria Teresa Cuomo
language : en
Publisher: Taylor & Francis
Release Date : 2023-09-29

Digital Transformation And Corporate Branding written by Maria Teresa Cuomo and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-29 with Business & Economics categories.

Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation. The book brings together international contributors to provide examples from a wide range of industries and fi rms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks, and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings, and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an importance resource for researchers, scholars, and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology.

Brand Transformation

DOWNLOAD
Author : Keith Glanfield
language : en
Publisher: Routledge
Release Date : 2018-02-05

Brand Transformation written by Keith Glanfield and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-05 with Business & Economics categories.

To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm’s branding performance, without disrupting and derailing day-to-day business. It demonstrates how to make practical "best-fit" changes to a firm's branding by implementing commercially feasible branding activity to achieve commercial results. Structured around a brand transformation template, Brand Transformation demonstrates how to make pragmatic changes to branding by implementing improvements to six critical components of branding performance. The text not only presents new and different insights; importantly it contains a set of diagnostic questions, frameworks, tools and templates to design implementable changes to a firm’s branding. The text includes a set of six widely occurring firm "typologies" and suggests practical immediate activity on which to base a firm’s implementation plan. This text is essential reading for final year marketing undergraduates, postgraduate students of marketing, practising marketers and general managers

Digital Transformation In Business And Society

DOWNLOAD
Author : Babu George
language : en
Publisher: Springer Nature
Release Date : 2019-10-04

Digital Transformation In Business And Society written by Babu George and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-04 with Business & Economics categories.

The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.

Digital Transformation In The Cultural Heritage Sector

DOWNLOAD
Author : Tiziana Russo Spena
language : en
Publisher: Springer Nature
Release Date : 2021-03-25

Digital Transformation In The Cultural Heritage Sector written by Tiziana Russo Spena and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-25 with Business & Economics categories.

This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation.

Digital Platformization And Effects On Corporate Branding

DOWNLOAD
Author : Genni Perlangeli
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2025-03-13

Digital Platformization And Effects On Corporate Branding written by Genni Perlangeli and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-13 with Computers categories.

In recent years, digital transformations have received growing attention from all those who, in various ways, are interested in the issues of deciding and acting in organized contexts. This book proposes a reflection on the developments that are taking place in these years in the field of digital platforms and their added value in terms of sustainability, by using the leverage of corporate branding. The platform-based model is now embedded in everyday life, bringing technological, social, and trade changes. Assessing the sports, cultural, and creative sectors’ performance remains challenging, particularly when dealing with different networks.

Digital Transformation Now

DOWNLOAD
Author : Daniel R. A. Schallmo
language : en
Publisher: Springer
Release Date : 2018-01-12

Digital Transformation Now written by Daniel R. A. Schallmo and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-12 with Business & Economics categories.

Is digitalization a value-added approach? Global leaders believe so, and this book reveals how to digitally transform your business model and compete in today’s economy. It presents a roadmap consisting of five phases; Digital Reality, Digital Ambition, Digital Potential, Digital Fit, and Digital Implementation, each with step-by-step instructions as well as innovative activities and tools. This is a timely book offering professionals a concise, tried-and-trusted guide to the digital transformation of business models.

The Emerald Handbook Of Multi Stakeholder Communication

DOWNLOAD
Author : Pantea Foroudi
language : en
Publisher: Emerald Group Publishing
Release Date : 2022-10-21

The Emerald Handbook Of Multi Stakeholder Communication written by Pantea Foroudi and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-21 with Business & Economics categories.

The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplinary team of experts to explore effective brand messaging for multiple stakeholders, utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview of the whole field.

Human Interaction Emerging Technologies Ihiet 2022 Artificial Intelligence Future Applications

DOWNLOAD
Author : Tareq Ahram and Redha Taiar
language : en
Publisher: AHFE International
Release Date : 2022-07-24

Human Interaction Emerging Technologies Ihiet 2022 Artificial Intelligence Future Applications written by Tareq Ahram and Redha Taiar and has been published by AHFE International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-24 with Technology & Engineering categories.

Human Interaction & Emerging Technologies (IHIET 2022): Artificial Intelligence & Future Applications Proceedings of the 8th International Conference on Human Interaction & Emerging Technologies (IHIET 2022): Artificial Intelligence & Future Applications, August 22–24, 2022, Nice, France

The Routledge Companion To Corporate Branding

DOWNLOAD
Author : Oriol Iglesias
language : en
Publisher: Taylor & Francis
Release Date : 2022-04-28

The Routledge Companion To Corporate Branding written by Oriol Iglesias and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-28 with Business & Economics categories.

This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, organised into 6 thematic sections. The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting the corporate brand management field, introducing the current debates in the literature, and discussing the key dimensions of the emerging corporate brand management paradigm. The next five sections focus in turn on one of the key dimensions that characterize the emerging approach to corporate brand management: co-creation, sustainability, polysemic corporate narratives, transformation (history and future) and corporate culture. Every chapter provides a deep reflection on current knowledge, highlighting the most relevant debates and tensions, and offers a roadmap for future research avenues. The final chapter of each section is a commentary on the section, written by a senior leading scholar in the corporate brand management field. This wide-ranging reference work is primarily for students, scholars, and researchers in management, marketing, and brand management, offering a single repository on the current state of knowledge, current debates, and relevant literature. Written by an international selection of leading authors from the USA, Europe, Asia, Africa, and Australia, it provides a balanced, authoritative overview of the field and convenient access to an emerging perspective on corporate brand management.

Business Digitalization

DOWNLOAD
Author : Pantea Foroudi
language : en
Publisher: Taylor & Francis
Release Date : 2023-09-29

Business Digitalization written by Pantea Foroudi and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-29 with Business & Economics categories.

Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation. This book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agrifood industries, and illustrates the many dimensions of corporate branding and theories and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks and technologies 4.0, as well as the limitations and challenges they might deliver. Using a combination of theory, primary research findings and practice, this book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an important resource for researchers, scholars and postgraduate students of marketing, brand management and corporate communications and those interested in the emerging relationship with technology.