Digital Presences Of Organizations
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Digital Presences Of Organizations
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Author : Nathalie Pinède
language : en
Publisher: John Wiley & Sons
Release Date : 2024-08-27
Digital Presences Of Organizations written by Nathalie Pinède and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-27 with Computers categories.
Creating A Successful Digital Presence
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Author : Gordon Fletcher
language : en
Publisher: Routledge
Release Date : 2021-07-29
Creating A Successful Digital Presence written by Gordon Fletcher and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-29 with Business & Economics categories.
Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided through the development of their own presence while also being given the concepts and tools that will enable them in the future to scale this activity to suit the needs of a startup, an SME or a social business. By using well-established business principles to design a strategy, the reader is guided through the creation of a personal Theory of Change that will enable them to turn an abstract goal into an individual digital presence through a defined series of stages and intermediate change objectives. The book then proposes a series of tactics to draw out concrete actions. A range of examples and case studies from around the world feature in each chapter to showcase the range of different types of digital presence that can be created. By using a strategic and systematic process, this book draws together academic thinking with tangible and highly practical outcomes. It is essential reading for advanced undergraduate and postgraduate students studying any discipline related to the digital world, particularly digital marketing and digital business, entrepreneurship and strategy, as well as those taking employability and personal professional development programmes.
Managing Chaos
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Author : Lisa Welchman
language : en
Publisher: Rosenfeld Media
Release Date : 2015-02-01
Managing Chaos written by Lisa Welchman and has been published by Rosenfeld Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-01 with Business & Economics categories.
Few organizations realize a return on their digital investment. They’re distracted by political infighting and technology-first solutions. To reach the next level, organizations must realign their assets—people, content, and technology—by practicing the discipline of digital governance. Managing Chaos inspires new and necessary conversations about digital governance and its transformative power to support creativity, real collaboration, digital quality, and online growth.
How To Improve Your Digital Presence
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Author : Kyla Steitzer
language : en
Publisher:
Release Date : 2021-08-12
How To Improve Your Digital Presence written by Kyla Steitzer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-12 with categories.
Many brands are just chasing the latest digital marketing trend. When social media platform X becomes popular, they're posting on it. Why do some businesses dominate online whilst others constantly play catch up? Will your digital marketing strategy make you the most visible business in your sector? Digital marketing remains a relatively new discipline and most organizations are still learning how best to achieve the visibility they need online. This book is your blueprint for building your own best practice digital marketing strategy so that yours can be the business that wins the most leads and sales in your sector. Read this book to learn: - The five mindsets of digital marketers - The four elements that are always in place when a business is dominating its sector online. - How to build a foundation of great digital assets to enable best-in-class digital marketing in your organization. - How achieving mastery in strategic digital marketing also makes for a great career path and a great lifestyle.
Management Consulting In The Era Of The Digital Organization
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Author : David Brian Szabla
language : en
Publisher: IAP
Release Date : 2023-07-01
Management Consulting In The Era Of The Digital Organization written by David Brian Szabla and has been published by IAP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-01 with Business & Economics categories.
The 4th Industrial Revolution is well underway. Our lives are changing at an exponential rate, resulting in a multi-faceted, deeply interconnected world. The digital revolution is integrating multiple technologies, which is leading to unprecedented paradigm shifts in the economy, management, and society. Entire systems across countries, industries, and societies are being transformed, triggering a transformation that is unlike anything humankind has ever experienced. Given the confluence of dramatic changes in organizational life, triggering emerging technology breakthroughs such as robotics, the internet of things, biotechnology, materials science, data science and big data, and quantum computing, this volume of the Research in Management Consulting series explores how the research and practice of management consulting is unfolding in a new era of profound shifts in the way researchers and consultants sense, think, and act. The authors of this volume bring both to scholars and practitioners the latest discussions of efforts to understand consulting in organizations amplified by the fusion of technologies across physical, digital, and biological worlds. They also bring to light a movement from human supervised artificial intelligence systems to fully autonomous artificial intelligence systems that have the potential to demonstrate intelligence beyond uman capabilities.
Creating Personal Digital Presence
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Author : Atharva R. Chandkar
language : en
Publisher: Atharva R. Chandkar & Suraj Pangarkar
Release Date : 2021-09-15
Creating Personal Digital Presence written by Atharva R. Chandkar and has been published by Atharva R. Chandkar & Suraj Pangarkar this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-15 with Antiques & Collectibles categories.
This book focuses on three major topics, i.e., defining the term personal digital presence, defining the various elements/tools that can be used to leverage personal digital presence, and furthermore framing an ideal strategy for people working in various fields. Many people think the word digital presence is specifically meant for businesses, and a relatively small number of individuals are aware of the importance of personal digital presence. This book helps individuals to frame out his/her strategy to leverage personal digital presence, build a good personality and indeed stand ahead of the competition in many spheres of life.
Fundamentals Of Public Relations And Marketing Communications In Canada
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Author : William Wray Carney
language : en
Publisher: University of Alberta
Release Date : 2015-08-05
Fundamentals Of Public Relations And Marketing Communications In Canada written by William Wray Carney and has been published by University of Alberta this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-05 with Business & Economics categories.
Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies
The Dark Factory And The Future Of Manufacturing
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Author : Philip J. Gisi
language : en
Publisher: CRC Press
Release Date : 2024-02-19
The Dark Factory And The Future Of Manufacturing written by Philip J. Gisi and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-19 with Business & Economics categories.
The world of manufacturing is undergoing significant changes driven by various factors and technological advancements. Automation and robotics technologies are revolutionizing manufacturing processes. Robotic systems are being increasingly used for repetitive and precise tasks, improving efficiency, quality, and safety. The Internet of Things (IoT) is enabling connectivity and data exchange between devices and systems. Manufacturing generates vast amounts of data and is leveraging this data through advanced analytics, providing valuable insights to optimize production processes, predict maintenance needs, and improve supply chain management. Additive Manufacturing has also gained significant traction in manufacturing. It enables the creation of complex parts and prototypes, customization, and rapid prototyping. Supply chains are becoming more interconnected and digitally integrated. Technologies such as blockchain enable transparent and secure transactions, traceability, and efficient inventory management. These trends and others are reshaping the manufacturing industry, promoting increased efficiency, agility, and sustainability. Manufacturers must be aware, understand, and embrace these changes to stay competitive and meet the evolving demands of customers in the modern era. This book enhances the awareness and understanding of these core technologies by explaining what they are and how they are being used in manufacturing. In addition, it provides practical suggestions on how to advance manufacturing in light of these changes. The book provides a view into the future and direction on how to navigate the journey to a more automated, smarter, and continuously learning factory. This book consolidates the major elements of the fourth industrial revolution and describes them in clear terms within the context of integrated manufacturing. It creates awareness and a fundamental understanding of the advanced technologies that are coming together to facilitate highly automated, smarter, agile, and sustainable operations.
Marketing Online Strategies
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Author : Charles & Linda Musselwhite
language : en
Publisher: Lulu.com
Release Date : 2016-11-13
Marketing Online Strategies written by Charles & Linda Musselwhite and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-13 with Business & Economics categories.
Having a strong digital presence is critical for insurance agencies today! And with the seemingly endless number of marketing companies espousing their strategies, and tactics where do you start? The 7 Pillars of Digital Marketing for Insurance Agencies is the answer to increasing and improving your online visibility. This book is a reference tool to deliberately and intentionally get found by more customers. The 7 Pillars of Digital Marketing for Insurance Agencies Website Content Email Online Ads Video Social Media Reviews / Testimonials These are the foundational components to robust digital marketing strategy. Today most folks looking for insurance services and/or products rarely (if ever) open up the yellow pages to find someone to help them with their needs. Instead, these folks ask their friends, coworkers, and family members but it doesn't stop there. After they learn about who you are, they're going to look you up online. Will they find you? If you're not on the first page of Google, Bing, or Yahoo search you may never be found and may never be called by those searching for your insurance products and services! While the 7 Pillars can be implemented independently they are most effective when you take a continuous cross channel promotion approach. When reading the 7 Pillars of Digital marketing you will gain insight on valuable marketing topics like: On Page Search Engine Optimization Title Tags Meta Descriptions Heading Tags Internal Links External Links Broken Links Image Alt Tags Keywords The Importance of Mobile Optimization Creating Content Calls to Action Lead Magnets Duplicate Content Problems Creating Email Campaigns Managing Your Email List The Five Phases of Email Marketing Why and How to Use Online Ads Video Creation Tools Video Platforms and a lot more... BONUSES Every chapter closes with free resources to download and use that will support you in your online marketing efforts.
De Gruyter Handbook Of Digital Entrepreneurship
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Author : Wadid Lamine
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2024-06-04
De Gruyter Handbook Of Digital Entrepreneurship written by Wadid Lamine and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-04 with Business & Economics categories.
Far-reaching technological developments are making a deep impact on societies and economic environments worldwide. With the emergence of new digital infrastructures such as artificial intelligence, fintech, data analytics, robotics and nanotech, new creative industries, still in a state of flux, have arisen, while others have disappeared, at least in their traditional form. The intermixing of traditional and new technologies has led to a redrawing of boundaries and an extension of the limits of entrepreneurship out towards industries with hitherto high barriers to entry due to regulatory, technological or structural factors. These "external enablers" have led to a democratization of entrepreneurship and a lessening of the obstacles to starting up a company by reducing (or eliminating) the difficulties inherent in the entrepreneurial phenomenon in its "classical" configuration, such as high resource intensity, uncertainty, limited time or information asymmetry. The De Gruyter Handbook of Digital Entrepreneurship examines the impact of these technological disruptions not only using the existing paradigms, but also by re-examining our very conception of the entrepreneurial phenomenon in terms of its evolving nature and shifting contours. The contributions to this handbook promote the emergence of new theories and conceptions of the entrepreneurial opportunity and process that more fully reflect the realities of the new environment we are living in. They will benefit both academics aiming to familiarize themselves with the state of research and theory within topics and subtopics in digital entrepreneurship, as well as practicing entrepreneurs and managers aiming to acquaint themselves with leading edge practices and insights in digital entrepreneurship.