Fundamentals Of Public Relations And Marketing Communications In Canada
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Fundamentals Of Public Relations And Marketing Communications In Canada
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Author : William Wray Carney
language : en
Publisher: University of Alberta
Release Date : 2015-05-04
Fundamentals Of Public Relations And Marketing Communications In Canada written by William Wray Carney and has been published by University of Alberta this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-04 with Business & Economics categories.
Canada's most comprehensive textbook on public relations and marketing communications featuring 20 expert contributors.
In The News 3rd Edition
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Author : William Wray Carney
language : en
Publisher: University of Alberta
Release Date : 2019-03-01
In The News 3rd Edition written by William Wray Carney and has been published by University of Alberta this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-01 with Business & Economics categories.
Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.
Fundamentals Of Public Relations And Marketing Communications In Canada
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Author : William Wray Carney
language : en
Publisher: University of Alberta
Release Date : 2022-09-01
Fundamentals Of Public Relations And Marketing Communications In Canada written by William Wray Carney and has been published by University of Alberta this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-01 with Business & Economics categories.
Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies
North American Perspectives On The Development Of Public Relations
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Author : Tom Watson
language : en
Publisher: Springer
Release Date : 2016-12-09
North American Perspectives On The Development Of Public Relations written by Tom Watson and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-09 with Business & Economics categories.
This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.. The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches. Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR’s history.
Marketing Communications In Emerging Economies Volume Ii
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Author : Thomas Anning-Dorson
language : en
Publisher: Springer Nature
Release Date : 2022-01-01
Marketing Communications In Emerging Economies Volume Ii written by Thomas Anning-Dorson and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-01 with Business & Economics categories.
Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets.
In The News 3rd Edition
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Author : William Wray Carney
language : en
Publisher: University of Alberta
Release Date : 2019-04-09
In The News 3rd Edition written by William Wray Carney and has been published by University of Alberta this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-09 with Business & Economics categories.
Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.
Public Relations In The Digital Age 1ce
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Author : Tom Kelleher
language : en
Publisher:
Release Date : 2020-01-15
Public Relations In The Digital Age 1ce written by Tom Kelleher and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-15 with categories.
The new standard for public relations in CanadaThe most current coverage of social and new media strategiesPublic Relations in the Digital Age presents a clear, engaging, and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts. Examining classical foundations and the modern landscape, this Canadian edition approaches basic PR knowledge in a waythat reflects today's participatory communication environment.